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INDONESIA
PRAGMATIS Jurnal Manajemen dan Bisnis
Published by Universitas Wijaya Kusuma Surabaya
ISSN : -     EISSN : 28288238     DOI : http://dx.doi.org/10.30742/
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
PRAGMATIS: Jurnal Manajemen is a peer-reviewed journal that publishes articles, studies, and reviews relating to economics, management. PRAGMATIS journal accepts any manuscripts or articles in the field of economics, management studies from both national and international academicians and researchers
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 44 Documents
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Pengaruh Pengetahuan Investasi, Persepsi Risiko, Dan Modal Investasi Terhadap Minat Berinvestasi Di Pasar Modal Pada Para Calon Investor Di Kota Gresik Saputra, Hardiansyah
PRAGMATIS Vol 5, No 1 (2024): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v5i1.3794

Abstract

The research study is intended to test the impact of investment knowledge, risk perception and investment capital on interest in investing in the capital market for potential investors in Gresik City. As a contrast, the research also aims to examine the impact of investment knowledge, risk perception and investment capital on interest in investing in the capital market among potential investors in Gresik City. Quantitative research was applied for this research study, the respondents used were 90 people who involved the community in Menganti District, Gresik Regency. Purposive sampling is a way of taking samples with predetermined criteria. The questionnaire is a tool for collecting data which is then analyzed using Multiple Linear Regression assisted by the SPSS program. This test shows that the investment knowledge and risk perception variables do not have a significant impact on investment interest in the capital market for potential investors in Gresik City. On the other hand, the investment capital variable has a significant impact on interest in investing in the capital market for potential investors in the city.
Pengaruh Pendampingan, Motivasi Dan Kepercayaan Anggota Terhadap Work Engagement Anggota Lembaga Psikologi Eksha Fit Cabang Jombang Anta Salam, Muhammad Khairil; Abdillah, Adil; Kridaningsih, Anna
PRAGMATIS Vol 4, No 1 (2023): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v4i1.3919

Abstract

This study aims to examine the influence of mentoring, motivation, and trust on work engagement in members of the Jombang Branch of the Eksha Fit Psychology Institute. This research is included in quantitative research because the approach used for research proposals, processes, hypotheses, going to the field, data analysis, data conclusions to writing uses aspects of measurement, calculation, formula, and certainty of numerical data. The population in this study is 118 members of the Jombang branch of the Ekshafit Institute. The sampling technique uses the Accidental Sampling technique, the determination of the number of samples using the Slovin formula gets as many as 75 members. The results of the t-test stated that mentoring and motivation did not have a significant effect on work engagement, trust had a significant effect on work engagement. Based on a simultaneous test (Test F), the variables of mentoring, motivation, and trust have a joint effect on work engagement
Pengaruh Kepemimpinan, Motivasi Dan Insentif Terhadap Kinerja Karyawan CV Karya Abadi Kota Mojokerto Syavianty, Dea; Lukito, Harjo; Ashriana, Ahfi Nova
PRAGMATIS Vol 4, No 1 (2023): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v4i1.3907

Abstract

CV Karya Abadi is a company engaged in the industrial sector. Companies engaged in the service sector must of course pay attention to the performance of their human resources to provide good quality. The dominant and influential factors on employee performance must always be the focus and attention. This study aims to find out and analyze how the influence of leadership variables, motivation, and incentives on employee performance in CV Karya. by using quantitative research methods. The population of this study is all employees of CV Karya Abadi Mojokerto City which is 150 people. In this study, using Sample Random Sampling is part of probability sampling. The determination of the number of samples used the Slovin formula so that a minimum sample that could be used was obtained from as many as 109 people. The results of the t-test and F-test showed that leadership, motivation, and incentives were partially and simultaneously influential shows that leadership, motivation, and incentives have a partial and simultaneous effect on performance
Pengaruh Motivasi Belanja Hedonis, Kualitas Website Dan Keragaman Produk Terhadap Pembelian Impulsif Konsumen Miniso Pada Website Shopee Di Surabaya Selatan Maharani, Tyara Kurnia; Agustin, Ni Ketut Yulia; Aditya, Dana
PRAGMATIS Vol 4, No 2 (2023): September
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v4i2.3920

