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Jurnal Kewirausahaan dan Bisnis
Published by Universitas Dehasen Bengkulu
ISSN : -     EISSN : 30260167     DOI : 10.37676
Core Subject : Economy, Education, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Kewirausahaan dan Bisnis include original research articles, and reviews on a diverse topic: Marketing Management Financial Management Business Management Strategic Management Entrepreneurship and Ethics Entrepreneurship and Administration Entrepreneurship Education Corporate Entrepreneurship Social Entrepreneurship Sustainable Entrepreneurship SMEs Entrepreneurship Business Education Development on Learning Materials, Teaching models, and Learning Media
Arjuna Subject : Umum - Umum
Articles 139 Documents
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Pelatihan Manajemen Dasar Dalam Usaha Pada KSP Sahabat Mitra Sejati Amrullah, Amrullah; Indrawan , Dedek; Febriana, Elza Tia
Jurnal Kewirausahaan dan Bisnis Vol. 3 No. 2 (2021): Agustus
Publisher : Universitas Dehasen Bengkulu

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Abstract

Basic business management training at KSP Sahabat Mitra Sejati aims to improve members' skills and knowledge in managing their businesses. This study evaluates the impact and effectiveness of the training program in improving the performance and sustainability of micro enterprises in the financial institution. The research methods used include surveys, interviews, and data analysis to measure changes before and after the training. The results showed a significant improvement in members' knowledge and management skills after the training. Trainees also reported improvements in the operational efficiency and financial management of their businesses. The active involvement of members in the training process was also a key factor in the success of the program. In conclusion, the basic business management training at KSP Sahabat Mitra Sejati had a positive impact in improving members' business skills and performance. The program not only provides individual benefits, but also strengthens social cohesion and economic growth in the community. Further efforts are needed to develop and expand this training program to support the growth and sustainability of microenterprises at the local level.
Pemberdayaan Ibu-Ibu PKK Kelurahan Sawah Lebar Dengan Memanfaatkan Limbah Rumah Tangga Gustini, Gustini; Dinsan, Dinsan; Ermansyah, Ermansyah
Jurnal Kewirausahaan dan Bisnis Vol. 3 No. 2 (2021): Agustus
Publisher : Universitas Dehasen Bengkulu

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Abstract

The empowerment program of PKK women in Sawah Lebar Urban Village through household waste utilization is a strategic effort in improving the welfare of local communities while promoting environmentally friendly practices. This study aims to evaluate the effectiveness and impact of this empowerment program on PKK women's participation, household waste management, and the resulting economic benefits. The research method used involved surveys, interviews, and observations to collect data before and after the program implementation. The results showed that the empowerment program for PKK women in Sawah Lebar Village successfully increased their awareness and participation in household waste management. Through training and guidance, the women learned how to identify, sort and utilize household waste creatively, such as by recycling or processing it into products with economic value. Positive impacts are also seen in the increase of family income through the sale of recycled or processed household waste products. In conclusion, the empowerment program for PKK women by utilizing household waste in Sawah Lebar Urban Village has a positive impact in increasing their participation, skills and economic income. The program not only provides economic benefits, but also supports waste mitigation efforts and the promotion of sustainable lifestyles at the local level. Continued support and monitoring is required to ensure the sustainability and future development of this program.
Pelatihan Peramalan Bisnis Bagi Pemuda Dan Pemudi Desa Muara Aman Kabupateng Lebong Putra, Muhammad Bima Eka; Sitinjak , Roki Andreasta; Harianto , Edi
Jurnal Kewirausahaan dan Bisnis Vol. 3 No. 2 (2021): Agustus
Publisher : Universitas Dehasen Bengkulu

