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INDONESIA
PRAGMATIS Jurnal Manajemen dan Bisnis
Published by Universitas Wijaya Kusuma Surabaya
ISSN : -     EISSN : 28288238     DOI : http://dx.doi.org/10.30742/
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
PRAGMATIS: Jurnal Manajemen is a peer-reviewed journal that publishes articles, studies, and reviews relating to economics, management. PRAGMATIS journal accepts any manuscripts or articles in the field of economics, management studies from both national and international academicians and researchers
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 44 Documents
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Analisis Pengaruh Electronic Word Of Mouth Terhadap Minat Beli Produk Kosmetik Maybelline Dengan Brand Trust Sebagai Variabel Mediasi (Studi Kasus Pada Pengguna Aplikasi Online Shop LAZADA.co.id) Sariati Mudarifah
PRAGMATIS Vol 1, No 1 (2020): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v1i1.1054

Abstract

This research aims to find out the effect of electronic word of mouth on buying interest in Maybelline cosmetics products to users of the LAZADA.Co.Id online shop application with brand trust as a mediating variable. The approach used in this study uses a quantitative approach. Sampling in this study uses the method of puposive sampling, which is sampling with certain considerations. The sample of this study amounted to 100 respondents who knew Maybelline cosmetics produscts and had or had used the online shop LAZADA.Co.Id app more or less in the last 3 months. Collecting data was conducted by distributing questionnaires online through google form. Processing data in this study using SPSS 17 and website http://quantpsy.org/sobel/sobel.htm. Data analysis techniques of respondents used multilevel regression analysis and sobel test. The results of this study indicate the first hypothesis is accepted, the second hypothesis is accepted, the third hypothesis is accepted, and the fourth hypothesis is accepted. And the conclusion of the influence of brand trust variables as mediating variabels on the relationship between electronic word of mouth variables on buying interest variables.
Pengaruh Citra Merek Dan Kualitas Layanan Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Mediator Pada Klinik Kecantikan London Beauty Center Rosyidah Aulia
PRAGMATIS Vol 3, No 2 (2022): September
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v3i2.2582

Abstract

This study aims to 1) Determine if brand image has a substantial impact on client loyalty at the London Beauty Center. 2) Determine if service quality has a substantial impact on client loyalty at the London Beauty Center. Determine if brand image has a substantial impact on customer satisfaction at the London Beauty Center. 4) Determine the significance of the relationship between service quality and client happiness at the London Beauty Center. 5) Determine the relationship between client satisfaction and customer retention at the London Beauty Center. 6) Determining the role of customer satisfaction as an intermediary between brand image, service quality, and customer loyalty at the London Beauty Center. In this research, the independent variables are brand perception and service quality. Customer loyalty is the dependent variable in this research. In this research, the mediating variable or interrupting variable is customer happiness. Sampling was carried out using the Non-Probability Sampling method, with the criteria of consumers in Surabaya who had purchased products. The number of sampels 110 respondents. The analysis technique to test te hypothesis is using instrument test, hypothesis test, determinant coefficient test, sobel test, path analysis. The results indicated that service quality has a positive and statistically significant impact on customer loyalty, brand image has a positive and statistically significant effect on customer loyalty, service quality has a positive and statistically significant effect on customer satisfaction, brand image has a positive and statistically significant effect on customer satisfaction,and customer satisfaction has a positive and statistically significant effect. On customer loyalty, brand image and service quality are explained through customer satisfaction as a mediator.
Pengaruh Celebrity Endorser Dan Kualitas Produk Terhadap Keputusan Pembelian Kosmetik Pixy Tita Ajeng Novianti
PRAGMATIS Vol 1, No 1 (2020): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v1i1.1056

