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Journal Metaverse Adpertisi
Published by Aliansi Dosen Perguruan Tinggi Swasta Indonesia
ISSN : -     EISSN : 29618037     DOI : https://doi.org/10.62728/jnsta.v4i1
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
Journal Metaverse Adpertisi. Jurnal ini diharapkan menjadi alternatif menuangkan ide-ide dan gagasan, baik yang telah dibuktikan lewat penelitian maupun hasil telaah pustaka dengan metode penelitian dan kaidah-kaidah ilmiah yang tepat. Jurnal ini bertujuan untuk menyebarluaskan pemikiran konseptual atau ide dan hasil penelitian yang telah dicapai dalam bidang Manajemen
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2024): Juli 2024" : 6 Documents clear
Pengaruh Kepemimpinan Transformasional, Efikasi Diri, dan Keseimbangan Kehidupan Kerja Terhadap Kinerja Karyawan Grace, Giovani; Subiyanto, Didik; Kusuma, Nala Tri
Jurnal Metaverse ADPERTISI Vol. 3 No. 2 (2024): Juli 2024
Publisher : Aliansi Dosen Perguruan Tinggi Swasta Indonesia (Adpertisi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62728/jma.v3i2.556

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepemimpinan transformasional, efikasi diri, dan keseimbangan kehidupan kerja terhadap kinerja karyawan di CV. Andi Offset Yogyakarta. Penelitian ini menggunakan metode kuantitatif, dan populasinya adalah seluruh karyawan yang bekerja pada CV. Andi Offset. Teknik pengambilan sampel menggunakan sampel jenuh pengumpulan data dilakukan dengan cara observasi dan menyebar kuesioner. Hasil penelitian mengungkapkan bahwa kepemimpinan transformasional berpengaruh positif dan signifikan terhadap kinerja karyawan, efikasi diri tidak berpengaruh terhadap kinerja karyawan, dan keseimbangan kehidupan kerja tidak berpengaruh signifikan terhadap kinerja karyawan. Implikasi yang dapat diberikan dari penelitian ini adalah hasil ini dapat digunakan oleh manajer dan pimpinan perusahaan untuk membuat rencana yang dapat meningkatkan kinerja karyawan mereka. Misalnya, mereka dapat menggunakan temuan ini untuk mengembangkan program kesejahteraan karyawan untuk membantu mencapai keseimbangan kehidupan kerja yang lebih baik atau pelatihan manajer untuk meningkatkan kemampuan mereka dalam kepemimpinan transformasional.
PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOBIL ELEKTRIK WULLING AIR EV Muslim, Muslim; Khalik, Abdul; Surianto, Surianto
Jurnal Metaverse ADPERTISI Vol. 3 No. 2 (2024): Juli 2024
Publisher : Aliansi Dosen Perguruan Tinggi Swasta Indonesia (Adpertisi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62728/jma.v3i2.560

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh parsial kualitas produk, citra merek dan harga terhadap keputusan pembelian mobil listrik Wulling Ev pada PT. Kumala Motor Cabang Makassar. Untuk mengetahui dan menganalisis pengaruh  simultan kualitas produk, citra merek dan harga terhadap keputusan pembelian mobil listrik Wulling Ev pada PT. Kumala Motor Cabang Makassar. Populasi dalam penelitian ini sebanyak 86 responden dengan jumlah sampel 86 responden. Teknik Pengumpulan Data dengan menggnakan Kuesioner. Metode Analisa Data dengan menggnakan “ Analisis Regresi Berganda. Hasil penelitian menunjukan kualitas Produk, Citra Merek dan harga secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian mobil listrik Wulling Ev pada PT. Kumala Motor Cabang Makassar. Hasil uji secara simultan menunjukan kualitas Produk, Citra Merek dan harga secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian mobil listrik Wulling Ev pada PT. Kumala Motor Cabang Makassar.  Variabel yang berpengaruh dominan adalah variabel Kualitas Produk.
Analisis Pengaruh Brand Image, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Skincare The Originote Bachtiar, Danis Imam; Bachtiar, Firman; Teguh Supriyanto, Wahyuningsih
Jurnal Metaverse ADPERTISI Vol. 3 No. 2 (2024): Juli 2024
Publisher : Aliansi Dosen Perguruan Tinggi Swasta Indonesia (Adpertisi)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to test and analyze the effect of Brand image, product quality and price on purchasing decisions for The Originote skincare. This study uses primary data by distributing questionnaires. The sample used was quota sampling of 100 respondents who used The Originote skincare. The data obtained was processed using SPSS version 22. The data analysis technique uses validity test, reliability test, multiple linear test, F test, T test and coefficient of determination. The results showed that (1) Brand image (X1) partially influenced the decision to purchase The Originote skincare with the t test result of 2.243. (2) Product quality (X2) partially influenced the decision to purchase The Originote skincare with the t test result of 2.592. (3) Price (X3) partially has no effect on purchasing decisions for The Originote skincare with the t test result of 1.078. (4) Brand image, product quality and price silmutan affect the purchasing decision of The Originote skincare. For R square of 0.410 which means that 41% of purchasing decision variables can be explained by Brand image, product quality and price variables, while 59% is explained by other variables not used in this study, namely location, promotion and convenience.
PENGARUH GAYA KEPEMIMPINAN SITUASIONAL TERHADAP MOTIVASI KERJA KARYAWAN PADA PT. INDONESIA GLOBAL DI MAKASSAR Sudirman, Sudirman; Badrussaman, A. Badrussaman
Jurnal Metaverse ADPERTISI Vol. 3 No. 2 (2024): Juli 2024
Publisher : Aliansi Dosen Perguruan Tinggi Swasta Indonesia (Adpertisi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62728/jma.v3i2.573

