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Titik Inayati
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INDONESIA
PRAGMATIS Jurnal Manajemen dan Bisnis
Published by Universitas Wijaya Kusuma Surabaya
ISSN : -     EISSN : 28288238     DOI : http://dx.doi.org/10.30742/
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
PRAGMATIS: Jurnal Manajemen is a peer-reviewed journal that publishes articles, studies, and reviews relating to economics, management. PRAGMATIS journal accepts any manuscripts or articles in the field of economics, management studies from both national and international academicians and researchers
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 49 Documents
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Pengaruh Store Atmosphere, Kualitas Pelayanan Dan Word Of Mouth Terhadap Keputusan Pembelian Pada Exterior Store Surabaya Jaelani, Syaifullah Yusuf; Arochman, Maqbula
PRAGMATIS Vol 6, No 1 (2025): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v6i1.4558

Abstract

This research examines the influence of Store Atmosphere, Service Quality, and Word of Mouth on Purchasing Decisions at Surabaya Store Exteriors. Decision making is a process that involves choosing one of the many available options, and to make this decision several supporting factors are needed. The approach used in this research is a quantitative approach. The problem that is the basis of the research is that there is a gap with previous research related to purchasing decisions. This research gap emerged because of differences of opinion in several previous studies related to purchasing decisions. This research aims to determine the influence of store atmosphere, service quality, and word of mouth on purchasing decisions at the Surabaya Exterior Store. Determination of the sample size was carried out using a non-probability sampling method, with a purposive sampling procedure. The sample taken was eighty respondents with the criteria for respondents being Surabaya residents who were at least seventeen years old and had made direct purchases at the Surabaya Exterior Store. Data was obtained using a questionnaire and processed using multiple linear regression analysis. Based on the results of the hypothesis test that has been carried out, a result can be obtained that the store atmosphere has no significant effect on purchasing decisions at the Exterior Store Surabaya, service quality has a significant effect on purchasing decisions at the Exterior Store Surabaya, word of mouth has a significant effect on purchasing decisions at the Exterior Store Surabaya.
Strategic Choices For Stakeholders To Understand Asean Framework Agreement On Services (AFAS) As An Entry Mode Of Choice In Internationalization In Schedule Of Commitment (Soc): Evidence From The Services Industry Herlitah, Herlitah; Swaramarinda, Darma Rika; Afrilliana, Nadia
PRAGMATIS Vol 6, No 1 (2025): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v6i1.4354

Abstract

In this services trade cooperation, each country will commit to open cooperation in the twelve service sectors with different levels of openness in each country and stated in the Schedule of Specific Commitment. The level of openness is divided into three levels, namely: fully opened without any restrictions, none which means it is opened with restrictions, and unbound which means it has not been opened. This will have an impact on the choice of entry mode that business actors will make, but until now in Indonesia it has not been utilized, especially with the results of bilateral, regional and multilateral trade cooperation negotiations. For this reason, understanding the entry mode will determine the choice of type of entry mode that will be carried out by business actors, the support or facilities that will be provided by the Government, and what activities the Association can carry out so that the restaurant internationalization process can run well. The method used in this research is descriptive analysis by understanding how to read the ASEAN Framework Agreement on Services (AFAS) cooperation in the restaurant service industry sector. For this reason, the author explains how to understand the existing regulations AFAS countries in ASEAN, as well as investment options that comply with destination country regulations.
Pengaruh Kemudahan Transaksi, Kepercayaan, Kenyamanan, Dan Desain Antarmuka Terhadap Minat Nasabah Menggunakan Aplikasi Blu BCA Ariyani, Ida; Hermanto, Rudi
PRAGMATIS Vol 6, No 1 (2025): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v6i1.4583

