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Asian Journal of Social and Humanities
Published by Pelopor Publikasi Akademika
ISSN : -     EISSN : 29634946     DOI : https://doi.org/10.59888/ajosh
Core Subject : Science, Education, Social,
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice
Asian Journal of Social and Humanities is a scientific journal in the form of research and can be accessed openly. This journal is published once bimonthly by Beritrust Publisher. Asian Journal of Social and Humanities provides a means for ongoing discussion of relevant issues that fall within the focus and scope of the journal that can be empirically examined. The journal publishes original research articles in Social and Humanities. Social Sciences: covers a broad range of disciplines including Cultural Studies, Engineering, Health, Agriculture, Political Science, Communication, Economics, Law, and Education that are included in the social context. Humanities: covers a broad range of topics in ancient and modern languages, literature, philosophy, history, archaeology, anthropology, human geography, law, religion, and art. The articles published are derived from critical and comprehensive research, studies, or scientific studies on important and current issues or reviews of scientific books.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1,189 Documents
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The Role of Self-Leadership in Public Health: Controversies in Stunting Prevention Efforts by Village Development Non-Commissioned Officers (Babinsa) Muryanto; Ratminto, Ratminto; Ikhwan, Hakimul; Listyaningsih, Umi
Asian Journal of Social and Humanities Vol. 4 No. 4 (2026): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v4i4.663

Abstract

Stunting is a significant health problem in Indonesia, particularly in rural areas. This study emphasizes the self-leadership of Babinsa (village supervisory non-commissioned officers)—as street-level actors—in stunting prevention in Indonesia. It aims to explore the role of village development non-commissioned officers (NCOs) of the Indonesian National Armed Forces (TNI), known as Babinsa, in stunting prevention efforts by examining how a self-leadership model can enhance their effectiveness in addressing this public health challenge. This study used a qualitative approach with a case study design, focusing on Babinsa in Magelang Regency, Central Java. Data were collected through in-depth interviews with key informants, including Babinsa, Posyandu cadres, village midwives, village officials, and families of stunting sufferers. Thematic analysis was used to identify key themes and insights from the data. The findings revealed that Babinsa (village-based non-commissioned officers) who applied self-leadership principles demonstrated increased adaptability in implementing stunting prevention strategies tailored to community needs. However, challenges such as bureaucratic constraints and limited resources impacted the effectiveness of these efforts. Collaboration between Babinsa, health workers, and community members proved crucial for successful interventions, highlighting the importance of cultural sensitivity and community engagement. The study concluded that implementing a self-leadership model by Babinsa could significantly improve their effectiveness in stunting prevention. Insights from this study can inform policymakers and practitioners in designing better training programs and support systems to reduce the prevalence of stunting in Indonesia.
Evaluating Accessibility and Comfort of Pedestrian Skybridges: An Observational and Physiological Approach Chandra Pratiwi, Putri; Suhardi, Bambang; Laksono, Widyo
Asian Journal of Social and Humanities Vol. 4 No. 4 (2026): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v4i4.664

Abstract

This study evaluates the accessibility and psychological comfort of users on the skybridge connecting Tirtonadi Terminal and Solo Balapan Station. The research was conducted to assess the suitability of the facility to the needs of vulnerable groups, particularly people with disabilities and the elderly, who are often overlooked in pedestrian infrastructure design. A mixed-methods approach was applied through field observations, interviews with 10 users, and physiological stress measurements using Galvanic Skin Response (GSR). The analysis results showed an average accessibility index value of 1.28 (categorized as less accessible), with several critical aspects such as ramps, signs, ventilation, and lighting not meeting standards. Furthermore, GSR data revealed an average increase in stress of 25%, with 90% of respondents experiencing anxiety or distress when crossing the skybridge. These findings confirm that limited physical facilities directly impact users' psychological comfort. This study recommends the implementation of inclusive design based on PUPR standards, improvements to supporting facilities, and the integration of stress monitoring technology as part of the development of sustainable pedestrian infrastructure.
Analysis of the Impact of Customer Experience and Engagement on Satisfaction and Loyalty in the Body Shop's Omnichannel Ghifari, Nurul Afiifah; Suroso, Arif Imam; Hannan, Sufrin
Asian Journal of Social and Humanities Vol. 4 No. 4 (2026): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v4i4.665

