Articles
113 Documents
<![CDATA[PUBLIC RELATIONS IN PRIVATE UNIVERSITIES IN CENTRAL JAVA: CREATING INNOVATION TO ATTRACT STUDENTS’ INTEREST ]]>
<![CDATA[Wijaya, Lina Sinatra]]>
<![CDATA[ Scriptura Vol 5, No 2 (2015): DECEMBER 2015 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/scriptura.5.2.46-51
<![CDATA[Nowadays, The competition among private universities especially in Central Java is getting tougher. Each higher education tries to achieve their goal which is generally to attract students’ interest which will influence the higher student intake in each academic year. This study tried to investigate the creative innovation created by the private university to attract students’ interest which will give influence in students intake. This study employed interview and literature study for data collections. The data were then analyzed qualitatively to answer the posed research questions. This study involved 8 private universities in Central Java. The result of this study showed that the public relations role in private university is as communication technician, expert prescriber, communication facilitator and also as problem solver facilitator. Besides that, the public relations practitioners in private university have tried to create innovation program for attracting students’ interest. This innovation gave positive impact on the intake of the private university at least 5 % - 20%.]]>
<![CDATA[STRATEGI IMPRESSION MANAGEMENT PRESIDEN JOKO WIDODO MELALUI KOMUNIKASI PROGRAM PRIORITAS PEMERINTAH DALAM AKUN YOUTUBE “PRESIDEN JOKO WIDODO†]]>
<![CDATA[Siedharta, Indira]]>;
<![CDATA[Indrayani, Inri Inggrit]]>;
<![CDATA[Monica, Vita]]>
<![CDATA[ Scriptura Vol 7, No 1 (2017): JULY 2017 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/scriptura.7.1.17-26
<![CDATA[Impression management adalah suatu proses di mana seorang individu secara sengaja menggunakan komunikasi untuk menciptakan impresi yang diinginkan dari orang lain terhadap dirinya. Setiap individu melakukan impression management, tak terkecuali bagi seorang pemimpin, seperti Presiden Joko Widodo. Dalam penelitian ini, peneliti ingin mengetahui strategi impression management Presiden Joko Widodo melalui komunikasi program prioritas pemerintah dalam akun Youtube-nya, dengan menggunakan metode analisis isi kuantitatif. Peneliti melakukan koding terhadap pesan verbal (pernyataan yang diucapkan oleh Presiden Joko Widodo) yang ada di dalam 169 video sampel. Hasil penelitian ini menunjukkan bahwa strategi yang paling sering ditampilkan oleh Presiden Joko Widodo adalah strategi ingratiation, di mana ia ingin mendapatkan kesan sebagai pemimpin yang disukai. Strategi ini secara dominan ditunjukkan melalui indikator mengucapkan salam, terima kasih, serta menyatakan pernyataan yang bersifat humor.]]>
<![CDATA[BINGKAI PEMBERITAAN PEREMPUAN DI MAJALAH TEMPO EDISI KHUSUS “PEREMPUAN-PEREMPUAN PENEMBUS BATAS†]]>
<![CDATA[Mandiriani, Natalia]]>;
<![CDATA[Lesmana, Fanny]]>;
<![CDATA[Yoanita, Desi]]>
<![CDATA[ Scriptura Vol 8, No 2 (2018): DECEMBER 2018 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/scriptura.8.2.56-63
<![CDATA[Fenomena perempuan yang bekerja di bidang publik biasanya mendapat stereotipe yang merugikan. Pandangan budaya ketimuran menempatkan perempuan seharusnya berada di wilayah domestik untuk mengurus rumah tangga, melayani suami dan merawat anak. Pandangan yang merugikan perempuan ini terjadi salah satunya karena media yang mengukuhkannya. Majalah Tempo pada April 2016 mengeluarkan sebuah edisi khusus yang membahas mengenai perempuan yang bekerja. Melalui analisis framing Pan&Kosicki, ditemukan bahwa Majalah Tempo membingkai perempuan dari pandangan feminisme liberal, dengan menonjolkan perempuan sebagai agen perubahan, sosok pejuang, membutuhkan dukungan, memiliki kemampuan bekerja yang baik, dan terlibat dalam kemajuan bangsa]]>
<![CDATA[KOMUNIKASI POLITIK DALAM PEMILIHAN GUBERNUR JAWA TIMUR (Fungsi Media Massa Sebagai Sarana Pemenangan Kandidat) ]]>
<![CDATA[Priyowidodo, Gatut]]>
<![CDATA[ Scriptura Vol 1, No 2 (2007): JULY 2007 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/scriptura.1.2.