Abstract

This study discusses the Influence of Ease, Trust, Comfort and Interface Design. The purpose of this study is to determine how much interest customers have in using the BluBCA application. This study was conducted at PT BCA Tbk Dewi Sartika Branch Office, East Jakarta 13630. This study uses a descriptive research design through a quantitative approach with data collection using a purposive sampling technique with Krejcie table guidelines. The population taken in this study were BCA priority customers of KCP Dewi Sartika who had not used Blu BCA. The number of BCA Priority Dewi Sartika customers is 192 customers, 139 of whom have not used the BluBCA application (source: BCA internal data), the sample used was 103 customers with Krejcie table guidelines and the data processing technique uses the JASP application, an abbreviation of Jeffreys's Amazing Statistics Program, a statistical analysis software by the Department of Psychological Methods, University of Amsterdam, Netherlands. This open-source and multi-platform program is the choice for students and researchers. JASP is an easy-to-use software option with complete features. From the results of the research of multiple linear regression equations as follows, Y = 1.793 + 0.186 X1 + 0.289 X2 - 0.047 X3 +0.343 X4+e from the calculation, it can be seen that, the variables of Ease, Trust, Comfort and Interface design have an effect on customer interest in using the BluBCA application, but there is a difference in this study where the effect of comfort on the interest produced in this study is not significant.
Review Literature: Pelatihan Dan Kompensasi Terhadap Kinerja Karyawan Tholib, Syavalma Zahwa Az- zahra; Sersanti, Febiola Dwi; Radita, Vellycia Dwi Cintia; Rahmawati, Chinta Isya
PRAGMATIS Vol 6, No 1 (2025): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v6i1.4390

Abstract

Training is a systematic process to improve employee knowledge, skills, and attitudes so that they can work more effectively and efficiently, and support the achievement of organizational goals. Meanwhile, compensation is a form of imbalance given by a company or organization to employees as a reward for contributions or work that has been done. Training and funding in various studies are often used to measure employee performance. This research method uses an approach based on a Systematic Literature Review (SLR) 21 articles taken from several national and international journals. The results of the study found that training and compensation provided, both financial and non-financial, which are carried out consistently will have good employee productivity, work efficiency. The training and incentive variables depend on the sector, training method and types of incentives and the context in the organization. Several studies also emphasize that the importance of strategic planning in training design and fair system improvements are useful for encouraging and improving employee performance continuously or sustainably. Furthermore, this study also shows that training that is carried out continuously can increase employee adaptation capacity to the dynamics of the work environment. In addition, fulfillment that is applied fairly and in accordance with employee needs and contributions is an important factor in maintaining loyalty and work motivation. Mediating variables such as job satisfaction, motivation, and organizational commitment also play an important role in strengthening the relationship between training and compensation on performance. This study recommends that organizations need to develop a good training and recovery system that is oriented towards measurable work results, taking into account the characteristics of each sector and organizational culture.
Optimalisasi Decision Quality: Efek Langsung dan Tidak Langsung dari Workload, Pelatihan, dan Resiliensi Psikologis melalui Burnout Reduction Cahyani, Diah; Al Hakim, Yusuf Rahman; Irfan, Mochamad
PRAGMATIS No. 2 (2025): September
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v6i2.4850

Abstract

This study investigated the direct and indirect effects of workload, psychological resilience, and decision-making training on burnout reduction and decision quality among worker-students in Mojokerto Regency and City. Adopting an explanatory quantitative approach within a positivist paradigm, the analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) on a sample of 97 respondents selected through purposive sampling. The results indicated that decision-making training significantly influenced both burnout reduction and decision quality, both directly and indirectly. In contrast, workload and psychological resilience did not show significant effects on either burnout reduction or decision quality. These findings highlight the critical role of cognitive training as a strategic intervention for enhancing decision-making in high-work-intensity environments. The study is limited by its specific contextual focus and the exclusion of broader external variables. The practical implications suggest a need for training-based interventions to manage occupational stress.
Analisis Tematik Strategi Teknologi Informasi Dalam Kepemimpinan Sektor Keuangan Ardiansyah, Tedy; Dariansyah, Deddy; Purwaningsih, Dewi
PRAGMATIS No. 2 (2025): September
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v6i2.4950

Abstract

The digital transformation of Indonesia's financial sector has amplified the strategic role of Information Technology (IT) in supporting efficiency, innovation, and regulatory compliance. However, academic studies thematically exploring IT leaders' strategies and challenges in local contexts remain limited. This study aims to identify similarities and differences in the IT strategies implemented by six technology leaders from the Indonesian banking, financing, and life insurance industries. The method employs a qualitative thematic analysis using narrative quotes from informants published in the August 2025 edition of Marketing Magazine. The findings reveal that system integration, operational efficiency, and regulation are common areas of focus. Conversely, approaches to innovation, user experience, and infrastructure modernization show significant variation across informants, indicating that IT strategies in the Indonesian financial sector are contextual and heterogeneous. The novelty of this research lies in the thematic mapping based on quotations, which reveals the dynamics of local technology leadership and opens space for developing more adaptive IT leadership theories
Exploring Social Media Strategies For Enhancing Competitiveness In SMEs: A Case Study Of CV Wunggul Sejahtera Bersama Chamid, Abdul; Irawan, Wahyu Purno; Emmywati, Emmywati
PRAGMATIS No. 2 (2025): September
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v6i2.4973

