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INDONESIA
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30261163     DOI : doi.org/10.47233/jipm
Core Subject : Religion, Economy, Education, Social,
Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) merupakan jurnal pengabdian kepada masyarkat yang diterbitkan oleh CV.INDONESIA dengan Nomor Registrasi ISSN : 3026-1163 (Online). Terbit pertama kali bulan Juni 2023, dan diterbitkan 2 kali dalam setahun yaitu pada bulan (Juni dan Desember). Setiap manuskrip yang dikirimkan akan melalui proses peer-review dengan metode double-blind. JIPM diharapakan mampu menjadi media komunikasi dan sosialisasi seluruh civitas akademika terkait dengan hasil inovasi dan solusi dalam berbagai permasalahan yang terjadi di masyarakat. Redaktur mengundang para penulis untuk menyumbangkan artikel hasil Pengabdian Kepada Masyarakat dalam bidang IpTek , Bisnis dan Umum.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 565 Documents
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Perancangan Website Dalam Mendukung Digitalisasi Penjualan Pada Umkm Hallo Kopi Annisa Amanda; Nurul Iffah; Sonia Aisyah Efendi; Novadilastri .; Sularno .
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

The advancement of information technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to shift from conventional sales models to digital platforms. Hallo Kopi, a culinary MSME in Batusangkar City, West Sumatra, which operates a physical outlet (coffee shop) as well as a mobile unit using an electric bicycle cart, requires an integrated website design as a digital sales medium. This study aims to design a website that supports the sales digitalization process of Hallo Kopi, identify website features and functions needed to support transactions, and analyze its potential impact on business sales performance. The research employed a descriptive qualitative approach through a case study, with data collection techniques including system requirements observation, owner interviews, and documentation. The results yield a website design for Hallo Kopi that functions as a digital product catalog as well as an online ordering medium, extending market reach for both the physical outlet and mobile cart operations. This sales digitalization design is directed to improve consumer access, accelerate transaction processes, and strengthen digital brand identity. This research is expected to serve as a reference in modeling and implementing website-based sales digitalization for similar MSMEs.
Pengembangan Promosi Digital UMKM Agen Markisah Gindo Rajo di Sumatera Barat Nada Merliana Habillah Putri; Alfino Daffa Mehendri; Fikra Hafidesko Maltra; Novadilastri .; Sularno .
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting regional economic growth by creating employment opportunities, developing local products, and improving community welfare. One of the MSMEs with considerable development potential is Agen Markisah Gindo Rajo in West Sumatra, which specializes in selling passion fruit and its processed products. Although the business offers high-quality products, its promotional activities still need to be improved to reach a broader market. This study aims to examine digital promotion development as a strategy to enhance the existence and competitiveness of Agen Markisah Gindo MSME. The research employed observation, interviews, and documentation to collect information regarding business conditions, marketing strategies, and opportunities for digital promotion. The findings indicate that digital media can serve as an effective strategy to introduce products to the public, expand market reach, and improve MSME competitiveness in the digital era.
Peran Website Hasil Program Pengabdian Mahasiswa dalam Meningkatkan Akses Informasi UMKM Batik Butupaku Aulia Syafitri; Trisna Septiani; Hadizatul Habibny; Sularno .; Novadilastri .
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

The development of information technology encourages Micro, Small, and Medium Enterprises (MSMEs) to utilize digital media as a means of information and promotion. This study analyzes the role of student-generated Project Based Learning (PBL) websites as digital information and promotion media for Batik Butupaku MSME in Padang Panjang City. The research method uses descriptive qualitative with data collection techniques including observation, interviews, and documentation. The results show that before the website existed, information dissemination about Batik Butupaku MSME was limited to social media and direct communication, resulting in unintegrated information. Website implementation provides convenience for consumers to obtain information about business profile, products, services, contact, and ordering processes more systematically. The website plays a role in enhancing digital promotion by increasing MSME visibility through search engines, expanding market reach from various regions, strengthening business image and professionalism, supporting product branding as Padang Panjang specialty batik, and supporting MSME digital transformation. Thus, student-generated Project Based Learning websites can serve as effective information and promotion media for Batik Butupaku MSME.
Pengembangan Website Promosi Digital UMKM SABANA Kebab & Burger Athari Mahdafikia; Zico Phalestine; Rahmat Hidayat; Novadilastri .; Sularno .
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

