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Mimbar Administrasi
Published by Universitas 17 Agustus 1945 Semarang
ISSN : 08543542     EISSN : 25811010     DOI : 10.56444
Core Subject : Education, Social,
Environmental Science Social Sciences Other
Jurnal MIMBAR ADMINISTRASI, merupakan jurnal peer review yang di terbitkan oleh FAKULTAS ILMU SOSIAL DAN ILMU POLITIK, Jurnal MIMBAR ADMINISTRASI diterbitkan dua kali dalam setahun. Jurnal ini memberikan akses terbuka langsung ke isinya dengan prinsip bahwa membuat penelitian tersedia secara bebas untuk publik mendukung pertukaran pengetahuan global yang lebih besar dalam lingkup bidang Admnistrasi Publik. Jurnal ini bertujuan untuk menyediakan tempat bagi akademisi, peneliti, dan praktisi untuk menerbitkan artikel penelitian asli atau artikel hasil pemikiran. Ruang lingkup artikel yang diterbitkan dalam jurnal ini berkaitan dengan berbagai topik di bidang Administrasi, Sosial dan Politik.
Arjuna Subject : Ilmu Sosial - Administrasi Publik
Articles 188 Documents
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Analisis Pemasaran AJB Bumiputera 1912 Kantor Wilayah Medan Thasya Virdinia; Maryam Batubara
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 21 No. 1 (2024): April : Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v21i1.1494

Abstract

This research aims to analyze the marketing strategy of AJB Bumiputera 1912 at the Medan Regional Office by considering various aspects such as market segmentation, promotional strategies, product distribution, premium policies and customer response. The research methods used include literature observation, analysis of internal company data, and interviews with relevant stakeholders. The research results show that the company has succeeded in identifying responsive market segments, implementing various promotional strategies, and building an extensive distribution network. However, there is room for improvement in each aspect of marketing. This analysis provides a strong basis for developing more effective marketing strategies in the future, with the hope of improving company performance and maintaining competitiveness in an increasingly competitive insurance market. The conclusions of this research provide comprehensive insight into the challenges and opportunities faced by AJB Bumiputera 1912 in the Medan Regional Office in optimizing their marketing strategy to achieve sustainable business goals.
Keputusan Pembelian Minuman dan Ice Cream yang Dipengaruhi oleh Kualitas Produk dan Kualitas Pelayanan : (Studi Kasus Mahasiswa Konsumen Mixue Ice Cream & Tea di Politeknik LP3I Medan) Maulidina Maulidina; Faizatul Izzati
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 21 No. 1 (2024): April : Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v21i1.1501

Abstract

This research discusses the influence of product quality and service quality on purchasing decisions for Mixue Ice Cream & Tea. The aim of this research is to determine the influence of product quality (X1) and service quality (X2) on purchasing decisions (Y). This research uses indicators from each variable. The indicators of Product Quality (X1) are color, appearance, portion, aroma, taste. Indicators of Service Quality (X2) are reliability, responsiveness, assurance, empathy, physical evidence. Indicators of Purchasing Decisions (Y) are product choice, brand choice, dealer choice, purchase time. This research uses quantitative methods with a population of 80 people and a sample of 80 people, while processing research data uses the SPSS version 26 program. Based on the research results, it can be seen that product quality variables and service quality variables partially have a significant effect on purchasing decision variables as proven in The results of the T test research with a calculated t value of 5.571 > t table 1.991 and a significant value of 0.000 < 0.05. And it is also known that the product quality variable and the service quality variable simultaneously have a significant effect on the purchasing decision variable from the F test with a significant value of 0.000 < 0.05 and a calculated F value of 168.657 > F table 3.12, so service quality has a positive influence on the decision. purchase. The results of the multiple linear regression test which has the equation Y = 2.211 + 0.529 Xı + 0.410 The results of the coefficient of determination test show that the value (R Square) obtained is 0.814 (81.4%) indicating that product quality and service quality have an influence on purchasing decisions by 81.4%.
Pengaruh Brand image dan Nutrition label terhadap Keputusan Pembelian dengan Gaya Hidup Sehat Sebagai Variabel Moderasi Gusti Ayu Sinta Jelantik; Ni Made Wulandari Kusumadewi
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 21 No. 1 (2024): April : Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v21i1.1502