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Abstract

The Business Forecasting Training for Young Men and Women of Muara Aman Village, Lebong Regency is an initiative that aims to improve the skills and knowledge of young people in rural areas regarding business management. With a focus on introducing business forecasting concepts, techniques, and applications, the training aims to provide participants with a deep understanding of how to conduct accurate and effective business forecasting. Through various learning methods, such as lectures, discussions and case studies, participants were given the opportunity to develop practical skills in applying forecasting techniques in their own business context. In addition, the training also encourages collaboration between participants and builds local business networks, with the hope that it will create new opportunities and support sustainable local economic growth in Muara Aman Village and beyond. As such, this training has the potential to be the first step in driving economic development in rural areas and improving the welfare of the village's younger generation.
Pelatihan Akuntansi UMKM Bagi Usaha Mikro Kecil Menengah (UMKM) Di Kelurahan Padang Nangka Kecamatan Singaran Pati Kota Bengkulu Charolina, Ovita; Gustiawan , Yoga; Prasetio , Irawan
Jurnal Kewirausahaan dan Bisnis Vol. 3 No. 2 (2021): Agustus
Publisher : Universitas Dehasen Bengkulu

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Abstract

This research explores the role of cooperatives in the economic development of Bajak II Village, Central Bengkulu Regency, with a focus on MSME accounting training for micro, small and medium enterprises (MSMEs) in Padang Nangka Village, Singaran Pati Sub-district, Bengkulu City. Cooperatives are considered to have great potential in strengthening the local economy by providing financial services, facilitating the marketing of local products, and providing training and mentoring to their members. Through a qualitative and quantitative approach, this study aims to analyze the contribution of cooperatives in advancing the MSME sector at the village and kelurahan levels. Data were collected through interviews, observations, and statistical analysis, to gain a holistic understanding of the role of cooperatives as well as the impact of accounting training on MSMEs in the region. The results of this study are expected to provide deep insights into effective cooperative development and training strategies in supporting the economic growth of MSMEs at the local level.
Menumbuhkan Jiwa Kewirausahaan Bagi Siswa/Siswi SMA Pallawa Bengkulu Edwarman, Edwarman; Sarfah, Betty; Novanda , Dwi Yenni
Jurnal Kewirausahaan dan Bisnis Vol. 3 No. 2 (2021): Agustus
Publisher : Universitas Dehasen Bengkulu

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Abstract

Entrepreneurship education in schools has become an important focus in developing the entrepreneurial potential of the younger generation. This study aims to analyze effective programs in fostering entrepreneurial spirit for students of Pallawa High School in Bengkulu City. The research method used is a survey with questionnaires distributed to students of SMA Pallawa. The results showed that entrepreneurship training programs, entrepreneurship practice lessons, and entrepreneurship-oriented extracurricular activities have a significant positive impact in increasing students' entrepreneurial interests and skills. The implication of this research is the need to increase entrepreneurship programs in schools as part of the effort to form a young generation that is creative, innovative, and ready to compete in the business world.
Penyuluhan Tentang Konsep Pembangunan Berbasis Masyarakat Di Desa Dusun Sawah Kecamatan Curup Utara Kabupaten Rejang Lebong Hidayat, Rahmat Al; Hermika, Hermika; Harisandi , Nova Rizki
Jurnal Kewirausahaan dan Bisnis Vol. 3 No. 2 (2021): Agustus
Publisher : Universitas Dehasen Bengkulu

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Abstract

Counseling on the concept of community-based development in Dusun Sawah Village, North Curup Sub-district, Rejang Lebong Regency, is an important effort in introducing and practicing development approaches that involve active community participation. This research aims to analyze the effectiveness of such extension in improving the understanding and involvement of the community in the local development process. The research method used was qualitative with a case study approach. Data were obtained through participatory observation, in-depth interviews, and analysis of relevant documents. The results showed that the extension program succeeded in improving the community's understanding of the concept of community-based development and encouraging their involvement in various development activities in the village. Factors such as the sustainability of the extension program, active participation of community leaders, and support from the local government played an important role in its success. The implication of this study is the need for continuity of counseling and strengthening the role of community leaders in supporting the implementation of the concept of community-based development to achieve sustainable development at the local level.
Tata Kelola Dana Desa Karang Taruna Desa Nakau, Kecamatan Talang Empat Kabupaten Bengkulu Tengah Riandita, Nansi; Sarfah , Erma
Jurnal Kewirausahaan dan Bisnis Vol. 3 No. 2 (2021): Agustus
Publisher : Universitas Dehasen Bengkulu

