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INDONESIA
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30261163     DOI : doi.org/10.47233/jipm
Core Subject : Religion, Economy, Education, Social,
Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) merupakan jurnal pengabdian kepada masyarkat yang diterbitkan oleh CV.INDONESIA dengan Nomor Registrasi ISSN : 3026-1163 (Online). Terbit pertama kali bulan Juni 2023, dan diterbitkan 2 kali dalam setahun yaitu pada bulan (Juni dan Desember). Setiap manuskrip yang dikirimkan akan melalui proses peer-review dengan metode double-blind. JIPM diharapakan mampu menjadi media komunikasi dan sosialisasi seluruh civitas akademika terkait dengan hasil inovasi dan solusi dalam berbagai permasalahan yang terjadi di masyarakat. Redaktur mengundang para penulis untuk menyumbangkan artikel hasil Pengabdian Kepada Masyarakat dalam bidang IpTek , Bisnis dan Umum.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 565 Documents
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Pelatihan Pemanfaatan Teknologi Informasi Dan Internalisasi Nilai Pancasila Dalam Mendorong Ekonomi Kreatif Berbasis Potensi Lokal Di SMA Negeri 2 Bukittinggi Elmi Rahmawati; Novalia Indra; Vivi Puspita Sari
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

The advancement of information technology in the digital era requires students to possess strong digital literacy skills and the ability to utilize them productively in their daily lives. Meanwhile, character education—through the internalization of Pancasila values—serves as a crucial aspect in shaping a young generation characterized by integrity, responsibility, and social awareness. As a secondary educational institution, SMA Negeri 2 Bukittinggi has significant potential for developing a creative economy based on local potential. However, initial observations indicate that students are not yet optimally utilizing information technology as a means of developing the creative economy, and that Pancasila values ​​have not yet been integrated into entrepreneurial practices. This community service activity aims to improve students' digital literacy, instill Pancasila values ​​in creative economic activities, and encourage the development of products based on local potential through the use of information technology. The methods used include outreach, training, hands-on practice, and mentoring. The expected outcomes are improved students' digital skills, the development of locally based creative economic products, and the development of civic character aligned with Pancasila values.
Peningkatan Kapasitas Petani dalam Pengelolaan Tanah Masam melalui Pelatihan JADAM Liquid Fertilizer (JLF) Berbasis Bahan Lokal di Desa Punan Dulau Kecamatan Sekatak, Kabupaten Bulungan Danil DANIL; Rina Lesmana; Marian Usmani Putra; Akhmad Rafi'i; Bansir Bansir
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Punan Dulau Village, Sekatak District, Bulungan Regency, has considerable agricultural land potential; however, limited farmer knowledge regarding soil pH management and dependence on chemical fertilizers remain challenges to improving land productivity. This community service program aimed to strengthen farmers’ capacity through socialization and hands-on training on the preparation of JADAM Liquid Fertilizer (JLF) as a locally based organic fertilizer alternative. The activity involved 35 farmers and applied an educative-participatory approach through interactive lectures, discussions, and practical demonstrations. Evaluation was conducted descriptively through observation and participant feedback. The results indicated an improvement in farmers’ understanding of soil management, enhanced technical skills in producing and applying JLF, and increased willingness to adopt locally sourced organic inputs. The program contributed to promoting more efficient, environmentally friendly, and sustainable agricultural practices.
Program Saring Sebelum Sharing untuk Meningkatkan Kemampuan Verifikasi Hoaks Siswa SMP Wayan Wirayana; Hans prismanta sembiring; Muhammad aldi nur haq; Zeskind Loveressaa; Supriyadin Supriyadin; Ilham Muhammad Ridho
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

The rapid growth of digital media has increased adolescents' access to information while also exposing them to misinformation and hoaxes. Limited information verification skills highlight the need for practical digital literacy programs. This article describes the dissemination of the "Saring Sebelum Sharing" program through the Information Detective approach to improve hoax verification skills among junior high school students. The program involved 15 students at SMP Karitas Ngaglik through an interactive workshop covering digital literacy, hoax identification, and hands-on practice using Google Lens and reverse image search. Program effectiveness was evaluated using pre-test and post-test assessments. The results showed an increase in participants' understanding from 80% to 86.7%. Participants also demonstrated active engagement and were able to apply information verification techniques independently. These findings indicate that the Information Detective approach is an effective digital literacy strategy for fostering a "Filter Before Sharing" culture among junior high school students.
Perancangan Website Sebagai Media Promosi Digital Pada Umkm Ampar Pisang Mengno Nabilatul Hawa; Septa Amelia; Suci Anggraini; Sularno .; Novadilastri .
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

The rapid development of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to utilize websites as promotional media to expand their market reach. However, Ampar Pisang Mengno MSME, located in Matur District, Agam Regency, has relied on conventional promotion since its establishment in 2004, limiting product information to local customers. This study aims to design a website as a digital promotional medium to improve information dissemination and support business development. This research employed a descriptive qualitative method with a case study approach. Data were collected through observation, interviews, and documentation. The website was developed using the SITE123 platform and includes a homepage, product information, photo gallery, customer testimonials, contact information, location map, and a responsive design. The results indicate that the website provides more comprehensive product information, enhances the business's digital visibility, and strengthens consumer trust. Therefore, the website serves as an effective promotional medium while supporting the digital transformation of rural MSMEs.
