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Edy Humaidi
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edyhumaidi145@polinela.ac.id
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jumaat@polinela.ac.id
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Program Studi Pengelolaan Agribisnis Politeknik Negeri Lampung Jl. Soekarno-Hatta, No. 10, Rajabasa, Bandar Lampung, Lampung 35144.
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Kota bandar lampung,
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INDONESIA
Jurnal Manajemen Agribisnis Terapan
Published by Politeknik Negeri Lampung
ISSN : -     EISSN : 30248159     DOI : https://doi.org/10.25181/jumaat.v1i2.3412
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
- Agribusiness, - Agriculture Economics, - Rural Development, - Rural Sociology, - Risk Management, - Agriculture Extension, - Financial Management, - Marketing Management, - Human Resource Management, - Strategic Management, - Entrepreneurship
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 3 No 2 (2025)" : 6 Documents clear
KARAKTERISTIK KONSUMEN DALAM PEMBELIAN DAGING AYAM FROZEN DI TOKO PRIMA FRESHMART KECAMATAN KEMILING KOTA BANDAR LAMPUNG Herwansyah, Trio; Unteawati, Bina; Kusmaria, Kusmaria; Handayani, Sri
Jurnal Manajemen Agribisnis Terapan Vol 3 No 2 (2025)
Publisher : Program Studi Pengelolaan Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jumaat.v3i2.4283

Abstract

Prima Freshmart, as a store that provides frozen food products, especially frozen chicken meat, faces challenges in optimally meeting the needs and preferences of its customers. Consumers who visit Prima Freshmart have diverse demographic backgrounds and purchasing behaviors, which influence their buying decisions and purchase frequency. This study aims to analyze the characteristics of consumers purchasing frozen chicken meat at Prima Freshmart. A sample of 35 respondents was taken using accidental sampling. Data collection was conducted through interviews assisted by questionnaires. Descriptive analysis was used in this study. The results show that the majority of consumers are females aged 21-29 years, with education ranging from senior high school to undergraduate level, married, earning between Rp2–5 million, and working as entrepreneurs. Purchases are usually made twice a week, with variations ranging from daily to monthly.
PENDIRIAN USAHA KEDAI KOPI SEBAGAI UPAYA PENINGKATAN NILAI TAMBAH PRODUK PADA KEBUN KOPI SUKAHURIP CIANJUR Rezkitaputri, Ajeng; Br Sebayang, Veralianta
Jurnal Manajemen Agribisnis Terapan Vol 3 No 2 (2025)
Publisher : Program Studi Pengelolaan Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jumaat.v3i2.4392

Abstract

Sukahurip Organic Coffee Plantation has experienced a decline in income due to low profit margins and has minimum product value added. This study aims to design the establishment of a coffee shop to ensure business sustainability by identifying consumer characteristics, analyzing consumer preferences, analyzing product value added, and analyzing business feasibility. The methods used include conjoint method, Hayami method, and business feasibility analysis. The results show that consumers prefer affordable coffee with a balanced flavor profile in terms of acidity and body. The value-added analysis indicates that all product variants provide more than 70% value added and over 90% profit. Non-financial aspects also support the business feasibility, with a strategic location and clearly defined target market. Financial aspects coffee shop business is deemed feasible, with an NPV of Rp383.948.160, IRR of 44%, a net B/C ratio of 3,01 (>1), a gross B/C ratio of 1,35 (>1), and a payback period of 5,55 years. The switching value analysis shows the business remains feasible even under a revenue decline of up to 26,172%, an arabica and robusta bean price increase of up to 245,36% and 278%.
Pengendalian Persediaan Bahan Baku Keripik Pisang Dengan Metode Economic Order Quantity (EOQ) Pada Umkm Keripik Pisang Muli Zahwa Sungai Langka: Studi kasus pada UMKM Keripik Pisang Muli Zahwa Sungai Langka nandita ayuni safitri, nandita; Zaini, Muhammad; Noer, Irmayani; Handayani, Sri
Jurnal Manajemen Agribisnis Terapan Vol 3 No 2 (2025)
Publisher : Program Studi Pengelolaan Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jumaat.v3i2.4397

