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Jurnal Studi Manajemen Bisnis
Published by Universitas Muria Kudus
ISSN : 30469937     EISSN : 30469937     DOI : -
Core Subject : Economy, Science, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Jurnal Studi Manajemen & Bisnis (JSMB) is a journal published by the Management Department, Faculty of Economics and Business, Universitas Muria Kudus. Published twice a year, every January and July, JSMB is a scientific journal that contains original research articles in the field of management, including marketing, finance, human resource, operational and strategic management. The journal aims to be a media for both students and lecturers in the Management Department of the Faculty of Economics and Business, Universitas Muria Kudus to be able to publish their research works.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 53 Documents
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DAMPAK INOVASI PRODUK DAN AFFILIATE MARKETING TERHADAP KEPERCAYAAN KONSUMEN DAN MINAT PEMBELIAN ULANG SCARLETT PADA GENERASI Z DI SEMARANG Elvira, Jihan Vivid; Amilahaq, Farikha
Jurnal Studi Manajemen Bisnis Vol. 5 No. 2 (2025): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v5i2.14647

Abstract

ABSTRACT The development of the skincare industry in Indonesia is growing rapidly with increasing product innovation and digital marketing strategies. One of the strategies used is affiliate marketing which utilizes social media platforms such as TikTok Shop. This study aims to analyze the effect of product innovation and affiliate marketing on consumer trust and repurchase interest. The research method used is quantitative with purposive sampling technique, namely researchers determine certain criteria to select users who will be used as respondents. The data used in this study are primary data from 100 respondents of generation Z scarlett users in Semarang. The data were obtained through a questionnaire and analyzed using SPSS statistical software and to test the effect of intervening variables used the sobel test. The results showed that product innovation has a positive and significant effect on consumer trust and repurchase interest. In addition, affiliate marketing also has a positive and significant effect on consumer trust and repurchase intention. Consumer trust is proven to be a mediating variable between product innovation and affiliate marketing on repurchase intention. This research provides implications for companies in designing more effective marketing strategies to increase consumer loyalty.Keywords: Product Innovation, Affiliate Marketing, Consumer Trust, Repurchase Intention.ABSTRAKPerkembangan industri skincare di Indonesia semakin pesat dengan meningkatnya inovasi produk dan strategi pemasaran digital. Salah satu strategi yang digunakan adalah affiliate marketing yang memanfaatkan platform media sosial seperti TikTok Shop. Penelitian ini bertujuan untuk menganalisis pengaruh inovasi produk dan affiliate marketing terhadap kepercayaan konsumen serta minat pembelian ulang. Metode penelitian yang digunakan adalah kuantitatif dengan teknik pengambilan sampel purposive sampling yaitu peneliti menentukan beberapa kriteria tertentu untuk memilih pengguna yang akan dijadikan responden. Data yang digunakan dalam penelitian ini adalah data primer dari 100 responden pengguna scarlett generasi Z di Semarang. Data diperoleh melalui kuesioner dan dianalisis menggunakan software statistik SPSS dan untuk menguji pengaruh variabel intervening digunakan sobel test. Hasil penelitian menunjukkan bahwa inovasi produk berpengaruh positif dan signifikan terhadap kepercayaan konsumen serta minat pembelian ulang. Selain itu, affiliate marketing juga memiliki pengaruh positif dan signifikan terhadap kepercayaan konsumen dan minat pembelian ulang. Kepercayaan konsumen terbukti menjadi variabel mediasi antara inovasi produk dan affiliate marketing terhadap minat pembelian ulang. Penelitian ini memberikan implikasi bagi perusahaan dalam merancang strategi pemasaran yang lebih efektif untuk meningkatkan loyalitas konsumen.Kata kunci: Inovasi Produk, Affiliate Marketing, Kepercayaan Konsumen, Minat Pembelian Ulang.
Pengaruh Pengetahuan Produk dan Gratis Ongkir Terhadap Keputusan Pembelian dengan Variabel Moderasi Potongan Harga Pada Pelanggan Tiktok Shop (Studi Pada Mahasiswa ITBK Bukit Pengharapan) Karolin, Angela; Djong, Alexander Mario Retto
Jurnal Studi Manajemen Bisnis Vol. 5 No. 2 (2025): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v5i2.15561