Analisis Strategi Pemasaran Dan Pengelolaan Usaha Pada UMKM D Kopi Paste Di Kota Padang Amir Rabbani Awwab; Aisyah Salsabila; Jelita Amelia; Sularno .; Novadilastri .
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Micro, small, and medium enterprises (MSMEs) in the contemporary coffee culinary sector are growing rapidly in Padang City, yet many business owners have not systematically evaluated whether their marketing and operational strategies are truly aligned with the perceptions actually experienced by consumers in the market. This study aims to analyze, describe, and deeply understand the marketing strategy and operational management of the D Kopi Paste MSME in Padang City, from both the internal perspective of the owner and the external perspective of customers, in order to assess the level of synchronization between the two. The study employs a descriptive qualitative approach using semi-structured interviews with one business owner and three customers of D Kopi Paste, located in front of the Al Minangkabawi Mosque, Padang City. Data were analyzed through thematic analysis involving data reduction, data display, and conclusion drawing, strengthened by source triangulation between the owner's and customers' responses. The findings show that D Kopi Paste's marketing strategy relies on digital promotion through social media (Instagram and TikTok) combined with word-of-mouth strategy, as well as product differentiation based on premium quality at an affordable price. Operationally, the owner emphasizes the selection of quality raw material suppliers and fast, friendly service as competitive advantages amid intense competition from mobile coffee vendors, primarily through price adjustment strategies. Findings from the three customers show a high degree of conformity between the owner's internal claims and the actual experiences felt, particularly regarding premium taste, affordable price, and fast service, leading all customer informants to express willingness to repurchase and recommend D Kopi Paste to others. However, areas not yet strategically articulated by the owner were also identified, namely formal customer loyalty management and diversification of promotional channels beyond social media. The novelty of this research lies in its use of a two-way synchronization analysis framework (owner-perceived strategy versus customer-perceived experience) at the micro street-vendor MSME level, which has rarely been explicitly examined in MSME marketing literature in West Sumatra. This study offers practical contributions for similar MSME actors in designing evidence-based marketing strategies and theoretical contributions to the development of synchronization studies in MSME marketing rooted in Minangkabau local wisdom.
Perancangan Website UMKM Kafton Caffeine Space Menggunakan Platform Strikingly Syafitri Anelia; Dhina Regina Putri; Zhafirah Fadhilah; Novadilastri .; Sularno .
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Kafton Caffeine Space is a Micro, Small, and Medium Enterprise (MSME) operating in the food and beverage (F&B) sector located in Batusangkar, Tanah Datar Regency, West Sumatra. One of the main challenges faced by this business is the absence of an official website as a medium for promotion and information dissemination, resulting in marketing activities being limited to social media platforms. This study aims to design and implement a website as a digital promotional medium for Kafton Caffeine Space using the Strikingly platform. This research was conducted as part of the implementation of Project Based Learning (PBL) in the Multimedia course of the Business Administration Study Program, Department of Business Administration, Politeknik Negeri Padang. The research employed a qualitative approach through observation and direct interviews with the business owner to identify content requirements, brand identity, target market, and promotional challenges faced by the business. The website was developed using the drag-and-drop features provided by Strikingly, allowing the development process to be carried out without requiring advanced programming skills. The results indicate that the developed website is capable of presenting business profile information, product menus, galleries, business location, and contact details in a more structured and accessible manner for customers. The website is expected to improve business visibility, expand promotional reach, and facilitate customer access to information regarding the products and services offered by Kafton Caffeine Space.
Pemanfataan Website Sebagai Media Promosi Wisata Religi Nagari Sirukam Dira Rahmadani; Nazwa Aurellia Putri; Zola Permata Sari; Sularno .; Novadilastri .
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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The rapid development of information technology has encouraged the use of digital media as an effective promotional tool in the tourism sector, including religious tourism destinations. Religious Tourism in Nagari Sirukam, Solok Regency, is a destination with significant historical and cultural value, particularly through the presence of the Tomb of Syech Junjungan Sati and the Modern Surau. However, the limited use of digital promotional media has resulted in the destination receiving relatively low public recognition. This study aims to design a website as a digital promotional medium to introduce the tourism potential of Religious Tourism in Nagari Sirukam to both local communities and prospective visitors. The study employed a descriptive qualitative method using a Project-Based Learning (PBL) approach. Data were collected through direct observation, interviews with tourism managers and community leaders, and documentation from various official sources. The website was developed using the Site123 platform and provides information on the history of Syech Junjungan Sati, tourist attractions, photo galleries, visitor information, and management contact details. The results indicate that the designed website serves as an accessible and informative digital promotional medium that supports the enhancement of the destination’s image and attractiveness. The website is expected to expand promotional outreach, increase tourist visits, and contribute to the preservation of the historical and cultural values of Religious Tourism in Nagari Sirukam.
