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Vika Fransisca
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Asian Journal of Social and Humanities
Published by Pelopor Publikasi Akademika
ISSN : -     EISSN : 29634946     DOI : https://doi.org/10.59888/ajosh
Core Subject : Science, Education, Social,
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice
Asian Journal of Social and Humanities is a scientific journal in the form of research and can be accessed openly. This journal is published once bimonthly by Beritrust Publisher. Asian Journal of Social and Humanities provides a means for ongoing discussion of relevant issues that fall within the focus and scope of the journal that can be empirically examined. The journal publishes original research articles in Social and Humanities. Social Sciences: covers a broad range of disciplines including Cultural Studies, Engineering, Health, Agriculture, Political Science, Communication, Economics, Law, and Education that are included in the social context. Humanities: covers a broad range of topics in ancient and modern languages, literature, philosophy, history, archaeology, anthropology, human geography, law, religion, and art. The articles published are derived from critical and comprehensive research, studies, or scientific studies on important and current issues or reviews of scientific books.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1,189 Documents
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Drug Stock Optimization at Hospital Depot Using Shuffle Frog Leaping Algorithm (SFLA) Annazma Ghazalba; Agung Mulyo Widodo; Budi Tjahjono; Gerry Firmansyah
Asian Journal of Social and Humanities Vol. 2 No. 11 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i11.409

Abstract

Optimal, efficient, and accurate drug stock management at hospital depots is crucial for ensuring the smooth operation of medical and operational services. Therefore, the use of machine learning is currently essential for managing drug stocks at hospital depots more optimally. This optimization process involves stages such as data collection, data pre-processing, attribute selection, data labeling, classification algorithm selection, model training, model eval_uation, and result interpretation. The data used in this research includes information on drug stocks at hospital depots with details on drug items, quantities, prices, depot origins, demand trends, and types of transactions. The aim of using these algorithms is to classify drug stock items into categories such as "sufficient," "deficient," and "excess" based on historical data patterns and relevant attributes. Model eval_uation is carried out by comparing classification results with actual data and measuring eval_uation metrics such as accuracy, precision, recall, and F1-score. It is hoped that the classification results will indicate the need for optimization in the previously implemented algorithms and provide new solutions for managing drug stocks at hospital depots. The Shuffle Frog Leaping algorithm (SFLA) implemented will help drug stock management staff identify demand patterns more optimally, efficiently, and accurately. Thus, this research has the potential to make significant contributions to optimizing drug stock management and decision-making at hospital depots, which will also positively impact the progress of hospital services.
The Mediating Role of Trust in E-commerce Purchase Intention: Evidence from Lazada Users in Jakarta Selvi Kurumbatu
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.410

Abstract

This study aims to analyze the influence of perceived service quality, perceived reputation, and social presence on purchase intention, with trust as a mediating variable, on Lazada users in DKI Jakarta. Purchase intention is a consumer's intention to make a purchase that is influenced by various factors, including perceived service quality, perceived reputation, and social presence on an e-commerce platform. Consumer trust is an important key in mediating the relationship between these variables and purchase intention. This study uses a quantitative method with data collection through questionnaires distributed to Lazada users in DKI Jakarta. Data analysis was carried out using multiple regression models and path analysis to evaluate the role of trust in mediating the relationship between independent variables and purchase intention. The results of the study indicate that perceived service quality, perceived reputation, and social presence significantly influence purchase intention through trust. Consumer trust is proven to be an important mediator, which strengthens the influence of the three independent variables on purchase intention. These findings provide implications for e-commerce platform managers in improving service quality, building a good reputation, and strengthening social presence to increase consumer trust and purchase intention.
Unraveling The Factors Influencing Impulsive Buying Behavior Among Gen Z Using Shopee Paylater: A Quantitative Analysis Cindy Laurinda; Christian Haposan Pangaribuan; Danial Thaib
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.411