Abstract

This study examines the impact of customer experience and engagement on customer satisfaction and loyalty within the omnichannel strategy employed by The Body Shop in Indonesia. As the cosmetic and personal care market experiences rapid growth, it is essential for companies to deliver an integrated experience across both online and offline channels. A seamless and consistent customer experience across various touchpoints can significantly enhance customer engagement, which in turn drives satisfaction and fosters loyalty. The research employs a quantitative approach with purposive sampling, analyzing data using Structural Equation Modeling-Partial Least Square (SEM-PLS). The results indicate that customer experience has a positive and significant effect on both engagement and satisfaction, which ultimately contributes to improved customer loyalty. The findings offer valuable insights for companies in shaping more effective omnichannel strategies, aiming to enhance customer satisfaction and loyalty in a sustainable manner. By understanding these dynamics, businesses can refine their approach to integrating online and offline experiences, ensuring they meet the evolving expectations of customers and strengthen long-term relationships. This research provides practical recommendations for companies in the cosmetic and personal care industry to remain competitive in an increasingly digital marketplace.
The Prevalence of Extended-Spectrum Beta-Lactamase (ESBL) Producing Escherichia Coli in Sandal Mats at Sukabumi Farms Prabowo, Irvan Aditya; Rahmatika, Iftita; Paramitadevi, Yudith Vega; Priadi, Cindy Rianti
Asian Journal of Social and Humanities Vol. 4 No. 4 (2026): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v4i4.667

Abstract

Antimicrobial resistance (AMR), particularly Extended-Spectrum Beta-Lactamase–producing Escherichia coli (ESBL-Ec), poses a global threat to human, animal, and environmental health. Intensive broiler farms serve as important reservoirs of ESBL-E.coli, exposing workers through ingestion during routine activities. This study aimed to assess ESBL-Ec prevalence and estimate ingestion exposure among workers in closed-house broiler farms in Sukabumi City. Laboratory and field analyses were conducted using spread plate methods, MCA-CTX selective media, and ESBL confirmation by Double Disk Synergy Test (DDST) on samples from workers’ Footwear. The concentration of E. coli bacteria on the surface of the sandals in the dry season was (1.37 ± 0.02) × 103 CFU/cm2), while in the rainy season it was (1.16 ± 0.05) × 10³ The confirmed concentration of ESBL-Ec bacterial colonies was (0.42 ± 0.02) × 10³ CFU/cm²). Meanwhile, for the rainy season, the ESBL-Ec concentration obtained was (0.14 ± 0.03) × 10³ CFU/cm².The results of this study confirm that workers' footwear in closed-house broiler farms is a real reservoir for the spread of ESBL-E.c bacteria. The high concentrations of bacteria found, both in the dry and rainy seasons, indicate the need for stricter biosecurity protocols and routine sanitation of work equipment to mitigate the risk of transmitting antimicrobial resistance from the farm environment to humans.
Development of Performance Management in Refrigerated Transportation Company PT WET Logistics Indonesia Based on the Balanced Scorecard (BSC) Widaningsih, Widaningsih; Dikky Indrawan, Raden; Nurhayati, Popong
Asian Journal of Social and Humanities Vol. 4 No. 4 (2026): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v4i4.668

Abstract

PT WET Logistics Indonesia is a company engaged in the refrigerated truck rental sector. To improve service quality, PT WET Logistics Indonesia has implemented integrated Industry 4.0 technology through the Transportation Management System (TMS), Global Positioning System (GPS), and data thermologger (DTL) across its fleet, positively impacting the company's revenue. Nonetheless, management realizes that developing a long-term strategy cannot rely solely on financial performance indicators and customer satisfaction. This dependence risks delays in responding to changes in the business environment and lost strategic opportunities. Therefore, this research aims to design the stages of strategy formulation by translating the company's vision, mission, and strategy into four Balanced Scorecard (BSC) perspectives and developing a strategic map based on cause-and-effect relationships. The research method involves performance management design aligned with the company's vision and strategy, supported by Focus Group Discussions (FGD) and interviews with stakeholders. The results show that the strategy formulation stage yields an elaboration of the vision, mission, and strategy into four BSC perspectives. The strategic planning stage produces a strategic map, 13 strategic goals, 15 critical success factors (CSF), and 17 key performance indicators (KPIs) with priority targets and weights determined using the Saaty scale (1–9). Furthermore, 39 strategic initiatives were formulated and are monitored through a BSC-based performance management dashboard with a traffic light control system.  
Strategy for Optimizing Oil Palm Plantation Productivity Through Barangan Banana Intercropping During Replanting Period (Case Study: PT Agricinal) Manurung, Daniel Martahi Bonar; Siregar, Hermanto; Sasongko, Hendro
Asian Journal of Social and Humanities Vol. 4 No. 4 (2026): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v4i4.669

