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Karona Cahya Susena
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INDONESIA
Jurnal Kewirausahaan dan Bisnis
Published by Universitas Dehasen Bengkulu
ISSN : -     EISSN : 30260167     DOI : 10.37676
Core Subject : Economy, Education, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Kewirausahaan dan Bisnis include original research articles, and reviews on a diverse topic: Marketing Management Financial Management Business Management Strategic Management Entrepreneurship and Ethics Entrepreneurship and Administration Entrepreneurship Education Corporate Entrepreneurship Social Entrepreneurship Sustainable Entrepreneurship SMEs Entrepreneurship Business Education Development on Learning Materials, Teaching models, and Learning Media
Arjuna Subject : Umum - Umum
Articles 139 Documents
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Promosi Sebagai Upaya Pengembangan Usaha (UMKM) Melalui Sosial Media Nadya, Nadya Al Nafturahma
Jurnal Kewirausahaan dan Bisnis Vol. 6 No. 1 (2024): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v6i1.218

Abstract

Micro, Small and Medium Enterprises (MSMEs) are part of the independent Indonesian economy and have great potential to improve people's welfare. Micro, Small and Medium Enterprises (MSMEs) also play a role in increasing technological development, creating new markets, increasing employment opportunities and producing better micro, small and medium enterprises. In addition, MSMEs also have obstacles in their development, one of which is the difficulty of selling or marketing the products produced. The development of technology has brought great changes and is very useful, including for business development, making it easy to promote product sales through various market place platforms on social media. In this way, MSME players get many benefits, can be done anywhere and anytime regardless of space and time, and broad coverage. Therefore, it is necessary to have knowledge about the use of social media as an effort to develop existing businesses. Based on these problems, we aim to help business owners by providing education about promotion as a business development effort.
Edukasi Pengembangan Usaha UMKM Warung Manisan Mak Susi Di Desa Air Periukan Dania, Rahma
Jurnal Kewirausahaan dan Bisnis Vol. 6 No. 1 (2024): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v6i1.223

Abstract

UMKM  are one of the things that affect the rate of economic growth. This community service was carried out regarding the socialization of business development in the UMKM sweet stalls of Ibu Susi. The internal development of the sweet shop business uses initial capital with personal savings, innovates for production, expands the marketing network, and completes its business facilities and infrastructure. However, some entrepreneurs are constrained by the increasing price of raw materials, limited human resources, have problems in capital, lack of facilities and infrastructure and lack of access to product marketing.
Strategi Pemasaran Batu Bata di Kelurahan Sidomuly Hanuarsyah, Dwi; Susena , Karona Cahya
Jurnal Kewirausahaan dan Bisnis Vol. 6 No. 1 (2024): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v6i1.232

Abstract

making bricks is a small business engaged in the building materials industry. The challenge that must be faced is how to increase product sales and introduce Batu Bata to the community. Therefore, a community service program with the title "Marketing Strategy of "Batu Bata" in Sidomulyo Village, Bengkulu City" was conducted to assist business managers in designing marketing strategies that are in accordance with the characteristics of their business. This program aims to increase product sales and introduce bricks to the community. The implementation of marketing strategies is carried out with several steps, such as creating a brand identity for the Batu Bata business, using social media as a means of promotion, and developing a distribution network. Brand identity is made to introduce Batu Bata more clearly and present among building raw materials, while the use of social media is done so that consumers easily recognize and remember the good use of sturdier bricks. Distribution network development is carried out to expand market share and expand product reach to consumers. From the evaluation results, the community service program with the title "Marketing Strategy for Bricks in Sidomulyo Village, Bengkulu City" succeeded in having a positive impact on the continuity of the MSME business. The implementation of the right marketing strategy has succeeded in increasing the number of product sales and increasing awareness of Batu Bata in the community. In addition, this program also helps MSMEs to expand distribution networks and optimize the use of social media as a means of promotion. Thus, the implementation of effective marketing strategies can be a solution for MSMEs in facing increasingly competitive market competition.
Sistem Pemasaran Kerupuk Emping Melinjo Di BUMDes Desa Selubuk Kecamatan Air Napal Bengkulu Utara Agustina, Mia Tri
Jurnal Kewirausahaan dan Bisnis Vol. 6 No. 2 (2024): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v6i2.244