Abstract

This research aims to know the influence of Celebrity Endorser and the quality of the products Of Cosmetic Purchase PIXY in Surabaya. The independent variables consist of Celebrity Endorser and product quality while the dependent variable is the purchasing decision. In this research, the determination of the sampling done by the method of sampling procedure probably non purposive sampling total sample used was 39 people respondents. Methods of analysis used in this study was multiple linear regression. Test results showed the Fcount > Ftable which 28.690 >3.259446 of with a level of significance of 0.000 so that the celebrity endorser and the quality products have significant effects simultaneously against the purchasing of PIXY cosmetics in West Surabaya. T test results for variable celebrity endorser shows tcount < ttable which 1.918 < 2.028094 of with a level of significance of 0.063 so variable celebrity endorser had not significantly influence partially against purchasing decisions PIXY in Surabaya Western cosmetics. Then test results product quality variables show tcount > ttable which 5.590 > 2.028094 with significance level of 0.000 so that product quality variables have significant effects partially against the purchasing decision of PIXY cosmetics in West Surabaya. Based on testing of standardized coefficients beta the value of quality of products which 0.659 is greater than variable value celebrity endorser which 0.222 thus product quality variable is a variable which has a the dominant influence of purchasing decision of PIXY Cosmetics in West Surabaya.
Keputusan Pembelian Konsumen: Perspektif Online Consumer Review Idris Yunus; Ariawan Ariawan
PRAGMATIS Vol 3, No 1 (2022): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v3i1.2476

Abstract

Information becomes a very important factor and influences consumers in making decisions. Before consumers buy products on online shopping sites, consumers are accustomed to looking for information in various ways, one of which is looking at information from online consumer review reviewers. The purpose of the study was determine purchasing decisions based on reviews from consumers who had purchased the product. This type of research uses descriftive and verification research with a population of 34,242 followers @Mirashop_gtlo. The slovin was used to determine a sample of 99 followers. Primary and secondary data collected through documentation and questionnaires were tested for validity and reliability. Multiple regression analysis as a statistical test tool. The results showed that all components of online consumer reviews influence consumer purchasing decisions. Source credibility is the main factor influencing consumer purchasing decisions.
Online Sales Cycle Accounting Information System At Elraf Woodcraft Gallery Dusun Telogogede Trowulan Mojokerto (Study Pada Galeri Elraf Woodcraft Mojokerto) Chakim, Muchamad Ainul; Dewianawati, Dwi; Dian Hastuti, Poppy Meilina
PRAGMATIS Vol 5, No 1 (2024): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v5i1.3859

Abstract

This thesis aims to examine the accounting information system that is running at Elraf Woodcraft which is engaged in a craft manufacturing business whose sales are carried out online. The research method used is a qualitative method with an observation approach by observing business activities. The data presented in the form of descriptive narratives that seek to clearly describe events related to accounting information systems in handicraft manufacturing businesses. Data analysis techniques are carried out by means of researcher interpretation of the data obtained and data reduction by drawing conclusions. The results showed that the accounting information system in Elraf Woodcraft manufacturing business has not been a special concern for business owners because all records are done manually by business owners directly and currently the focus of business owners is still on promotion and product development. From the observations made by the author, it can be concluded that the procedures of the cash receipt cycle, cash disbursements, inventory, employee payroll and presentation of financial reports along with forms and documents related to all transactions carried out. In addition, there is a need for a supply / delivery section and a finance section to help sustain business activities so that business owners focus on product promotion and development which in turn will make the business grow even more because business owners are more concentrated on accelerating sales.
Pengaruh Kesadaran Merek, Persepsi Kualitas Dan Asosiasi Merek Terhadap Keputusan Pembelian Produk Eiger (Studi Kasus Pada Penggiat Alam Bebas di Kota Surabaya) Pratiwi, Nadila Duwi
PRAGMATIS Vol 4, No 2 (2023): September
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v4i2.3916

Abstract

This reseach aims to asses the influence of brand awareness, perceived quality and brand association to purchase decision for eiger products to outdoor activists in Surabaya. The reseach approach used is quantitative descriptive approach. The population in this reseach are outdoor activists who are members of Mapala Kawaru and Mahapala UPN totaling 886 people. The sampling technique used purposive sampling method with a total sample of 90 people. Data collection techniques using questionnaires that have been tested for validity and reliability. The data analysis technique used to answer the research hypothesis is multiple regression. The results of this reseach indicate that the variables of brand awareness, perceived quality, and brand associations have a significant simultaneous effect on the purchasing decisions. Partially, brand awareness and brand association variables have significant effect on the purchasing decisions. While the perceived quality variable has no significant effect on purchasing decisions. The results of this reseach stated that brand association is the most dominant variable.
Metode Economic Value Added Untuk Menganalisis Kinerja Keuangan Bank Umum Pemerintah Miftachulfia, Aulia Wahyu; Sholeh, Rachmad
PRAGMATIS Vol 3, No 2 (2022): September
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v3i2.3867