Abstract

The declining productivity of oil palm plantations exceeding the optimal productive age (>25 years) poses significant financial challenges for plantation companies. PT Agricinal experienced a drastic decrease in Fresh Fruit Bunch (FFB) productivity from 6.41 tons/ha/year in 2020 to 3.92 tons/ha/year in 2022—far below the ideal standard of 25–30 tons/ha/year. This condition triggered a replanting decision in 2022 but created a 3–4-year non-productive period (Tanaman Belum Menghasilkan/TBM) without operational revenue. This research aims to analyze the financial feasibility of Barangan banana intercropping on 1,000 ha of replanting land as a revenue optimization solution. The research methodology employs a mixed-methods approach that combines quantitative business feasibility analysis—using Net Present Value (NPV), Internal Rate of Return (IRR), Net Benefit-Cost Ratio (Net B/C), Payback Period (PP), sensitivity analysis, and SWOT analysis indicators—with qualitative insights. Research findings demonstrate that Barangan banana intercropping provides significant improvements in financial feasibility: NPV increased 66.8%, from IDR 58.63 billion to IDR 97.79 billion; IRR increased from 25% to 45%; Net B/C increased from 1.65 to 1.77; and Payback Period shortened from 6 years to 4 years. Sensitivity analysis proves the project's resilience to fluctuations in CPO prices, operational costs, and FFB productivity. The intercropping strategy effectively fills cash flow gaps during the TBM period, enhances land use efficiency, and strengthens plantation business competitiveness. This research concludes that implementing Barangan banana intercropping on oil palm replanting land is feasible and strategic for large-scale application as a sustainable agribusiness model.
Enhancing Digital Literacy and Speaking Skills of Students Based on Artificial Intelligence Through Deep Learning Yustinah, Yustinah; Hartono, Bambang
Asian Journal of Social and Humanities Vol. 4 No. 4 (2026): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v4i4.670

Abstract

The enhancement of AI-based digital literacy and speaking skills among students through deep learning represents a strategic realization of digital transformation across all sectors, including higher education. This development is examined through a structured framework comprising (1) introduction, (2) objectives, (3) implementation, (4) procedural steps, (5) materials, (6) references, and (7) assessment and final evaluation. The research subjects consisted of 840 students enrolled in the Indonesian Language course, distributed as follows: 71 from Public Health A, 63 from Public Health B, 76 from Public Health C, 235 from Undergraduate Medicine, 67 from Nutrition A, 64 from Nutrition B, 59 from Dentistry A, 46 from Dentistry B, 30 from Nursing A, 35 from Nursing B, 24 from Informatics A, 22 from Informatics B, 24 from Informatics C, 8 from Informatics D, and 16 from Informatics E. Data were collected via Google Forms. The results indicate that improvements in AI-based digital literacy and speaking skills through deep learning were executed with a balanced distribution across planning (38.93%), implementation (54.81%), and evaluation (45.45%). These findings demonstrate a significant equilibrium between knowledge and skills, as well as between theory and practice, in advancing students' AI-based digital literacy and oral communication competencies through deep learning.
Analysis of the Effect of BPJS Ketenagakerjaan Death Benefits on the Socio-Economic Conditions of Heirs of Participants in the Informal Sector Sari Darwis, Ferwina; Azam Achsani, Noer; Hasanah, Nur
Asian Journal of Social and Humanities Vol. 4 No. 5 (2026): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v4i4.673

