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Marina Wardaya
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Jurnal Vicidi
Published by Universitas Ciputra Surabaya
ISSN : 20868774     EISSN : 29882583     DOI : https://doi.org/10.37715/vicidi
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Vicidi Journal is published twice a year in June and December by the Visual Communication Design Department of Ciputra University. Vicidi Journal contains the results of research on theory, planning in the creative industry in general, implementation and design management, especially in the field of visual communication design written by students.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 165 Documents
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PERANCANGAN INFOGRAFIK UNTUK ORGANISASI YAYASAN KASIH ANAK KANKER INDONESIA Grace Theresa Angelina Goein
Jurnal Vicidi Vol. 10 No. 1 (2020): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v10i1.1934

Abstract

Child cancer is a disease that has the highest mortality rate in Indonesia. In addition, cancer is a complex disease caused by the growth of cells that are not normal. This cancer grows or develops quickly, cannot be controlled, and always spreads through the blood tissues and attacks the organs in the body in an important part and can also arise in the bone nerves in the back. As a result of the many parents who are less able to pay for treatment to their children who suffer from cancer, therefore, YKAKI was made. YKAKI is a non-profit organization and is an organization to help provide assistance in the form of treatment in hospitals, as well as getting facilities one of which is activities such as other children but is made specifically for children who suffer from cancer. YKAKI is based in Jakarta but has many branches, one of which is in Surabaya. However, the existence of YKAKI in the Surabaya area is less well known by the people of Surabaya due to the lack of care and assistance from the surrounding community. Therefore, in this article contains information in the form of infographics related to funding or donations so that people have concern and are encouraged to help the Indonesian Cancer Child Love Foundation (YKAKI) in the Surabaya area, East Java. Keywords: Child cancer, infographics, public awareness, articles.
PERANCANGAN INFOGRAFIS SEBAGAI MEDIA PENGENALAN PROGRAM HOMEVISIT CLEFT CARE INDONESIA Wira Janitra Gunawan
Jurnal Vicidi Vol. 10 No. 1 (2020): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v10i1.1935

Abstract

Cleft Care Indonesia is a cleft care foundation that provides free services for the people that needs it. The 2 main services that they provide are educational services to educate the people everything that people need to know about cleft, and free cleft treatment surgeries. Surprisingly, these services that are given away for free are often rejected and ignored by the people. In conducting the research, a qualitative method is used to obtain both the primary and secondary data. After the research was done, it was found that the main cause of the existing on-going problems was the lack of awareness by the people about the foundation Cleft Care Indonesia. One other problem is the cleft stigmas that has been around and told by people for a very long time now, and it is these stigmas that are in the way of people suffering from cleft from seeking medication to treat their cleft. With an informative infographic designed, it is hoped that the design could tell the observers what and who Cleft Care Indonesia is, and briefly explain the Home Visit program ran by the foundation, so that a trust can be formed between the people and the foundation so that people can no longer be afraid to participate and seek medication to treat their cleft. Keywords: free, cleft, medication, campaign
PERANCANGAN INFOGRAFIK RUMAH-KITA ORGANISASI YAYASAN KASIH ANAK KANKER INDONESIA Kelvin Aditya Prastyo
Jurnal Vicidi Vol. 10 No. 1 (2020): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v10i1.1936

Abstract

Child cancer is one of the biggest contributors to death in Indonesia and therefore the NOP organization, YKAKI, is there to help children with cancer get through existing diseases. YKAKI is a well-known organization in Jakarta but in Surabaya YKAKI is still not well-known among the people of Surabaya. Trust is important in the case of harsh diseases and therefore there must be a media that can explain the facilities in YKAKI clearly to generate trust in YKAKI. YKAKI itself is a Non-Profit organization which means that it does not benefit from their efforts but to protect and help hence a problem arises where YKAKI has to find sponsors in the form of funds large enough to cover the shortcomings of the many facilities to help children with cancer. Infographic is one form of beneficial promotion in providing information to people who do not know and can provoke curiosity and the disclosure of good and interesting information to be seen and read by people and therefore the use of infographic in the media of promotion and explanation of YKAKI facilities is very efficient and can attract many visitors and sponsors who want to help YKAKI Keywords: Child Cancer,facilities,YKAKI,Infographic,Sponsors,Visitors
Solusi Startup Kedai Kopi di Indonesia Agar Tetap Bertahan Selama Pandemi COVID-19 Nandini P. N.; Kevin W.; Michelle C. K.; Marsha A.; Fransisca A. W.; Joshua C. S.; Ruth N. S.; Muhammad Ainur R.
Jurnal Vicidi Vol. 10 No. 1 (2020): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v10i1.1937