Abstract

Small and Medium Enterprises (SMEs) are important contributors to the Indonesian economy, but many of them face challenges in maintaining competitiveness in the digital age. This study aims to explore how social media strategies can strengthen the competitiveness of SMEs by analyzing the case of CV Wunggul Sejahtera Bersama (WSB), a creative industry company in Surabaya. The approach used is qualitative with a single case study design. Data was collected through online observation, document analysis, and semi-structured interviews involving informants from internal parties (owners and marketing staff) and external parties (active followers of the company's social media). The data was analyzed using thematic analysis to identify patterns of digital engagement and effective communication strategies. The results of the study show that WSB's success in utilizing social media is influenced by perceptions of the usefulness and ease of use of technology, which encourages continuous innovation on platforms such as Instagram, Facebook, and TikTok. The integration of the Technology Acceptance Model (TAM) and the Resource-Based View (RBV) confirms that competitiveness stems not only from technological adoption, but also from creative abilities and the strategic utilization of internal resources.
Citra Merek Sebagai Variabel Mediasi Pada Pengaruh Celebrity Endorser Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Produk Serum Hanasui Izzulhaq, Amelia Rizky; Arochman, Maqbula
PRAGMATIS No. 2 (2025): September
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v6i2.5043

Abstract

The purpose of this study is to determine the influence of celebrity endorsers and electronic word of mouth on the purchase decision of Hanasui serum products, with brand image as a mediator, specifically among Hanasui consumers in Surabaya. This study adopts a quantitative methodology, with the target population consisting of Hanasui consumers in Surabaya. Sampling was conducted using non-probability sampling techniques, specifically purposive sampling, with a total of 105 respondents. Data was collected using a questionnaire, and data analysis was performed using path analysis. The results of the study indicate that celebrity endorsers have a positive influence on brand image but do not significantly influence the brand image of Hanasui serum products in Surabaya. Electronic word of mouth has a positive and significant influence on the brand image of Hanasui serum products in Surabaya. Celebrity endorsers have a positive influence on brand image but do not significantly influence the purchase decision of Hanasui serum products in Surabaya. Electronic word of mouth has a positive and significant influence on the purchase decision of Hanasui serum products in Surabaya. Brand image cannot be used as a mediating variable to explain the influence of celebrity endorsers on the purchase decision of Hanasui serum products in Surabaya. Brand image cannot be used as a mediating variable to explain the influence of electronic word of mouth on the purchase decision of Hanasui serum products in Surabaya.
Kualitas Pelayanan dan Citra Perusahaan Terhadap Kepuasan Pelanggan Percetaakan Dwi Jaya Mulya Rizqulloh, Achmad Afif
PRAGMATIS No. 2 (2025): September
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v6i2.5322

Abstract

Dwi Jaya Printing is experiencing problems with fluctuations in the number of customers per quarter from 2023 to 2024 which is caused by customer dissatisfaction. Public complaints about long queue times and the printing process still seem to be obstacles that CV cannot fully overcome. Dwi Jaya Mulia Gersik city branch. This research aims to determine the partial influence of service quality and company image on customer satisfaction at the Dwi Jaya Mulia printing press, Gresik City Branch. The research approach used is quantitative research. The population used is all CV printing customers. Dwi Jaya Mulia with a sampling technique, namely using non-probability sampling with a purposive sampling technique, so that a sample size of 105 people was obtained. Data collection was obtained from questionnaires distributed to the sample. The measurement scale used in this research is four Likert scales. The data obtained was then processed using multiple linear regression analysis using SPSS ver 24 software. The research results concluded that service quality influences customer satisfaction at Dwi Jaya Mulia printing. Likewise, company image has an influence on customer satisfaction at Dwi Jaya Mulia printing. The managerial implication that can be given to Dwi Jaya Mulia printing is to always accept criticism and suggestions well which can be used as motivation to improve performance.

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