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Asian Journal of Social and Humanities
Published by Pelopor Publikasi Akademika
ISSN : -     EISSN : 29634946     DOI : https://doi.org/10.59888/ajosh
Core Subject : Science, Education, Social,
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice
Asian Journal of Social and Humanities is a scientific journal in the form of research and can be accessed openly. This journal is published once bimonthly by Beritrust Publisher. Asian Journal of Social and Humanities provides a means for ongoing discussion of relevant issues that fall within the focus and scope of the journal that can be empirically examined. The journal publishes original research articles in Social and Humanities. Social Sciences: covers a broad range of disciplines including Cultural Studies, Engineering, Health, Agriculture, Political Science, Communication, Economics, Law, and Education that are included in the social context. Humanities: covers a broad range of topics in ancient and modern languages, literature, philosophy, history, archaeology, anthropology, human geography, law, religion, and art. The articles published are derived from critical and comprehensive research, studies, or scientific studies on important and current issues or reviews of scientific books.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1,189 Documents
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The Influence of Brand Collaboration and Price Image On Purchase Intention Mediated By Design (An Empirical Study of The Passion Jewelry Consumers In Jakarta) Adella Puspa Amiata; Liem Bambang Sugiyanto
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.397

Abstract

The objective of this research is to investigate the impact of brand collaboration and price image on purchase intention, as well as to examine the role of design as a mediating variable among consumers of the Passion Jewelry brand in Jakarta. Data for this study were collected through both online and offline methods, involving 185 respondents who are diamond jewelry consumers and owners in Jakarta. This research adopts a quantitative approach utilizing structural equation modeling, processed using the AMOS 24 software. The findings of this study reveal that brand collaboration and price image exert a positive and significant influence on purchase intention among Passion Jewelry consumers in Jakarta. Based on these findings, it can be concluded that both independent variables, along with the mediating variable, can effectively enhance the purchase intention of Passion Jewelry consumers. A limitation of this study is that the survey was conducted with only one diamond jewelry brand, and the respondents were exclusively consumers of the Passion Jewelry brand residing in Jakarta. The implication of this research is to analyze the interaction between the variables of brand collaboration, price image, and design on purchase intention. This study seeks to understand how brand collaboration can enhance price image, which ultimately influences purchase intention. The results of this research are anticipated to provide valuable insights for marketers and producers in formulating effective brand collaboration strategies and price image settings to increase consumer purchase intention.
Comparison of Djikstra, Hybrid-PSO algorithms for optimizing the distribution route of papaya seeds and honey products (Case Study: PT. Agro Apiari Mandiri) Sholeh Gunawan; Agung Mulyo Widodo; Gerry Firmansyah; Budi Tjahjono
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.398

Abstract

Dynamic global competencies in the industrial sector drive fierce competition in capturing markets and increasing customer satisfaction, which requires efficiency in various aspects of business including distribution. PT. Agro Apiari Mandiri faces challenges in optimizing delivery routes to avoid delays. This study aims to compare the Dijkstra and Hybrid-PSO algorithms to determine the optimal distribution route in the Bogor, West Java, and Lebak, Banten regions, in order to reduce the distance and delivery time. The research methods include literature study, data collection, and route optimization model creation. The results show that PSO is more efficient in optimizing delivery routes than other methods, with variations in PSO parameters affecting total travel time, number of vehicles, and computing time. Implementation uses hardware and software such as MSI Laptops and Matlab. In conclusion, the use of PSO in distribution route optimization makes a significant contribution to the company's cost and distribution efficiency and can be a reference for further research in distribution route optimization.
Mataram City Government Regional Asset Management Strategy (With the implementation of the Balanced Scorecard) Gabriel Thaariq Ghasyiya
Asian Journal of Social and Humanities Vol. 2 No. 11 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i11.399

