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INDONESIA
Indonesian Journal of Economics and Strategic Management
Published by Drafpublisher
ISSN : -     EISSN : 29882613     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Srategic Marketing; Strategic Human Resources; Strategic Finances; Strategic Operations; Banking; Corporate Finance; Business; Management; Accounting; Auditing; Taxation; Investments; Capital markets.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 384 Documents
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LITERATURE REVIEW : THE INFLUENCE OF PRODUCT DIFFERENTIATION, PRODUCT INNOVATION AND CUSTOMER EXPERIENCE ON CUSTOMER SATISFACTION ON SOMETHINC BEAUTY PRODUCTS IN NORTH BEKASI CITY Kanizah
IJESM Indonesian Journal of Economics and Strategic Management Vol. 1 No. 4 (2023): SPECIAL ISSUE - LITERATURE REVIEW AND CONCEPTUAL RESEARCH
Publisher : Draf Solusi Indonesia

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Abstract

This research is a literature review which aims toexamine the influence of product differentiation,product innovation and consumer experience onconsumer satisfaction with skincare products. Thisresearch tries to determine the influencing factors ofcustomer satisfaction with this product. This researchuses a quantitative approach with an unknownpopulation. However, with the hair, et al approach,this research used a minimum sample size of 75respondents. This research can be tested with SPSSstatistical tools by testing the feasibility of the dataand research hypotheses.
LITERATURE OF REVIEW THE INFLUENCE OF SUPERIOR LEADERSHIP AND JOB STRESS ON EMPLOYEE PERFORMANCE AT THE INDONESIAN BINTANG COFFEE COMPANY (TOMORO COFFEE) Mutiara Salsabilla Zonia
IJESM Indonesian Journal of Economics and Strategic Management Vol. 1 No. 4 (2023): SPECIAL ISSUE - LITERATURE REVIEW AND CONCEPTUAL RESEARCH
Publisher : Draf Solusi Indonesia

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Abstract

This research is a literature review that will examinethe influence of superior leadership and job stress onemployee performance. This research focuses onemployee performance at the Indonesian BintangCoffee (Tomoro Coffee) company. This research usesa quantitative design that uses numbers for decisionmaking. The population of this research is employeesat Tomora Coffee. The data collected will be testedusing statistical tools to obtain conclusions from theresearch results.
Literature of Review Influence Work Life Balance, Flexible Working Arrangements, and Organizational Support for Job Satisfaction Online Driver in Bekasi City Nayla Aqilah; Muhammad Richo Rianto
IJESM Indonesian Journal of Economics and Strategic Management Vol. 1 No. 4 (2023): SPECIAL ISSUE - LITERATURE REVIEW AND CONCEPTUAL RESEARCH
Publisher : Draf Solusi Indonesia

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Abstract

This research aims to determine the effectwork lifebalance (X1),flexible working arrangements (X2),andorganization support (X3) on job satisfaction (Y)ondriver taxibikeonline in Bekasi City. This researchuses quantitative methods, the population in thisresearch is alldriver taxibikeonline in Bekasi City. Andusing primary data which in this research wasobtained by conducting a questionnaire distributedto participantsdriver taxibikeonline which includesGo-jek, Grab, and Maxim.
LITERATURE REVIEW OF MARKETING STRATEGY OF PRODUCT QUALITY, BRAND IMAGE AND E-WOM ON PURCHASING DECISIONS FOR MAKEUP PRODUCTS BY LIZZIE PARRA (BLP) AT SUMMARECON MALL BEKASI Nayla Nur Fadilah
IJESM Indonesian Journal of Economics and Strategic Management Vol. 1 No. 4 (2023): SPECIAL ISSUE - LITERATURE REVIEW AND CONCEPTUAL RESEARCH
Publisher : Draf Solusi Indonesia

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Abstract

This research is a literature review that focuses onexamining strategy of product quality, brand imageand e-wom on purchasing decisions. This researchwill involve 96 respondents using a purposive sidemethod with analysis using a quantitative approach.This research will focus on products from theMAKEUP PRODUCTS BY LIZZIE PARRA (BLP) brand.Apart from that, this research will take place in thecity of Bekasi as a research object
Literature of Review Analysis of Place Selection Strategy Based on Comfortable, Clean Environment, Responsiveness of Service on Product Purchasing Decisions at Coffee Shop Fore Putri Salsabilla Rahmawati
IJESM Indonesian Journal of Economics and Strategic Management Vol. 1 No. 4 (2023): SPECIAL ISSUE - LITERATURE REVIEW AND CONCEPTUAL RESEARCH
Publisher : Draf Solusi Indonesia