Abstract

Consumer purchasing decisions are one of the most crucial aspects for companies, because purchasing decisions can affect revenue, business growth, reputation, competition in the market, operational efficiency, product innovation, and customer loyalty. There are several factors that influence purchasing decisions, including brand image and nutrition label. This study aims to examine the effect of brand image and nutrition label on purchasing decisions with a healthy lifestyle as a moderating variable. The sample used in this study was 100 respondents. The sampling method used in this study was purposive sampling method. Data collection was carried out through distributing questionnaires online via google form and offline distribution where respondents received and answered on a questionnaire sheet. The data analysis technique used in this research is Moderated Regression Analysis. The results of this study indicate that brand image and nutrition label partially have a significant effect on Fitbar purchasing decisions in Denpasar City. Then, healthy lifestyle moderates brand image and nutrition label partially on Fitbar purchasing decisions in Denpasar City.
Tax Avoidance: Peran Ukuran Perusahaan, Leverage, dan Profitability Stefany Tjung; Khairudin Khairudin
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 21 No. 1 (2024): April : Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v21i1.1503

Abstract

Tax evasion can be defined as the activity of avoiding taxes by citizens or entities that are obliged to pay taxes in order to reduce the tax costs that must be paid by utilizing the tax law which has loopholes and weaknesses. This research aims to explain whether company size, leverage and profitability influence tax avoidance or not. The research took 24 samples of manufacturing companies listed on the Indonesian Stock Exchange for the 2017 - 2019 period. The data used was collected through purposive sampling and using panel data regression analysis techniques through one qualitative and six quantitative tests. The final conclusion concludes that company size as the first variable has a positive influence on tax avoidance, so that it means companies with large sizes tend to avoid tax avoidance. The second variable, namely leverage, has the result of having no influence on tax avoidance. Third, profitability has a negative influence on tax avoidance, meaning that companies with large profits will increase the company's tendency to avoid taxes.
Peningkatan Nilai Perusahaan: Peran Leverage, Ukuran Perusahaan, dan Profitabilitas Sherla Wijaya; Khairudin Khairudin
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 21 No. 1 (2024): April : Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v21i1.1504

Abstract

This study aims to analyze and obtain evidence regarding the effect of leverage, company size, and probility on corporate value in manufacturing companies listed on the Indonesia Stock Exhange for the 2017-2019 period. In this study, there are 3 independent vaiables tested, namely Debt to Equity (DER), Indikator Size (LN), and Return On Asset (ROA). And there is 1 dependent variable, namely Price to Book Value (PBV). The numbers of sample used are 21 manufacturing companies sub sector consumer goods onthes Indonesia Stock Exchange (IDX), the sampling technique used was purpose sampling. The analysis method used is the panel data regression analysis method using the Fixed Effect Model.the research result prove that leverage has no effect on corporate value, company size has negatif effect on corporate value, and probility has a positif effect on corporate value.
Kualitas Pelayanan Samsat Keliling: Studi Kasus Pelayanan Pajak Kendaraan Bermotor Di Kabupaten Blora Aris Toening Winarni; Susan Yuda Pamungkas
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 21 No. 1 (2024): April : Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v21i1.1515

Abstract

This research aims to describe and analyze the quality of Mobile Samsat services in paying Motor Vehicle Tax (PKB) in Blora Regency. The quality of Mobile Samsat services is evaluated based on eight indicators, namely tangibles, accountability, transparency, reliability, responsiveness, assurance, empathy and participativeness. The research results show that overall, Mobile Samsat services in Blora Regency have been implemented well. However, the tangible dimension is still not optimal, especially related to the lack of seats provided for taxpayers queuing. Furthermore, researchers also analyzed six dominant factors that influence service quality, namely awareness, rules, organization, income, ability and service facilities. Of these six factors, service facilities are still an obstacle in the implementation of Mobile Samsat services. This can be seen from the limited electricity resources, the insufficient number of seats, and the stability of the internet network which is an obstacle in the service process. In general, the quality of Mobile Samsat services in Blora Regency is good, but service facilities need to be optimized so that public services can be carried out more optimally. This research provides important implications for Mobile Samsat service providers to pay more attention to aspects of service facilities and infrastructure, so that they can improve overall service quality and increase public satisfaction in paying motor vehicle tax. Apart from that, this research can also be a reference for local governments in developing and improving the quality of public services, especially in the context of motor vehicle tax payments. With the existence of quality Mobile Samsat services, it is hoped that it can encourage community compliance in fulfilling its tax obligations, so that it can increase regional income and support development in Blora Regency.
Implementasi Kebijakan Pengelolaan Aset Daerah: Kajian Pengelolaan Aset Daerah Dan Barang Milik Daerah Berdasarkan Permendagri Nomor 19 Tahun 2016 oleh Badan Pengelolaan Aset Daerah/BPAD Rahmad Purwanto W; Christine Diah Wahyuningsih; Rina Nuraini Selly
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 21 No. 1 (2024): April : Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v21i1.1516