Abstract

The purpose of this research was to know the hedonic shopping motivation, website quality and product diversity affect the impulse buying of miniso consumers on the shopee site in South Surabaya. The population in this study is Surabaya residents who have shopped at Miniso through the Shopee website. The sampling technique used in this study is non-probability sampling using purposive sampling and the research sample obtained is 100 respondents. Data collection techniques using google form. Before testing the hypothesis, test is performed the reliability and validity tests are performed. The result is that all variables are valid and reliable. The results of the t test show each variable with a significance less than 0.05. Thus, "hedonic shopping motivation, website quality, and product assortment have a significant effect on minisio consumer impulse purchases on the shopee website in South Surabaya" can be proven true.
Brand Trust, Customer Relationship Dan Lokasi Penjualan Pada Keputusan Pembelian Produk Batik Tulis Khas Trowulan Idris, Hilmy Fachrudin; Setiawan, Erry; Sigita, Dwi Sembe
PRAGMATIS Vol 5, No 1 (2024): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v5i1.3913

Abstract

This study aims to analyze the influence of brand trust, customer relationship and location on the purchase decision of Trowulan typical handwritten batik home industry products in Mojokerto partially, simultaneously and dominantly. The population in this study is all people who have purchased or ordered Trowulan typical handwritten batik home industry products in Mojokerto, which is as many as 220 people. The sample was determined by the slovin formula and non-probability sampling technique, so that the research sample with 141 respondents. The data collection methods used are observation, interview, and questionnaire methods. The data analysis methods used in this study are validity test methods, reliability tests, classical assumption tests, normality tests, heteroscedasticity tests, autocorrelation tests, and multicollinearity tests as well as hypothesis tests that include the t test and F test. Based on the results of the research as follows: 1) There is an influence of brand trust on the purchase decision of Trowulan typical handwritten batik home industry products in Mojokerto, 2) There is an influence of customer relationship on the purchase decision of Trowulan typical handwritten batik home industry products in Mojokerto, 3) There is an influence on location with the decision to purchase home industry products Trowulan handwritten batik in Mojokerto, 4) There is an influence of brand trust, customer relationship, and location simultaneously on the purchase decision of Trowulan typical handwritten batik home industry products in Mojokerto, 5) Of the variables of brand trust, customer relationship and location that have a dominant influence are location variables.
Pengaruh Brand Positioning Dan Preferensi Merek Terhadap Niat Pembelian Produk Iphone Di Kota Sumenep Rahman, Fathor; Kurdi, M; Liyanto, Liyanto
PRAGMATIS Vol 5, No 1 (2024): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v5i1.3850

Abstract

The objective of this study is to analyse the influence of brand positioning and brand preference on the decision to purchase the iPhone in the city of Sumenep. One of the key players in the technology industry, particularly in the smartphone sector, is Apple. Renowned as one of the largest smartphone manufacturers globally, Apple is dedicated to enhancing customer satisfaction, particularly with its flagship product, the iPhone. The city of Sumenep was selected as the research context to examine consumer behaviour in the context of iPhone purchasing within a distinctive and competitive market environment. The research methodology employed was quantitative, with a descriptive statistical approach. The collected data were analysed using descriptive statistical techniques and regression analysis in order to identify the relationship between brand positioning and consumer preferences with regard to purchasing decisions. The findings of the study indicate that brand positioning has a significant influence on consumer purchasing decisions in the city of Sumenep. Factors such as product differentiation, brand image and associated brand values play an important role in influencing consumer purchasing decisions. Consumer preferences exert a positive influence on purchasing decisions. Consumers with a strong brand preference are more likely to have a positive intention to purchase an iPhone. This study offers valuable insights into the interplay between brand positioning and brand preference in the context of iPhone product purchases in Sumenep. The implications of this research include the importance of maintaining a robust brand positioning and developing marketing strategies that focus on enhancing brand preference to achieve optimal purchase intentions.
Analisis Sistem Informasi Akuntansi Pemberian Kredit Pada Koperasi Simpan Pinjam Putra Surya Mandiri Mojosari Mojokerto Naimah, Alful Laili; Dewianawati, Dwi; Rahayu, Sari
PRAGMATIS Vol 4, No 2 (2023): September
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v4i2.3915