<![CDATA[Governor election as an implementation of Act No. 32 Year 2004 as a matter of fact is a reformation mandate. Governor as the Head of a Province is not elected by Provincial People Representative Assembly (DPRD), yet it is thoroughly left to people to elect one. They decide who is the most proper to be their leader. Even at the latest development, governor candidates are not only carried on via political parties, yet based on results of Judgment of Judicial Review by Constitution Court of Law, governor candidates can be nominated through individual candidates. Therefore, it is very important take into account that every candidate must at least meet three main requirements namely principle of acceptability, principle of capability and principle of professionalism. And the last but the not the least is principle of candidate popularity. So, there is no other way to boost image and prestige of a candidate in short period of time except by considerably carrying out activities that can be covered by media. So far mass media have remained being the most effective means to improve reputation as well as able to destroy reputation by bad news reports. The article, at least argue that mass media make significant contribution to success or failure of governor candidates to occupy chair of Province 1 (one).]]>
<![CDATA[BUDAYA POPULER DALAM KEMASAN PROGRAM TELEVISI ]]>
<![CDATA[Vidyarini, Titi Nur]]>
<![CDATA[ Scriptura Vol 2, No 1 (2008): JANUARY 2008 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/scriptura.2.1.29-37
<![CDATA[Culture is people’s way of life, views and values. Learning about culture means learning about language, communication and elements of culture, but more than that culture in our world today deals with what are the trends and act as popular items. We acknowledge popular culture as the culture that represents insubordination towards society’s strict old way of life. Popular culture is what we eat, drink, sleep with, watch, and act with. The writer trids to read the reality built in popular culture and otherwise popular culture as a reality. Writer found that popular cultures are not just about people, language, fashion or even life necessities. Popular culture has its root in commercial values and likewise. Populer culture bears the burden of producing something that worth commercially. In return, popular culture held the identification of a society as a unity. What someone wears identify whether certain someone are a part of a popular society or not.]]>
<![CDATA[MEDIA MASA SEBAGAI INSTRUMEN DIPLOMASI AMERIKA SERIKAT DALAM KASUS INVASI KE IRAK DAN AFGANISTAN ]]>
<![CDATA[Permadi, Dedy]]>
<![CDATA[ Scriptura Vol 3, No 2 (2009): JULY 2009 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/scriptura.3.2.140-151
<![CDATA[Mass media have significant role on shaping public opinion and image of diplomatic agenda. The control over mass media news enables one to succeed their diplomatic agenda. This paper elaborates the use of mass media in realm of discourse construction, specifically in area of diplomatic. The use of mass media to establish a country's agenda is seen in a case of US intervention to Iraq and Afghanistan. Under Bush's administration, US have succeeded to construct public discourse to gain support for the intervention. By the use of widespread coverage of mass media, the administration delivered a discourse of the intervention role in order to maintain the peace of the world.]]>
<![CDATA[ETIKA JURNALISTIK DALAM PROSES PELIPUTAN BERITA ]]>
<![CDATA[Lesmana, Fanny]]>
<![CDATA[ Scriptura Vol 5, No 1 (2015): JULY 2015 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/scriptura.5.1.8-14
<![CDATA[One of the activities carried out by journalists in their profession is covering the story. In the process of news reporting is done through personal initiative, assignment editors and invitations in the form of press conferences and press releases, journalists extremely vulnerable from the state to not abide by the code of professional conduct bears. Adherence to the Kode Etik Jurnalistik is a thing that should be done by journalists in Indonesia. However, educational or professional background, attitudes or beliefs held and meterialistik factors, as well as the speed issue makes a journalist is not easy to adhere to the Code of Ethics of Journalism although it is strongly associated with the moral responsibility of the journalist and the credibility of the media where journalists take shelter. Therefore, the company needs a firmness of the press in the pattern of recruiting journalists, conducting the training, and put the ideals on themselves journalists when they carry out the Kode Etik Jurnalistik, in particular in the process of news coverage.]]>