Abstract

This study aims to analyze the influence of psychological factors, external factors, financial literacy, hedonic motivation, and utilitarian motivation on impulsive buying behavior using Shopee PayLater in generation Z employees at Private Banks in South Tangerang, South Tangerang. Impulsive buying is a spontaneous and unplanned buying behavior, which is often triggered by a variety of internal and external factors. This study uses a quantitative approach with a survey method to collect data from respondents who are employees of generation Z. Data analysis is carried out using multiple linear regression techniques to determine the influence of each independent variable on impulsive buying behavior. The results showed that psychological factors and hedonic motivation had a significant positive influence on impulsive buying behavior. In contrast, financial literacy had a negative effect, while external factors and utilitarian motivation did not show a significant influence. These findings provide insights for companies to develop effective marketing strategies by considering factors that influence impulsive consumer behavior.
Sustainable Airport Development In Indonesia's Border Areas: Challenges and Future Prospects Case Study of Letung Airport, Regency Anambas Islands Riau Islands Province Andy Hendra Suryaka; Sri Utami Ady
Asian Journal of Social and Humanities Vol. 2 No. 11 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i11.412

Abstract

The construction of airports in Indonesia's border areas has a strategic role in supporting connectivity and economic development in border areas. This study uses survey methods and interviews from several respondents in the district of Anambas Islands, Riau Islands Province. Several findings related to the challenges and prospects of airport development in the border area have a positive impact on the community on the border, especially in the Riau Islands Where this area is almost 96% consisting of interview data which shows that 90% feel the benefits and 10% provide input for the next development, making the essence of the airport in the border area very much needed. However, the question is still how sustainable the airport development is. Whether it is completed with the operation of an airport or is it still being developed to continue to provide benefits to the community as the main target.
Strategic Insights: Analyzing External Environment Affecting Private Oil Spill Response Company In Indonesia Pratiwi Dwinanti; Chandra Wijaya
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.417

Abstract

It is inevitable that the growth of the oil and gas industry becomes one of the most significant causes of environmental pollution. The increasing number of oil and gas exploration and production company and companies focusing in conservation of natural and environmental resources will inevitably become a dilemma that will be faced considering the potential impact of such activities. It is important for a private oil spill response company in Indonesia to understand market dynamics, comply with regulations, manage risks, and build a strategic position for a long-term success. This research is part of the type or type of qualitative research that is analytically descriptive in order to provide a complete picture of the occurrence or event being studied and to analyze how the variables being investigated relate to each other. Analyzing the external environment that affecting private oil spill response company in Indonesia improves the organization's capacity to mitigate risks, adjust to technological advancements, and preserve a competitive advantage. It also enables the company to maintain a higher level of customer and stakeholder engagement that essential to deliver effective and efficient services.
Clustering of Child Stunting Data in Tangerang Regency Using Comparison of K-Means, Hierarchical Clustering and DBSCAN Methods Muhammad Azzam Robbani; Gerry Firmansyah; Agung Mulyo Widodo; Budi Tjahjono
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.422

Abstract

This study aims to analyze stunting in children in Tangerang Regency using clustering methods such as k-means, Hierarchical Clustering with Agglomerative Nesting, and Density-Based Spatial Clustering of Applications with Noise (DBSCAN). Stunting is a significant health issue affecting child growth due to chronic malnutrition and recurrent infections. The research revealed that k-means produced the best clustering results with a Silhouette Score of 0.52, indicating its effectiveness in categorizing children based on age, nutritional status, and stunting risk. The k-means method identified three clusters: Cluster 0 (ages 46-55 months, good nutrition, no stunting), Cluster 1 (ages 9-18 months, varied nutritional status, high stunting risk), and Cluster 2 (ages 27-36 months, good nutrition, no stunting). The study suggests preventive actions such as balanced nutrition education, regular health monitoring, complete immunizations, and physical activity, alongside curative measures like nutritional consultations and supplements. The findings provide a framework for targeted preventive and curative interventions, enabling Tangerang Regency's health department to effectively address and reduce stunting rates.
Competitive Strategy Analysis and Formulation of Selected Strategy Alternatives Through the Blue Ocean Strategy Approach at PT XYZ Heni Martanti; Ratri Wahyuningtyas
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.423

