cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Dokman Marulitua Situmorang
Contact Email
dokman@bukitpengharapan.ac.id
Phone
+6281326056543
Journal Mail Official
van.stmng1985@gmail.com
Editorial Address
Jl. Grojogan Sewu, Kalisoro, Kec. Tawangmangu,
Location
Kab. karanganyar,
Jawa tengah
INDONESIA
Mount Hope Management International Journal
Published by Institut Teknologi dan Bisnis Kristen Bukit Pengharapan
ISSN : -     EISSN : 30321956     DOI : 10.61696
Core Subject : Science,
Decision Sciences, Operations Research & Management
Mount Hope Management International Journal (MOMIL) is reviewing issues published three times a year. These issues include a collection of articles in the field of management that are widely read and widely read and have become a primary resource for lecturers, researchers and students. Review Issues cover a wide range of topics from a variety of academic disciplines, methodologies, and theoretical paradigms.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 58 Documents
 2   3   4   5   6 
MODEL KONSEPTUAL HUMAN-CENTERED LEADERSHIP BERBASIS EMPATI UNTUK MENINGKATKAN LOYALITAS DAN PRODUKTIVITAS JANGKA PANJANG Rida Justin Jacobalis
Mount Hope Management International Journal Vol. 3 No. 2 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v3i2.980

Abstract

The increasing complexity of multinational organizations demands leadership approaches that move beyond structural control and short-term performance orientation. This article develops a conceptual model of human-centered leadership by positioning empathic leadership as a strategic relational foundation for sustainable organizational productivity. Integrating emotional intelligence theory, self-determination theory, and organizational commitment theory, the study proposes a sequential mediation framework in which empathic leadership enhances employee well-being, well-being strengthens affective loyalty, and loyalty ultimately drives long-term productivity. Unlike prior studies that examine direct or partial relationships between leadership and performance, this article introduces a multi-layered mechanism explaining how leadership influence unfolds through psychological and relational processes. The model reconceptualizes empathy not merely as an interpersonal competency, but as organizational relational capital that bridges individual psychological conditions and sustainable performance outcomes. Theoretically, this study contributes by integrating emotional, motivational, and commitment-based perspectives into a unified human-centered leadership framework. Practically, it offers strategic guidance for multinational organizations seeking to enhance long-term competitiveness through employee-centered leadership. Future empirical research is encouraged to test the proposed sequential mediation model across industries and cultural contexts.
MENTORSHIP DALAM PENGEMBANGAN SUSTAINABILITY BUSINESS USAHA KRIPNAS (KERIPIK NASI) Yua Sahara Suci Hapsari
Mount Hope Management International Journal Vol. 3 No. 3 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v3i3.1087

Abstract

This study examines the role of mentorship in developing sustainability-oriented business practices at Kripnas (Rice Chips) as a food-based MSME. Mentorship plays an important role in transferring knowledge, sustainability values, and responsible business practices to support long-term business continuity. Using a qualitative case study approach based on business documentation, observations, and MBKM internship reports in 2025, the study finds that mentorship contributes to strengthening human resource capacity, improving business awareness, and reinforcing sustainable production and marketing practices. The results highlight that continuous mentorship is a key factor in supporting the sustainability of MSMEs such as Kripnas.
STRATEGI DIGITAL MARKETING DALAM MEMBANGUN KEUNGGULAN KOMPETITIF BERKELANJUTAN UMKM BOLU UBI UNGU: PENDEKATAN RESOURCE-BASED VIEW Samuel T.A; Philip Invokavid A.F; Bernard V.S Pandie; Alfrin S Dillak
Mount Hope Management International Journal Vol. 3 No. 3 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v3i3.1088

Abstract

This study examines the role of digital marketing strategy as an internal resource supporting sustainable competitive advantage in the Purple Sweet Potato Bolu (Bolu Ubi Ungu) MSME using the Resource-Based View (RBV) approach. Amidst intense digital market competition, MSMEs often lack measurable online marketing capabilities. A descriptive qualitative approach using the Bongu case study was used to map strategies such as social media content, SEO, and influencer marketing. The results show that unique digital marketing capabilities (valuable, rare, inimitable, organized/VRIO) increased brand awareness, customer loyalty, and sales by up to 40% in six months. The implication is that MSMEs must integrate digital marketing as a strategic asset for business sustainability.
PENGARUH DIGITAL ADS TERHADAP PENJUALAN PRODUK PERJALANAN WISATA ROHANI KE TANAH SUCI OLEH VITRA TOUR Aloysius Timoty; Rista Angriani; Khenny El Yabes Johananta
Mount Hope Management International Journal Vol. 3 No. 3 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v3i3.1089

Abstract

This study examines the influence of Digital Ads on the sales of religious tourism packages to the Holy Land by Vitra Tour. In the evolving digital era, digital marketing has become an essential component of business strategy, including in the religious tourism industry. Using a qualitative approach with in-depth interview methods, this research reveals that although Vitra Tour utilizes Digital Ads as one of its marketing strategies, word of mouth marketing remains the primary driver of sales growth. Research findings show that in the last three months, Vitra Tour served 31 participants with annual total participants reaching 80-100 people. Digital Ads play a role in increasing brand visibility and expanding market reach; however, the company's success is more determined by its ability to provide quality and meaningful travel experiences. This study concludes that an integrated marketing approach combining digital marketing with word of mouth marketing, coupled with a focus on service quality, is an effective strategy in building and maintaining business sustainability in the religious tourism sector.
PENGARUH PEMASARAN DAN INOVASI TERHADAP BRANDING UMKM TAWANGMANGU Doni Andreas
Mount Hope Management International Journal Vol. 3 No. 3 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v3i3.1090