Perancangan Website Sebagai Media Promosi Digital Pada UMKM Ladu Arai Pinang One Ulfa Ramadhani; Rizka Apriani Putri; Nacwa Tipani HN; Sularno .; Novadilastri .
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Advancements in information technology have significantly impacted various business sectors, including Micro, Small, and Medium Enterprises (MSMEs). One way technology can support MSME growth is through the use of websites for digital promotion and marketing. This article describes the website design process for the MSME "Ladu/Arai Pinang One," conducted as part of a Project-Based Learning (PBL) initiative within the Business Administration Study Program at Padang State Polytechnic. A descriptive method was employed, utilizing a Project-Based Learning approach that involved observation, interviews, and documentation regarding the MSME's operations. The results indicate that prior to the website's creation, product promotion was limited to simple methods such as WhatsApp and word-of-mouth resulting in a restricted market reach. The designed website serves as a platform for sharing business profiles, product details, and ordering information, while also enhancing the MSME's professional image. Furthermore, the website is expected to expand market reach, boost consumer trust, and assist the MSME in adapting to digital technology trends. Implementing a website for promotion represents a strategic step toward digital transformation, thereby strengthening the business's competitiveness in the digital era.
Analisis Daya Tarik Wisata Pemandian Mangkisi dalam Mendukung Pengembangan Ekowisata Daerah pada Nagari Balai Panjang, Kec. Lareh Sago Halaban, Kab. 50 Kota Taufiq Abdillah; Adinda Triani; Justine Dhany; Cahya Ilga Mutyarani; Hambali Hambali
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Penelitian ini bertujuan untuk menganalisis daya tarik Wisata Pemandian Mangkisi dalam mendukung pengembangan ekowisata daerah di Nagari Balai Panjang, Kecamatan Lareh Sago Halaban, Kabupaten Lima Puluh Kota. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif. Pengumpulan data dilakukan melalui observasi, wawancara mendalam, dan dokumentasi. Informan penelitian dipilih menggunakan teknik purposive sampling, yang meliputi Wali Nagari, pengelola wisata, tokoh masyarakat, pelaku usaha, dan wisatawan. Analisis data menggunakan model interaktif Miles, Huberman, dan Saldaña yang meliputi pengumpulan data, kondensasi data, penyajian data, serta penarikan dan verifikasi kesimpulan. Hasil penelitian menunjukkan bahwa Pemandian Mangkisi memiliki potensi yang besar untuk dikembangkan sebagai destinasi ekowisata. Daya tarik utama kawasan ini meliputi sumber mata air alami yang jernih, panorama alam yang masih asri, dan suasana yang sejuk sehingga memberikan pengalaman wisata berbasis alam. Aksesibilitas menuju lokasi relatif baik, namun masih memerlukan peningkatan infrastruktur dan penambahan papan petunjuk arah. Fasilitas pendukung seperti area parkir, toilet, gazebo, dan warung telah tersedia, tetapi belum sepenuhnya memenuhi kebutuhan pengunjung. Pengelolaan kawasan juga menunjukkan adanya partisipasi aktif masyarakat dalam menjaga kebersihan, keamanan, dan kelestarian lingkungan. Penelitian ini menyimpulkan bahwa pengembangan Pemandian Mangkisi sebagai kawasan ekowisata memerlukan sinergi antara pemerintah, pengelola, dan masyarakat melalui peningkatan fasilitas, promosi wisata, penguatan kelembagaan, serta pelestarian lingkungan agar mampu mewujudkan destinasi wisata yang berkelanjutan dan meningkatkan kesejahteraan masyarakat lokal.
Perancangan Website Interaktif dengan Pendekatan Visual Branding untuk Meningkatkan Citra Luthfia House Cake Aulia Rahma Dira Nasution; Dea Ramadhani; Qistina Alia Athira; Sularno .; Novadilastri .
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Micro, Small, and Medium Enterprises (MSMEs) play an important role in driving economic growth through product innovation and the utilization of digital technology. This report aims to describe the profile, history, and products and services offered by Luthfia House Cake, an MSME operating in the Food and Beverage (F&B) sector in Padang City. The study employed a descriptive qualitative method by collecting data through observation and documentation. The findings indicate that Luthfia House Cake was established in 2022 and implements a pre-order system to maintain product quality and production efficiency. Its main products are customized birthday cakes designed according to customers’ preferences and requirements. In its marketing activities, the business utilizes social media, particularly Instagram and WhatsApp Business, as platforms for promotion and communication with customers. This strategy has helped increase customer trust, expand market reach, and foster customer loyalty. Although the business still faces challenges in maintaining consistent digital promotional content, Luthfia House Cake continues to develop product innovations, improve service quality, and strengthen its brand identity. Therefore, Luthfia House Cake demonstrates that the implementation of digital marketing strategies, high product quality, and excellent customer service are essential factors in supporting the growth and competitiveness of MSMEs in the digital era.

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