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Dedi Sufriadi
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INDONESIA
PENG: Jurnal Ekonomi dan Manajemen
Published by Lembaga Teewan Journal Solutions
ISSN : -     EISSN : 30483573     DOI : https://doi.org/10.62710/
Core Subject : Economy,
Economics, Econometrics & Finance
Mengusung moto "Sinergi Pengetahuan untuk Kemajuan Ekonomi" adalah jurnal peer-review yang fokus di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Kewirausahaan, Akuntansi, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 602 Documents
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Peranan Brand Image dan Customer Experience Terhadap Keputusan Pembelian Ulang pada Produk Skincare Skintific Soba Evana, Silvia; Arqy Ahmadi, Mirzam
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/hdr0j019

Abstract

The skincare industry in Indonesia has experienced rapid growth as awareness of the importance of skin care increases. Amid fierce competition, Skintific, a Canadian skincare brand that entered the Indonesian market in 2021, seeks to maintain consumer loyalty through effective management of brand image and customer experience. This study aims to analyze the influence of brand image and customer experience on repurchase decisions for Skintific products in Indonesia. Using a qualitative method through a literature review approach, this research gathered secondary data from various relevant scientific sources. The sample consisted of empirical studies related to brand image, customer experience, and repurchase decisions. The results indicate that a positive brand image and satisfying customer experience significantly impact consumer loyalty, leading to repurchase behavior. Findings also highlight that service quality, perceived product value, and customer satisfaction are key factors in fostering consumer loyalty. This study offers insights for companies to design effective marketing strategies to enhance customer loyalty. However, it is limited to literature review analysis and does not include primary data, presenting an opportunity for further research.
Pengaruh Motivasi dan Lingkungan Kerja Terhadap Kinerja Karyawan Rivaldi Nofryanto, Muhamad; Arqy Ahmadi, Mirzam
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/f9mz9846

Abstract

  Perkembangan dunia kerja menjadikan persaingan dunia kerja semakin ketat hal ini tentunya menjadi individu harus mampu bersaing dan perusahaan perlu memperhatikan kualitas karyawan demi keberhasilan suatu perusahaan. Disamping itu terdapat beberapa faktor yang mempengaruhi kinerja perusahaan seperti motivasi dan lingkungan kerja mereka.Penelitian ini ditujuan guna mengidentifikasi pengaruh motivasi dan lingkungan kerja terhadap kinerja karyawan di sebuah perusahaan. Kinerja karyawan merupakan indikator utama dalam menilai efektivitas suatu organisasi, dan dua faktor utama yang mempengaruhinya adalah motivasi serta lingkungan kerja. Metode penelitian yang digunakan adalah literature riview yang mana mengumpulkan data-data melalui jurnal yang ada. Data yang dikumpulkan diolah menggunakan regresi berganda untuk menentukan sejauh mana motivasi dan lingkungan kerja berperan dalam meningkatkan kinerja karyawan. Hasil studi ini mengindikasikan bahwa motivasi dan lingkungan kerja berdampak positif terhadap kinerja karyawan di sebuah perusahaan.Sementara penelitian ini juga memilki keterbatasan yaitu hanya berfokus pada dua variabel saja motivasi dan lingkungan kerja, dimana yang berdampak pada kinerja karyawan bukan hanya dua variabel itu saja. Namun penelitian ini diharapkan dapat memberikan wawasan bagi pembacanya dan juga dapat memberikan memberikan gambaran strategi bagi perusahaan.
Literature Review Pengaruh Electronic Word of Mouth Terhadap  Minat Beli Konsumen pada Sosial Media : Review Produk, Reputasi Merek, Dampak Terhadap Perjualan Fitriasari, Defita; Arqy Ahmadi, Mirzam
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/b1drrw04

Abstract

Electronic word of mouth sebagai tempat pemasaran digital yang lebih menarik banyak konsumen. Ulasan konsumen terhadap produk yang positif dapat meningkatkan kepercayaan konsumen dan ketertarikan konsumen, sementara reputasi merek yang baik akan berdampak terhadap loyalitas konsumen dan kepuasan pembelian. Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word Of Moth (eWOM) terhadap minat beli pada konsumen pada sosial media, dengan berfokus pada review produk, reputasi merek, dan dampaknya terhadap penjualan. Jenis penelitian ini menggunakan literature review yaitu mencari artikel yang berhubungan dengan pengaruh electronic word of mouth terhadap minat beli konsumen pada sosial media : Revie produk, reputasi merek, dampak terhadap penjualan. Berdasarkan junal yang telah dikumpulkan didapatkan hasil tentang eWOM terbukti mempunyai dampak signifikan terhadap minat beli konsumen pada sosial media. Penelitian ini menunjukkan pentinya pemanfaatan eWOM sebagai strategi pemasaran suatu perusahaan.
Pengaruh Promosi, dan Kepercayaan Merk Terhadap Loyalitas Merk pada Produk Fashion Aerostreet Audy Susanto, Dimas; Arqy Ahmadi, Mirzam
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/yx2hgm73

