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Edi Prihantoro
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INDONESIA
Journal of Digital Media Communication
Published by Universitas Gunadarma
ISSN : -     EISSN : 29855756     DOI : https://doi.org/10.35760/dimedcom
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal of Digital Media Communication is a means of publication for communication studies development. The area of research, theoretical thinking, and studies includes but not limited to : - DIGITAL TOURISM - CYBER PUBLIC RELATION - NEW MEDIA - DIGITAL MARKETING - DIGITAL MEDIA - DIGITAL LEARNING & EDUCATION
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 42 Documents
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INTERCULTURAL COMMUNICATION IN INTERETHNIC FAMILIES IN PAGUTAN BARAT VILLAGE, MATARAM CITY Widiantari, Made; Jelantik, Sayu Kadek; Astraguna, I Wayan
Journal of Digital Media Communication Vol 3, No 1 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2024.v3i1.11589

Abstract

This research is based on phenomena observed by the researchers where families with different ethnic backgrounds maintain harmony within the family and community despite their diverse ethnicities. Therefore, this research analyzed the factors, forms, and impacts of intercultural communication in interethnic families in Pagutan Barat Village, Mataram City. The method used is qualitative, employing non-participant observation for data collection. Primary data sources include three married couples, community leaders, neighborhood heads, and religious figures, gathered through semi-structured interviews and documentation. Secondary data sources include books, journals, and photographs. The analysis involves three stages: data reduction, data presentation, and conclusion drawing. The study utilizes Communication Accommodation Theory and Interpersonal Communication Theory to analyze the research questions. The results indicate that love and family are the main factors leading to interethnic marriages. The forms of communication used include verbal and non-verbal communication, intrapersonal communication, and interpersonal communication. The positive impacts of intercultural communication in interethnic families are the integration of values and traditions, uniting differences through joint activities, conflict resolution, and space management, the use of a common language, and a broader community. However, the negative impacts include potential internal conflicts arising from differences in religious symbols, rituals, and space arrangements.
ANALYSIS OF ZHONGDANG PAN AND GERALD M KOSICKI’S FRAMING ON NEWS REJECTION OF ROHINGNYA REFUGEES IN ACEH BESAR (STUDY ON ANTARANEWS.COM AND DETIK.COM) Pertiwi, Cholidah Astri; Pitoyo, Pitoyo; Ramadhani, Rizky Wulan; Utami, Sabrina Rahma
Journal of Digital Media Communication Vol 3, No 1 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2024.v3i1.11776

Abstract

This research aims to analyze the framing techniques of Antaranews.com and Detik.com media in reporting on Rohingya refugees on December 11 2023. This is interesting because the two media come from different ownership; Antaranews.com is managed by the Antara National News Agency (LKBN Antara), which is a State-Owned Enterprise (BUMN) in the news agency sector, while Detik.com is under the private company PT Trans Digital Media. The author uses the framing analysis model of Zhong Dang Pan and Gerald M. Kosicki to divide this news frame into 4 structural dimensions, namely syntax, script, thematic and rhetorical. The results of the research show that the framing of news about the rejection of Rohingya refugees in Aceh on December 11 2023 written by Antaranews.com was more balanced than Detik.com in presenting the news. The selection of quotes and photos included makes the reporting construction carried out by Antaranews.com try to direct public opinion to see from both sides, the Rohingya refugees and the residents of Ladong Aceh Besar. Meanwhile, Detik.com has not fulfilled the 5W+1H principle and does not write news from both sides of the point of view.
UNDERSTANDING HOW HARIAN JOGJA NEWSPAPERS FACE THE CHALLENGES OF MEDIA DIGITALIZATION Putra, Eagan Murtadho Dita; Adiyanto, Wiwid; Asrita, Stara
Journal of Digital Media Communication Vol 3, No 1 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2024.v3i1.11625

