cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Dedi Sufriadi
Contact Email
dedisufriadi@serambimekkah.ac.id
Phone
+6285260082672
Journal Mail Official
jurnalpeng@gmail.com
Editorial Address
CV. Teewan Solutions Jl. Syiah Kuala, Kp. Mulia, Kuta Alam, Banda Aceh
Location
Kota banda aceh,
Aceh
INDONESIA
PENG: Jurnal Ekonomi dan Manajemen
Published by Lembaga Teewan Journal Solutions
ISSN : -     EISSN : 30483573     DOI : https://doi.org/10.62710/
Core Subject : Economy,
Economics, Econometrics & Finance
Mengusung moto "Sinergi Pengetahuan untuk Kemajuan Ekonomi" adalah jurnal peer-review yang fokus di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Kewirausahaan, Akuntansi, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 602 Documents
 24   25   26   27   28 
Analisis Strategi Pada UMKM Samosa Mubels Menggunakan Model  Strategi  Framework 7S Andrea Putri, Gigi Nurul
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/9acqnb83

Abstract

This article aims to analyze the application of elements in the McKinsey 7S Framework in the operations of umkm Samosa Mubels, with a focus on the alignment between vision, organizational structure, marketing system and team performance. Through a qualitative approach with interviews with business owners, this article also evaluates the effectiveness of the marketing strategies implemented and identifies innovation opportunities to strengthen market position. UMKM Samosa Mubels is a culinary business that specializes in samosa products and typical Acehnese iced tea. To achieve its goal, namely advancing MSMEs in Meulaboh and introducing the culinary flavors of Aceh to tourists, Samosa Mubels implements various marketing strategies and product innovations.
Integrasi Sistem MRP ke Sistem ERP Oracle pada PT Ultrajaya Milk Industry di Bandung Barat Megananda, Sangjaya; Mogensyah, Torang; Ramadhanty, Nadyfa; Rudiyono, Heimemayu
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/j1rpnr03

Abstract

This article discusses the integration of the Material Requirement Planning (MRP) system into the Enterprise Resource Planning (ERP) system at PT Ultrajaya Milk Industry in West Bandung. In the context of increasingly fierce industrial competition and the economic challenges faced, it is important for companies to optimize production and inventory management systems. This research aims to identify the urgency of developing an MRP system into an Enterprise Resource Planning (ERP) system and analyze how this integration system can help PT Ultrajaya overcome existing challenges. The methods used in this research include literature study and analysis of relevant secondary data. The research results show that the development of the MRP system to ERP not only increases operational efficiency but also improves product quality and availability of goods on the market. It is hoped that this article will provide insight for industrial practitioners and academics regarding the importance of an integrated management system in increasing a company's competitiveness.
Analisis Dinamika Indsutri Konveksi di Aceh Barat : Tantangan dan Peluang Sahirman, Sahirman
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/0d57y291

Abstract

The convection industry in West Aceh has a significant role in the local economy by utilizing the potential of raw materials and local culture. This study analyzes the challenges and opportunities faced by the industry, using a qualitative approach with in-depth interviews with business owners. The research results show that this industry faces obstacles in the form of limited capital, lack of skilled labor, and less than optimal marketing strategies. However, there are great opportunities through the use of digital technology, collaboration with creative communities, and sustainability trends. SWOT analysis identifies strengths in the form of unique products and growing markets, as well as weaknesses such as dependence on certain raw materials. Recommendations include product diversification, improving digital marketing, and strengthening brand identity to increase competitiveness. Implementation of this strategy is expected to support local economic growth and improve the welfare of the people of West Aceh.
Analisis Strategi Pada UMKM Dwinta Cake Menggunakan Model Strategi BCG (Boston Consulting Group) Rosa br Tarigan, Via Dolo
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/k46gjm61

Abstract

Penelitian ini bertujuan untuk mengidentifikasi peran penting yang dimainkan oleh Usaha Mikro, Kecil, dan Menengah (UMKM) dalam perekonomian Indonesia, dengan fokus khusus pada UMKM Dwinta Cake Meulaboh. UMKM berkontribusi signifikan dalam menciptakan lapangan pekerjaan, menggerakkan ekonomi lokal, dan meningkatkan kesejahteraan masyarakat. Studi ini menggunakan model strategi Boston Consulting Group (BCG) untuk menganalisis posisi produk Dwinta Cake di pasar serta merumuskan strategi yang paling sesuai untuk meningkatkan daya saing produk. Melalui analisis BCG, penelitian ini mengevaluasi kinerja dan potensi pertumbuhan produk Dwinta Cake berdasarkan dua dimensi utama, yaitu pangsa pasar relatif dan laju pertumbuhan pasar. Hasil analisis menunjukkan bahwa produk Dwinta Cake memiliki potensi untuk dikembangkan lebih lanjut, dengan beberapa rekomendasi yang diberikan untuk meningkatkan daya saing dan mempertahankan posisinya di pasar, seperti mengembangkannya menjadi lebih banyak variasi jenis kue sesuai permintaan komsumen dan mengikuti setiap perkembangan tren yang ada. Temuan dari penelitian ini diharapkan dapat memberikan wawasan strategis bagi UMKM dalam mengoptimalkan strategi pemasaran dan pengelolaan produk untuk mencapai keberlanjutan bisnis.
Analisis Strategi Pada Toko Dwinta Cake Menggunakan Model Ansoff Matrix Berutu, Febriani
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/470z4e77

