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Dedi Sufriadi
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INDONESIA
PENG: Jurnal Ekonomi dan Manajemen
Published by Lembaga Teewan Journal Solutions
ISSN : -     EISSN : 30483573     DOI : https://doi.org/10.62710/
Core Subject : Economy,
Economics, Econometrics & Finance
Mengusung moto "Sinergi Pengetahuan untuk Kemajuan Ekonomi" adalah jurnal peer-review yang fokus di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Kewirausahaan, Akuntansi, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 602 Documents
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Pengaruh Brand Ambassador  Dan Social Media Marketing Serta Online Customer Review Terhadap Keputusan Pembelian Produk Di Shopee Rosyidi, M Alwan; Asnawati
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/qg3mf377

Abstract

This study aims to analyze the effect of Brand Ambassadors, Social Media Marketing, and Online Customer Reviews on product purchasing decisions at Shopee, especially among users in Samarinda City. The method used is a quantitative approach with descriptive and explanatory design, involving 108 respondents selected through purposive sampling technique. Data was collected using a questionnaire with a 5-point Likert scale. The results of the analysis show that Brand Ambassador has no significant influence on purchasing decisions, with a t-count value of 0.818 and a significance of 0.415. In contrast, Social Media Marketing and Online Customer Review are proven to have a significant influence on purchasing decisions, with t-count values of 4.713 (significance 0.000) and 4.734 (significance 0.000), respectively. The coefficient of determination (Adjusted R²) shows that 54% of the variation in purchasing decisions can be explained by these three variables. These findings emphasize the importance of marketing strategies through social media and customer reviews in influencing purchasing decisions on e-commerce platforms.
Pengaruh Promosi Media Digital dan Word Of Mouth Terhadap Keputusan Nasabah dalam Menggunakan BSI Mobile (Studi Kasus BSI KC Meulaboh Imam Bonjol) Junaidi; Maskur
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/1sxjf550

Abstract

Mobile banking application developed by Bank Syariah Indonesia to provide convenience for customers in accessing banking services. Although BSI Mobile is designed to facilitate banking transactions, there are still many customers who do not understand and are not very familiar with the BSI Mobile application. So many customers are still reluctant to switch from traditional banking methods to digital platforms. The purpose of this study was to determine the effect of digital media promotion and word of mouth on customer decisions to use BSI Mobile.  The location of this research was conducted on Jalan Imam Bonjol, Johan Pahlawan District, West Aceh Regency. The objects in this study were digital media promotion, word of mouth and customer decisions at BSI KC Meulaboh Imam Bonjol. The results of the study showed that partially digital media promotion had a positive and significant effect on customer decisions in using the BSI Mobile application. Word of mouth had a positive and significant effect on customer decisions in using the BSI Mobile application. Simultaneously digital media promotion and word of mouth had a significant effect on customer decisions in using the BSI Mobile application at BSI KC Meulaboh Imam Bonjol.
Nasi Babat Pegirian Surabaya Laris: Apakah karena Kualitas Produk atau Online Customer Review? Reffli Azriel, Harista; Perwitasari, Astri Wening; Sari, Lisa Risfana; Wardhana, Aditya Narendra
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/xzabje97

Abstract

This research aims to examine the influence of product quality and online customer reviews (OCR) on social media on purchasing decisions for Nasi Babat Pegirian Surabaya. This research is quantitative research using purposive sampling techniques. We collected the data using a questionnaire assisted by Google Forms. This research received 121 responses from Nasi Babat Pegirian Surabaya consumers with the criteria of having previously purchased Nasi Babat Pegirian Surabaya and having seen online reviews about Nasi Babat Pegirian Surabaya on social media. The data analysis methods used are multiple linear regression analysis consisting of t test, F test and coefficient of determination test. The results of the t test show that product quality variables partially do not influence purchasing decisions and online customer reviews partially influence purchasing decisions. The results of the F test show that product quality and online customer reviews simultaneously influence purchasing decisions with a coefficient of determination of 58%.
Analisis Disiplin Kerja pada Pekerja Generasi Z Maharani, Layalia
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/brewwf09

Abstract

This study aims to understand the meaning of work discipline for Generation Z in the workplace, the challenges they face, and the role of management in supporting their work discipline. Generation Z, born between 1997 and 2012, exhibits unique characteristics that influence their interpretation of work and discipline in the workplace.  A qualitative research method with a case study approach was employed, involving in-depth interviews with five Generation Z employees in Indonesia. Data collection techniques included interviews, observations, and documentation. Data analysis was conducted through reduction, presentation, and conclusion drawing. The findings of the study revealed that (1) work discipline is understood as individual responsibility toward oneself and the job, with indicators such as punctuality, adherence to regulations, and accountability. (2) Challenges faced by Generation Z in maintaining work discipline include physical fatigue and mental stress caused by work pressure. (3) The role of management is crucial in creating a work environment that supports discipline, through effective leadership, adequate facilities, and continuous support. This research is expected to provide insights for companies to develop more effective strategies to attract and retain Generation Z employees.
Strategi Pemasaran Program Jaminan Kecelakaan Kerja pada BPJS Ketenagakerjaan KC Meulaboh Junaidi; Wiki Wijaya
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/0p9qv854