Abstract

The print media industry is experiencing a decline in circulation. One of the causes is advances in communication technology or digitization. The aim of this research is to describe how Harian Jogja faces the challenges of media digitization. This research uses the media Ecology theory initiated by McLuhan to help broadly describe the phenomena that occur. The method used refers to phenomenology which is used as an analytical tool. The results of this research show that Harian Jogja is trying to create a new alternative to enable their agency or company to continue to survive in any conditions and situations. The Harian Jogja print media tries to shift its marketing strategy to non-print form. The Harian Jogja creates a strategy in presenting news, namely regional news and also an ABC reporting strategy, namely accurate, actual, brief, balanced, clear and complete.
Front Matter Journal of Digital Media Communication Vol. 3 No. 1, Juni 2024 Journal of Digital Media Communication, Editorial
Journal of Digital Media Communication Vol 3, No 1 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

THE ROLE OF SOCIAL MEDIA ALGORITHMS IN SHAPING AND CONFLICT RESOLUTION Latuheru, Rido Dominggus; Cangara, Hafied
Journal of Digital Media Communication Vol 3, No 1 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2024.v3i1.11681

Abstract

This research aims to explore the dual role of social media algorithms in conflict formation and resolution. Using a systematic literature review method, this research analyses how algorithms can amplify polarization and spread misinformation, as well as their potential to be leveraged in mitigating conflict and promoting constructive dialogue. The results show that algorithms designed to maximise user engagement often contribute to conflict escalation through the formation of "filter bubbles" and the spread of misinformation. However, recent research has also revealed the potential of algorithms, if designed with ethical and social principles in mind, to be instrumental in early conflict detection and the promotion of dialogue across groups. This study highlights the implications of these findings for technology companies, policymakers, and civil society, and emphasises the need for an interdisciplinary approach, proactive regulation, and increased digital literacy in addressing algorithm challenges. In conclusion, social media algorithms are flexible tools, and their impact depends on the values, principles, and goals embedded in their design. A holistic and collaborative approach is needed to harness the potential of algorithms in mitigating conflict while minimising their role in deepening social divisions.
FRAMING ANALYSIS OF THE "BOCOR ALUS" PODCAST ON TEMPODOTCO YOUTUBE ACCOUNT, EPISODE: "JOKOWI'S MANEUVERS AHEAD OF STEPPING DOWN Lestari, Suci Shinta; Putri, Natasya Ayuni
Journal of Digital Media Communication Vol 4, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2025.v4i1.14857

Abstract

Social media, which has become a digital trend, has become an important tool in communication, especially in disseminating information that the media uses to convey issues and news, particularly political matters. In conveying information, the media frames an issue to influence public perception. This research aims to understand how Tempo frames the issue in the podcast Bocor Alus Politik episode "Maneuver Jokowi Jelang Lengser: Fufufafa dan Menolak PDIP." Entering KIM regarding the issue of Jokowi protecting Gibran Rakabuming Raka and political maneuvers in maintaining his position in the political world. This research theory uses Robert N. Entman's framing analysis, which consists of Define Problems, Diagnose Causes, Make Moral Judgement, and Treatment Recommendation. The research method used in this study is descriptive qualitative with the form of research being framing. The data collection techniques used in this study are obtrusive observation of podcast content and documentation based on excerpts of podcast content. The result of this research is that the Tempo in the Bocor Alus Politik podcast leads to a negative framing because Jokowi should not make strategic decisions at the end of his term.
ADIDAS’S MARKETING COMMUNICATION STRATEGY AMID THE INTERNATIONAL CONFLICT Yudha, Reza Praditya; Hakim, A. Rahman
Journal of Digital Media Communication Vol 4, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2025.v4i1.14147

Abstract

The Israel-Palestine conflict represents a geopolitical issue with far-reaching implications for global business, including the brand image of international corporations such as Adidas. Amid growing consumer awareness of sociopolitical issues, corporate responses to the conflict have become a focal point that influences public perception and purchasing decisions. This journal aims to analyze Adidas’s marketing communication strategy in responding to public pressure and boycott movements stemming from its associations with Israeli entities. The study employs a qualitative approach using a case study method. Data were collected through media analysis, official press releases from Adidas, and social media posts by activists and the public. Triangulation techniques were used to ensure data validity by cross-referencing multiple sources. The findings reveal that Adidas adopted a communication strategy characterized by neutrality, avoiding explicit affiliation with either side in the Israel-Palestine conflict. While the company terminated its sponsorship with the Israel Football Association following public pressure, it maintained business ties with Israeli manufacturers. Adidas's communication strategy emphasizes values of diversity, inclusivity, and social responsibility through digital campaigns and humanitarian programs. The discussion suggests that this approach may help minimize reputational damage in the global market, although it does not entirely eliminate boycott threats. In conclusion, Adidas’s communication strategy reflects an effort to balance business continuity and social values amid geopolitical tensions. A neutral yet responsive digital communication approach emerges as key to maintaining brand image and consumer loyalty on a global scale.
ADOPTION AND IMPACT OF MOBILE LEARNING IN MALAYSIAN HIGHER EDUCATION Ong Hai Liaw, Jessica; Ibrahim, Nora; Novari, Rachchamawati; Singh, Inderjit; Ismail, Amnah Saayah; Fook Wen, Kwong; Abd Rahman, Rosfazila
Journal of Digital Media Communication Vol 4, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2025.v4i1.14140