Abstract

An assessment of a bank's financial performance can interpret the actual condition of the bank. The concept of Economic Value Added (EVA) is an appropriate and effective alternative to be used in measuring bank performance where the focus of performance assessment is on the creation of bank value. The purpose of this study is to determine the financial performance of Government Commercial Banks using the Economic Value Added (EVA) method. The technical analysis used in this study is a descriptive quantitative analysis, where the data used is secondary data obtained from the official website of the Indonesia Stock Exchange—methods of collecting documentation data and literature research. The sampling technique in this study was taken by purposive sampling. The research sample of Government Commercial Banks consists of Bank Mandiri, BNI, BRI, and BTN. Analysis of research results based on the calculation steps of Economic Value Added (EVA). The results of this study show that (1) NOPAT values fluctuate and tend to be negative. (2) The value of Invested Capital fluctuates due to the unstable amount of bank equity, (3) The value of WACC has a negative tendency in each year of the study, (4) Capital Charges also fluctuate even though there are some positive values, (5) The Economic Value Added (EVA) results have only one positive result, namely Bank BTN (Persero) Tbk. This shows that Bank BTN can create added value maximize income and minimize bank expenses.
Pengaruh Kepercayaan Merek, Persepsi Kualitas, Dan Harga Terhadap Loyalitas Pelanggan Kosmetik Maybelline (Studi Pada Mahasiswa Aktif Fakultas Ekonomi Dan Bisnis Universitas Wijaya Kusuma Surabaya) Reza, Charolina Therezia; Indahwati, Indahwati
PRAGMATIS Vol 5, No 1 (2024): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v5i1.3793

Abstract

The focus of this research is to assess the effect of brand trust, perceived quality, and price on customer loyalty for Maybelline cosmetic products. The parameters of the independent variables studied are brand trust, perceived quality, and price with the dependent variables being customer loyalty. The population in this study were students of the Faculty of Economics and Business, Wijaya Kusuma University Surabaya. Sample determination using non probability sampling method with purposive sampling technique with criteria 1) Female and an active student of FEB UWKS, 2) Have made a purchase transaction for Maybelline cosmetic products, 3) Use the product personally, 4) Make purchases more than 2 times. The number of samples in this study were 47 respondents. This study uses linier regression analysis as the analysis technique. The research findings reveal that brand trust has a significant influence on customer loyalty. On the other hand, perceived quality does not show a significant effect on customer loyalty and price has a significant effect on customer loyalty. Based on the result of the f test, all independent variables can be used to predict Y.
Pengaruh Beban Kerja Dan Konflik Kerja Terhadap Turnover Intention Pada Pt. Surganya Motor Indonesia Cabang Surabaya Cahyanto, Edwin Dwi; Julindrastuti, Dijah
PRAGMATIS Vol 3, No 2 (2022): September
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v3i2.3918

Abstract

The purpose of this study is to look at how workload and workplace conflict affect employees' intentions to leave their jobs at the PT Surganya Motor Indonesia branch in Surabaya. Workload, work conflict, and turnover intention are the three variables included in this study. The investigation examines 90 samples using a quantitative methodology. Questionnaires are used to gather data, and random sampling procedures are used to choose the sample. Multiple linear regression analysis is the technique used for the analysis. As shown by a beta value of -1.141 and a Sig. Level of 0.070, the results of the research show that workload has no discernible influence on turnover intention. Work conflict, on the other hand, is discovered to have an impact on turnover intention, with a beta value of 0.170 and a Sig level of 0.012. An F value of 4.547, a Sig. level of 0.013, and an Adjusted R Square value of 0.074, or a 7.4% effect, show that workload and work conflict both influence turnover intention when taken into account concurrently
Perancangan Laporan Keuangan Berbasis Microsoft Excel Sesuai Sak Emkm Pada Umkm Suka Laundry Carissa Sukma, Diyah One; Dewianawati, Dwi; Perdana, Buyung Cahya
PRAGMATIS Vol 4, No 1 (2023): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v4i1.3906

Abstract

Suka Laundry is a micro, small, and medium enterprise (MSME) in the home industry engaged in laundry and ironing services since 2019. This research aims to create a financial report system that is easy to operate with Microsoft Excel and can prepare financial reports according to SAK EMKM at MSMEs Suka Laundry in Mojosari. This research is descriptive qualitative research, while the data collection method in this study uses interview, observation, and literature study techniques according to the research topic. The results of this study are an accounting information system that can support the process of recording financial statements. With this Microsoft Excel-based accounting information system, it is hoped that it can help Suka Laundry SMEs in managing the financial statements in the SMEs

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