Abstract

Aerostreet, a local brand in the Indonesian fashion industry, faces challenges in building brand loyalty amidst fierce competition. Promotions attract consumers but do not necessarily result in long-term loyalty, while brand trust plays a key role in driving repeat purchases. This studi aims to provide insight into the factors that contribute to increasing consumer loyalty to the branding. The main focus of this study is to analyze the impact of promotion & brand trust on brand loyalty to AeroStreet fashion products. A quantitative approach was used with a survey method through an online questionnaire, involving > 30 respondents, both consumers and potential consumers of AeroStreet. Data were analyzed usiing Partial Least Squares Structural Equation Modeling (PLS-SEM ) to test the validity, reliability, and relationships between variables. The results showed that promotion did not have a significant effect on brand loyalty, while brand trust proved to be an important factor influencing loyalty. High consumer trust in the quality and reputation of the brand strengthens their loyalty. This study is the expected to be a reference for the academics & practitioners in understanding consumer behavior and formulating more effective marketing strategies for local fashion brands. Thus, improving these factors is expected to help local brands become more competitive and maintain consumer loyalty sustainably.
Analisis Kualitatif Pengaruh Pemasaran melalui TikTok terhadap Brand Engagement dalam Industri Fashion: Tinjauan Literatur Bima Sakti, Danuarta; Arqy Ahmadi, Mirzam
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/h8cmcy05

Abstract

The rise of social media platforms such as TikTok has significantly transformed digital marketing strategies, especially in the visually-driven fashion industry. TikTok’s short-form, interactive video format offers brands an opportunity to enhance consumer engagement through creative content and user participation. This study aims to analyze the impact of TikTok marketing on brand engagement within the fashion sector. A qualitative approach was used by analyzing various relevant literature sources, including academic articles and research reports. Findings indicate that interactive content and influencer endorsements significantly increase consumer loyalty and trust in fashion brands. However, this study's limitations include reliance on existing literature without direct empirical data and the ever-evolving nature of TikTok trends. The results provide valuable insights for developing digital marketing strategies on the TikTok platform.
Pengaruh Budaya Organisasi Terhadap Kinerja Karyawan Hanif Izzati, Wildan; Arqy Ahmadi, Mirzam
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/s9m0p218

Abstract

The era of globalization requires organizations to continuously improve employee performance to achieve competitive advantage. Organizational culture has been identified as a crucial factor influencing employee performance, yet research in Indonesia regarding this relationship remains limited, particularly in specific industry contexts. This research aims to (1) identify the characteristics of organizational culture, (2) evaluate the influence of organizational culture on employee performance, and (3) determine which dimensions of organizational culture have the most significant impact on employee performance. This research employs a qualitative approach using literature review method. Data was collected from primary and secondary sources published between 2014-2024, using systematic search techniques through academic databases such as JSTOR, Google Scholar, EBSCO, and Proquest. The analysis shows that organizational culture has a significant influence on employee performance through four main dimensions: involvement, consistency, adaptability, and mission. Strong and adaptive organizational culture is proven to result in increased productivity, creativity, and higher organizational citizenship behavior. This research is limited to the analysis of Indonesian and English literature, focusing on organizational contexts in Indonesia. Future research is suggested to conduct empirical studies with primary data for further validation
Pengaruh Pelatihan dan Lingkungan Kerja Terhadap Motivasi Kerja Karyawan Wibowo, Sri; Arqy Ahmadi, Mirzam
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/aza0xd33