Abstract

Melinjo plant is a shrub plant that grows well in the tropics. This plant has a sturdy stem and large leaves and seeds that are shaped like beans. This is due to limited production capacity of emping melinjo and raw materials, affecting emping market opportunities both domestic and export still cannot be met. On a national scale, emping melinjo can still be improved, according to data from the Ministry of Agriculture shows that the yield of melinjo plants in the national market is increasing. When viewed from the percentage, melinjo production in Indonesia fluctuates tend to increase. Understanding Marketing Systems According to Kotler and Lane (2007) in (Lukmandaru &; Istoto, 2016), states that: Marketing is a social process in which there are individuals and groups who get what they need and want by creating, offering, and freely exchanging valuable products with other parties. So what is meant by the marketing system is a collection of institutions that carry out the task of marketing goods, services, ideas, people and environmental factors that influence each other, and shape and influence the relationship between the company and its market. In Selubuk Village itself has not sold Emping Melinjo Products Using Social media, in addition to collecting production results at Village BUMDes, processors also sell directly to collectors, or consumers can also place orders directly to Selubuk Village BUMDes.
Strategi Pemasaran Kue Rumahan Di Timur Indah 5 Kota Bengkulu Ramdhani, Heru
Jurnal Kewirausahaan dan Bisnis Vol. 6 No. 1 (2024): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v6i1.247

Abstract

A home-based business is any type of business that can be run at home. Business operations are carried out at home, such as marketing products, buying and selling transactions, storing inventory, and others. Therefore, a community service program with the title "Marketing Strategy for "Home-Baked Cakes in Timur Indah 5 Bengkulu City" was carried out to assist business managers in designing marketing strategies that are in accordance with the characteristics of their business. This program aims to increase product sales and introduce bricks to the community. The implementation of marketing strategies is carried out with several steps, such as creating a brand identity for the Kue Rumahan business, using social media as a means of promotion, and developing a distribution network. Brand identity was created to introduce Kue Rumahan more clearly and contemporary among the public, while the use of social media was carried out so that consumers can easily recognize and remember the good use of Kue Rumahan ingredients. The development of a distribution network was carried out to expand the market share and expand the product's reach to consumers. From the evaluation results, the community service program with the title "Marketing Strategy for Home-Baked Cakes in Timur Indah 5 Bengkulu City" succeeded in having a positive impact on the continuity of the MSME business. The implementation of the right marketing strategy has succeeded in increasing the number of product sales and increasing awareness of home-made cakes in the community. In addition, this program also helps MSMEs to expand distribution networks and optimize the use of social media as a means of promotion. Thus, the implementation of effective marketing strategies can be a solution for MSMEs in facing increasingly competitive market competition.
Strategi Kewirausahaan Melalui Pemasaran Sempol Ayam Pada Simpang Kandis Kota Bengkulu Rafles, Fadhlu Rohman Dian
Jurnal Kewirausahaan dan Bisnis Vol. 6 No. 2 (2024): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v6i2.250

Abstract

Marketing management is a measurable action aimed at knowing the company's products to the wider community. marketing tactics are very important in doing business, so that businesses are able to market products to be synchronized with sales targets, marketing strategies carried out will result in what will happen aporisma, namely marketing products in accordance with processed production and desired profits. The research was conducted at the sempol ayam sales place in Simpang Empat, Simpang Kandis, Kampung Melayu District, Kelurahan Kandang. This article also uses a qualitative method using a literature study approach. The data used is data obtained through interviews conducted exclusively.
Fermentasi Ampas Tahu Menjadi Tempe Gembus Pada Pabrik Pak Sugeng Putri , Indi Desti Dwi
Jurnal Kewirausahaan dan Bisnis Vol. 6 No. 1 (2024): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v6i1.251

Abstract

Tempe gembus is one of Indonesia's original fermented food products, which is obtained from the fermentation process of tofu pulp with Rhizopus spp. Tempe gembus is made from the overflow of tofu making, namely tofu pulp. Generally, tofu dregs are used as animal feed, but it turns out that the fermentation process of tofu dregs with Rhizopus spp. into tempeh has nutritional content of tempeh gembus, including unsaturated fats, carbohydrates, and proteins. Tempe gembus also contains bioactive isoflavone compounds, peptides that have antioxidant activity. Tempe gembus is a native Indonesian food made from the overflow of tofu making (tofu pulp) fermented using Rhizopus oligosporus fungus. The name gembus describes the physical state of tempeh/tempe texture which in Javanese means soft but has a fixed shape. Tempe gembus is widely consumed by the people of Central Java and Yogyakarta.
Pemasaran Produk Kembang Tahu Menggunakan Marketing Mix Dewanti , Agilia Putri Ayu
Jurnal Kewirausahaan dan Bisnis Vol. 6 No. 1 (2024): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v6i1.255