Abstract

This study aims to find out how the accounting information system for granting credit in the Putra Surya Mandiri Mojosari Mojokerto Savings and Loan Cooperative. The method used in this study is a qualitative method with data collection techniques in the form of interviews, documentation and observations. Based on the results of the research obtained, the procedure of the accounting system for granting credit at the Putra Surya Mandiri Mojosari Mojokerto Savings and Loan Cooperative is effective, namely it is found with the documents used, accounting records used, related functions and credit granting procedures that are appropriate and structured with applicable provisions. However, the settlement of credit provision has not met the documents used, namely there is no power of attorney to sell used to sell collateral in the event of bad credit. And the assessment of credit provision at the Putra Surya Mandiri Mojosari Mojokerto Savings and Loan Cooperative is only carried out by the Surveyor, the absence of a Financing/Loan Analysis section makes the results of the analysis can be engineered by the surveyor.
Strategi Marketing Untuk Menguasai Market Anak Dan Remaja Di Era Digital Teruna, Dipa; Ardiansyah, Tedy
PRAGMATIS Vol 6, No 1 (2025): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v6i1.4421

Abstract

In today's digital era, mastering the children and adolescent market is a strategic challenge for business actors, considering that this group has unique characteristics, both in terms of consumption behavior and digital interaction patterns. Lifestyle changes driven by technology and massive social media penetration make traditional marketing approaches less effective for this segment. The purpose of this study is to formulate a relevant marketing strategy in mastering the children and adolescent market amidst the increasingly strong digitalization. This study uses a qualitative grounded theory approach, involving four key informants consisting of directors and president directors of companies who have experience in handling the children and adolescent market. The data collection process was carried out through in-depth interviews, which were then analyzed using nvivo 12 to facilitate the analysis, the analysis study only focused on comparing two informants, either male or female. The results of this study found six main codes that are important foundations in marketing strategies for this segment, namely: Brand, Channel, Customer, Marketing, Product, and Digital. In addition, 25 supporting variables were identified that contributed to the success of mastering the children and adolescent market, which is also a new finding in this study. It is hoped that these findings can be a practical reference for companies in developing more adaptive and effective strategies in facing the dynamics of the ever-growing digital market.
Pengaruh Kompensasi, Lingkungan Kerja, Dan Gaya Kepemimpinan Terhadap Turnover Intention Karyawan Pada PT. Royal Inti Mandiri Abadi (Studi Pada Bagian Divisi Marketing and Sales) Kurniawan, Eunike Ivani; Erdiana, Atty
PRAGMATIS Vol 5, No 2 (2024): September
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v5i2.4489

Abstract

This research aims to determine the influence of compensation variables, work environment, and leadership style on turnover intention among PT employees. Royal Inti Mandiri Abadi. This research was conducted based on the problem that in this company every year the average rate of employees leaving is relatively higher than employees entering. This needs to be a special concern for companies to reduce the risk of increasingly high employee turnover intention. The employee turnover rate shows the level of employee desire to move to a better place. The independent variables in this research are compensation, work environment, and leadership style, while the dependent variable in this research is turnover intention. This research uses quantitative research methods. Data collection was carried out by distributing questionnaires to thirty-two respondents who worked in the marketing and sales departments. The data analysis contained in this research is multiple linear regression analysis using the SPSS program. The results of this study state that compensation, work environment, and leadership style have a significant effect on turnover intention. From this research, it is hoped that companies can provide and maintain compensation according to workload, ensure a safe and comfortable work environment, and use the right leadership style so that they can increase turnover rates among PT employees. Low Immortal Core Royalty
Pengaruh Service Excellence, Promosi, Dan Variasi Produk Terhadap Kepuasan Pelanggan Jelita Cosmetics (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Wijaya Kusuma Surabaya) Ramadhan, Rahmat Hidayatullah; Trimarjono, Adrianto
PRAGMATIS Vol 6, No 1 (2025): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v6i1.4557

Abstract

This research aims to analyze the influence of service excellence, promotions and product variations on customer satisfaction at Jelita Cosmetics, with a case study of students at the Faculty of Economics and Business, Wijaya Kusuma University, Surabaya. The research method used is quantitative by collecting data through questionnaires and literature study. The research population is active students of the Faculty of Economics and Business, Wijaya Kusuma University who are customers of Jelita Cosmetics, with a sample of 75 respondents selected using a simple random sampling technique. Data analysis was carried out using multiple linear regression, classical assumption tests, as well as t tests and f tests for hypothesis testing. The research results show that the three independent variables, namely service excellence, promotion and product variety, have a positive and significant effect on customer satisfaction. Service excellence contributes through friendly, responsive and professional service, while promotion influences customer perceptions and purchasing decisions through strategy. interesting things such as discounts and loyalty programs. Product variety plays an important role in meeting customer needs by providing diverse product choices according to preferences.

Page 4 of 5 | Total Record : 44

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