Abstract

Organizations in the era of globalization must improve their performance and productivity aspects to survive and remain competitive. Work motivation is an important factor in influencing organizational performance.  The work environment and training are said to be able to significantly influence employee work motivation. This study examines the influence of training and work environment on employee work motivation in the context of organizations in Indonesia. Utilizing a qualitative method with a literature-based approach, this research analyzes current literature on human resource management, organizational psychology, and organizational behavior. The findings indicate that effective and relevant training significantly contributes to increasing employee work motivation through enhanced skills, self-confidence, and job satisfaction. A conducive work environment, both physical and non-physical, is also proven to have a positive impact on work motivation. Another crucial finding is the complex interaction between training and work environment in influencing employee motivation, where a supportive work environment can reinforce the positive effects of training. In the Indonesian context, cultural factors such as collectivism and social hierarchy play important roles in how employees respond to training and perceive their work environment. This research also emphasizes the importance of adapting to post-COVID-19 pandemic changes, including virtual training and the creation of supportive digital work environments. In conclusion, organizations in Indonesia need to adopt a holistic and contextual approach in designing training programs and managing work environments to effectively enhance employee work motivation. Practical implications and recommendations for future research are also discussed.
Pengaruh Content Marketing dan Live Shopping Terhadap Minat Beli Produk Aerostreet pada Pengguna Tiktok Shop Alvin Danu Arta, Muhammad; Arqy Ahmadi, Mirzam
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/px9dev58

Abstract

Social media has now developed very rapidly and plays an important role in marketing, especially on the TikTok platform which provides various features to market products through content and live streaming. This study was conducted to examine how much influence content marketing and live shopping have in increasing interest in buying Aerostreet products among TikTok Shop users. This study uses a quantitative approach, where the population consists of TikTok Shop users who know or have purchased Aerostreet products. The sampling technique applied is Non-Probability Sampling. SmartPLS software version 3 was used to analyze data using the Partial Least Square (PLS-SEM) method. This study shows that Content Marketing and Live Shopping have a positive and significant effect on buying interest. It is hoped that this study can help companies in creating effective marketing strategies on social media, especially on the TikTok Shop platform, to increase customer buying interest
Pengaruh Kemudahan dan Harga Produk Online di Shopee Terhadap Perubahan Gaya Hidup Konsumtif Mahasiswa Universitas Teuku Umar Fadhillah, Risa; Chairunnisa, Cut; Marwan; Abdul Manan, Afni
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/gyez5z53

Abstract

This study analyzes the effect of ease of use and product prices in the Shopee application on the consumer behavior of students of the Faculty of Economics, Teuku Umar University. Data were collected through questionnaires and analyzed using multiple linear regression. The results showed that neither ease of use (X1) nor product price (X2) had a significant effect on consumer behavior (Y), with significance values ​​of 0.419 and 0.283, respectively (p> 0.05). The coefficient of determination (R Square) shows that only 5.8% of the variation in consumer behavior can be explained by these two variables, while the rest is influenced by other factors.
Faktor-Faktor yang Mempengaruhi Kepuasan  Masyarakat pada Pelayanan di Kantor  Camat Setia Kabupaten Aceh Barat Daya Hidayat, Syamsul
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/frr0dg47

Abstract

Penelitian ini untuk mengetahui Faktor-faktor yang Mempengaruhi Kepuasan Masyarakat pada Pelayanan di Kantor Camat Setia Kabupaten Aceh Barat Daya. Lokasi dalam penelitian ini adalah Kantor Camat Setia yang terletak di Jalan Jl. Lintas Barat Sumatera, Lhang, Kec. Setia, Kabupaten Aceh Barat Daya, Aceh. Populasi dalam penelitian ini adalah seluruh masyarakat yang datang ke Kantor Camat Setia yang membutuhkan pelayanan pegawai Kantor Camat Setia Kabupaten Aceh Barat Daya. sedangkan yang menjadi Sampel dalam penelitian ini adalah 80 orang yang datang ke Kantor Camat Setia yang membutuhkan pelayanan pegawai Kantor Camat Setia Kabupaten Aceh Barat Daya yang ditentukan secara acak (Random Sampling).  Untuk menganalisis data yang diperoleh, penulis menggunakan metode analisis kualitatif yaitu suatu analisis data yang diolah dalam bab-bab pembahasan melalui argumen dan disertai dengan pendapat para ahli untuk menggambarkan kesimpulan. Skala yang digunakan dalam penelitian ini adalah skala likert, dimana tiap jawaban diberi skor 1 sampai dengan 5. Hasil penelitian didapatkan bahwa Kualitas Pelayanan, Standar Pelayanan, Sumber Daya Manusia/Pegawai, dan keadilan Mendapatkan Pelayanan, benar mempunyai pengaruh terhadap kepuasan masyarakat pada pelayanan di kantor Camat Setia Kabupaten Aceh Barat Daya. Hasil jawaban responden variabel kepuasa masyarakat dapat disimpulkan bahwa dari ketiga indikator pertanyaan dari tiap-tiap variabel yang diajukan kepada responden lebih banyak yang menjawab sangat setuju dan setuju daripada netral, tidak setuju dan sangat  tidak setuju.

Page 19 of 61 | Total Record : 602

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