Abstract

Informal workers constitute a major segment of Indonesia’s labor force and remain highly vulnerable to income shocks due to limited social protection coverage. The Death Benefit Program (Jaminan Kematian/JKM), administered by BPJS Ketenagakerjaan, serves as a key social protection mechanism for informal workers and their survivors. Using a mixed-methods approach, this study examines the effects of JKM benefits on survivors’ socioeconomic conditions and compares benefit utilization between rural and urban areas. Quantitative analysis based on the Basic Needs Approach and SEM-PLS reveals that JKM benefits have a positive and significant effect on all basic needs dimensions in both settings. The impact on food security is more pronounced in rural areas, whereas the effect on clothing needs is stronger in urban areas, reflecting differences in socioeconomic structures. Qualitative findings grounded in the Theory of Planned Behavior indicate that educational scholarships enhance educational continuity by strengthening attitudes, social norms, and perceived behavioral control. These results underscore the importance of region-sensitive social protection design for informal workers. SWOT analysis was used in this study to develop recommendations for BPJS Ketenagakerjaan in providing policies and education to improve the effectiveness of Death Benefit utilization by heirs in urban and rural areas, which resulted in a growth-oriented strategy in the form of efforts to increase social security literacy among young people, strengthen access to information and infrastructure in rural areas, and design contextual, region-based social protection policies to improve the effectiveness of JKM benefits utilization.
Determinants of Honest Academic Behavior Among Indonesian NonEngineering Students in the Era of AI: A TPB-Based Structural Equation Modeling Study Bangkara, B.M.A.S. Anaconda
Asian Journal of Social and Humanities Vol. 4 No. 4 (2026): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v4i4.672

Abstract

The rapid integration of artificial intelligence (AI) tools has reshaped learning practices across non-engineering disciplines, including the social sciences, business, humanities, education, and law. While these technologies offer clear pedagogical benefits, they also raise growing concerns regarding academic integrity, particularly in writing-intensive fields. This study examines the psychological factors that promote honest academic behavior among Indonesian non-engineering students, drawing on the Theory of Planned Behavior (TPB) as its theoretical foundation. A total of 375 undergraduate students from universities across Indonesia completed a structured online survey comprising 35 Likert-scale items measuring attitude toward honest behavior (ATB), subjective norms (SN), perceived behavioral control (PBC), behavioral intention (BI), and actual honest behavior (AB). Data were analyzed using Structural Equation Modeling (SEM) with AMOS to evaluate construct reliability, validity, and hypothesized relationships. The results demonstrate that ATB, SN, and PBC significantly influence BI, collectively accounting for 52% of its variance. Behavioral intention emerged as the strongest predictor of actual honest behavior (? = 0.61, p < .001), while perceived behavioral control also showed a modest but significant direct effect (? = 0.12, p = .028), together explaining 48% of the variance in AB. Bootstrapping analysis further confirmed the mediating role of behavioral intention in all antecedent–behavior pathways. These findings extend the application of the Theory of Planned Behavior to AI-enhanced learning environments in non-engineering disciplines and underscore the role of ethical attitudes, social influence, and perceived competence in maintaining academic integrity. The study provides practical insights for higher education institutions in developing responsible AI-use policies tailored to non-engineering students.
Effectiveness of Ethanol Extract From Sea Pandan (Pandanus Tectorius) on Hydroxyproline Levels as A Parameter For Collagen Formation in The Healing Process of Incision Wounds in Male Rattus Norvegicus Hedyana Putri, Vanessa; Indrawati, Roostantia; Abdullah, Andi; Sekarkusuma, Afifah; Neisa Rasyid , Shehnaz
Asian Journal of Social and Humanities Vol. 4 No. 4 (2026): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v4i4.674

Abstract

This study aims to determine the effectiveness of ethanol extract gel of sea pandan fruit on hydroxycroline levels as a parameter for collagen formation in the healing process of incisional wounds of male white rats (Rattus norvegicus). This study is a laboratory experimental research with a post-test only control group design. The experimental animals used were male white rats which were divided into negative control groups (Gel Base), positive control (Bioplacenton®), and treatment groups with marine pandan ethanol extract gel concentrations of 10%, 20%, and 30%. The treatment was carried out for 10 days at the Integrated Biomolecular and Hyperbaric Laboratory, Faculty of Medicine, Hang Tuah University, Surabaya. The measured parameter was the level of hydroxychlorine of skin tissue. The results showed that there was a significant difference in hydroxyproline levels between treatment groups (p=0.032). The 20% concentration provides the most optimal effect with the highest average hydroxycroline levels and the narrowest data distribution, signaling more consistent fibroblast stimulation and collagen deposition. A concentration of 10% indicates high variability so the effect is less stable, while a concentration of 30% provides a moderate effect that may be affected by mild irritation. The conclusion of this study is that sea pandan fruit ethanol extract gel has the potential to accelerate the healing of incision wounds through increasing hydroxycrolin levels as an indicator of collagen formation.

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