Abstract

The marketing mix paradigm, in its famous version of the 4Ps, went all the way through the evolution of marketing theory: from the marketing concept, through relationship marketing, to digital economy, being object of discussion both in academic literature and managerial practice. If it is a fact that the 4Ps marketing mix is a milestone of marketing theory, it is also true that the evolution of business contexts has created, in many fields, the need to review the "controllable factors" which form the marketing mix. The digital business represents the more recent of the business contexts and the one with the greater needs of differentiation of the mix. Throughout this evolutionary process, researchers have always been divided between the "conservatives," who think the 4Ps paradigm is able to adapt to the environmental changes by including new elements inside each "P," and the "revisionists," who affirm that the 4Ps paradigm is obsolete and propose new paradigms. This paper aims to clarify these two different approaches to marketing mix evolution through a review of the main literature on e-marketing mix, focusing on the development of marketing mix theory for the digital context. Business is an activity that requires a serious understanding, ranging from planning what will be made later in the stage of implementation, monitoring, and evaluation. An important step that can be taken by business people is to plan a strategy, so the goal in doing business to gain profit and prosperity can be achieved. One strategy that can be applied in business is the marketing mix strategy. This is a strategy of how to apply 4Ps consisting of product, price, promotion and place. Products created should be halal and needed by society, and product quality is something important for business people to consider. The price of a product has also become a serious matter that should be managed properly to make it reasonable and competitive and free of usury. The promotion is geared to encourage purchases by creating a positive impression of a product that consumers are persuaded to make a purchase without deception. The place can also be defined as the location of the company. The location of a company/business organization should be easily accessible by the public, such as around shopping centres and so forth so as to avoid the interception action by the speculators before marketing. A business person should be able to choose a location that serves to represent the company and can be accessed by the public.
Pendampingan Pengemasan Produk Agar Lebih Menarik Untuk Menambah Daya Jual Pada Usaha Pabrik Tahu Pak Sugeng Sungai Hitam, Bengkulu Tengah: Parolita, Inka; Gayatri , Ida Ayu Made Meytha
Jurnal Kewirausahaan dan Bisnis Vol. 6 No. 2 (2024): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v6i2.279

Abstract

To meet consumer needs, the packaging of a food product is an important part of the food industry. Apart from being a container or wrapper for food, packaging also has a function to protect food. However, good packaging still prioritizes its function, namely to protect the product so that it is not only attractive in terms of appearance but also able to maintain the quality of the product. Tofu is one type of protein source food made from soybeans. Tofu is also a processed soybean product that has a fairly broad market segment. Until now, tofu does not have packaging that is suitable for packaging tofu, tofu traders usually sell their tofu using plastic bags. To be able to get the packaging according to the wishes of customers or the public to be more attractive or different from other tofu sellers, the packaging that is suitable for wrapping tofu is to use a box and also to make it more attractive it can be added with a logo so that the product is easily recognized by the public or customers. So using a method by providing direct counseling at the factory location by providing exposure to how to improve the quality of the packaging of tofu products produced. The results of this community service activity propose three aspects of solutions, namely paying attention to the quality of packaging related to the cleanliness of the tofu sold, maintaining the durability of the tofu sold with good packaging, adding product identity to the packaging to increase the selling value of the product.
Pengenalan Perbanyakan Bibit Tanaman Buah Secara Vegetatif Kepada Masyarakat Desa Tabalagan Edi, Syahrial; Fariadi, Herri
Jurnal Kewirausahaan dan Bisnis Vol. 6 No. 1 (2024): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v6i1.328

Abstract

This Thematic Real Work Lecture (KKN) Work Program in Universitas Dehasen Bengkulu 2023 was held at the Department of Food Crops Horticulture and Plantations UPTD BITPHPP in Tabalagan Village, Semidang Lagan District, Central Bengkulu Regency, Bengkulu Province. The work program carried out during this KKN period is "Introduction of Vegetative Propagation of Fruit Plant Seedlings to the Tabalagan Village Community ". This work program aims to make the community aware of how to propagate fruit plants effectively and efficiently. So that the output that you want to produce from this activity is a scientific article in the Journal of Community Service, a video of activities published on GoogleDrive and a Final Report in the form of a Report on the Results of the Implementation of UNIVED Bengkulu Thematic KKN Period 1. The methods used in Thematic KKN are participation, observation, interview, literature study and documentation.

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