Abstract

As we know that in Indonesia there are many startup businesses that have sprung up, one of which is a coffee shop. This is due to changes in the lifestyle of the Indonesian people who are starting to like drinking coffee. This lifestyle change creates new opportunities to build a coffee shop business. However, with the current condition of Indonesia, which is a coronavirus pandemic or better known as COVID-19, the opportunity to build startups is experiencing obstacles. The government's call for social distancing has caused coffee shops to experience a significant decrease in income. For this reason, coffee shop startups in Indonesia are currently taking various ways to overcome the decline in income they are experiencing. One of them is doing promotion using social media. Promotions are carried out using a different approach than usual. This difference can be seen from those previously using promos such as buy 1 get 1 or discounted prices. However, with this pandemic, various startup businesses are competing to carry out campaigns with an emotional bonding approach. Emotional bonding in question is like using this COVID-19 pandemic to care for each other with others. This research was conducted using qualitative research methods through literature studies and interviews with several coffee shops affected by COVID-19. Keywords: Startup, coffee shops, COVID-19, campaign, promotion
Pengaruh Corona Terhadap Freelance Designer di Surabaya Florencia C. H.; Jesslyn J.; Tivany H.; Gilbert V. T.; Jeremy E. S. W.; Elbert W.; Joy C. F. N.; Christopher K. S.
Jurnal Vicidi Vol. 10 No. 1 (2020): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v10i1.1938

Abstract

This study aims to analyze the effect of corona on freelance designers in Surabaya. The effects caused by the coronavirus are many, including: panic buying, anxiety when traveling domestically and abroad, school schedules, lectures, and work becoming irregular and chaotic, some shops experiencing a decline in income, some workers being laid off, and of course this incident greatly affects businesses, including freelance designers. This study uses qualitative research methods, namely online interviews with several individuals who work as freelance designers. After doing research, it can be concluded that the COVID-19 pandemic does not have much effect on the sustainability of freelance designers. The results of these studies can be supported by existing research and theories. Keywords: corona, pandemic, freelancer designer, business.
PERANCANGAN BRAND CAMPAIGN SEBAGAI MEDIA PROMOSI THE PETITE PROJECT Jesslyn Jovita
Jurnal Vicidi Vol. 11 No. 1 (2021): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v11i1.1984

Abstract

Creativity is very important to be honed, especially during the golden age of children, which is an important moment in the growth of every child which is very dear to miss and is a period that cannot be repeated. However, most parents still do not know the importance of honing children's creativity where they are still in the stage of growth and development, where their creativity needs to be honed as well as filling their children's spare time while at home. The design of this final project is carried out in order to educate the market about the importance of developing or honing children's creativity, so The Petite Project comes with a product, namely the DIY pom-pom kit which already contains tools and materials to make key chains that make it a more practical product without having to. buy tools and materials separately again. Because today many people use social media, the appropriate promotional media is social media to introduce and promote The Petite Project products in the form of a brand campaign. In collecting data for the purposes of writing a final project, the primary data and secondary data extraction method is used, where primary data is obtained through interviews with expert users and extreme users, while secondary data is obtained through literature sources from various books and journals. And the last one is done by distributing an online survey in the form of a Google Form with the aim of testing the design results that have been made to the target audience which will later be useful as criticism and suggestions for brand and product development from The Petite Project. The design results are in the form of a brand campaign to promote products as well as educate the market about the importance of honing children's creativity. Keywords: Craft, Creativity, Product for kids, Promotion media, Social media.
MENCARI MODEL DESAIN KARAKTER DAN VISUALISASI PENOKOHAN DISC TEAM DALAM PEMBUATAN KOMIK Joy Christy Fidelin Nicolay; Marina Wardaya
Jurnal Vicidi Vol. 11 No. 1 (2021): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v11i1.1985

