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Vika Fransisca
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Asian Journal of Social and Humanities
Published by Pelopor Publikasi Akademika
ISSN : -     EISSN : 29634946     DOI : https://doi.org/10.59888/ajosh
Core Subject : Science, Education, Social,
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice
Asian Journal of Social and Humanities is a scientific journal in the form of research and can be accessed openly. This journal is published once bimonthly by Beritrust Publisher. Asian Journal of Social and Humanities provides a means for ongoing discussion of relevant issues that fall within the focus and scope of the journal that can be empirically examined. The journal publishes original research articles in Social and Humanities. Social Sciences: covers a broad range of disciplines including Cultural Studies, Engineering, Health, Agriculture, Political Science, Communication, Economics, Law, and Education that are included in the social context. Humanities: covers a broad range of topics in ancient and modern languages, literature, philosophy, history, archaeology, anthropology, human geography, law, religion, and art. The articles published are derived from critical and comprehensive research, studies, or scientific studies on important and current issues or reviews of scientific books.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1,152 Documents
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The Influence of Transformational Leadership Style On Turnover Intention Mediated By Organizational Commitment and Employee Job Satisfaction (Empirical Study: Employees at PT Global Loyalty Indonesia) Triska Yulianto, Gregorius Reza
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.401

Abstract

The purpose of this study is to determine the influence of transformational leadership style on turnover intention, as well as to determine the role of organizational commitment and job satisfaction in employees of PT Global Loyalty Indonesia located in Tangerang City. The survey was conducted on 142 respondents who met the respondent criteria using non-probability sampling. The results of this study show that the variable of transformational leadership style has a significant negative effect on turnover intention. The higher the transformational leadership style, the lower the turnover intention in employees. In addition, organizational commitment and job satisfaction can mediate transformational leadership style variables to turnover intention. The limitation of this study is that it only examines the influence of transformational leadership style on turnover intention with organizational commitment and employee job satisfaction as a mediating variable, within the scope of one company, namely PT Global Loyalty Indonesia located in Tangerang City. This research can be generalized more broadly if the samples taken do not only come from one company scope. The implications of this study are expected to provide managerial contributions, especially an overview of experience in choosing a leadership style, as well as its influence on turnover intention, job satisfaction and organizational commitment. So, managers can draw up strategic plans that are in harmony with the internal and external conditions of the company.
The Effect of Brand Image and Nutrition Label on The Purchase Intention of Lawson's Ready-To-Eat Minimarket Products Mediated By Price Arlansah, Ripki; Gularso, Kurnadi
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.402

Abstract

This study examines the influence of brand image and nutrition label on purchase intention for ready-to-eat products with price as a mediating factor. The data was collected through a non-probability sampling method using a google form online questionnaire, with a total 164 respondent who had purchased ready-to-eat Minimarket Lawson products. This study utilized Partial Least Square SEM. brand image and nutrition label variables as dependent variables, purchase intention as independent variables, and price as a mediating variable. The results of this study indicate that brand image has a positive and significant effect on price, nutrition label has a positive and significant effect on price, brand image has a positive and significant effect on purchase intention, nutrition label has a positive and significant effect on purchase intention, price has a positive and significant effect mediating brand image on purchase intention, price has a positive and significant effect mediating nutrition label on purchase intention.
Sugar-Related Claims, Perceived Healthfulness, and Brand Trust: Predicting Ready-to-Drink Tea Purchase Jevica, Jevica; Haposan Pangaribuan , Christian
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.403

Abstract

The purpose of this study is to understand how claims related to sugar content in products affect consumer perception of product health (perceived healthfulness), brand trust, and intention to buy the product (likelihood to purchase). The method used in this study is to use an experimental research design with hypothesis testing. The research method used was a survey with a questionnaire distributed to respondents in Jabodetabek who had bought and consumed ready to drink tea in the last three months. The analysis was carried out by the SEM method using the Smart PLS program. The results of this study show that claims related to sugar content in products have a positive and significant influence on perceived healthfulness and consumer trust in brands (brand trust). Claims that the product has a healthier sugar content can directly increase consumer purchase interest (likelihood to purchase). In addition to direct influence, these claims influence buying interest through a mediation mechanism of health perception and brand trust, strengthening the overall effect on consumers’ purchasing decisions. This study emphasizes the importance of considering the role of mediation in understanding how product claims affect consumer behavior.   
Quality of E-KTP Services at The Population and Civil Registration Office of Majalengka Regency Ichsan Kurniawan, Rafli Afdhalul; Fauzan Fariq, Rizki; Andriany, Dian
Asian Journal of Social and Humanities Vol. 3 No. 1 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i1.404