Abstract

This research was conducted on TikTok Shop customers using a quantitative method. The purpose of this study is to examine and analyze the influence of product knowledge and free shipping on purchasing decisions, with price discounts as a moderating variable. The study's population and sample consist of 100 students from ITBK Bukit Pengharapan. Purposive sampling technique. Data collection was carried out through the distribution of questionnaires. Data analysis in this study used SPSS version 27 and Microsoft Excel. The data analysis methods used were instrument testing, classical assumption testing, and hypothesis testing. The results of the research analysis show that product knowledge, free shipping, and price discounts have a positive and significant partial and simultaneous effect on the purchase decisions of ITBK Bukit Pengharapan students on TikTok Shop. The interaction between product knowledge and price discounts has a positive and significant effect on purchase decisions. The interaction between free shipping and price discounts has a positive and significant effect on purchase decisions. This means the discount variable is able to moderate and strengthen the influence of the independent variable on the dependent variable.
Penerapan Teori Motivasi Dua Faktor Herzberg Pada Karyawan Cuci Motor Ami Mempawah Ramadhan, Daeng Ayu Riski; Sari, Yuli Indah
Jurnal Studi Manajemen Bisnis Vol. 5 No. 2 (2025): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v5i2.15569

Abstract

ABSTRACT Human Resources (HR) play a crucial role in every profession, particularly in corporate and public service environments. Employee motivation is significantly influenced by factors that affect job satisfaction and performance. Herzberg’s Two-Factor Theory, developed by Frederick Herzberg, categorizes motivation into two main groups: Hygiene Factors and Motivator Factors. The application of this theory to employees at Ami Mempawah Motorcycle Wash is essential to enhance their performance and job satisfaction. Currently, optimizing human resources is critical to ensuring the smooth operation of service-based businesses. By implementing this theory, the Ami Mempawah MSME can improve employee motivation through appropriate compensation and effective management of the work environment. This study aims to identify the key factors and develop a model supporting the implementation of Herzberg’s motivation theory to improve employee motivation and HR quality at Ami Mempawah Motorcycle Wash. A qualitative approach based on interviews was employed in this research. The identified hygiene factors include adequate salaries, comfortable working conditions, wise and effective management, good relationships with colleagues, and fair supervision. The identified motivator factors include salary distribution based on service pricing, flexible and non-restrictive working conditions, and policies that offer personal guidance to enhance employees’ skills and competencies.  ABSTRAK Sumber Daya Manusia (SDM) merupakan elemen yang sangat penting dalam setiap profesi, terutama saat bekerja di perusahaan atau pelayanan publik. Motivasi karyawan sangat dipengaruhi oleh faktor-faktor yang memengaruhi kepuasan kerja dan kinerja. Teori Motivasi Herzberg yang dikembangkan oleh Frederick Herzberg, membagi motivasi karyawan menjadi dua kategori: Faktor Hygiene dan Faktor Motivasi. Penerapan teori motivasi dua faktor Herzberg pada karyawan Cuci Motor Ami Mempawah sangat penting untuk meningkatkan kinerja dan kepuasan kerja. Saat ini, optimalisasi SDM menjadi sangat penting untuk menjamin kelancaran operasional suatu layanan. Dengan menerapkan teori tersebut, UMKM Cuci Motor Ami Mempawah dapat memotivasi karyawan mereka melalui pemberian kompensasi yang sesuai dan pengelolaan lingkungan kerja yang baik. Penelitian ini dilakukan untuk mencari faktor- faktor dan model yang mendukung penerapan teori motivasi Herzberg dapat meningkatkan motivasi dan kualitas SDM di Cuci Motor Ami Mempawah. Penelitian ini menggunakan pendekatan kualitatif berbasis wawancara. Dalam penelitian ini, faktor-faktor Hygiene yang ditemukan meliputi gaji yang memadai, kondisi kerja yang nyaman, kebijaksanaan dan manajemen yang baik, hubungan yang baik dengan rekan kerja, dan tingkat pengawasan yang adil. Faktor-faktor motivasi yang ditemukan meliputi penggunaan harga jasa sebagai dasar pembagian gaji, kondisi kerja yang memberikan kebebasan dan tidak dikekang, dan kebijakan yang memberikan bimbingan pribadi untuk meningkatkan kemampuan dan keahlian karyawan.  

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