Abstract

This study aims to determine alternative regional asset management strategies in the Mataram City Government with  the Balanced Scorecard approach. The main focus in this study is to introduce the concept of Balanced Scorecard to the Mataram City Government Work Unit in charge of regional asset management. The problems faced in this study include a large number of assets, the potential for regional revenue that is not optimal, demands for improvement of community services, and weak performance and organizational systems of regional asset management agencies. This study uses a mixed approach that combines qualitative and quantitative methods. Primary data collection was carried out through in-depth interviews with 5 expert respondents, participant observation, and distribution of survey questionnaires. Secondary data were obtained through documentation studies. The implementation of this research was carried out at the Mataram City Regional Finance Agency. So that the results of this study are expected to formulate the right strategy for the Mataram City Government in determining regional asset management policies and provide input and suggestions for improving regional asset management to focus more on the vision, mission, and organizational strategy and through the implementation of the Balanced Scorecard It is expected to increase the effectiveness and efficiency of regional asset management, optimize regional revenues, and improve the performance of regional asset management agencies in carrying out government administration activities.
Changes and Shifts In The Meaning of The Indonesian Language In The Gen-Z Youth Community Lita Agustiana; Tiara Yuliani Sabilah; Yusida Gloriani; Komarudin Komarudin
Asian Journal of Social and Humanities Vol. 2 No. 11 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i11.400

Abstract

The phenomenon of communication on social media Instagram and Tiktok in the Gen-z youth community is one of which has changed the meaning of language. Changes in meaning include expansion, narrowing, total change, refinement, and marketing. Therefore, the purpose of this study is to find out the changes and shifts in the meaning of the Indonesian language in the Gen-Z youth community and to find out what words have undergone changes and shifts in the meaning of the Gen-Z youth community on Instagram and TikTok social media. The data sources used in this study are words found on Instagram and TikTok in the Gen-Z youth community. The research method used is qualitative descriptive with the technique of reading and taking notes. The results of this study show that the meaning of language in the communication of the Gen-Z adolescent community has changed and shifted in meaning along with the development of language and technology on social media. As well as finding words that have undergone changes and shifts in the GeN-Z youth community, including; The broad meaning is; major, sultan, viral, operation, caste, stealing, and adhan, the meaning of narrowing is: teacher, revocation, and hijab, total change, namely: crisp, chili-cabean (chili), honey, change, filter, and stone, meaning of garnish, namely: dajjal, demon, and tadpole, and the meaning of refinement, namely: to the back and anjay.
The Influence of Transformational Leadership Style On Turnover Intention Mediated By Organizational Commitment and Employee Job Satisfaction (Empirical Study: Employees at PT Global Loyalty Indonesia) Gregorius Reza Triska Yulianto
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.401

Abstract

The purpose of this study is to determine the influence of transformational leadership style on turnover intention, as well as to determine the role of organizational commitment and job satisfaction in employees of PT Global Loyalty Indonesia located in Tangerang City. The survey was conducted on 142 respondents who met the respondent criteria using non-probability sampling. The results of this study show that the variable of transformational leadership style has a significant negative effect on turnover intention. The higher the transformational leadership style, the lower the turnover intention in employees. In addition, organizational commitment and job satisfaction can mediate transformational leadership style variables to turnover intention. The limitation of this study is that it only examines the influence of transformational leadership style on turnover intention with organizational commitment and employee job satisfaction as a mediating variable, within the scope of one company, namely PT Global Loyalty Indonesia located in Tangerang City. This research can be generalized more broadly if the samples taken do not only come from one company scope. The implications of this study are expected to provide managerial contributions, especially an overview of experience in choosing a leadership style, as well as its influence on turnover intention, job satisfaction and organizational commitment. So, managers can draw up strategic plans that are in harmony with the internal and external conditions of the company.
The Effect of Brand Image and Nutrition Label on The Purchase Intention of Lawson's Ready-To-Eat Minimarket Products Mediated By Price Ripki Arlansah; Kurnadi Gularso
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.402

Abstract

This study examines the influence of brand image and nutrition label on purchase intention for ready-to-eat products with price as a mediating factor. The data was collected through a non-probability sampling method using a google form online questionnaire, with a total 164 respondent who had purchased ready-to-eat Minimarket Lawson products. This study utilized Partial Least Square SEM. brand image and nutrition label variables as dependent variables, purchase intention as independent variables, and price as a mediating variable. The results of this study indicate that brand image has a positive and significant effect on price, nutrition label has a positive and significant effect on price, brand image has a positive and significant effect on purchase intention, nutrition label has a positive and significant effect on purchase intention, price has a positive and significant effect mediating brand image on purchase intention, price has a positive and significant effect mediating nutrition label on purchase intention.
Sugar-Related Claims, Perceived Healthfulness, and Brand Trust: Predicting Ready-to-Drink Tea Purchase Jevica Jevica; Christian Haposan Pangaribuan
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.403