Abstract

Employees at the Population and Civil Registration Office (DISDUKCAPIL) of Majalengka Regency experienced several problems in serving the making of E-KTP, including, the infrastructure at the Majalengka Regency Disdukcapil was inadequate such as an unstable internet network, the number of computer devices that were still lacking, and the number of blanks that were often empty, as well as some elderly people who did not have an E-KTP because they did not understand the system. This study aims to determine the quality of service in the making of E-KTP in the Majalengka Regency Disdukcapil, according to an analysis based on the theory of Zeithami, Parasuraman, and Berry (2008) to measure good service performance referring to Law No. 24 of 2013 in which there are 5 aspects of public services, namely: service procedures, service time and completion, service costs, facilities and infrastructure. The research was carried out using a qualitative method with a descriptive approach. The results of the study show that the quality of e-KTP services at the Majalengka Regency Population and Civil Registration Office is not optimal, because there are still several problems, namely inadequate infrastructure, even though in providing E-KTP servers is quite good and in conveying information about making E-KTP, as evidenced by the active social media from the Majalengka Regency Disdukcapil.
Optimization of Electronic-Based Government System Architecture (SPBE) In The Application Architecture Domain In XYZ District Lisdiana, Lisdiana; Firmansyah, Gerry; Mulyo Widodo, Agung; Tjahjono, Budi
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.405

Abstract

The Electronic-Based Government System (SPBE) is a government administration that utilizes information and communication technology to provide services to SPBE Users as stipulated in Presidential Regulation No. 95 of 2018. SPBE aims to create an integrated government business process between Central Agencies and Regional Governments, form a complete government unit and produce bureaucracy and high-performance public services. To support the implementation of SPBE, the National SPBE architecture is compiled as a detailed guide that covers technical and methodological aspects, ensuring the integration of government electronic systems. This architecture provides convenience in increasing efficiency and effectiveness, as well as being a guide for SPBE governance in Central Agencies and Regional Governments. The XYZ Regency Government has implemented the SPBE architecture as the basis for implementation in its area. This study analyzes the SPBE architecture in XYZ Regency based on the National SPBE architecture to provide optimization recommendations on the application architecture domain. Despite the existence of Presidential Regulation Number 95 of 2018 and Number 132 of 2022, the preparation of government architecture in Indonesia still faces challenges due to the lack of clear guidance. More detailed references are needed as derivatives of existing regulations to ensure consistent and optimal implementation, help agencies understand and implement the SPBE architecture, so that digital transformation towards Indonesia 4.0 is achieved by 2040.
The Influence of Inbound Marketing and Marketing Content On Company Image and Purchasing Decisions at CV Rexindo Multikarya In Samarinda Norhayati, Norhayati; Hidayati, Tetra; Indriastuti, Herning
Asian Journal of Social and Humanities Vol. 2 No. 11 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i11.407

Abstract

The purpose of this study is to analyze and prove the effect of inbound marketing and marketing content on company image, to analyze and prove inbound marketing and marketing content on purchasing decisions, to analyze and prove the effect of company image in mediating inbound marketing and marketing content on purchasing decisions. This research was conducted at CV Rexindo Multikarya in Samarinda. The research design uses explanatory research. The type of research is quantitative. The population of this study are respondents who have shopped at CV Rexindo Multikarya in Samarinda. The sample taken for research is 150 respondents with non probability sampling method, namely with purposive sampling technique. Power collection is done by distributing questionnaires to respondents in Samarinda. The data analysis technique used is the SEM method, namely PLS (Partial Least Square) using Smart PLS version 3.0 software. The results showed that inbound marketing and marketing content have a positive and significant effect on company image, inbound marketing and marketing content have a positive and significant effect on purchasing decisions,. In this study also found that inbound marketing and marketing content have a positive and significant effect on purchasing decisions with company image as mediation.
The Role of Teachers and Digital Literacy Competencies Kartikawati, Dwi; Nurhasanah, Nurhasanah
Asian Journal of Social and Humanities Vol. 2 No. 11 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i11.408