Abstract

Mobile learning has become an integral component of higher education in Malaysia, driven by advancements in technology and increased accessibility to digital resources. The objective of this study is to examine the implementation of mobile learning across different educational levels in Malaysia. This study employs a qualitative research approach, analyzing secondary sources such as previous research studies, journal articles, and reports, factors influencing mobile learning adoption. The findings highlight the significant role of the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Technology Acceptance Model (TAM) in understanding students' behavioural intentions toward mobile learning. These models provide valuable insights into the key determinants affecting mobile learning adoption, such as perceived usefulness, ease of use, and facilitating conditions. The study contributes to a deeper understanding of mobile learning implementation in Malaysia and offers recommendations for enhancing its effectiveness in higher education.
COMMUNICATION PATTERNS IN MATAHARIKITA.CO VIRTUAL COMMUNITY BATCH 11 IN BUILDING SOLIDARITY Pertiwi, Cholidah Astri Astri; Alfiana, Tiffani Iqlima; Farida, Nuke
Journal of Digital Media Communication Vol 4, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2025.v4i1.14940

Abstract

This study aims to determine the communication patterns in the Mataharikita.co community batch 11 in building solidarity between members and between members and administrators. The research method used is a descriptive qualitative research method and using a constructivist paradigm. Data collection techniques used in the form of in-depth  interviews  with  members  and  administrators  in  the Mataharikita.co, observation, and documentation. The theory used is the Symbolic Interactionism theory. The results of the study show that the communication pattern model that occurs in the Mataharikita.co batch 11 is a pattern of all channels or what is known as a star pattern that involves all members and administrators in communicating, thus encouraging a sense of family as a whole that can help build solidarity in the Mataharikita.co. An open communication pattern not only facilitates the exchange  of  information,  but  also  strengthens  mutual  trust, responsibility, respect between members and administrators and togetherness between each other. Thus, this communication pattern plays an important role in creating a supportive and mutually reinforcing environment, making Mataharikita.co a place that is not only productive, but also full of togetherness and concern among its members. 
DIGITAL-BASED COLLABORATIVE COMMUNICATION STRATEGY IN MANAGING STAKEHOLDERS Octory, Gadis; Yananto, Yananto; Sandy, Sandy; Sabena, Sabena
Journal of Digital Media Communication Vol 4, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2025.v4i1.14727

Abstract

This study explores the dynamics of digital-based collaborative communication strategies in managing student-led events, with UMB Talks 2024 at Universitas Mercu Buana as a case study. First, background. The research is grounded in Habermas’s Theory of Communicative Action and strategic communication, emphasizing mutual understanding and stakeholder engagement in digital environments. It aims to develop a conceptual model of collaborative digital communication in academic settings. A qualitative-descriptive approach was adopted. Data were gathered through in-depth interviews, participatory observation, and document analysis involving student leaders, academic mentors, and external speakers. The study applied stakeholder mapping to identify key actors in the event’s communication process. Findings reveal that tools like WhatsApp and Google Drive enhanced coordination, documentation, and consensus building in a temporary organizational setting. Communication was structured through vertical, horizontal, and diagonal flows, reflecting deliberative practices and ethical engagement. The proposed model includes adaptive channels, flexible structures, and a crisis response system, offering theoretical and practical insights for youth event management. The study shows that digital communication is central to participatory learning and resilient collaboration in higher education. It contributes to communication theory by linking digital affordances with deliberative engagement, and offers a framework applicable to future student-led initiatives.

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