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Edi Prihantoro
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INDONESIA
Journal of Digital Media Communication
Published by Universitas Gunadarma
ISSN : -     EISSN : 29855756     DOI : https://doi.org/10.35760/dimedcom
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal of Digital Media Communication is a means of publication for communication studies development. The area of research, theoretical thinking, and studies includes but not limited to : - DIGITAL TOURISM - CYBER PUBLIC RELATION - NEW MEDIA - DIGITAL MARKETING - DIGITAL MEDIA - DIGITAL LEARNING & EDUCATION
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 42 Documents
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FRAMING ANALYSIS OF REPORTING ON THE CORRUPTION CASE OF LANGKAT GOVERNOR IN ONLINE MEDIA WASPADA.CO.ID Maulana Andinata Dalimunthe; Cici Handayani Br Ginting
Journal of Digital Media Communication Vol 2, No 1 (2023)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2023.v2i1.8217

Abstract

This research entitled “Analysis Framing of Corruption Case of Langkat’s Government Terbit Rencana Perangin Angin in Online Media Waspada.co.id”. The research method is qualitative. The study aims to determine how online media waspada.co.id framed the corruption case of Langkat’s Government Terbit Rencana. The subject researched is online media waspada.co.id. The object researched is the news article about the corruption case of Langkat’s Government, Terbit Rencana, released on January 19 and January 20, 2022. The data collection used is a literature study and documentation. The analysis data used is analysis framing Robert N.Entman. The research shows that waspada.co.id framed the "Terbit Rencana Perangin Angin" case as too excessive, with the explanation of physical condition and sentence that cornered Terbit Rencana. Waspada.co.id tends to side with the government, according to the published news that focused on how the performance of KPK (Corruption Eradication Commission) in handling Terbit Rencana's case.
FORMATION OF WOMEN'S BODY IMAGE IN THE “IMPERFECT” FILM FOR GENERATION Z IN INDONESIAN Safitri Nur Aeni; Edy Prihantoro; Diana Sari
Journal of Digital Media Communication Vol 1, No 1 (2022)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2022.v1i1.6538

Abstract

“Imperfect” is one of the inspirational films for generation Z women in Indonesia today. The film is a medium to provide information and entertainment to the community. Films can provide education, knowledge, and entertainment for the audience so that they can influence the audience to change according to the film's purpose. This study aimed to determine the effect of exposure and information quality of “Imperfect”  films on the body image formation of Indonesian Z-generation women. The research method used is quantitative research methods. The theory used is the theory of Uses and Gratification and the Theory of Social Comparison, which helps support body image formation. The results of the study indicate that there is an effect of exposure to “Imperfect” films and the quality of the film's information on the body image formation of Indonesian generation Z women. People who get information about the “Imperfect” film are interested in watching the film, in getting entertainment as well as information from the “Imperfect” film, especially the generation Z female group. Indonesia.
ANALYSIS OF "MIXUE" COMMUNICATION NETWORK AS ELECTRONIC WORD OF MOUTH (E-WOM) USING SOCIAL NETWORK ANALYSIS Melati Andriani; Rizky Wulan Ramadhani; Sabrina Rahma Utami
Journal of Digital Media Communication Vol 2, No 1 (2023)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2023.v2i1.8258

Abstract

Netizens upload the keyword "Mixue" on Twitter, which can become an electronic word of mouth (E-WoM). E-WoM is one of the dominant factors influencing purchase demand for a product. Using the keyword "Mixue" to become a trending topic creates a communication network to disseminate information related or not to Mixue. This study aimed to determine the distribution of the "Mixue" network as a medium for electronic word of mouth using Social Network Analysis (SNA). The theory used is computer-mediated communication. The research method is quantitative with the SNA approach. Researchers crawled data on 10,000 tweets on December 27, 2022, when the keyword "Mixue" became a trending topic. The researcher used the application. The results showed that the "Mixue" communication network involved 7,702 actors and 8,391 conversations. @handokotjung became an important actor after posting a humorous tweet about Mixue's expansion in Indonesia. The tweet achieved 3.3 million views, 2,277 replies, 13.6K retweets, 2,682 excerpts retweeted, and 67.5K likes. The other actors also got into the conversation regarding Mixue. The perpetrators communicate with each other by replying, retweeting, retweeting quotes, or uploading their tweets, which can be electronic word-of-mouth (E-WoM) media accessed by anyone without exception. Mixue can use social media and impoertant actors to increase people's buying interest in Mixue
HE EFFECT OF GLINTS INDONESIA YOUTUBE CONTENT TO FULFILL THE INFORMATION NEEDS OF SUBSCRIBERS Ramita Hapsari; Nurul Fadilah Sandy
Journal of Digital Media Communication Vol 1, No 2 (2022)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2022.v1i2.7223