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Abstract

The convenience factor is an important combinationof many different factors that influence thecustomer's purchasing decision process. Thecleanliness factor also has a very big influencebecause customers everywhere have the same desirewhere to get their needs, especially food, the placemust be really clean, healthy and free from germs.The population in the study was all Fore coffee shopconsumers throughout Indonesia, while sampling inthis study used side accidental techniques. Datacollection techniques in research use observation anda list of questions. Data analysis techniques used inthis research include validity testing, reliabilitytesting, classical assumption testing, and multiplelinear regression analysis with the help of SPSS ForWindows 22 software
LITERATURE OF REVIEW ANALYSIS OF THE EFFECT OF CASH FLOW VOLATILITY, MARKET CAPITALIZATION AND SALES GROWTH ON COMPANY VALUE: CASE STUDY OF PT. SRI REJEKI ISMAN TBK 2016-2022 Sofie Aura Rahma
IJESM Indonesian Journal of Economics and Strategic Management Vol. 1 No. 4 (2023): SPECIAL ISSUE - LITERATURE REVIEW AND CONCEPTUAL RESEARCH
Publisher : Draf Solusi Indonesia

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Abstract

This research is a literature study that examines theinfluence of cash flow volatility, market capitalization,sales growth on company value. This research focuseson the performance of PT PT Sri Rejeki Isman duringthe period 2016 to 2022. This research uses aquantitative design which uses secondary data asinformation in drawing research conclusions. Theanalytical tool used in the form of SPSS will helpresearchers fulfill the model feasibility requirementsand answer the research hypothesis.
LITERATURE OF REVIEW THE INFLUENCE OF PRODUCT VARIATION, PROMOTION INTENSITY, AND CUSTOMER TRUST ON CUSTOMER PURCHASE DECISIONS ON HISANA FRIED CHICKEN SALES IN BEKASI Andreas Kristhianto
IJESM Indonesian Journal of Economics and Strategic Management Vol. 1 No. 4 (2023): SPECIAL ISSUE - LITERATURE REVIEW AND CONCEPTUAL RESEARCH
Publisher : Draf Solusi Indonesia

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Abstract

This research is a literature review that examines theinfluence of product variation, promotion intensity,and customer trust on customer purchase decisions.This research was conducted at Hisana Fried ChickenSales in Bekasi City. This research uses quantitativemethods with an unknown population so theminimum sample used is the approach from Heir et alwith a sample size of 85 respondents
Literature of ReviewThe Influence of Product Variations, Celebrity Endorsers and Brand Trust on Purchasing Decisions in Make Over Cosmetic Brands (Case Study of Bhayangkara Jaya University Students) Amelia Putri
IJESM Indonesian Journal of Economics and Strategic Management Vol. 1 No. 4 (2023): SPECIAL ISSUE - LITERATURE REVIEW AND CONCEPTUAL RESEARCH
Publisher : Draf Solusi Indonesia

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Abstract

This research aims to examine the influence ofProduct Variations, Celebrity Endorsers and BrandTrust on Purchasing Decisions. This research focuseson Make Over Cosmetic users. This research will becarried out at Bhayangkara University, Jakarta Raya,where the target respondents are students who usethese products and brands. This research will usequantitative methods as a research approach with apreviously known population and sample. Thisresearch also adopted several previous studies inanalyzing data using SPSS 28
THE INFLUENCE OF MOTIVATION, COMPENSATION AND WORK ETHIC ON EMPLOYEE PERFORMANCE IN PT. LAZADA LOGISTICS ID ALEXINDO BEKASI BRANCH HUBS Arini Endrawati
IJESM Indonesian Journal of Economics and Strategic Management Vol. 1 No. 4 (2023): SPECIAL ISSUE - LITERATURE REVIEW AND CONCEPTUAL RESEARCH
Publisher : Draf Solusi Indonesia

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Abstract

This research is a literature review that examines theinfluence of motivation, compensation and workethics on employee performance. This research wasconducted at PT PT. lazada logistics id alexindo bekasibranch hubs. This research will focus on solvingperformance problems for the company's employees.This research will use a quantitative approach whichwill then be tested using SPSS statistical tools to testthe feasibility of the data, the feasibility of the modeland hypotheses
LITERATURE OF REVIEW THE INFLUENCE OF CONFLICT MANAGEMENT AND WORK ENVIRONMENT ON THE PERFORMANCE OF PT BLIBLI EXPRESS SERVICE (BES) EMPLOYEES Fiqria Nur Ramadhan
IJESM Indonesian Journal of Economics and Strategic Management Vol. 1 No. 4 (2023): SPECIAL ISSUE - LITERATURE REVIEW AND CONCEPTUAL RESEARCH
Publisher : Draf Solusi Indonesia

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Abstract

This research is a literature study that examines therelationship between conflict management and workenvironment on performance. This research focuseson examining employee performance at PT BlibliExpress Service (BES). This research uses aquantitative method approach with a population ofPT Blibli Express Service (BES) employees.

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