The rapid development of information technology has driven the utilize of digital media as an effective promotional tool across various business sectors, including Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector. SABANA Kebab & Burger, located in Pasar Kuliner Padang Panjang, is a potential fast-food culinary business. However, constraints in digital marketing implementation have caused its promotional outreach to remain traditional and geographically restricted. This study aims to design a business website as a digital promotional medium to extensively present the profile and products of SABANA Kebab & Burger, thereby improving business visibility and competitive edge. This research applied a descriptive qualitative method integrated with a Project-Based Learning (PBL) approach. Data collection techniques involved direct field observation, semi-structured interviews with the business owner, Mr. Imam Suhada, and visual documentation. The website was developed using the Strikingly web-builder platform by structuring essential pages including the homepage, product catalogs, company profile, operational location, and ordering contacts. The research output indicates that the designed website has been fully published and operates as an accessible digital information center. The existence of this website is expected to expand market outreach, build a professional business image, and accelerate sustainable sales growth for the culinary MSME
Pendampingan Guru Sekolah Menengah Kejuruan Dalam Strategi Pembelajaran Administrasi Perkantoran Berbasis Kebutuhan Industri Ardian Ridwanca
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

In the author's article, discussing the dynamic development of industry requires vocational high school graduates to have office administration competencies according to the needs of the world of work. However, there is a gap between learning in schools and industry demands, especially in the use of office technology, digital document management, business communication, and professional work culture. In this community service activity, the author aims to improve the competency of vocational high school teachers majoring in Office Administration at the Central Java Provincial Level in order to design learning strategies based on DUDI needs. The method used is descriptive qualitative with a participatory mentoring model through the stages of needs identification, training, implementation, and evaluation. Data were collected through observation, interviews, documentation. The delivery of material in front of the teachers showed results of 40% very satisfied, 50% satisfied, 5% quite satisfied, and 5% sufficient. This shows that the material delivered to the teachers is very relevant in today's industrial world. And also what is expected includes improving teacher competency, the form of project-based learning strategies, problem-based learning, teaching factories, the creation of industry-based learning models, and the establishment of collaboration between schools and DUDI.
Pengembangan Media Promosi Digital Umkm Gaya Ampera Melalui Perancangan Website Berbasis Site 123 Enzialita Adrin Faiqah; Nafizhsa Aqshonia Anelka; Aisyah Putri; Zulfitri Yani; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Small and medium enterprises (SMEs) in the culinary sector commonly face limitations in promotional reach due to reliance on conventional word-of-mouth marketing. Gaya Ampera, a traditional Minangkabau culinary SME established in Padang in 2021, had not previously utilized any digital promotional medium. This community service activity aimed to develop a promotional website using the SITE123 platform to strengthen Gaya Ampera's digital branding and market accessibility. The method comprised field observation, a structured interview with the business owner, needs analysis, website design and development, and implementation evaluation. The resulting website features pages for Home, About, Favorite Menu, reasons to choose Gaya Ampera, a complete menu catalogue, catering services, call to action, contact information, location map, and a contact form. The website contributes to a more professional business image, broader promotional reach beyond the physical location, and easier customer access to product and service information. This confirms that website-based digital media represents an effective and accessible promotional solution for culinary SMEs.
Perancangan Website Profil dan Katalog Digital UMKM Habil Donuts Asyfa Naswa; Rahmat Fadli Ramadhan; Roif Rozaan Nizora
