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INDONESIA
Jurnal Komunikasi Indonesia
Published by Universitas Indonesia
ISSN : 23019816     EISSN : 26152894     DOI : https://doi.org/10.7454/jkmi
Core Subject : Humanities, Science, Education, Social,
Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences
The aim of the Jurnal Komunikasi Indonesia is to promote and enhance advanced academic discussions, including research development and debates in the field of media and communication. It also serves as a interdisciplinary forum for researchers and industry players who use research as the frame for social awareness, development, and change. We welcome any submission of manuscripts throughout the year. Authors are invited to submit scholarly works on communication such as International Relations, Media Management, Film and Media Arts, Game Studies, Digital Education and Communities, Communication and Policies, Globalization and Social Impact, Youth and Media, Audience and Perception Analysis, Democracy and Integration, Media Literacy and Education, Media and Development, Health Communication, Political Communication, Hegemony and the Media, Gender and Sexuality, Queer and Media, Social Media and Subcultures, Popular Culture and Society, Media and Religion, Media and Identity, War/Peace Journalism, Conflict and Crisis Communication, Strategic Communication and Information Management, Digital Media, Advertising and Persuasive Management, Public Relations and Crisis Management, Global Journalism and relevant areas from the standpoint of media and communication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 11 Documents
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Search results for , issue "Vol. 14, No. 1" : 11 Documents clear
User-Generated Content: A Systematic Literature Review (SLR) Research Suryatini, Ni Wayan; Juniman, Puput Tripeni; Riesardhy, Anastasia Winanti; Irwansyah, Irwansyah
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 1
Publisher : UI Scholars Hub

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Abstract

The advancement of technology has given rise to the phenomenon of user-generated content (UGC), which presents an intriguing subject for investigation through various perspectives. This paper aims to conduct an analysis of journal articles focusing on UGC within the context of the Instagram social media platform. To achieve this, the paper employs a systematic literature review (SLR) research method, adhering to the PRISMA protocol, focusing specifically on journal articles discussing UGC on Instagram. The literature search was conducted in April 2023 using the keywords "UGC" and "Instagram" in the Scopus database. After a series of exclusions, the research examined 30 journal articles relevant to the topic. Eight research questions were addressed based on the conceptual framework, document characteristics, and content dimensions. The analysis results reveal that UGC offers numerous advantages to the communication and marketing industry. These benefits can be realized through the application of specific strategies tailored to the characteristics of Instagram users.
Empowering Society Through Digitalization of MSMEs During the Recession Purwani, Diah Ajeng; Prasetyaningrum, Etika; Arfiani, Anindya Septiana
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 1
Publisher : UI Scholars Hub

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Abstract

One of the sectors and regions affected by the recession in Indonesia’s economic condition is Micro, Small, and Medium Enterprises (MSMEs) in Yogyakarta. Some of the problems that arise include a decrease in MSME turnover, which leads to a reduction in the number of employees. MSMEs need to maintain their businesses if they need to keep up with increasingly rapid technological developments in the online realm in their marketing strategies. The method used in this research is community-based research (CBR) based on cases in the field, which takes the MSME community as the research objective studied through digitalization on social media, especially Instagram. This study aims to discover how MSMEs can innovate in selling through online channels via social media, especially Instagram, to increase sales of these MSMEs. The media used is Instagram, so MSMEs can develop more in online marketing. The results of this research identify the formation of an Instagram social media account complete with the MSME logo and the structure of the Instagram feed used to increase sales during the recession. The empowerment that continues to synergize with various parties will be one of the strengths of developing MSMEs.
Sustainable Brand Trust in Mobile Banking: A Case Study of BSI Mobile User Reviews on Google Play Tiandini, Novian; Hidayatullah, Haqqi
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 1
Publisher : UI Scholars Hub

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Abstract

In contemporary times, communication is important in resolving problems or crises in various field. One of them in digital transactions. The digital transactions are a frequently performed activity, including the use of mobile banking (m-banking), which has become an essential application due to the high volume of transactions utilizing it. Bank Syariah Indonesia (BSI) mobile is one of Indonesia's mobile banking services that experienced disruptions for several days in May 2023. Even BSI issued an official statement regarding the issue through their social media. This has the potential to affect users' trust in their brand, while a brand's strength is built over a long and continuous period with efforts to maximize value and assets becoming the roots of the brand itself. The purpose of this research is to analyze how BSI Mobile user reviews on Google Play Store in 2023 impact brand trust. This qualitative research employs a case study approach. Data was collected using text mining as the primary source, interviews as the secondary, and literature review. A review of BSI Mobile on the Google Play Store indicated that overall, users' trust in BSI Mobile in 2023 was relatively positive. BSI responded to user reviews on the platform to effectively communicate during a crisis and succeeded in building sustainable brand trust with their users.
Social Construction of Technology in VR Adoption for Science Education Muslich, Adipurwa
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 1
Publisher : UI Scholars Hub