Abstract

The existence of social media Youtube as a medium for seeking various information provides an interesting fact of how influential Youtube is so that it can be accepted by the public as information with various contents. Glint Indonesia's Youtube content as a means to find career development content such as discussing content about the world of work and job hacks that are usually needed by job seekers to be successful at the interview stage or when they have to adapt to the world of work. The purpose of this study was to see the Effect of Glints Indonesia Youtube Content to Fulfill the Information Needs on Subscriber. This research uses quantitative research methods and the positivism paradigm. The data collection technique was carried out using a survey method using a questionnaire with a sample of 400 respondents referring to the slovin formula. The respondents in this study were subscriber Glint Indonesia’s Youtube channel. This study uses the Uses and Gratification Theory with the basic assumption that the audience is active and selective in sorting the media, so that it raises the motive for using the media and satisfaction with that motive. The results of this study stated that exposure to Glints Youtube content has a strong enough to Fulfill the Information Needs of Glints Youtube channel on subscribers with a percentage of 40.7% so it can be concluded that there is an effect of exposure to Glints Youtube content on the fulfillment of information needs of subscribers.  
THE EFFECTIVENESS OF GOVERNMENT INSTAGRAM ACCOUNT TO FULFILL THE INFORMATION NEEDS STUDY ON @HUMASKOTATANGSEL Fahmil Hakim; Karina Jayanti
Journal of Digital Media Communication Vol 1, No 1 (2022)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2022.v1i1.6509

Abstract

South Tangerang City has official government social media accounts as their information media through the Communication and Informatics Service work unit @humaskotatangsel. This account is a medium that provides information to the public. The purpose of this study was to see the effectiveness of the @humaskotatangsel Instagram account in meeting the information needs of its people. This research uses quantitative research methods and the positivism paradigm. The data collection technique was carried out using a survey method using a questionnaire with a quota sampling technique. The respondents in this study were followers of the Instagram account @humaskotatangsel, which was calculated using the Slovin formula so that the total sample was 100 respondents. This study uses the uses and gratification theory, which assumes that media users play an active role in choosing and using which media is appropriate to meet their needs. In this case, the information needs of 48.3% of the fulfillment of the information needs of the people of Tangerang. And it is known from the results of the T-test that the value of t count (9.563) > t table (1.660). This figure shows Ho is rejected and Ha is accepted, which means there is an influence on the effectiveness of the @humaskotatangsel Instagram account in meeting the information needs of the Tangerang people.
UNCERTAINTY REDUCTION STRATEGIES FOR PARENTS OF DAY CARE SERVICE USERS Rahmadiana Rahmadiana; Salim Salim
Journal of Digital Media Communication Vol 2, No 2 (2023)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2023.v2i2.9922

Abstract

Interpersonal communication typically involves two individuals engaging in dialogue, whether acquainted or unfamiliar. However, when individuals engage in conversation after a recent encounter, there is a tendency for uncertainty to arise. Uncertainty and anxiety surface when one lacks information about their conversational partner, compelling them to employ strategies to reduce this uncertainty. This study aims to elucidate the types of uncertainty experienced by parents utilizing the services of "Teman Kecil" Day Care for their children and explore their strategies for alleviating uncertainty using the Uncertainty Reduction Theory proposed by Berger and Calabrese. Employing a case study approach, the researchers gathered qualitative data through in-depth interviews with parents and caregivers at "Teman Kecil" Day Care. The findings reveal that parents experience cognitive uncertainty, wherein they feel unsure about the situations their children will encounter while in the care of "Teman Kecil" Day Care. To mitigate this uncertainty, parents actively employ strategies such as conducting surveys through social media platforms like Instagram, consulting Google Reviews, and seeking advice from peers with prior daycare experiences. Additionally, parents passively employ strategies by observing the caregivers at "Teman Kecil" Day Care. Lastly, parents employ interactive strategies to comprehensively understand the forthcoming situations, engaging in face-to-face communication with caregivers to acquire the necessary information.
POLITICAL REALITY IN PRINT MEDIA (FRAMING ANALYSIS OF THE GOLONGAN KARYA PARTY, MALUKU PROVINCE, IN THE MORNING AMBON EKSPRES AND KABAR TIMUR DAILY) Said Lestaluhu; La Jaali
Journal of Digital Media Communication Vol 2, No 1 (2023)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2023.v2i1.8220