<![CDATA[MEREBUT CITRA PEMERINTAH INDONESIA DALAM ON-LINE NEWS (Studi Komparasi Konstruksi Pemberitaan Bencana Kabut Asap di Kompas.Com dan Website Kementerian Kesehatan) ]]>
<![CDATA[Indrayani, Inri Indrayani Inggrit]]>;
<![CDATA[Sari, Yustisia Ditya]]>;
<![CDATA[Vidyarini, Titi Nur]]>
<![CDATA[ Scriptura Vol 6, No 2 (2016): DESEMBER ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/scriptura.6.2.64-75
<![CDATA[Bencana kabut asap yang terjadi di Indonesia pada medio 2015 sebagai akibat kebakaran hutan dan lahan merupakan bencana terbesar yang menarik perhatian media nasional dan asing. Pertama karena cakupan hutan yang terbakar, jumlah korban ISPA serta kerugian materiil yang harus ditanggung pemerintah Indonesia. Penelitian ini dilakukan untuk membandingkan konstruksi pemberitaan yang dilakukan oleh Kompas.com, serta website Kementerian Kesehatan mengenai kasus kabut asap tersebut. Perbandingan ini guna mengetahui bagaimanakah peristiwa yang sama kemudian dilihat berbeda oleh dua organisasi tersebut. Kompas merupakan media cetak nasional yang selama ini memiliki tiras terbesar apabila dibandingkan dengan media cetak lainnya. Sebagai media yang memiliki format depth news, Kompas juga seringkali menjadi referensi bagi perkembangan wacana, ide maupun gagasan yang berhubungan dengan kepentingan masyarakat luas. Website Kementerian Kesehatan merupakan representasi pemerintah Indonesia dalam menangani kasus ini. Metode penelitian yang digunakan dalam penelitian ini adalah framing model Entman yang membagi analisis menjadi empat tahapan yakni Define Problems, Diagnose Causes, Make moral judgement dan Treatment Recommendation. Kompas.com lebih banyak membingkai tentang bencana kabut asap sebagai kelalaian dan kegagalan pemerintah dalam melakukan pengelolaan sumber daya alam. Website Kementerian Kesehatan yang lebih banyak mengupas tentang upaya maksimal serta bantuan medis yang disediakan oleh pemerintah dalam menanggulangi kasus tersebut.]]>
<![CDATA[PENGARUH CAUSE RELATED MARKETING DAN BRAND IMAGE TERHADAP BRAND TRUST PADA BIRO TRAVEL ONLINE ]]>
<![CDATA[Ani, Surra Man Ra]]>
<![CDATA[ Scriptura Vol 8, No 1 (2018): JULY 2018 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/scriptura.8.1.22-29
<![CDATA[Penggunaan media online yang semakin meningkat membuat biro travel beralih menjadi biro travel online dengan menggunakan media online sebagai media pemasaran. Salah satu biro travel online yang diteliti dalam penelitian ini adalah biro travel online ranijourney.com yang menggunakan cause related marketing sebagai metode pemasaran paket wisata yang ditawarkan. Tujuan dari penelitian untuk mengetahui pengaruh cause related marketing terhadap brand image dan brand trust pada biro travel online ranijourney.com. Teori yang digunakan adalah Social Judgement Theory dengan konsep Cause Related Marketing, Brand, Brand Image dan Brand Trust. Metode penelitian yang digunakan adalah metode kuantitatif dengan teknik analisis data regresi dan analisis jalur. Sampel dalam penelitian ini sebanyak 99 orang yang telah mengikuti program “Journey For The Hope†ranijourney.com tahun 2017. Hasil penelitian menunjukan terdapat pengaruh cause related marketing terhadap brand image, cause related marketing terhadap brand trust, brand image terhadap brand trust dan cause related marketing terhadap brand trust melalui brand image pada sebuah biro travel online]]>
<![CDATA[STAR STUDIES TERHADAP KONTRUKSI IMAGE ANDROGYNOUS YOUTUBER “JOVI ADHIGUNA HUNTER†]]>
<![CDATA[Pradika, Gabrielle Julietta]]>;
<![CDATA[Hadi, Ido Prijana]]>;
<![CDATA[Lesmana, Fanny]]>
<![CDATA[ Scriptura Vol 9, No 1 (2019): JULY 2019 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/scriptura.9.1.35-42
<![CDATA[Penelitian star studies terhadap YouTuber Jovi Adhiguna Hunter dengan pendekatan kualitatif deskriptif dilakukan dengan melihat bagaimana konstruksi image yang dibentuk oleh Jovi Adhiguna. Melalui analisa menggunakan metode star studies milik Richard Dyer, Christine Gledhill, dan Jane Stokes ditemukan bahwa Jovi Adhiguna menggunakan pendekatan dramaturgi untuk menciptakan citra positif bagi dirinya. Jovi mendukung kaum LGBT, namun tidak mengakui sebagai bagian dari kaum LGBT. Jovi Adhiguna Hunter menjadikan dirinya sebagai komoditas laki-laki androgini yang cantik dalam profesinya sebagai YouTuber.]]>