Abstract

This design is made with the purpose of answering the problem that DISC Team is facing about product development. DISC Team is a series of short comics that has4 main characters that are inspired by the DISC personality trait. This comic tells the story of their daily lives and how they face problems according to the DISC personality trait. DISC Team has a target market that consists of young adults age from 15-25 years old who has an interest in reading comics and has the drive to learn about personality and how to face them. But after doing a survey with the target market and interviewed the extreme and expert users, there are problems that DISC Team is facing. These problems are the lack of interaction and knowledge about the presence of DISC Team, so further product development is needed. And because of that, the writer has a come up with a solution by changing the comic design. The research method that is used for this Final Project is literature study from sources like books, scientific journals and online articles. After the literature studies, the results are the designs for comic and its’ characters. Keywords: Product development, Comic, DISC personality
PERANCANGAN BRAND CAMPAIGN DAN MEDIA PROMOSI UNTUK MENINGKATKAN AWARENESS VALUE BRAND ONY POTTERY Liony Suryaputra; Paulina Tjandrawibawa
Jurnal Vicidi Vol. 11 No. 1 (2021): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v11i1.1987

Abstract

This study aims to introduce Ony Pottery to consumers with a brand campaign and the use of social media as a promotional media. Ony Pottery is a ceramic brand based in Surabaya. The research method used in this research is descriptive qualitative. The subjects of this study were consumers and followers of Ony Pottery on social media. The use of social media as a promotional medium is the right thing in this Covid19 pandemic. Ony Pottery's brand value is still conveyed to consumers through social media. Modernism is a design style raised by Ony Pottery in terms of products, social media to promotional strategies. It is hoped that by using the increased awareness, the public will get to know the ceramic brand Ony Pottery. Keywords: Authentic, Selfmade, Clay, Pottery, Brand Campaign
PERANCANGAN BRAND COMMUNICATION UNTUK BISNIS ETHEREAL BESERTA MEDIA PROMOSINYA Maria Laura Laurentine Judianto
Jurnal Vicidi Vol. 11 No. 1 (2021): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v11i1.1988

Abstract

Ethereal is a brand that sells handmade soap with an environmentally friendly concept, which puts forward natural ingredients that are safe for the skin and the environment. The design of the brand campaign and its promotional media is made as a means to communicate the value and products offered and to increase Ethereal brand awareness to potential consumers. The method used is primary data collection through interviews with three experts and three extreme users and distribution of questionnaires to 100 people who are using handmade soap. Research is also supported by literature studies, books, journals and previous research as secondary data. The results of the design are in the form of a campaign strategy and the selection of promotional media used, in accordance with the input and suggestions obtained from the results of interview trials and questionnaires. Keywords: Brand Campaign, Brand Awareness, Promotional Media, Environmentally Friendly, Handmade Soap
MEMBUAT DESAIN PACKAGING PRODUK BODY CARE REVEUSE Michelle Caroline Kristanto
Jurnal Vicidi Vol. 11 No. 1 (2021): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v11i1.1989

Abstract

In increasing self-confidence in appearance, it is necessary to maintain a clean and healthy body by exfoliating the skin. Reveuse comes with a beauty product in the form of a natural body scrub cube that can treat skin efficiently and can increase the confidence of women aged 18 to 29 who love skincare. In an effort to solve these problems, Reveuse faces a problem in making a suitable design for the packaging of Reveuse body scrub products because the product being offered is a body scrub cube which is still not well known and recognized by the public. Therefore, the problem formulation of this journal is how to make packaging design for Reveuse body care products. The purpose of designing this final project is to create a packaging design for Reveuse body care products so that the product is easier to recognize as a beauty product and has its own charm. The research methods used were qualitative and quantitative through literature studies, interviews with three expert users, three extreme users, and a survey to 100 target audiences. Based on the results of a trial analysis of Reveuse's packaging design work, several designs will be revised, namely the use of Reveuse's main typeface and designs for packaging pouches that don't look like skincare products. Keywords: Body Care, Packaging, Design Style, Color Palette, Typography

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