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Dedi Sufriadi
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INDONESIA
PENG: Jurnal Ekonomi dan Manajemen
Published by Lembaga Teewan Journal Solutions
ISSN : -     EISSN : 30483573     DOI : https://doi.org/10.62710/
Core Subject : Economy,
Economics, Econometrics & Finance
Mengusung moto "Sinergi Pengetahuan untuk Kemajuan Ekonomi" adalah jurnal peer-review yang fokus di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Kewirausahaan, Akuntansi, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 602 Documents
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Pengaruh Pemahaman Akuntansi dan Pemahaman Perpajakan Terhadap Kepatuhan Wajib Pajak Usaha Hits Dimsum Surabaya Asri, Sukma; Hwihanus
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari: Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/b5yxnk64

Abstract

This study aims to analyze the effect of accounting and taxation understanding on tax compliance in small businesses Hits Dimsum Surabaya. The research method used is a case study with data collection through in-depth interviews, participatory observation to assess accounting understanding and taxation understanding affect tax compliance. The results showed that although the owners have a basic understanding of financial recording and the importance of profit and loss statements, the application of this knowledge in terms of taxation is still very limited. In addition, ignorance of tax obligations also reduces their level of compliance. This shows that accounting understanding and understanding of taxation have a significant influence on taxpayer compliance in the Hits Dimsum Surabaya business. The advice given is to carry out taxation counseling and accounting training that is more specific to MSME actors, and improve access to training programs. In addition, the importance of simpler and more transparent tax policies is expected to help business owners understand their tax obligations and realize the benefits of tax compliance.
Pengaruh Pendapatan, Keadaan Tempat Tinggal, dan Akses Pendidikan Terhadap Kesejahteraan Masyarakat Kecamatan Woyla Barat dengan Adanya PT. Agro Sinergi Nusantara Tomi; Bahri, Idal; Mawardi; Yuliana; Adami, Yulfrita
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari: Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/r4s7t606

Abstract

The purpose of this study was to determine whether there was an influence of income, living conditions, and access to education on the welfare of the people of Woyla Barat District with the presence of PT. Agro Sinergi Nusantara. The method used was field research with a sample of 69 people carried out at PT Agro Sinergi Nusantara in Lueng Gayo Village, Teunom District, Aceh Jaya. Data were collected using observation, interview, and documentation techniques in the form of primary data and secondary data using observation guide sheets and interview guide sheets. Data were analyzed partially (t-test) and simultaneously (f-test). The results of the study were: 1) there was a partial influence of income on welfare with a value obtained of 0.00 <0.05; 2) there was a partial influence of living conditions on welfare with a value obtained of 0.00 <0.05; 3) there was a partial influence of access to education on welfare with a value obtained of 0.00 <0.05; 4) there is a simultaneous influence of income, living conditions, and access to education on the welfare of the Woyla Barat District Community with the presence of PT ASN with the value obtained being 0.03 <0.05.
Pengaruh Brand Awareness dan Celebrity Endorsement Terhadap Blackpink sebagai Brand Ambassador Tokopedia Guna Meningkatkan Brand Image Oktaviyani, Dina; Arqy Ahmadi, Mirzam
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari: Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/p335d317

Abstract

The partnership between Tokopedia and Blackpink as brand ambassadors has become a highlight in the marketing world. The development of communication technology and globalization has had a major influence on culture, including in Indonesia, with the emergence of the Korean Wave or Hallyu phenomenon, especially K-Pop. The popularity of K-Pop influences consumer behavior in making purchasing decisions. This study discusses the influence of Brand Awareness and Celebrity Endorsement on Blackpink as Tokopedia's brand ambassador in improving brand image. Through a qualitative approach that is a literature review, this study examines whether these factors influence Blackpink's role and its impact on Tokopedia's brand image. The results show that Brand Awareness and strong celebrity support can increase positive perceptions, visibility, and credibility of Tokopedia among consumers. This study concludes that celebrity endorsement is effective in improving Tokopedia's brand image in the Indonesian e-commerce market.
Peran Inovasi, Kualitas Produk, dan Strategi Perusahaan dalam Mendorong Keberhasilan Bisnis: Studi Literatur Imammudin, Yusuf; Arqy Ahmadi, Mirzam
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari: Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/ww6cq881

Abstract

Business success is the primary goal for companies, especially in facing the increasingly intense competition in the global market. The dynamic changes in the market, technological advancements, and shifts in consumer preferences compel companies to continually innovate and adapt. This study aims to understand the role of innovation, product quality, and corporate strategy in supporting business success. Using a literature review approach, this research highlights how innovation is crucial not only in developing new products but also in improving the operational efficiency of companies. High product quality can enhance customer satisfaction and loyalty, leading to business growth. Additionally, an effective and flexible corporate strategy enables companies to better respond to market changes. The findings of this study demonstrate that the integration of innovation, product quality, and corporate strategy is key to achieving long-term business success. These insights provide practical and theoretical value for companies, academics, and policymakers in formulating more adaptive and sustainable business strategies.
Analisis Penerapan Strategi Pemasaran Digital pada Bisnis Kecantikan Avoskin Eka Permata Putri, Tyas; Arqy Ahmadi, Mirzam
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari: Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/y21mc754

