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Advances: Jurnal Ekonomi & Bisnis
Published by Yayasan Pendidikan Bukhari Dwi Muslim
ISSN : -     EISSN : 29859859     DOI : https://doi.org/10.60079/ajeb
Core Subject : Economy,
Economics, Econometrics & Finance
Established in 2023, Advances: Journal of Economics & Business is dedicated to publishing original research that contributes to the advancement of knowledge in the fields of economics, management, and accounting. This esteemed journal encompasses a wide range of research topics and employs various rigorous methodologies. The publication warmly welcomes significant research employing diverse primary and applied research methods, including analytic, archival, experimental, survey, and case studies. The journal particularly encourages articles that hold substantial relevance to economics scholars while also offering practical insights for organizations and society at large. We strongly encourage researchers to explore innovative solutions and novel perspectives on practices and problems, while also inviting reasoned and critical analysis. Advances: Journal of Economics & Business serves as a platform for facilitating the exchange of impactful research among professionals and academics engaged in economic studies, management, and accounting research and practice. By fostering discussions and proposing solutions, the journal aims to generate practical implications and field-level impacts. Published articles in our journal have the potential to reach and be referenced by researchers worldwide, amplifying the influence and reach of your work.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 66 Documents
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Strategic Approaches to Marketing Management in Contemporary Business Environments Lestari, Vera
Advances: Jurnal Ekonomi & Bisnis Vol. 1 No. 5 (2023): September - October
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v1i5.210

Abstract

This study aims to provide a comprehensive overview of strategic marketing management in contemporary business environments, focusing on the importance of customer-centric strategies, data-driven approaches to market segmentation, targeting, and positioning (STP), effective brand management, and the increasing significance of digital marketing. A thorough review of existing literature on strategic marketing management, including seminal works and recent research articles, was conducted to synthesize key insights and perspectives. The analysis encompassed various aspects such as customer-centricity, market segmentation, targeting, positioning, brand management, and digital marketing strategies. The findings highlight the evolving nature of marketing practices, driven by shifts in consumer behavior, technological advancements, and competitive dynamics. Key findings include the imperative of prioritizing customer-centricity, approaches to STP strategies, the importance of effective brand management in building strong brand equity, and the growing significance of digital marketing in reaching and engaging with target audiences. The implications of this study are manifold. For practitioners, the findings underscore the importance of aligning marketing strategies with evolving consumer needs and preferences, leveraging data analytics and technology to optimize marketing effectiveness, investing in effective brand management practices, and embracing digital marketing channels and technologies. From a theoretical standpoint, this study contributes to the existing body of knowledge by providing empirical evidence and insights into contemporary practices and challenges in strategic marketing management. It also highlights the need for interdisciplinary collaboration between scholars and practitioners to address complex marketing challenges and drive innovation in marketing practices.
Strategies for Success in the Global Islamic Market Meutia, Cut
Advances: Jurnal Ekonomi & Bisnis Vol. 1 No. 5 (2023): September - October
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v1i5.215

Abstract

The purpose of this study is to comprehensively examine the dynamics of the global Islamic market, with a focus on Islamic marketing, consumer behavior, branding strategies, innovation in Islamic finance, and challenges and opportunities for businesses. The research design and methodology entail a qualitative approach, utilizing a systematic literature review to synthesize existing knowledge and insights from academic articles, books, reports, and scholarly sources. Findings and discussion reveal the paramount importance of integrating Islamic principles with modern marketing practices, emphasizing ethical conduct, authenticity, and social responsibility to engage Muslim consumers effectively. The implications of the study underscore the necessity for businesses to adopt holistic strategies that align with Islamic values to build trust, credibility, and loyalty among Muslim consumers. This multi-perspective approach acknowledges the diverse needs and preferences of Islamic consumers, highlighting the significance of cultural sensitivity, technological innovation, and corporate social responsibility in navigating the complex and competitive landscape of Islamic markets.
The Role of Central Banks in Modern Monetary Policy: A Review Yani, Tri Apri
Advances: Jurnal Ekonomi & Bisnis Vol. 2 No. 1 (2024): January - February
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v2i1.219

Abstract

Purpose: This paper aims to review and analyze the role of central banks in modern monetary policy. It seeks to provide a comprehensive understanding of the functions, objectives, and tools employed by central banks in the implementation of monetary policy. Study design/methodology/approach: A systematic literature review was conducted to gather relevant scholarly articles, books, and reports on the topic. The study design involved careful selection and analysis of the collected literature to identify key themes and insights related to the role of central banks in modern monetary policy. Findings: The review found that central banks play a crucial role in the formulation and execution of monetary policy. Their primary objectives typically include managing inflation, maintaining price stability, and promoting economic growth. Central banks employ various tools, such as interest rate adjustments, open market operations, and reserve requirements, to influence money supply and interest rates. Additionally, the study revealed that central banks act as lenders of last resort during financial crises, ensuring the stability and smooth functioning of financial systems. Originality/value: This review contributes to the existing body of knowledge by consolidating and summarizing literature on the role of central banks in modern monetary policy. It provides a comprehensive overview of the functions and tools employed by central banks, thereby enhancing the understanding of their significance in economic stability and growth. The findings of this study can be valuable to policymakers, researchers, and practitioners in the field of economics and finance.
Impact of Foreign Aid on Economic Development: A Critical Literature Review Fitriani, Hana
Advances: Jurnal Ekonomi & Bisnis Vol. 2 No. 2 (2024): March - April
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v2i2.226

