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Scriptura

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Articles 113 Documents

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MODEL KOMUNIKASI ANTARBUDAYA EKSPATRIAT GUANGDONG MACHINERY EXP.IMP.LTD CHINA (GMC) DENGAN ORANG INDONESIA DALAM RANGKA MENJALIN KERJASAMA DENGAN ORANG INDONESIA DI SURABAYA Virgini Olaga Natalia, Imanuel
Scriptura Vol 1, No 1 (2007): JANUARY 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Communication model produced by every communication performer was varied. The differences were naturally caused by frame of references and fields of experiences. And if we pulled it further backwards%2C actually differences of frame of references and fields of experiences were results of varied cultures of every person. Culture was a concept that resurrected interests. Formally%2C culture could be defined as a comprehensive pattern. (Mulyana and Rahmat%2C 2002%2C h. 26). Cultures appear in language patterns take form of activities and behaviors that function as models for actions of self-adjustment and communication style that enable people live in any particular society in any particular geographical environment at any particular technical development extent and at any particular time. Communication and inter-cultural relations are reciprocal and influenced by each other. What we discuss about%2C how we talk about it%2C what we care and neglect%2C what we think about and how we think about it affected by culture. Ultimately%2C what we talk about and how we talk about it%2C and what we see contribute to establish%2C determine and resurrect our cultures. Cultures will not survive without communication%2C nor will the other way around. Each of them can not change without causing changes of others. (Mulyana and Rakmat%2C 2002 h.37). Abstract in Bahasa Indonesia : culture%2C communication model

ANALISIS ISI TOPIK DISKUSI INTERAKTIF MAHASISWA UNIVERSITAS TERBUKA DALAM FITUR â€œFORUM KOMUNITAS UT ONLINEâ€ (Content Analysis Interactive Discussion Topic Open University in Fitur â€œForum Komunitas UT Onlineâ€) Daulay, Pardamean
Scriptura Vol 2, No 2 (2008): JULY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

One of problems faced by institution which carries out long distance learning system is lack interaction between students with lecturer. To solve this problems, universitas terbuka (UT) where media internet condeneted a facility of community forum service in UT website. This research aim is to descript UT student interaction pattern in community forum, during registration 06.2 until 07.1. This research is using qualitative description by applying content analysis approach. Result of research shows that there are 1201 email, with 1293 problem, which submitted by 479 students, the most intensive problem is interaction personal (25,90%), general issue (14,24%) score or examination (11,91%), tutorial (25,90%), module (6,58%), learning material substance (4,08%), the way learning (4,08%), TAP/UKP (4,00%), TM/ML (3,41%), registration (3,41%), graduation (2,33%), curriculum (1,58%), accreditation (1,58%), scholarship (0,92%), school fee (0,58%), credit switching (0,42%), and diploma (0,17%).

BINGKAI BERITA KUNJUNGAN KERJA KOMISI A DPRD JATIM KE BELANDA TERKAIT HARI JADI JATIM DALAM LEMBAGA PENYIARAN PUBLIK (LPP) TVRI JATIM DAN LEMBAGA PENYIARAN SWASTA (LPS) LOKAL JTV SURABAYA Melissa, Melissa; Hadi, Ido Prijana; Krisdinanto, Nanang
Scriptura Vol 3, No 1 (2009): JANUARI 2009
Publisher : Institute of Research and Community Outreach - Petra Christian University

Media construct and make sense of the reality it serves to its audiences. Reality-construction and sense-making are influenced by internal (reporters, media organization) and external factors (sources, advertisers, others). Thus, news is a product of constructed reality. News is not something that is already out-there for the media to present to its audiences. Media chooses, selects, put emphasis on some details and facts, while (purposedly) overlooks others. The selection and emphasise are called framing. Framing enables the complex, disorganized realities, to be changed into organized, simple, and sensible realities. In this research, the news the A-Committeeâ€™s excursion to Netherlands in relation to East Javaâ€™s centenary in Public Service Broadcasting TVRI Jatim and Commercial (Private) Broadcast JTV are explored. Since the research intends to see how the media presents, exnominates, and puts emphasis on facts and details to make sense of the reality, this research uses Zhongdang Pan and Gerald M. Kosickiâ€™s framing analysis method. Hence, it was found, TVRI frames reality from the governmentâ€™s point of view, while JTV frames the reality from the watchdog roleâ€™s point of view. The differences lays in historical, legal, and influences on media content. Thus, it was found that either public or commercial broadcasts television produce news according to their bias and interests that are seen through their newsframes.