Abstract

This study aims to review and analyze the influence of managers' situational leadership style on employee work motivation as well as to find out which manager leadership style is most influential on increasing employee work motivation at PT. Global Indonesia in Makassar, the research method is survey. The research population is employees at PT. Indonesia Global In Makassar as many as 111, then 90 samples were taken with simple-random sampling techniques, data collection techniques through questionnaires, interviews, and documentation as support. Data analysis techniques are multiple linear regressions to determine the influence of free variables on partially and simultaneously bound variables. The results of research show that the manager's situational leadership style has a significant effect both simultaneously and partially in increasing employee work motivation at PT. Global Indonesia in Makassar with a positive direction, while the participatory leadership style is the most dominant influential leadership style.
PENGARUH WORK-LIFE BALANCE DAN KOMPENSASI TERHADAP KEPUASAN KERJA TENAGA KESEHATAN PADA PUSKESMAS MEPANGA KECAMATAN MEPANGA KABUPATEN PARIGI MOUTONG Arafah, Moh.; Novi Rianti, Ni Made
Jurnal Metaverse ADPERTISI Vol. 3 No. 2 (2024): Juli 2024
Publisher : Aliansi Dosen Perguruan Tinggi Swasta Indonesia (Adpertisi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62728/jma.v3i2.581

Abstract

The purpose of this research is to find out how much influence Work-Life Balance and Compensation have on employee job satisfaction, both simultaneously and partially. he data analysis method in this research uses multiple linear regression analysis. The results of this research show that Work-Life Balance and compensation simultaneously have a significant influence on Employee Job Satisfaction at the Mepanga Community Health Center, Mepanga District, Parigi Moutong Regency. Partially, Work-Life Balance obtained a significant value for the influence of X1 against Y is 0.807> 0.05 and the value of tcount 0.245 2,02269, so it can be concluded that H2 is accepted which means there is an influence X2 on the variable Y.
PENGARUH KOMPETENSI DAN GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN MELALUI MOTIVASI KERJA Basri, Basri; Hamris, Saddiya
Jurnal Metaverse ADPERTISI Vol. 3 No. 2 (2024): Juli 2024
Publisher : Aliansi Dosen Perguruan Tinggi Swasta Indonesia (Adpertisi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62728/jma.v3i2.590

Abstract

The purpose of this study is to find out and analyze the Influence of Competence and Leadership Style on Employee Performance through Work Motivation at PT. Pawnshops in the Bantaeng Area directly or indirectly. The analysis method used is Path Analysis using SmartPLS Software, the purpose is to describe the actual state of the research object to find out the Competence and Leadership Style on employee performance through motivation at the Bantaeng Area Pawnshop Office through the submission of statements in questionnaires to employees. The results of the research obtained are (1) Competence has a Positive and Significant Effect on Work Motivation in PT. Pawnshop Bantaeng Area, (2)  Leadership Style has a Positive and Significant Effect on Work Motivation at PT. Pegadaian Bantaeng Area (3) Motivation has a Positive and Significant Effect on Performance at PT. Pawnshop Bantaeng Area.( 4) Competence has a Positive and Significant Effect on Performance at PT. Pegadaian Bantaeng Area, (5) Leadership Style has a Positive and Significant Effect on Performance at PT. Pegadaian Bantaeng Area, (6) Competence has a Positive and Significant Effect on Performance through Employee Work Motivation at PT. Bantaeng Area Pawnshop, and (7) Leadership Style has a Positive and significant effect on performance through Work Motivation at PT. Pawnshop in Bantaeng Area.

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