Abstract

This type of research is qualitative descriptive research focusing on framing the reporting of the Xth Deliberation of the Golongan Karya Party. This research will be conducted at the Ambon Ekspres Morning Daily Media and the Kabar Timur Daily as the object of research; the research plan will be carried out in July 2020. The author uses two data sources, namely primary data from news texts about the Xth deliberation of the Golongan Karya Party, Maluku Province, by Daily Morning Ambon Ekspres and Kabar Timur editions of February 28 - March 09, 2020. Data analysis used in this study used the Robert Entman framing model analysis. This model divides into four ways: Define problems, Diagnose Causes, Make Moral Judgments and make Treatment Recommendations. The study results show that the Ambon Morning Express Daily is a framing process carried out through reporting, which tends to elevate the deliberation process to the Xth of the Golkar Party, Maluku Province, as a political event. It tends to highlight facts about the support of all DPD II and wing organizations as owners of voting rights who have given a mandate to Ramly Umasugi in his candidacy as Chair of the Maluku Golkar Party DPD. Ramly is imaged as one of the best cadres of the Golkar Party who has so far been successful in making Buru Regency a voice granary for the Golkar Party in Maluku, which is expected to become later an example of Golkar's progress at the provincial level
Front Matter Journal of Digital Media Communication Vol. 1 No. 1, Juni 2022 Editorial Journal of Digital Media Communication
Journal of Digital Media Communication Vol 1, No 1 (2022)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2022.v1i1.6592

Abstract

COMMUNICATION IN THE INITIAL IMPLEMENTATION OF DIGITAL TV MIGRATION IN BEKASI CITY Sutanto, Vinnawaty; Rahmadiana, Rahmadiana
Journal of Digital Media Communication Vol 3, No 1 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2024.v3i1.11729

Abstract

The migration from analog to digital television or analog switch-off (ASO) represents a solution to overcome various limitations of analog systems. Digital television offers multicasting capabilities, enabling multiple transmission signals through a single channel, thereby addressing spectrum constraints faced by analog television. This study explores communication strategies during the initial phase of analog switch-off in Bekasi City. Theoretical frameworks like diffusion of innovations highlight the importance of communication in disseminating information and facilitating technology adoption. This research uses qualitative approaches to investigate community responses and satisfaction with digital television. Findings indicate that direct information from local officials and media channels significantly influences public readiness and acceptance of digital television. The study aligns with diffusion theory stages, illustrating how knowledge acquisition, persuasion, decision-making, implementation, and confirmation phases influence community adoption. Effective communication, supported by clear regulations and governmental policies, accelerates technology adoption and enhances user satisfaction. Insights from this study underscore the importance of proactive government support and targeted communication strategies in successful ASO implementation. The findings contribute to understanding how effective communication can facilitate technology transitions and improve broadcast quality and user experience in digital television. 
MEDIA RICHNESS THEORY IN THE USE OF @Youngontop INSTAGRAM ACCOUNT AS AN INFORMATION MEDIUM FOR YOUNGER GENERATION Dwi P., Declan Theofilus; Fitriani, Reni
Journal of Digital Media Communication Vol 3, No 1 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2024.v3i1.11695

Abstract

This research aims to determine @youngontop's communication strategy in informing activities that are beneficial for the self-development and creativity of the younger generation. The theory used in this research is media richness theory. The method used is descriptive qualitative with data collection through observation, in-depth interviews, literature study and documentation. The paradigm in this research is constructivism. The results of this research are that the Instagram account @youngontop maximizes the features on Instagram in conveying information to the younger generation. Information about activities that the younger generation can take part in is conveyed creatively with photo illustrations, videos and also the use of language that is relevant to the younger generation. The choice of language is also very adapted to the trends of the younger generation in the hope that it will be interesting in conveying information about activities. The Instagram account @youngontop also has a message personalization strategy in the form of research to find out the preferences and needs of followers. 

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