Abstract

This research focuses on how the Role of Teachers in Improving Digital Literacy Competencies in the Digitalization Era. In the rapid development of technology, teachers must have a strong understanding of technology and how to use it effectively in the learning process. They must be familiar with the latest technological devices and applications that can enhance their learning. Teachers must also be able to teach students about digital skills and information literacy, including the ability to access, eval_uate, and use information critically. Teachers play a role in 10 roles, including as facilitators, and managers of technology-based learning. They must have a deep understanding of relevant technologies and be able to integrate them into the learning process. By departing from qualitative methods, later this research can answer the Role of Teachers in Improving Digital Literacy Skills in Facing the Challenges of Change in the Digitalization Era.
Drug Stock Optimization at Hospital Depot Using Shuffle Frog Leaping Algorithm (SFLA) Ghazalba, Annazma; Mulyo Widodo, Agung; Tjahjono, Budi; Firmansyah, Gerry
Asian Journal of Social and Humanities Vol. 2 No. 11 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i11.409

Abstract

Optimal, efficient, and accurate drug stock management at hospital depots is crucial for ensuring the smooth operation of medical and operational services. Therefore, the use of machine learning is currently essential for managing drug stocks at hospital depots more optimally. This optimization process involves stages such as data collection, data pre-processing, attribute selection, data labeling, classification algorithm selection, model training, model eval_uation, and result interpretation. The data used in this research includes information on drug stocks at hospital depots with details on drug items, quantities, prices, depot origins, demand trends, and types of transactions. The aim of using these algorithms is to classify drug stock items into categories such as "sufficient," "deficient," and "excess" based on historical data patterns and relevant attributes. Model eval_uation is carried out by comparing classification results with actual data and measuring eval_uation metrics such as accuracy, precision, recall, and F1-score. It is hoped that the classification results will indicate the need for optimization in the previously implemented algorithms and provide new solutions for managing drug stocks at hospital depots. The Shuffle Frog Leaping algorithm (SFLA) implemented will help drug stock management staff identify demand patterns more optimally, efficiently, and accurately. Thus, this research has the potential to make significant contributions to optimizing drug stock management and decision-making at hospital depots, which will also positively impact the progress of hospital services.
The Mediating Role of Trust in E-commerce Purchase Intention: Evidence from Lazada Users in Jakarta Kurumbatu, Selvi
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.410

Abstract

This study aims to analyze the influence of perceived service quality, perceived reputation, and social presence on purchase intention, with trust as a mediating variable, on Lazada users in DKI Jakarta. Purchase intention is a consumer's intention to make a purchase that is influenced by various factors, including perceived service quality, perceived reputation, and social presence on an e-commerce platform. Consumer trust is an important key in mediating the relationship between these variables and purchase intention. This study uses a quantitative method with data collection through questionnaires distributed to Lazada users in DKI Jakarta. Data analysis was carried out using multiple regression models and path analysis to evaluate the role of trust in mediating the relationship between independent variables and purchase intention. The results of the study indicate that perceived service quality, perceived reputation, and social presence significantly influence purchase intention through trust. Consumer trust is proven to be an important mediator, which strengthens the influence of the three independent variables on purchase intention. These findings provide implications for e-commerce platform managers in improving service quality, building a good reputation, and strengthening social presence to increase consumer trust and purchase intention.
Unraveling The Factors Influencing Impulsive Buying Behavior Among Gen Z Using Shopee Paylater: A Quantitative Analysis Laurinda, Cindy; Pangaribuan, Christian Haposan; Thaib, Danial
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.411

Abstract

This study aims to analyze the influence of psychological factors, external factors, financial literacy, hedonic motivation, and utilitarian motivation on impulsive buying behavior using Shopee PayLater in generation Z employees at Private Banks in South Tangerang, South Tangerang. Impulsive buying is a spontaneous and unplanned buying behavior, which is often triggered by a variety of internal and external factors. This study uses a quantitative approach with a survey method to collect data from respondents who are employees of generation Z. Data analysis is carried out using multiple linear regression techniques to determine the influence of each independent variable on impulsive buying behavior. The results showed that psychological factors and hedonic motivation had a significant positive influence on impulsive buying behavior. In contrast, financial literacy had a negative effect, while external factors and utilitarian motivation did not show a significant influence. These findings provide insights for companies to develop effective marketing strategies by considering factors that influence impulsive consumer behavior.

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