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This article describes a Project Based Learning (PBL) activity carried out for the Web Design course by students of the Business Administration Study Program, Politeknik Negeri Padang, in collaboration with Habil Donuts, a home-based culinary micro, small, and medium enterprise (MSME) located near Universitas Andalas, Pauh, Padang. Although the store has a strong offline presence and offers eleven varieties of homemade donuts at affordable prices, it did not yet have an integrated digital information channel. The activity was carried out through field observation, an interview with the owner, integration of the existing brand logo, and the development of a responsive single-page business profile and digital catalog website using the no-code platform Site123. The resulting website displays the company profile, an interactive product catalog with price and promotion labels, a WhatsApp ordering button, and an embedded Google Maps location. The website is expected to strengthen branding, support the shift toward digital marketing, and make it easier for customers to access product information in real time.
Web Design Interaktif : Solusi Branding Digital English Corner Sijunjung Naila Tri Tam; Denisha Aulya; Tri Wulan Agustin
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This community service program aims to design and implement an interactive website for English Corner SJJ, a non-formal educational institution in Sijunjung. Although the institution has highly complete learning programs and adequate physical facilities—such as smart TVs and air-conditioned classrooms—it lacks a dedicated digital information platform to reach a wider audience. The service methodology comprises four stages: planning, wireframe design, system development using a content management system, and operational testing. The resulting outcome is an interactive, responsive website containing detailed profiles of the six learning programs, facilities, and a direct registration feature. In conclusion, this website serves as a strategic one-stop digital platform to enhance the institution's branding and efficiency in student recruitment.
Profil Dan Analisis Usaha Penggilingan Padi Heler Dapan Di Desa Balingka, Kecamatan IV Koto, Kabupaten Agam, Sumatera Barat Iqbal kurniawan; Harun Arrahman; Nabila Anisafira; Zulfitri Yani; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Rice milling (heler) is an essential component of the rural food supply chain in Indonesia. This descriptive study presents the profile, operations, and development potential of Heler Dapan, a micro-scale rice milling enterprise independently managed by Hadi Rahmanda in Balingka Village, IV Koto District, Agam Regency, West Sumatra. Data were collected through direct observation, business website documentation, and informal interviews with the owner. The findings indicate that Heler Dapan provides rice milling services, grain cleaning and sorting, as well as weighing and loading services, with main products including Kuriak Kusuik Rice (IDR 180,000/unit), Lawang Rice (IDR 170,000/unit), and livestock bran (IDR 2,000/kg). The business operates without permanent employees, running daily from 08:00 to 17:00 local time, serving farmers and collectors in Balingka Village and surrounding areas. Although classified as a micro-enterprise, Heler Dapan holds strategic value in ensuring the availability of quality local rice and the utilization of agro-industrial by-products. Capacity development through marketing digitalization, financial recordkeeping, and product diversification has significant potential to improve the business's competitiveness.
Perancangan Website sebagai Media Pemasaran Digital UMKM Tuku Jajanan Padang Tari Nurlaini; Chelsi Aprilia Hidayat; Gita Aulia Rahman; Zulfitri Yani; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Limited market reach remains a structural obstacle that frequently constrains the competitiveness of micro, small, and medium enterprises (MSMEs) in the digital era. This Project Based Learning (PBL) activity aims to examine the digital marketing needs of the culinary MSME Tuku Jajanan Padang and to design a website that serves as a representative digital marketing medium. The methods applied include field observation, an in-depth interview with the business owner, identification of system requirements, interface design on the SITE123 platform, and evaluation of the design outcomes. The findings show that this MSME possesses strong product potential but has so far depended entirely on a single Instagram account, without a more structured digital channel. The resulting website integrates eight main components-a homepage, brand narrative, profile video, beverage and food catalogs, service standards, and an integrated location map-and is accessible at http://6a2bf9ed7b5ed.site123.me. This website is expected to broaden market reach, strengthen business credibility, and support the sustainable growth of the MSME's revenue.

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