Abstract

Purpose: This critical literature review explores the impact of foreign aid on economic development. It aims to analyze the existing studies in order to determine the relationship between foreign aid and economic development and identify any key patterns or inconsistencies in the findings. Study design/methodology/approach: The review adopts a systematic approach by conducting a comprehensive search of relevant academic articles and reports. The collected literature is then screened based on predetermined inclusion and exclusion criteria to ensure the selection of high-quality and rigorous studies. The findings from the selected studies are synthesized and analyzed to provide a comprehensive overview of the impact of foreign aid on economic development. Findings: The analysis of the reviewed studies reveals a complex and nuanced relationship between foreign aid and economic development. While some studies suggest a positive relationship by emphasizing the role of aid in promoting economic growth and reducing poverty, others highlight potential negative consequences, such as aid dependency and crowding out of domestic investment. Additionally, the effectiveness of aid is found to be heavily influenced by various contextual factors, including recipient country governance, policy frameworks, and aid allocation mechanisms. Overall, the findings indicate a need for a more targeted and context-specific approach to foreign aid to maximize its positive impacts on economic development. Originality/value: This literature review contributes to the existing body of knowledge by synthesizing a wide range of studies and providing a comprehensive understanding of the impact of foreign aid on economic development. By identifying key patterns and inconsistencies in the findings, this review offers valuable insights for policymakers, aid organizations, and researchers working in the field of international development. The examination of contextual factors and the call for a more targeted approach add depth to the understanding of the complex relationship between foreign aid and economic development, thereby advancing the discourse in this area.
Data Science in Marketing: How Analytics are Reshaping Consumer Insights Kusuma, Jaya
Advances: Jurnal Ekonomi & Bisnis Vol. 2 No. 2 (2024): March - April
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v2i2.234

Abstract

Purpose: The purpose of this study is to explore the transformative impact of data science on marketing strategies and consumer insights. Research Design and Methodology: Employing a qualitative research design, the study utilizes in-depth case studies and interviews with industry experts to uncover how data-driven approaches enhance traditional marketing practices. Findings and Discussion: The findings reveal that data science significantly improves customer segmentation, dynamic pricing, customer relationship management (CRM), and personalized marketing. By leveraging behavioral data, companies like Amazon achieve more granular and dynamic segmentation, leading to higher engagement and conversion rates. Dynamic pricing, as implemented by companies like Uber, optimizes revenue and enhances customer satisfaction through real-time adjustments based on demand and competition. The study also highlights the importance of predictive analytics in CRM, allowing businesses to identify at-risk customers and implement targeted retention strategies. Furthermore, ethical considerations such as data privacy and algorithmic bias are critical for maintaining consumer trust. Implications: The research underscores the need for integrating data science with traditional marketing frameworks and adapting models to diverse cultural contexts. The implications for practice include adopting data-driven segmentation, dynamic pricing, and CRM strategies while ensuring ethical data practices. This study contributes to the broader discourse on data-driven marketing, offering valuable insights for both academic research and practical applications, ultimately advocating for responsible and effective use of data science in marketing.
Comparative Analysis of Educational Development Strategies in Emerging Economies Nugroho, Rizki
Advances: Jurnal Ekonomi & Bisnis Vol. 2 No. 3 (2024): May - June
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v2i3.235

Abstract

Purpose: This study explores educational development strategies across emerging economies, examining how socio-economic, cultural, and political factors shape policy formulation and implementation. It aims to identify practical approaches for improving educational access and quality while addressing urban-rural disparities. Research Design and Methodology: A systematic literature review (SLR) synthesized peer-reviewed articles, government reports, and academic publications. The study compares strategies in developing countries, focusing on infrastructure development, curriculum reform, teacher training, and educational technology integration. Findings and Discussion: The findings reveal significant variations in strategies. Nigeria and Kenya prioritize rural infrastructure, while Vietnam and India emphasize curriculum reform and skill-based training. Although school participation rates have increased, challenges remain in achieving better learning outcomes. Educational technology has potential but faces limited internet access, insufficient teacher training, and low digital literacy in remote areas. Implications: The study highlights the need for adaptive, evidence-based policies tailored to local contexts. Policymakers should invest in teacher training, curriculum relevance, digital infrastructure, and community engagement. Future research should evaluate long-term policy impacts and explore innovative strategies to reduce educational disparities.
The Role of Innovation in Startup Success: A Comprehensive Review Kartika, Fina
Advances: Jurnal Ekonomi & Bisnis Vol. 2 No. 1 (2024): January - February
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v2i1.240