Abstract

PT XYZ is a dairy manufacturing company in an industry that has high competition. Products from PT XYZ are not satisfactory even though the price is competitive, so they often do not reach sales and revenue targets. This research aims to find out the internal and external conditions of PT XYZ and formulate the right strategy to compete in the market. This study uses a qualitative method with a case study approach, collecting primary data through interviews, questionnaires, and observations, as well as secondary data from company literature and other sources. Sampling was carried out by the purposive sampling method and the validity of the data was checked using source triangulation. Data analysis was carried out using various matrices such as IFE, EFE, IE, SWOT, and QSPM, as well as blue ocean strategies for the implementation of the right strategy. The results of the study show that the IFE matrix score is 2.607 and the EFE matrix score is 3.435, so that the position of PT XYZ on the SWOT diagram in quadrant II. From the results of the SWOT matrix, the company has 11 alternative strategies, including 4 SO strategies, 2 ST strategies, 3 WO strategies, 2 WT strategies. An alternative strategy that is the main priority based on the eval_uation of the QSPM matrix is product innovation. The recommended strategy for PT XYZ to face competition is to innovate products. By developing new dairy products that have added value or new variants, PT XYZ can differentiate itself from competitors in the dairy market. These innovative products can attract the attention of consumers who are looking for variety or additional benefits from dairy products. Through this innovative product, PT XYZ can increase sales and expand the market.
The Effect of Customer Value, Trust, and Customer Satisfaction on Customer Loyalty Mediated By Customer Engagement (Empirical Study: Customer Music Course In Jakarta) Hernando Hernando; Liem Bambang Sugiyanto
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.441

Abstract

This study aims to investigate the impact of customer value, trust, and customer satisfaction on customer loyalty, with customer engagement as a mediating variable, focusing on music course customers in Jakarta. Utilizing a quantitative approach, data was collected from 95 respondents who have been customers of music courses for more than three months and are over 18 years old. The data was analyzed using Partial Least Square (PLS) with the SmartPLS 3.0 software. The results of the study indicate that trust and customer value positively and significantly influence customer engagement, which in turn significantly enhances customer loyalty. However, customer satisfaction did not show a significant direct effect on either customer engagement or customer loyalty. Additionally, while customer engagement mediates the relationship between customer value and customer loyalty, it does not mediate the relationship between trust or customer satisfaction and customer loyalty. The findings suggest that building customer engagement through perceived value can strengthen loyalty among music course customers. Limitations of this study include a focus on a specific geographic location (Jakarta) and the relatively small sample size, which may affect the generalizability of the results.
Analysis of The Effect of Three-Month DCA Accuracy on Optimistic Bias In Fulfilling Cooking Oil For DCA Recipient Families Tarissya Paramitha
Asian Journal of Social and Humanities Vol. 3 No. 1 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i1.375

Abstract

Cooking oil is one of the basic needs for the people of Indonesia and is included in the nine staples. Currently, there is an increase in the price of cooking oil as a result of the price of crude palm oil on the international market increasing and reaching the highest price ever recorded in history. So that the government’s action to overcome the increase in cooking oil prices is to provide Direct Cash Assistance in the form of electronic money or non-cash assistance with the main target being Families Receiving Non-Cash Food Assistance and Family Hope Program and Street Vendors who sell fried food. This study aims to see the bias that occurs against DCA given to beneficiary families and provide suggestions for the government based on the results of cost accuracy in fulfilling cooking oil for 3 months. The method used in this research is the statistical test of single sample mean and double sample mean to determine the accuracy of respondents’ answers to the movement of cooking oil prices. The results showed that there was an optimistic bias towards the estimation of cooking oil prices by the community. People expect the price of cooking oil to fall, but in actual conditions the price of cooking oil for a month from May to June shows a fixed price neither rising nor falling.
Stop! Marriage at Child Age Nenden Dewianti; Rismayanti Dewi; Nursahidin Nursahidin; Aghnia Dian Lestari
Asian Journal of Social and Humanities Vol. 3 No. 1 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i1.381

Abstract

Marriage at a young age remains a significant social issue requiring special attention, particularly in Indonesia. This study aims to analyze the implementation of the Child Marriage Prevention Policy in Majalengka Regency, as regulated by Regent Regulation Number 54 of 2021, which focuses on the prevention of child marriages. The research employs a qualitative descriptive method, utilizing primary and secondary data sources through observation, interviews, and documentation. The findings reveal that the rate of child marriages in Majalengka Regency is still increasing, despite the government's efforts to implement preventive measures, including socialization strategies aimed at reducing the incidence of child marriages. One of the main challenges in effectively preventing child marriages is the limited human resources available for implementing the program. This research highlights the need for strengthened resources and better coordination among stakeholders to effectively reduce the prevalence of child marriages in the region. The study also suggests that additional interventions, such as enhanced education and community involvement, are essential to complement the ongoing efforts and address this persistent issue comprehensively.

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