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Abstract

This research aims to examine the governance of village funds carried out by the Youth Organization of Nakau Village, Talang Empat District, Central Bengkulu Regency. The research method used is a qualitative approach with data collection techniques through in-depth interviews, observation, and documentation studies. The results showed that the governance of village funds by the Nakau Village Youth Organization has involved the active participation of all members of the Youth Organization and the local community in the process of planning, implementing, and monitoring the use of village funds. Nevertheless, there are some challenges faced, such as a lack of understanding of the mechanisms of village fund management and the expansion of the utilization of village funds for more inclusive programs. The implications of this study suggest the need for capacity building and transparency in village fund governance to ensure effectiveness and efficiency in the use of village funds for the sustainable development of Nakau Village community.
Pemanfatan Media Social Untuk Meningkatkan Daya Jual Produk UKM Di Kelurahan Panorama Kota Bengkulu Hartono, Rudi; Oktavia , Selistina
Jurnal Kewirausahaan dan Bisnis Vol. 3 No. 2 (2021): Agustus
Publisher : Universitas Dehasen Bengkulu

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Abstract

Social media utilization has become an important strategy for Small and Medium Enterprises (SMEs) in increasing the marketability of their products in the current digital era. This study aims to assess the impact of social media utilization in increasing the marketability of SME products in Panorama Village, Bengkulu City. Through quantitative and qualitative approaches, data was collected through surveys and interviews with SME owners and social media users in the area. The results show that social media utilization has a significant positive impact on increasing the marketability of SME products. Factors such as wider market reach, more intense interaction with customers, and improved brand image are the main contributions of this strategy. The implications of this study provide practical guidance for SMEs in the region in effectively utilizing social media to improve their competitiveness and business growth in an increasingly competitive market.
Pelatihan Digital Marketing Untuk Meningkatkan Pemasaran Desa Wisata Di Desa Abu Sakim Kabupaten Bengkulu Tengah Marsa, Selvin; Syapriludin, Syapriludin
Jurnal Kewirausahaan dan Bisnis Vol. 3 No. 2 (2021): Agustus
Publisher : Universitas Dehasen Bengkulu

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Abstract

Training in digital marketing is increasingly recognized as key to increasing tourism visibility and attractiveness, particularly in rural tourism destinations. This study aims to evaluate the effectiveness of digital marketing training in improving the marketing of Desa Wisata in Abu Sakim Village, Central Bengkulu Regency. Using both quantitative and qualitative approaches, data was collected through surveys and interviews with tourism-related stakeholders in the village. Results showed that the digital marketing training significantly improved the understanding of digital marketing strategies and the use of social media platforms among tourism business owners. In addition, participants also reported an increase in the number of visitors and revenue after implementing the marketing strategies learned during the training. The implications of this study highlight the importance of digital marketing training as a means to strengthen the local economy and increase tourism attractiveness in rural destinations.
Upaya Mempertahankan Eksistensi Baju Thrift Sebagai Budaya Populer Di Bengkulu Putri , Intan Dwi
Jurnal Kewirausahaan dan Bisnis Vol. 6 No. 1 (2024): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v6i1.215

Abstract

People has different interest about fashion trend issue. Fashion is a how ro syled up your style and make up which what becoming a trend right now, fashion is an attribute that we as a human, wearing it to define who we are specifically as a different person with the others and from what different social group from the others. Society in general have a different buy capacityone with the others to reach what fashion attribute they want to buy., surely people has a different taste and need. Thrift store is one of the choise that people needed, the market segmentation, quality that they offer is not different from new fashion attributes that sell in department store in general. A secondhand clothes right now is not just about commodity that we just underestimated, but it has a different value for their devotee. This research is for knowing how lifestyle in young generation for having a good looking with fashion trends right now. Life style in feberal is a something that connected with trend fashion and from social media like blogger, website fashion and zine. This research is doing with interview with the informant that has been choose by researcher. Researcher also doing this with direct observation into local traders in Pasar Panorama, thrift store, and second hand clothes consumer. The theory that has been use in this research is life style theory from Chaney that represent human habbits that never desire to do.

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