Abstract

This structured abstract provides a comprehensive review of the role of innovation in startup success. The purpose of this study is to examine the significance of innovation in the success of startup businesses. The study design/methodology/approach involves a systematic review of existing literature, including academic articles, books, and reports, to gather relevant information on the topic. The findings of this review indicate that innovation plays a critical role in the success of startups, as it enables them to differentiate themselves in competitive markets, create unique value propositions, and adapt to changing market conditions. Additionally, innovative startups are more likely to attract investment, build strong customer relationships, and achieve sustainable growth. The originality of this review lies in its comprehensive examination of the role of innovation in startup success, highlighting its multifaceted impact on various aspects of a business's performance. This review contributes to the existing body of knowledge by consolidating key findings and providing a holistic understanding of the significance of innovation for startups. It offers insights and implications for startup founders, investors, policymakers, and researchers, emphasizing the imperative of fostering a culture of innovation to enhance startup success and drive economic growth.
Leveraging Financial Statement Audits for Strategic Business Insights Safira, Putri Ayu
Advances: Jurnal Ekonomi & Bisnis Vol. 1 No. 5 (2023): September - October
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v1i5.242

Abstract

The purpose of this study is to explore the strategic implications of leveraging financial statement audits for organizational decision-making and performance enhancement. Through a comprehensive literature review, the research design and methodology involved systematic analysis of existing literature to identify key themes, concepts, and empirical findings related to the strategic utilization of audits. Findings reveal the evolution of financial statement audits from traditional compliance tools to strategic assets, driven by technological advancements, regulatory reforms, and changing stakeholder expectations. Implications suggest that organizations can enhance decision-making processes, mitigate risks, and seize opportunities by investing in audit capabilities and technologies, fostering collaboration, and adopting proactive audit planning approaches. The synthesis of findings highlights significant opportunities for further research, including exploration of specific audit methodologies, governance structures, ethical challenges, and audit education initiatives. The study underscores the importance of continued research efforts and collaboration to advance knowledge and practice in leveraging financial statement audits for strategic business insights, enabling organizations to thrive in today's complex and dynamic business environment.
Corporate Transparency and Environmental Reporting: Trends and Benefits Farooq, Umar
Advances: Jurnal Ekonomi & Bisnis Vol. 1 No. 6 (2023): November - December
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v1i6.249

Abstract

Purpose: This study investigates the role of corporate transparency in environmental reporting, emphasizing its impact on accountability, stakeholder trust, and sustainable business practices. It examines current trends, benefits, and challenges associated with environmental reporting frameworks while exploring how digital technologies enhance reporting accuracy and credibility. Research Design and Methodology: This study analyzes peer-reviewed articles, industry reports, and regulatory frameworks published after 2018. The focus includes globally recognized standards such as the Global Reporting Initiative (GRI), Sustainability Accounting Standards Board (SASB), and Task Force on Climate-related Financial Disclosures (TCFD), along with technological advancements like blockchain, big data analytics, and artificial intelligence (AI). Findings and Discussion: The study finds that transparent environmental reporting enhances corporate accountability, strengthens stakeholder relationships, and facilitates access to sustainable investments. Companies adopting robust frameworks effectively manage environmental risks and build stakeholder trust. However, challenges persist, including inconsistent standards, greenwashing risks, and the need for third-party verification. Digital technologies are key solutions for enhancing reporting accuracy, verifiability, and comprehensiveness. Implications: This study provides practical recommendations for companies, policymakers, and stakeholders, advocating for standardized frameworks and technological integration. It highlights the need for future research to address sector-specific challenges and assess the long-term impact of transparent environmental reporting on corporate sustainability.
The Interplay between Transparency, Accountability, and Corruption: A Contemporary Discourse Muslim, Muslim; Mais, Rimi Gusliana
Advances: Jurnal Ekonomi & Bisnis Vol. 1 No. 6 (2023): November - December
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v1i6.268

Abstract

The purpose of this study is to explore the intricate interplay between transparency, accountability, and corruption within contemporary governance systems. Employing a multidisciplinary approach, the research design incorporates empirical evidence and theoretical frameworks from diverse fields to elucidate the complex dynamics of this nexus. Methodologically, the study synthesizes existing literature and conducts comparative analyses to identify key patterns and insights regarding the effectiveness of transparency-enhancing measures and accountability mechanisms in combating corruption. The findings underscore a compelling association between increased transparency and reduced levels of corruption, highlighting the pivotal role of robust accountability structures in ensuring integrity within governance systems. Implications of the study extend to both academic scholarship and practical policymaking, emphasizing the importance of adopting a holistic approach that integrates transparency and accountability measures to effectively address corruption challenges. Key implications include the need for tailored interventions that consider contextual factors, such as institutional quality and societal norms, and the imperative of leveraging technological innovations and social mobilization to empower citizens and confront corruption. This study contributes to advancing our understanding of governance dynamics and informs evidence-based strategies for promoting transparency, strengthening accountability, and combating corruption in diverse contexts.

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