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Abstract

VR has emerged as a promising tool for revolutionizing science education, offering immersive and interactive experiences that can enhance student understanding. It holds significant potential as a communication medium for explaining the complexities of science in classroom settings. Despite its potential, VR’s penetration in science education remains limited. This research explored the facets influencing VR adoption in education, focusing on science teachers' perspectives in Jakarta. Using a qualitative approach, the study investigates how the SCOT concept, grounded in communication theory, affects the adoption of VR in the educational sector. Key themes identified included the role of networking, school culture, socioeconomic disparities, policies, and pedagogical considerations. Teacher characteristics—such as openness to innovation and collaborative skills—were found to act as catalysts for adoption. Conversely, resistance to change and limited access to resources emerged as significant obstacles. The research underscores communication plays a pivotal role in the diffusion of VR technology in educational contexts. The findings offer valuable insights for policymakers, educators, and technology developers. This research contributes to education sector by providing a nuanced understanding about social construction in VR adoption, complementing prior quantitative studies.
The Dramaturgy of Public Policy on Raising Subsidized Fuel Prices in Indonesia (Policy Comparative Analysis Between 2013 and 2022) Patria, Nezar; Irawanto, Budi; Abrar, Ana Nadhya
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 1
Publisher : UI Scholars Hub

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Abstract

This study examines the policy of raising subsidized fuel prices in Indonesia through a dramaturgical lens, employing discourse analysis as its methodology. Each fuel price increase triggers intense political debates, involving key governmental figures and eliciting diverse public responses. The research contrasts two pivotal periods: the policy decisions during President Susilo Bambang Yudhoyono's administration in 2013 and those under President Joko Widodo in 2022. Using a dramaturgical framework, the study analyzes the dimensions of scripting, setting, staging, and performance in policymaking, highlighting how each administration constructs distinct policy narratives. In 2013, the policy faced significant opposition and robust public discourse. In contrast, by 2022, media strategies were strategically employed to shape the narrative and mitigate dissent. The findings reveal contrasting approaches by the two administrations in managing the political and social consequences of the fuel price increases. These insights contribute to a deeper understanding of the dynamics of public policy in the context of economic and political challenges, emphasizing the critical role of communication strategies in the implementation of contentious policies.
Storytelling for Brand Awareness on Instagram: The Case of AGAVILab in the Biotechnology Sector Annahlka, Oriell; Diniati, Anisa
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 1
Publisher : UI Scholars Hub

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Abstract

Brands, including AGAVILab, have implemented an Instagram content management strategy to address the challenges of building brand awareness, which is particularly important for startups not yet well-known to the public. Therefore, the company needs to enhance its efforts to create brand awareness, which is crucial for consumers when choosing products. As a startup that provides biotechnology research materials, AGAVILab is not yet well-known to the public. Therefore, the company needs to enhance its efforts to create brand awareness, which is crucial for consumers when choosing products. This research aims to describe how AGAVILab manages its Instagram content to build brand awareness using storytelling techniques. The study employs Regina Luttrell's Circular Model of SoMe for Social Communication to explain the content management process and Maylanny Christin's Triangle of Storytelling to illustrate the relationships among the key components in storytelling content. The research follows a descriptive qualitative approach conducted over nine months, from April to December 2023. The primary sources include social media monitoring of the @agavi.lab Instagram account, interviews, and literature reviews. The findings reveal that AGAVILab's content management strategy aims to increase brand awareness and public trust in its products. This strategy comprises four stages: analyzing the Instagram account, designing and producing content, maintaining audience engagement, and evaluating performance. AGAVILab seeks to establish a strong brand presence and foster engagement with its target audience through this approach. The study provides practical implications for startups in niche industries seeking to build digital brand visibility and offers a theoretical contribution by contextualizing social media storytelling as an effective communication strategy within the biotechnology sector.
Effects of Political Predispositions, Media Use, and Media Evaluation on Policy Malaise among Indonesian and German People Garnesia, Irma
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 1
Publisher : UI Scholars Hub