Abstract

The objectives of this study are: 1) to determine the influence of marketing on product branding innovation in Tawangmangu MSMEs, 2) to determine the branding innovation of Tawangmangu MSMEs in improving marketing quality, and 3) to determine the marketing strategies implemented by Tawangmangu MSMEs in improving branding quality. The data collection technique used a quantitative approach with a survey method, namely distributing questionnaires to MSMEs in Tawangmangu and customers, which were then processed using SPSS version 22. Data analysis was conducted using multiple linear regression to test the influence of marketing and innovation on MSME branding. The results of the multiple linear regression test indicate a significant influence between marketing and innovation. Marketing and innovation jointly influence branding because they have a Sig greater than 0.05.
STRATEGI SUPPLY CHAIN RISK MANAGEMENT PADA UMKM Sabet Friskila
Mount Hope Management International Journal Vol. 3 No. 3 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v3i3.1091

Abstract

This study discusses supply chain risk management strategies for Micro, Small, and Medium Enterprises (MSMEs) amidst increasing consumer demand and intense competition. The purpose of this study is to identify various types of risks that may arise in supply chain activities and formulate effective mitigation strategies. The method used is a literature review that identifies nine types of internal risks, including quality risk, accidents, fire, security, fraud, market risk, infrastructure threats, technology connectivity risks, and human factors, as well as six external risks covering political, social, environmental, economic, technological, and legal risks. The results show that the implementation of international quality standards such as ISO, routine quality inspections, occupational safety training, technology-based surveillance systems (CCTV, IoT, blockchain), and periodic internal audits are effective mitigation measures. In conclusion, comprehensive supply chain risk management is essential to maintain operational smoothness, improve cost efficiency, and ensure the sustainability of MSME businesses.
STRATEGI LOCK-IN LOYALTY STARBUCKS DALAM MEMBENTUK LOYALITAS KONSUMEN: ANALISIS PERILAKU KONSUMEN Abdul Muin; Darul Fikri; Silvy Dewi Anggraini; Siti Fatmawati; Ronika Cahya Putri Ayu; Dinda Elisiya; Syakila Dwi Ramadhani
Mount Hope Management International Journal Vol. 4 No. 1 (2026)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v4i1.1186

Abstract

The rapid growth of the Food and Beverage (F&B) industry in Indonesia has intensified competition among coffee brands, making customer loyalty an important factor in maintaining business sustainability. This study aims to analyze the effectiveness of Starbucks' lock-in loyalty strategy in building customer loyalty in Indonesia. The research employed a qualitative approach using a case study method. Data were collected from various digital sources, including Starbucks' official social media accounts, company websites, the Starbucks Rewards application, and supporting documents. The data were analyzed using content analysis techniques to identify the forms and implementation of lock-in loyalty strategies. The results show that Starbucks strengthens customer loyalty through several integrated strategies, including rewards programs, service personalization, digital applications, and transaction convenience. These strategies create both functional and emotional benefits that encourage repeat purchases and long-term customer attachment. In addition, customer loyalty is influenced by consumer behavior factors such as culture, social class, reference groups, and electronic word of mouth (E-WOM). The combination of these factors enables Starbucks to maintain customer loyalty and strengthen its competitive position in the increasingly competitive coffee industry.
FAKTOR LINGKUNGAN KONSUMEN, KELOMPOK ACUAN DAN E-WOM DALAM EKOSISTEM MEDIA SOSIAL : STUDI KASUS VIRAL MARKETING ALDIS BURGER Fajrina Fatil Minati; Yuliani Setia Ningrum; silvy dewi anggraini; Aldi Saifulloh; irvaia miftakhul jannah; m. naizil ma'wqa; destania shezylia rossi putri
Mount Hope Management International Journal Vol. 4 No. 1 (2026)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v4i1.1188

Abstract

The development of social media has encouraged the emergence of various digital marketing strategies, one of which is viral marketing. The phenomenon of Aldis Burger promoted by Aldi Taher is interesting to study because of its success in attracting public attention through social media and the personal branding of public figures. This study aims to analyze consumer behavior in responding to Aldis Burger's viral marketing strategy based on cultural, demographic, economic, social, family and reference group factors, as well as technology and electronic word of mouth (e-WOM). The study uses a qualitative descriptive approach with the ADD case study method. The data source was obtained from an Instagram post @Bisnishack Official entitled "Don't Copy Aldi Taher's Viral Marketing", supported by various relevant literature and previous research. The analysis technique was carried out through content analysis of the post's content and linked to consumer behavior theory. The results of the study indicate that viral marketing can increase consumer attention and curiosity about the product. In addition, digital culture, demographic characteristics of the younger generation, economic considerations, the influence of family and reference groups, and the dissemination of information through social media and e-WOM also influence consumer interest and purchasing decisions. These findings suggest that the success of a digital marketing strategy is the result of the interaction between viral marketing and consumer behavioral factors in the digital environment.

Page 6 of 6 | Total Record : 58

 2   3   4   5   6 

Filter by Year

2023 2026


Reset
Filter By Issues
All Issue Vol. 4 No. 1 (2026) Vol. 3 No. 3 (2025) Vol. 3 No. 2 (2025) Vol. 3 No. 1 (2025) Vol. 2 No. 3 (2024) Vol. 2 No. 2 (2024) Vol. 2 No. 1 (2024) Vol. 1 No. 3 (2023)