Abstract

Good management of regional assets or regional property as a strategic policy for regional officials. Good and accountable regional asset management means that OPD will receive funding sources to finance development in the region. In managing regional assets, regional governments must pay attention to planning needs for budgeting, procurement, receipt, storage and distribution, use, administration, utilization, security and maintenance, assessment, write-off, transfer, guidance, supervision and control, financing. The entire asset management process is in order to achieve management objectives in an efficient and effective manner so that regional wealth can be used in public services and obtain regional (non-tax) income. Implementing regional needs planning and regional governments preparing Regional Asset Balances (NAD) as part of implementing good and accountable governance.
Analisis Implementasi Program Rumah Desa Sehat Dalam Penurunan Angka Stunting: Studi Kasus Di Desa Margomulyo Kabupaten Kendal Agus Bahrudin; Mayang Rahmanda
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 21 No. 1 (2024): April : Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v21i1.1517

Abstract

The implementation of the Healthy Village Home program in Margomulyo Village shows strong integration of the four main factors of policy implementation, namely communication, resources, disposition and organizational structure. This program succeeded in building effective communication by involving the community through the Healthy Village Home as a Community Learning Center. The commitment of the village government and assistance from Baznas provides significant financial resources, with organized allocation of funds through the Village Revenue and Expenditure Budget and additional support from Baznas. The disposition is seen in active community participation and close collaboration between stakeholders, especially in regular meetings and joint decision making. The organizational structure that was formed with clear legality and defined roles both at the village head level and participation from various elements of society, shows success in building a strong foundation for the program to reduce the stunting rate from 7% to 2% in 2023. Even though this program is faced with obstacles such as low parental awareness and budget limitations, with good commitment and coordination, it is hoped that this program can be effective in reducing the stunting rate in the village. Supporting factors for the program are the commitment of the village government and assistance from Baznas, especially for the Supplementary Food Program .Concrete steps involving the delivery of Supplementary Food Program directly to parents' homes provide personalized support that can increase the sustainability and effectiveness of the program. Inhibiting factors include low parental awareness and limited Village APB budget in the healthy village house program in reducing stunting rates
Peran Harga Terhadap Kepuasan Pelanggan Pada Erigo Di E-Commerce Shopee Alya Takwarina Cahyani; Slamet Riyono; Wahyu Wirasati
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 21 No. 1 (2024): April : Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v21i1.1519

Abstract

Erigo is an Indonesian fashion brand since 2003 that sells various types of clothing products. Erigo is one of the largest local brands that has many customers. This research was conducted to determine the effect of price, product quality and Erigo customer satisfaction on Shopee e-commerce. There were 51 respondents as Erigo customers on Shopee e-commerce. This research uses the cross table analysis method and hypothesis testing using the product moment correlation formula. Through hypothesis testing, there is a strong influence between price and Erigo customer satisfaction on Shopee e-commerce. Then there is a strong influence between product quality and Erigo customer satisfaction at e-commerce Shopee. Meanwhile, in the last hypothesis, there is no simultaneous influence between price and product quality on Erigo customer satisfaction at Shopee e-commerce. The advice that can be given is that it is hoped that Erigo maintains affordable prices by continuing to improve product quality so that customers remain satisfied when buying Erigo on Shopee e-commerce.
Pergeseran Peran Keluarga Pada Perempuan Migran Sirkuler Dalam Pengembangan Usaha Mandiri Di Sektor Informal Karningsih Karningsih
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 21 No. 1 (2024): April : Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v21i1.1520

Abstract

Women as perpetrators of circular mobility (circular migrants) in the city of Semarang are generally involved in independent businesses in the informal sector. Working independently in the informal sector provides economic freedom and power in decision making. The informal sector does not require a lot of skills or working capital, and is suitable for domestic activities. The motivation for circular migrant women to leave their area of origin is because the unfavorable socio-economic conditions in the village encourage village women to engage in independent business in the trade sector, as well as because it is difficult to get work in the village. A shift in family roles occurs in the families of circular migrant women, when women as mothers have to leave the house to earn a living, then childcare patterns are entrusted to parents in the village, even though the existence of circular migrant women remains the hope of all family members, there is a role that is lost in both themselves and family.

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