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Abstract

This study explores a comparative analysis of Germany and Indonesia in the context of the Covid-19 pandemic, emphasizing the importance of addressing cross-cultural dimensions in global health crises—a field that remains underexplored. By enhancing preparedness for future emergencies, the research critically examines whether theoretical assumptions developed in Global North contexts can be meaningfully extended to Global South settings. Specifically, this study hypothesizes that political predispositions, media use, and media evaluation are associated with policy malaise, and investigates these associations in light of cross-cultural differences. Using data from Germany (n = 1,458) and Indonesia (n = 1,043), the findings reveal significant differences between the two nations in the prevalence of political predispositions, media consumption habits, media evaluations, and levels of policy malaise. Further analysis demonstrates that while assumptions developed and tested within Global North contexts are partially applicable to Global South settings, the observed effect sizes vary. Finally, the study situates its results within the distinct cultural and political contexts of each nation, offering a nuanced critique of how social constructs shape policy perceptions in non-Western societies.
Cultural Representation in Global Film Discourse: A Bibliometric Analysis of Dominant Themes and Western Hegemony Hijriyani, Nur Fajri; Arienda, Hanun Dzikra; Firmansyah, Firmansyah; Hariadi, Nur Wijaya; Sonni, Alem Febri
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 1
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This study investigates the dominant themes and discursive structures within global film scholarship through a bibliometric analysis of 404 Scopus-indexed articles published between 2019 and 2024. Using VOSviewer to map keyword co-occurrence, citation networks, and authorship patterns, the research identifies five major thematic clusters: Hollywood, feminism, representation, Bollywood, and popular culture. The findings reveal a persistent dominance of Western narratives positioning them at the centre of global film studies. In contrast, themes related to non-Western cinema, such as Bollywood, appear less central and more fragmented within the academic discourse. These results highlight how bibliometric patterns reflect broader ideological structures, reinforcing Stuart Hall’s theory of cultural representation and the asymmetry of global meaning production. The study concludes that while Western hegemony remains influential, there is emerging scholarly attention to diverse cultural narratives. Future research should incorporate more inclusive data sources and methodologies to better capture underrepresented voices in global film discourse.
Analysis of Cyber Public Relations Strategy for Dealing with Hate Speech on Instagram @indonesiabaik.id in Maintaining Reputation Anggraeni, Catharina Sylvi; Hartanti, Lisa Esti Puji
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 1
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This study examines the cyber public relations strategies employed by the Indonesian Ministry of Communication and Digital in addressing hate speech on the Instagram account @indonesiabaik.id, aiming to maintain the brand’s reputation among younger audience. Despite the government’s efforts to provide interactive, creative, and relevant content, the account often faces unfavorable reactions due to a perceived gap between the presented content and societal realities. This research aims to analyze the cyber public relations strategy for dealing with hate speech on Instagram @indonesiabaik.id to maintain a reputation. Using concepts of hate speech, public relations, issue management and reputation, this research applies a descriptive qualitative approach, incorporating interviews and document analysis. This study presents three key findings. First, grouping negative comments on social media remains a challenge for government brands. Second, responsive digital public relations strategies involve general process including fact-finding, planning, action, communication, and evaluation, along with specific measure in managing communication messages through identifying issues, analyzing issues, formulating an issue, implementing the program, and conducting evaluation. Third, reputation management on social media hinges on communication strategies that prioritize credibility, reliability, trustworthy, and responsibility. This study has implications for the development of cyber public relations strategies on social media, particularly for the @indonesiabaik.id account, in dealing with hate speech to protect its reputation, which benefits the sustainability of organizations.
Adapting News Production to Social Media Logics as a Revenue Strategy: The Case of Beritabali.com Asih, Irsanti Widuri; Eddyono, Aryo Subarkah
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 1
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Over the past decade, news consumption has increasingly shifted from websites to social media, leading to a significant decline in advertising revenues for online news outlets. This shift presents a serious challenge for small-scale local media in Indonesia, which typically operate with limited financial and human resources. This study explores how Beritabali.com, a local news outlet, responds to these challenges by addressing three central questions: why it produces content for social media, how it adapts to the social media ecosystem, and what implications arise from this transformation. Drawing on the theory of deep mediatization and employing a qualitative methodology through in-depth interviews, the study finds that although Beritabali.com maintains its core news content on its website, it also produces tailored content for social media. This strategy is intended to attract advertisers as a source of revenue and to reach audiences who increasingly access news through social media platforms. To implement this strategy, Beritabali.comaligns with the logic of social media while continuing to uphold journalistic values. Given its financial and human resource limitations—both in terms of quantity and quality—the outlet engages interns with digital content production skills and adopts artificial intelligence (AI) tools to support content creation. The findings highlight the adaptive strategies employed by local media in a social media-driven environment and demonstrate how deep mediatization demands both technological innovation and shifts in newsroom culture.

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