Abstract

Artikel ini menganalisis strategi pemasaran yang diterapkan oleh Toko Dwinta Cake dengan menggunakan Model Ansoff Matrix sebagai kerangka kerja analitis. Toko Dwinta Cake, yang beroperasi di sektor kuliner, khususnya dalam pembuatan dan penjualan kue, menghadapi tantangan kompetitif yang semakin ketat di pasar. Dalam konteks ini, pemilihan strategi yang tepat sangat penting untuk mempertahankan dan meningkatkan pangsa pasar. Model Ansoff Matrix menyediakan empat opsi strategis yang dapat dipertimbangkan: penetrasi pasar, pengembangan produk, pengembangan pasar, dan diversifikasi. Analisis ini dimulai dengan identifikasi produk yang ditawarkan dan segmen pasar yang dilayani oleh Toko Dwinta Cake saat ini. Selanjutnya, masing-masing strategi dievaluasi untuk menentukan potensi pertumbuhannya. Hasil analisis menunjukkan bahwa Toko Dwinta Cake memiliki peluang signifikan untuk melakukan penetrasi pasar melalui promosi yang lebih agresif dan program loyalitas pelanggan. Pengembangan produk juga dapat dilakukan dengan menciptakan variasi baru dalam penawaran kue, yang dapat menarik segmen konsumen yang lebih luas. Di sisi lain, pengembangan pasar dapat dicapai dengan memanfaatkan saluran penjualan online untuk menjangkau pelanggan di luar lokasi fisik mereka.
Pendekatan Ansoff Matrix Untuk Optimalisasi Pertumbuhan Bisnis (Studi Kasus Pada K - Project Cake Coffee Roastery) Ola, Cut
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/q3rfbv45

Abstract

Penelitian ini bertujuan untuk menganalisis dan mengoptimalkan strategi pertumbuhan K-Project Cake Coffee Roastery yang mengalami tren penurunan pendapatan sejak 2019 hingga 2023. Dengan menggunakan pendekatan Ansoff Matrix, penelitian ini mengidentifikasi empat strategi utama, yaitu penetrasi pasar, pengembangan pasar, pengembangan produk, dan diversifikasi. Data primer diperoleh melalui wawancara mendalam dengan pemilik dan manajemen bisnis, serta observasi langsung, sedangkan data sekunder meliputi laporan keuangan dan literatur terkait. Hasil penelitian menunjukkan bahwa strategi penetrasi pasar dan pengembangan produk menjadi prioritas utama untuk implementasi jangka pendek, dengan fokus pada promosi digital dan inovasi produk. Ekspansi pasar dan diversifikasi menawarkan potensi pertumbuhan jangka panjang namun membutuhkan perencanaan yang lebih matang. Penelitian ini memberikan rekomendasi praktis untuk meningkatkan daya saing dan memastikan keberlanjutan bisnis, termasuk optimalisasi pemasaran digital, inovasi produk berbasis tren, dan diversifikasi layanan. Pendekatan Ansoff Matrix terbukti efektif dalam memberikan kerangka kerja strategis untuk pertumbuhan yang berkelanjutan
Tinjauan POJK No. 77 Tahun 2016 Tentang Layanan Shopee Pinjam Bagus Setya Puji Saputra; Muhammad Haris Abdul Hakim
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/9w6aqx34