Abstract

The purpose of this study is to understand how claims related to sugar content in products affect consumer perception of product health (perceived healthfulness), brand trust, and intention to buy the product (likelihood to purchase). The method used in this study is to use an experimental research design with hypothesis testing. The research method used was a survey with a questionnaire distributed to respondents in Jabodetabek who had bought and consumed ready to drink tea in the last three months. The analysis was carried out by the SEM method using the Smart PLS program. The results of this study show that claims related to sugar content in products have a positive and significant influence on perceived healthfulness and consumer trust in brands (brand trust). Claims that the product has a healthier sugar content can directly increase consumer purchase interest (likelihood to purchase). In addition to direct influence, these claims influence buying interest through a mediation mechanism of health perception and brand trust, strengthening the overall effect on consumers’ purchasing decisions. This study emphasizes the importance of considering the role of mediation in understanding how product claims affect consumer behavior.   
Optimization of Electronic-Based Government System Architecture (SPBE) In The Application Architecture Domain In XYZ District Lisdiana Lisdiana; Gerry Firmansyah; Agung Mulyo Widodo; Budi Tjahjono
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.405

Abstract

The Electronic-Based Government System (SPBE) is a government administration that utilizes information and communication technology to provide services to SPBE Users as stipulated in Presidential Regulation No. 95 of 2018. SPBE aims to create an integrated government business process between Central Agencies and Regional Governments, form a complete government unit and produce bureaucracy and high-performance public services. To support the implementation of SPBE, the National SPBE architecture is compiled as a detailed guide that covers technical and methodological aspects, ensuring the integration of government electronic systems. This architecture provides convenience in increasing efficiency and effectiveness, as well as being a guide for SPBE governance in Central Agencies and Regional Governments. The XYZ Regency Government has implemented the SPBE architecture as the basis for implementation in its area. This study analyzes the SPBE architecture in XYZ Regency based on the National SPBE architecture to provide optimization recommendations on the application architecture domain. Despite the existence of Presidential Regulation Number 95 of 2018 and Number 132 of 2022, the preparation of government architecture in Indonesia still faces challenges due to the lack of clear guidance. More detailed references are needed as derivatives of existing regulations to ensure consistent and optimal implementation, help agencies understand and implement the SPBE architecture, so that digital transformation towards Indonesia 4.0 is achieved by 2040.
The Influence of Inbound Marketing and Marketing Content On Company Image and Purchasing Decisions at CV Rexindo Multikarya In Samarinda Norhayati Norhayati; Tetra Hidayati; Herning Indriastuti
Asian Journal of Social and Humanities Vol. 2 No. 11 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i11.407

Abstract

The purpose of this study is to analyze and prove the effect of inbound marketing and marketing content on company image, to analyze and prove inbound marketing and marketing content on purchasing decisions, to analyze and prove the effect of company image in mediating inbound marketing and marketing content on purchasing decisions. This research was conducted at CV Rexindo Multikarya in Samarinda. The research design uses explanatory research. The type of research is quantitative. The population of this study are respondents who have shopped at CV Rexindo Multikarya in Samarinda. The sample taken for research is 150 respondents with non probability sampling method, namely with purposive sampling technique. Power collection is done by distributing questionnaires to respondents in Samarinda. The data analysis technique used is the SEM method, namely PLS (Partial Least Square) using Smart PLS version 3.0 software. The results showed that inbound marketing and marketing content have a positive and significant effect on company image, inbound marketing and marketing content have a positive and significant effect on purchasing decisions,. In this study also found that inbound marketing and marketing content have a positive and significant effect on purchasing decisions with company image as mediation.
The Role of Teachers and Digital Literacy Competencies Dwi Kartikawati; Nurhasanah Nurhasanah
Asian Journal of Social and Humanities Vol. 2 No. 11 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i11.408

Abstract

This research focuses on how the Role of Teachers in Improving Digital Literacy Competencies in the Digitalization Era. In the rapid development of technology, teachers must have a strong understanding of technology and how to use it effectively in the learning process. They must be familiar with the latest technological devices and applications that can enhance their learning. Teachers must also be able to teach students about digital skills and information literacy, including the ability to access, eval_uate, and use information critically. Teachers play a role in 10 roles, including as facilitators, and managers of technology-based learning. They must have a deep understanding of relevant technologies and be able to integrate them into the learning process. By departing from qualitative methods, later this research can answer the Role of Teachers in Improving Digital Literacy Skills in Facing the Challenges of Change in the Digitalization Era.

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