AKURASI DALAM JURNALISME WARGA PADA RADIO SUARA SURABAYA Yoanita, Desi; Lesmana, Fanny
Scriptura Vol 4, No 2 (2014): DECEMBER 2014
Publisher : Institute of Research and Community Outreach - Petra Christian University

Accuracy is a very significant concept for mass media, particularly the mass media that provides space for citizen journalism. Radio Suara Surabaya maintain accuracy in the delivery of information by citizen journalists by way of clarification, lowering the SS reporter alone and have gatekeepers. The pattern of information filtering which is done by gatekeepers make citizen journalists learn how to report the information to the proper journalistic standards.This research was conducted using the case study method and data collection techniques such as interviews and observations. The result of this research found that Radio Suara Surabaya do three ways to maintain the accuracy of information from citizen journalists, namely: clarify to the competent sources, assigning reporters to the field, and create a gatekeeper team to be the filter.

EVOLUSI IDENTITAS BRAND DI TENGAH ARUS GLOBALISASI Ratriyana, Ina Nur
Scriptura Vol 6, No 1 (2016): JULY 2016
Publisher : Institute of Research and Community Outreach - Petra Christian University

Dalam konteks komunikasi, globalisasi bisa kita pahami sebagai sebuah relasi sosial dalam sebuah kesatuan ruang dan waktu. Ada dua kubu berbeda dalam memahami globalisasi dan pengaruhnya pada identitas yakni, pertama, kubu yang berfikir globalisasi sebagai sesuatu yang positif karena mampu membentuk identitas brand yang bersifat global dengan tetap membawa keyakinan dan nilai budaya lokal di tingkat dunia. Kedua, pihak yang melihat globalisasi sebagai sesuatu yang negatif dan menganggap globalisasi sebagai ancaman identitas. Dengan menggunakan metode literature review, tulisan ini mencoba menggali fenomena evolusi identitas brand di tengah nilai global dan lokal. Berdasar pada Teori Imperialisme Budaya (cultural imperialism theory) terdapat penegasan bahwa sistem ekonomi global didominasi oleh negara maju. Sebuah brand harus memiliki identitas yang kuat dalam membangun positioningnya di tengah pasar global dengan unique value menjadi modal utama untuk bersaing sehingga mampu memenangkan pasar. Di tengah maraknya perdebatan mengenai globalisasi kemudian muncul konsep project identity dan hybrid brand dan menegaskan bahwa sebenarnya brand lokal bisa bangkit dan bersaing dengan produk global.

DILEMA REPORTER TELEVISI SAAT MELAKUKAN KEGIATAN JURNALISTIK DALAM KEBERADAAN KONGLOMERASI MEDIA Reno N.S.R., Josua; Yoanita, Desi; Wijayanti, Chory Angela
Scriptura Vol 7, No 2 (2017): DECEMBER 2017
Publisher : Institute of Research and Community Outreach - Petra Christian University

Dalam melakukan kegiatan jurnalistik, seorang reporter televisi diharuskan untuk memberitakan sesuatu yang bersifat objektif dan ia harus bersifat independen. Hal ini diatur dalam kode etik jurnalistik yang selama ini menjadi pedoman bagi jurnalis Indonesia dalam melaksanakan tugasnya. Namun peneliti menemukan, keberadaan konglomerasi media di Indonesia rupanya berdampak pada keobjektifan sebuah berita. Pada kenyataannya, ideologi perusahaan pers rupanya kadang-kadang tidak sama dengan ideologi jurnalis yang tertuang dalam kode etik jurnalistik. Hal ini cenderung membuat seorang seorang reporter televisi merasa bingung dengan posisinya. Kondisi seperti ini menimbulkan dilema dalam diri reporter. Untuk mengetahui pengalaman dilema tersebut, penelitian ini menggunakan pendekatan kualitatif dengan metode fenomenologi

EKONOMI POLITIK IKLAN DI INDONESIA TERHADAP KONSEP KECANTIKAN Goenawan, Felicia
Scriptura Vol 1, No 1 (2007): JANUARY 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

One of media to establish woman image was by means of media%2C either television%2C radio%2C or print media. The media content that was primary highlighted by feminism communities was advertisement. Advertising presentation on television and print media contributed to significant effects in depiction of woman image. The political economic approach strove to explain in view of a big representation such as general effects of political economy in societies or effects of power holders on definition of events that became news. It was due to control against news contents or news considered important and unimportant. Whoever had more economic power was the one who could control the media. It was not surprising that nowadays media roles here became a means to legitimize class interests that had and controlled media through production of awareness and fake reportage on objective realities that had biased due to be followed by interests both politically and economically Abstract in Bahasa Indonesia : advertisements%2C print media%2C political economic approach