Abstract

ABSTRACT Shopee Pinjam (SPinjam) is a technology-based loan service that provides easy access to financing for the public. However, this service needs to be reviewed from the perspective of applicable regulations, particularly the Financial Services Authority Regulation (POJK) No. 77/POJK.01/2016 concerning Information Technology-Based Lending and Borrowing Services. This study aims to examine the compliance of Shopee Pinjam with the provisions set out in POJK No. 77/2016, focusing on aspects such as registration, transparency, consumer data protection, and ethical debt collection practices. The research employs a normative juridical approach to analyze relevant regulations, supported by secondary data from Shopee Pinjam policies and related literature. The findings reveal that Shopee Pinjam has fulfilled the requirements for registration and supervision by the Financial Services Authority (OJK). However, several challenges remain, including insufficient transparency regarding fees, inadequate consumer data protection, and limited user education. To enhance regulatory compliance, service providers are advised to improve the clarity of information and adopt more ethical debt collection methods. On the other hand, regulators are encouraged to strengthen oversight of fintech services. This study offers a valuable contribution by highlighting the importance of regulatory compliance for fintech services to establish a safer and more sustainable financial ecosystem.   Keywords: POJK No. 77 of 2016, Services, Shopee Loan.   ABSTRAK Shopee Pinjam (SPinjam) adalah sebuah layanan pinjaman berbasis teknologi yang menawarkan kemudahan akses pembiayaan bagi masyarakat. Meskipun demikian, layanan ini perlu ditinjau dari perspektif regulasi yang berlaku, terutama Peraturan Otoritas Jasa Keuangan (POJK) No. 77/POJK.01/2016 mengenai Layanan Pinjam Meminjam Uang Berbasis Teknologi Informasi. Penelitian ini bertujuan untuk mengkaji kepatuhan layanan Shopee Pinjam terhadap ketentuan yang diatur dalam POJK No. 77/2016, dengan fokus pada aspek pendaftaran, transparansi, perlindungan data konsumen, serta etika dalam penagihan. Metode yang digunakan adalah pendekatan yuridis normatif untuk menganalisis regulasi yang relevan, dilengkapi dengan data sekunder berupa kebijakan Shopee Pinjam dan literatur terkait. Hasil kajian menunjukkan bahwa Shopee Pinjam telah memenuhi kewajiban dalam hal pendaftaran dan pengawasan oleh OJK. Namun, beberapa tantangan masih dihadapi, seperti kurangnya transparansi terkait biaya, perlindungan data pribadi konsumen, serta edukasi kepada pengguna. Untuk memperkuat kepatuhan terhadap regulasi, penyelenggara layanan disarankan meningkatkan kejelasan informasi serta menerapkan metode penagihan yang lebih etis. Di sisi lain, regulator perlu meningkatkan pengawasan terhadap layanan fintech. Penelitian ini memberikan kontribusi penting dalam menyoroti pentingnya kepatuhan regulasi bagi layanan fintech untuk menciptakan ekosistem keuangan yang lebih aman dan berkelanjutan.   Kata kunci: POJK No. 77 Tahun 2016, Layanan, Shoope Pinjam.
Dampak Literasi Keuangan dan Financial Experience Generasi Z terhadap Penggunaan PayLater di E-Commerce Desvita Mahanani, Andestia; Alifia Nauli, Deva; Alvaro Sihombing, Juanh
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/ttp4h731

Abstract

This study aims to analyze the impact of financial literacy and financial experience of Generation Z on Paylater in E-commerce. The method used is a qualitative approach with phenomenological techniques, involving 120 respondents from the University of Persada Indonesia Y.A.I. Data were collected through observation, interviews, and documentation. The results of the study indicate that financial literacy has a significant influence on the decision to use Paylater services, where respondents with a good level of literacy are more careful in using this service. On the other hand, financial experience does not show a significant influence. This study concludes that increasing financial literacy can help generation Z in making wiser financial decisions. There is a need for development to create better financial literacy education programs specifically aimed at Generation Z to increase their understanding of the risks and benefits of digital financial services such as Paylater. This is very important to minimize the possibility of incurring consumer debt and also to encourage wiser financial decisions in this digital age.
Cara Telkomsel Melakukan dan Menerapkan Riset Informasi Pemasaran Naifa, Naifa Aulia Husna; Hendra Riofita
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/ywy8sr51

Abstract

ABSTRACT This research aims to analyze the application of marketing information research at Telkomsel, with a focus on the methods used and their impact on the marketing strategies implemented. The methods applied include digital surveys via the tSurvey.id platform and indirect interviews in the Customer Relationship Management (CRM) study. The results of the research show that Telkomsel can better identify market trends and optimize customer experience through an improved CRM system, which ultimately contributes to increased customer loyalty. The implications of this research emphasize the importance of ongoing marketing research for Telkomsel to remain competitive in the increasingly dynamic telecommunications industry and to increase overall customer satisfaction.   Keywords: Marketing Research; Telkomse
Strategi Pemasaran Bank BCA dalam Menciptakan Nilai Kepuasan dan Loyalitas Pelanggan Santia Omike Bunga; Hendra Riofita
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/r2wp0j40

Abstract

This research aims to analyze Bank BCA's marketing strategy in creating customer satisfaction and loyalty values ​​amidst intense banking industry competition. The method used is a literature review which involves analysis of various reference sources, including articles, books and previous research reports, to understand the implementation of effective marketing strategies. The research results show that Bank BCA has succeeded in improving the bank's image through improving service quality, digital product innovation and attractive promotions. Additionally, a responsive complaint mechanism helps in identifying areas of improvement to increase customer satisfaction. In conclusion, through an integrated approach to marketing, Bank BCA not only meets customer expectations but also builds long-term loyalty, thereby maintaining a competitive position in the market.   Keywords: Marketing Strategy; Bank BCA ; Satisfaction ; and Loyalty    

Page 26 of 61 | Total Record : 602

 24   25   26   27   28 

Filter by Year

2024 2026


Reset
Filter By Issues
All Issue Vol. 3 No. 1 (2026): AGUSTUS 2025 -JANUARI 2026 Vol. 3 No. 1 (2026): Januari: Inprogress Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics Vol. 2 No. 1 (2025): Januari: Economics and business economics in Humanity Vol. 1 No. 2 (2024): Juli: Accounting economics and other economic issues Vol. 1 No. 1 (2024): JANUARI: Economics and business economics in people's lives