cover
Contact Name
Rizki Yunanda
Contact Email
rizkiyunanda56@unimal.ac.id
Phone
+6285373666233
Journal Mail Official
rizkiyunanda56@unimal.ac.id
Editorial Address
Jl. Sumatera, Bukit Indah Blang Pulo Kec. Muara Satu Kota Lhokseumawe
Location
Kota lhokseumawe,
Aceh
INDONESIA
Jurnal Solusi Masyarakat (JSM)
ISSN : -     EISSN : 29863392     DOI : https://doi.org/10.22373
Jurnal Solusi Masyarakat is a double-blind peer-reviewed journal published by Fakultas Ilmu Sosial dan Ilmu Politik Universitas Malikussaleh, Lhokseumawe, Aceh-Indonesia. The journal publishes articles from researchers and practitioners about new ideas and research findings in the field of service to the community (See Focus and Scope). The articles of this journal are published in January-June & July-December every year. This journal do not publish preliminary studies. Specifically, the topics and scope that are published consist of: 1) Social and political issues concerning community service; 2) Training, marketing, technological accuracy, and design; 3) Community empowerment and social access; 4) Outskirts areas and undeveloped areas; 5) Education for sustainable development
Arjuna Subject : Umum - Umum
Articles 41 Documents
Pelatihan Peningkatan Nilai Produk Olahan Jagung melalui Strategi Digital Marketing pada Masyarakat di Kecamatan Sawang Ameliany, Nanda; Ritonga, Nursakinah; Sukmawati, Cut; Sufi; Iryani, Lisa; M. Nazaruddin; Fariadi, Dedi; Ismail, Muchlis
Jurnal Solusi Masyarakat (JSM) Vol. 3 No. 2 (2025)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsm.v3i2.13291

Abstract

This community service activity aims to improve the quality and selling value of processed corn products through the use of digital technology in marketing to the community in Sawang District. In the era of digital economy, digital literacy skills are the key to increasing the competitiveness of local products. However, most businesses and farmers in this region still face obstacles such as low understanding of digital marketing, limited access to technology, and lack of skills in producing promotional content. This training program is designed to answer these challenges by providing practical materials about digital marketing, such as the use of social media, graphic design, product photography, SEO, and the use of e-commerce platforms. The results of the training showed a significant improvement in product quality, participants' digital skills, and micro and small business income. In addition, this activity also encourages the formation of local business networks and changes in the mindset of MSME actors to be more adaptive to technological developments. The sustainability of the program is expected through further assistance and synergy between related parties.