DIKOTOMI KUALITATIF â€“ KUANTITATIF DAN VARIAN PARADIGMATIK DALAM PENELITIAN KUALITATIF Hidayat, Dedy N.
Scriptura Vol 2, No 2 (2008): JULY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

In general, the difference between qualitative and quantitative research can be seen from the characteristics of data used (measured versus observed), data collection methods (structured interview versus in-depth interview, participant observation), and clearly, from the method of analysis. Example is quantitative research with quantitative guidance (level of significance in hypothesis measuring, factor analysis in creating construct validity estimation of a variable measuring, and so on). Indeed, we need to analyze some of the questions related with the differing between both, that include: do all qualitative research are researches which emphasized in subjectivity and reflexivity? Do all qualitative research emergent or exploratory in nature? Do all qualitative research ideographic in nature? Isnâ€™t there one research that nomothetic? How about the results found using proposition from the perspective of social construction of reality? Some of the answers from the questions above will be discussed in this article.

PENELITIAN KHALAYAK DALAM PERSPEKTIF RECEPTION ANALYSIS Hadi, Ido Prijana
Scriptura Vol 3, No 1 (2009): JANUARI 2009
Publisher : Institute of Research and Community Outreach - Petra Christian University

Reception analysis provides a means of understanding media texts by understanding how these texts are read by audiences. Theorists who analyze media through reception studies are concerned with the experience of media (print, broadcasting, online media) and it takes a closer look at what is actually going on. Reception analysis concentrates on the audience themselves and how they come to a particular understanding view of a text, and how meaning is created through that experience. An important concept of reception theory is that the media textâ€”the individual movie or television programâ€”has no inherent meaning in and of itself. Instead, meaning is created in the interaction between spectator and text; in other words, meaning is created as the viewer watches and processes the movie. Reception theory argues that contextual factors, more than textual ones, influence the way the spectator views the movie or television program. Contextual factors include elements of the viewer's identity as well as circumstances of exhibition, the spectator's preconceived notions concerning the movie or television program's genre and production, and even broad social, historical, and political issues. In short, reception theory places the audience in context, taking into account all of the various factors that might influence how she or he will read and contruct meanings from the text, such as in form of still images, moving images, or written. To understand the meanings that people take from a text it is necessary to get closer to individual audience members and engage with them at a personal level-qualitative research becomes a necessity There are obvious implications for research methodology. Quantitative research is not suited to investigating the construction of meaning.

STEREOTYPING RISMA : PEMBINGKAIAN SOSOK TRI RISMAHARINI DI MAJALAH DETIK DAN TEMPO Burnama, Glandy; Krisdinanto, Nanang; Yoanita, Desi
Scriptura Vol 4, No 1 (2014): JULY 2014
Publisher : Institute of Research and Community Outreach - Petra Christian University

Saat ini, dunia politik dan pemerintahan tidak hanya menjadi milik laki â€“ laki, tapi juga perempuan. Banyak perempuan yang terjun ke dalam dunia politik, menjadi politisi, atau bahkan pemimpin pemerintahan. Namun, stereotip yang merujuk pada keraguan publik masih ada. Perempuan dianggap tidak cocok menjadi pemimpin pemerintahan karena dianggap tidak mampu dan feminin. Media massa juga berperan dalam pengukuhan anggapan tersebut. Penelitian ini bertujuan untuk melihat bagaimana media massa, memberitakan atau membingkai sosok pemimpin perempuan, yakni Tri Rismaharini (Walikota Surabaya). Majalah Digital Detik menerbitkan edisi â€œRisma Super Waliâ€, sedangkan Majalah Tempo menerbitkan edisi â€œBukan Bupati Biasaâ€. Setelah dianalisis dengan perangkat framing Pan â€“ Kosicki (sintaksis, skrip, tematik, dan retoris), peneliti menemukan masih adanya stereotip berbau gender pada berita â€“ berita tentang sosok Risma, yakni feminin, domestik, emosional, dan tidak memiliki kemampuan politik. Sifat feminin dan emosional Risma terlihat dari berita tentang kepeduliannya kepada warganya dan kecenderungannya menggunakan hati saat bekerja. Adapun sifat domestik Risma terlihat dari berita mengenai kinerjanya dalam merawat dan menjaga kebersihan serta taman â€“ taman di Surabaya. Terakhir, penjelasan mengenai ketidakmampuan Risma dalam hal politik memperkuat stereotip gender bahwa perempuan tidak pantas menjadi pemimpin pemerintahan.

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