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All Journal Jurnal Solusi Masyarakat (JSM) Jurnal Mahasiswa Antropologi dan Sosiologi Indonesia(JuMASI)
Ismail, Muchlis
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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A STUDY OF ACEH LOCAL WISDOM COMMUNICATION IN THE ART OF MEURUKON COLLABORATION BETWEEN ART AND DA'WAH Ismail, Muchlis; Hasan, Kamaruddin; Jamiati; Akmal, Fitria; Isma, Yuli Santri
Jurnal Mahasiswa Antropologi dan Sosiologi Indonesia (JuMASI) Vol. 3 No. 2 (2025)
Publisher : FISIP Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jumasi.v3i2.20194

Abstract

Communication is an important process of conveying messages. Because communication is integrated with various things related to human interaction in everyday life. The sajrone interaction process develops understanding through the way the message is delivered, including the aesthetic aspect to the impression of the sajrone communication process, namely dhewe. the art of Meurukon mujudake salah sawijine tradhisi Acehnese ing art sing nggabungake art of poetry because of the content of the value of the religious message which is combined with various meanings and semiotics through the media which are used with various kinds of poetic expressions which are considered to fulfill the principles of the saka tradition of speaking. Meurukon arts serve as an educational means for the people of Aceh to learn the elements of Minangka art and preaching the complete unity of the norms, customs and values of community unity.
Pelatihan Peningkatan Nilai Produk Olahan Jagung melalui Strategi Digital Marketing pada Masyarakat di Kecamatan Sawang Ameliany, Nanda; Ritonga, Nursakinah; Sukmawati, Cut; Sufi; Iryani, Lisa; M. Nazaruddin; Fariadi, Dedi; Ismail, Muchlis
Jurnal Solusi Masyarakat (JSM) Vol. 3 No. 2 (2025)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsm.v3i2.13291

Abstract

This community service activity aims to improve the quality and selling value of processed corn products through the use of digital technology in marketing to the community in Sawang District. In the era of digital economy, digital literacy skills are the key to increasing the competitiveness of local products. However, most businesses and farmers in this region still face obstacles such as low understanding of digital marketing, limited access to technology, and lack of skills in producing promotional content. This training program is designed to answer these challenges by providing practical materials about digital marketing, such as the use of social media, graphic design, product photography, SEO, and the use of e-commerce platforms. The results of the training showed a significant improvement in product quality, participants' digital skills, and micro and small business income. In addition, this activity also encourages the formation of local business networks and changes in the mindset of MSME actors to be more adaptive to technological developments. The sustainability of the program is expected through further assistance and synergy between related parties.
Co-Authors Akmal, Fitria Ameliany, Nanda Dedi Fariadi Kamaruddin Hasan KN, Jamiati Lisa Iryani M. Nazaruddin Ritonga, Nursakinah Sufi Sukmawati, Cut Yuli Santri Isma