Abstract

The beauty industry has undergone a remarkable transformation due to digitalization. As technology advances, the use of the internet and social media has changed consumer behavior and the way companies conduct their business. Digital marketing has become crucial for reaching the right market, increasing sales, and making profits, including in the beauty industry. This study aims to analyze the implementation of digital marketing strategies in the beauty business of Avoskin, focusing on influencer marketing and social media marketing. The method used is a literature study with a review of the literature on digital marketing, influencer marketing, and social media marketing. The discussion of this research identifies the advantages and disadvantages of these two strategies, as well as how their application strengthens brand awareness, increases engagement, and sales. The conclusion of this study shows that these two digital marketing strategies are very effective but require adjustments to overcome challenges such as algorithm changes and dependence on influencers. Digital marketing proves to provide great opportunities to build closer relationships with consumers but needs to be balanced with continuous innovation.
Analisis Pengaruh Influencer Marketing terhadap Brand Awareness dan Purchase Decision pada Produk The Originote Putri Rohmawati, Shintya; Arqy Ahmadi, Mirzam
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari: Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/ys2tks33

Abstract

In recent years, influencer marketing has become one of the most effective marketing strategies, especially in the digital era marked by the rapid development of social media. Many companies, including The Originote, utilize influencer marketing to increase brand visibility and influence consumer behavior. This study focuses on analyzing the influence of influencer marketing on brand image, brand awareness, brand trust, and purchasing decisions for skincare products. Through a combination of qualitative and quantitative approaches, data was collected from active skincare product users on social media. The results show that influencer marketing has a positive impact on brand image, which further strengthens brand awareness among consumers. Brand trust built by influencers also contributes to purchasing decisions, although other factors such as price and product quality also influence. This study emphasizes the importance of choosing influencers who are in line with the brand identity to form positive and consistent associations.
Implementasi QRIS sebagai Alternatif Pembayaran Non Tunai pada Kalangan Usaha Mikro, Kecil, dan Menengah (UMKM): Peluang dan Tantangan Kristia, Erna; Arqy Ahmadi, Mirzam
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari: Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/21sqt943

Abstract

This study examines the QR Indonesian Standard or known as the Quick Response Code Indonesian Standard (QRIS) as one of the non-cash payment options available for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. This research method uses a qualitative method with a literature review technique, where researchers collect and analyze various relevant literature. The purpose of this study is to identify and analyze the opportunities and challenges for MSMEs in adopting QRIS for digital payments. In order to increase efficiency in transactions, open markets, and also facilitate access to financial services, Bank Indonesia has issued a QR code-based payment standard which is an opportunity for MSMEs. However, limited digital literacy, technological infrastructure, and resistance from business actors have hampered the implementation of QRIS. This study also discusses how government support and education can accelerate the adoption of QRIS to increase financial inclusion and the competitiveness of MSMEs in the digital era.
Manajemen Strategis dan Proses Pemasaran(Studi Kasus: Cara Xpander Melakukan Perencanaan dan Proses Pemasaran) Siregar, Aditya; Riofita, Hendra
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari: Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/8en2ah81

Abstract

Strategic management is an important framework for formulating, implementing, and evaluating strategies used by companies to achieve long-term goals. In this case study, the focus is on the planning and marketing processes of the Mitsubishi Xpander, a successful automotive product in the Indonesian market. This research analyzes the strategic planning steps undertaken by Mitsubishi Motors to introduce and market the Xpander, starting from market analysis, segmentation, target market establishment, to product positioning. The marketing process applied includes various elements such as promotion, pricing, distribution, and product features tailored to consumer preferences in Indonesia. This study emphasizes the importance of synchronizing business and marketing strategies, as well as adapting to local market dynamics, which contribute to the success of the Mitsubishi Xpander in winning competition in the multi-purpose vehicle (MPV) segment. The method used is a case study with a library research. The results of this study indicate that a well-planned and strategic marketing approach can enhance competitiveness and market share of products in the automotive industry.
Determinan Intensi Pembelian Kopi Single Origin Espresso dengan Mediasi Sikap Konsumen terhadap Barista Influencer Nurcahyaningrum, Syarifa; Prakosa, Adhi; Farhan, Fikri
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari: Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/m2gavv51

Abstract

Penelitian ini bertujuan untuk menguji determinan niat pembelian konsumen pada kopi single origin espresso. Peneliti menggunakan Theory of Planned Behavior (TPB) sebagai kerangka model.  Pengaruh teman sebaya, dan electronic word of mouth diusulkan sebagai konstruk yang memengaruhi intensi pembelian dengan sikap terhadap barista influencer sebagai mediasi. Jenis penelitian ini adalah penelitian kuantitatif dengan sampel sebanyak 162 responden. Teknik pengambilan sampel adalah judgemental sampling dengan survei kuesioner. Analisis data dengan metode varian based SEM. Hasil dari penelitian ini membuktikan sikap memediasi penuh hubungan pengaruh teman sebaya dan intensi beli kopi single origin espresso.
Pengaruh Brand Image dan Brand Satisfaction Terhadap Brand Trust pada Mie Instan Merek Indomie Dwi Sukmaning Ayu, Nandani; Arqy Ahmadi, Mirzam
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari: Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/9b18xs24

Abstract

This study aimms to explore the influence of brand image and brand satisfaction on brand trust in instant noodle products of the Indomie brand. The research method used is a qualitative approach, with data collection techniques through in-depth interviews with Indomie consumers. The results of the study indicate that a positive brand image, such as consistent product quality, attractive packaging, and a good reputation in the market, contribute significantly to building consumer trust in the Indomie brand. In addition, a high level of consumer satisfaction with the taste, quality, and price of the product also strengthens brand trust. This study reveals that brand image and brand satisfaction play an important role synergistically in shaping consumer trust. This study provides practical implications for manufacturers to continue to improve brand image and ensure consumer satisfaction, in order to maintain and increase customer loyalty. There are still shortcomings in this study, namely the lack of respondents interviewed, so the researcher hopes that further research can be better.

Page 17 of 61 | Total Record : 602

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