Abstract

This research aims to analyze how to manage raw material supplies at the Muli Zahwa Banana Chips Micro, Small and Medium Enterprises (MSMEs) located in Sungai Langka Village, Pesawaran Regency. These MSMEs are facing several problems, including delays in sending raw materials, limited number of suppliers, as well as immature muli banana raw materials, so that the daily production target of 200 kg cannot be achieved. In February 2025, actual production only reached 2,040 kg from the target of 5,200 kg, or around 38%. The potential production of muli bananas in Sungai Langka Village reaches 133,700 kg per month, while the needs of Zahwa MSMEs are only around 18,200 kg per month. In this research, the Economic Order Quantity (EOQ) method is used to determine the most optimal order quantity for raw materials. The calculation results show that the optimal order quantity is 1.699 kg per order with an order frequency of 14 times per year or 1 times a month. Safety stock is set at 76 kg and the reorder point is 576 kg. By implementing the EOQ method, it is hoped that it can increase operational efficiency, reduce total inventory costs, prevent shortages of raw materials, and improve the smoothness of the production process. This method provides an inventory management approach that is more organized and appropriate to the production capacity of MSMEs, while reducing the risk of wasting raw materials. It is hoped that the results of this research can be a reference for other MSMEs facing the same problems.
ANALISIS STRATEGI BISNIS PENGGILINGAN PADI (Studi Kasus Rice Milling Unit Gapoktan Rukun Sejahtera Di Pekon Sukorejo Kecamatan Pardasuka Kabupaten Pringsewu) Wildan Al Faris; Handayani, Sri; Noer, Irmayani; Irawati, Luluk
Jurnal Manajemen Agribisnis Terapan Vol 3 No 2 (2025)
Publisher : Program Studi Pengelolaan Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jumaat.v3i2.4426

Abstract

The Farmers’ Group Association (Gapoktan) Rukun Sejahtera received assistance from the local district government in the form of a Rice Milling Unit (RMU) machine to improve farmers’ welfare in the region. However, the RMU has not yet operated its business optimally. Based on pre-survey data (2025), rice sales at RMU Rukun Sejahtera reached a total production of 91.456 tons, whereas the sales target set for 2024 was 150 tons. This indicates that the sales target was not achieved. As competition in the rice milling industry becomes increasingly competitive, it is necessary to develop appropriate business strategies to ensure sustainability and growth. This study aims to analyze the internal and external factors of the business, determine the business unit’s position, formulate alternative strategies, and establish strategic priorities. The analytical techniques employed include SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and QSPM (Quantitative Strategic Planning Matrix) to select the most effective strategies for implementation. The findings of this research identify six strength factors, five weaknesses, five opportunities, and five threats. The SWOT analysis generated three S-O strategies, two W-O strategies, two S-T strategies, and one W-T strategy. The QSPM results rank the strategic priorities as follows: first, “collaborating with farmers to secure rice supply” with a score of 6.78; second, “improving business management through mentoring programs” with a score of 6.60; and third, “creating own products to reach market segmentation” with a score of 6.56. The formulated strategies are expected to enable RMU Rukun Sejahtera to operate its business sustainably in the long term.
Minat Beli Konsumen Terhadap Buah Melalui E-Commerce di Kota Bekasi Vinanda, Gita; Rahmawati Putri Utami, Inayah
Jurnal Manajemen Agribisnis Terapan Vol 3 No 2 (2025)
Publisher : Program Studi Pengelolaan Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jumaat.v3i2.4437

Abstract

The development of information technology has led to the emergence of alternatives in consumption activities, one of which is online fruit purchase through e-commerce platforms, which is considered a potential solution. Ease of access and time efficiency are added values for consumers in obtaining horticultural products without having to visit physical stores. However, the level of consumer trust and purchasing interest in online fruit is still uneven, influenced by perceptions of freshness, quality, and product prices. This study aims to analyse the level of consumer interest in purchasing fruit sold online through e-commerce platforms and to identify the factors that influence it. The research was conducted in Bekasi City from June to July 2025 using a survey approach. The sampling technique used was accidental sampling, with a total of 450 respondents. The collected data were analysed using a quantitative descriptive analysis approach and multiple linear regression. The study findings indicate that the level of consumer purchasing interest is moderate. Additionally, the variables of price and product quality were found to have a significant impact on consumer purchasing interest, both simultaneously and partially. Keywords: E-Commerce, Fruit, Price, Product Quality
Analysis Of Income And Added Value Of Cassava In Gedong Tataan District Pesawaran Regency Lesta Apriyani, Nurya; Apriyani, Marlinda; Desfaryani, Rini; Marga Saty, Fadila
Jurnal Manajemen Agribisnis Terapan Vol 3 No 2 (2025)
Publisher : Program Studi Pengelolaan Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jumaat.v3i2.4581

Abstract

Cassava is a leading commodity in Lampung Province, but the selling price at the farmer level is often volatileand low. Processing cassava into chips is an alternative to increase income. This study analyzes the incomeand added value of cassava chip processing businesses in 15 MSMEs in Karanganyar Village, Gedong TataanDistrict, Pesawaran Regency using quantitative descriptive methods and Hayami calculations. The majorityof businesses use personal capital with a production capacity of 100-300 kg per day. The results show that theaverage net income of small-scale MSMEs reaches IDR 12,210,050 per month and large-scale MSMEs reachIDR 26,604,686 per month. The average added value for small-scale businesses is IDR 3,402 per kg with aratio of 57 percent, while for large-scale businesses it is IDR 3,784 per kg with a ratio of 60 percent. Thisproves that processing cassava into chips is feasible and profitable. Policy support, access to capital, training,and market expansion are needed to strengthen the competitiveness of MSMEs.

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