Abstract

This study aims to analyze the marketing strategy of the Work Accident Insurance (JKK) program at BPJS Ketenagakerjaan KC Meulaboh. The focus of this research is to identify the marketing strategies used, assess their effectiveness in raising public awareness, and explore the challenges encountered in their implementation. The research method employed is a qualitative approach using in-depth interviews and documentation. The results indicate that the implemented marketing strategies include direct socialization to the community, community-based promotions, and social media campaigns. These strategies are quite effective in increasing public awareness, although challenges remain, such as a lack of understanding about the benefits of the JKK program and negative perceptions regarding its compliance with Sharia principles.
Evaluasi dan Penetapan Harga Pokok Produk pada PT. Pos Indonesia (Persero) dengan Metode Time Driven Activity Based Costing Jasa Pengiriman Paket Dalam Negeri Kantor Pos Indonesia Meulaboh Navisah, Navisah; Arkadius , Ahmad
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/zn68an45

Abstract

For PT. package delivery services. Pos Indonesia is able to facilitate domestic and international deliveries with a variety of services. However, competitors PT. Pos Indonesia, especially for its own package services, also competes by offering a variety of services to consumers. From the description above, the problem formulation is how to evaluate and determine the cost of products at PT. Pos Indonesia (Persero) using the time driven activity based costing method for domestic package delivery services at the Indonesian Post Office, Meulaboh, the research objectives that the author wants to achieve in this research are: to find out the evaluation and determination of product cost prices at PT. Pos Indonesia (Persero) using the time driven activity based costing method for domestic package delivery services at the Indonesian Post Office, Meulaboh. The data analysis method used in this writing uses a qualitative method, namely the data that has been collected is then discussed with the support of several expert opinions as a theoretical basis for drawing conclusions about the problems faced. From the table above, the average of respondents who answered strongly agree was 43.34, who answered agree was 42.67, who answered neutral was 4.67, who answered disagree was 6.67 and who answered strongly disagree was 2.67. So it can be said that evaluating and determining the basic price of products at PT. Pos Indonesia (Persero) using the time driven activity based costing method, domestic package delivery services at the Meulaboh Indonesian Post Office is good, where S+ SS > STS + TS means the hypothesis is accepted.
Analisis Studi Kelayakan Bisnis pada Usaha Kuliner Risol Mayo Aulia Dewi, Astria; Fauziah, Resti; Alexander, Martindo; Perwito
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/wfd1fw79

Abstract

This study analyzes the business feasibility of Risol Mayo, a modern culinary venture that combines flavor innovation with tradition. The research employs a descriptive qualitative approach, including direct interviews, observations, and data analysis. Results show that, from the market perspective, Risol Mayo has strong appeal due to its unique taste and affordable price, attracting various segments, especially students. Marketing strategies through social media, pre-order systems, and promotions within campus environments are deemed effective in reaching consumers.From a technical perspective, the production process is simple and efficient, utilizing easily accessible raw materials. The business is managed individually, demonstrating flexibility despite limited capacity. Social and economic aspects reveal positive impacts through product donations to underprivileged communities and the opening of reseller opportunities. Financially, this business generates a daily net profit of IDR 168,000 with a BC Ratio > 1, indicating its feasibility for operation. In conclusion, Risol Mayo demonstrates significant potential for growth with more structured management and innovative marketing strategies. This research offers practical insights for similar entrepreneurs in managing modern culinary businesses
Pengaruh Pendidikan Kewirausahaan dan Lingkungan Keluarga Terhadap Intensi Berwirausaha Melalui Efikasi Diri pada Siswa SMK Negeri 14 Jakarta Sarumpaet, Agnes; Wibowo, Agus; Amirul Adha, Maulana
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/p35gsa80

Abstract

This research aims to determine the influence of entrepreneurship education, and family environment on entrepreneurial intentions through the mediation of self-efficacy of students at SMK Negeri 14 Jakarta. This research was conducted for 4 months starting from August to November. The method used in this research is a survey method. The respondent selection technique used Proportional Random Sampling so that the sample obtained was 140 from class XII students at SMK Negeri 14 Jakarta. Data collection was carried out through distributing questionnaires using a Likert scale. The data analysis technique used is SEM (Structural Equation Model) with the help of the SmartPLS 4 program. Based on the results and discussion, it can be concluded that this research shows that there is a positive and significant direct influence between entrepreneurial education on entrepreneurial intentions, there is a positive and significant direct influence between entrepreneurial education on self-efficacy, there is a positive and significant direct influence between the family environment on entrepreneurial intentions, there is no positive and significant direct influence between the family environment on self-efficacy, there is a positive and significant direct influence between the family environment and self-efficacy. positive and significant between self-efficacy on entrepreneurial intentions, there is a positive and significant indirect influence between entrepreneurial education on entrepreneurial intentions which is mediated by self-efficacy, there is no positive and significant indirect influence between the family environment on entrepreneurial intentions which is mediated by self-efficacy.
Pengaruh Shopping Lifestyle, Fashion Involvement, Dan Price Discount Terhadap Impulse Buying Pada Deliwafa Store Kota Malang (Studi Pada Mahasiswi Jurusan Administrasi Niaga Politeknik Negeri Malang) Dwi Puspitasari, Fitri; Lestari, Baroroh; Boedhi Santoso, Eko
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/nf65na41

Abstract

The purpose of this study is to examine the impact of shopping lifestyle, fashion involvement, and price discounts partially  and simultaneously on impulse buying towards the Deliwafa Store. This study was a quantitative type using an explanatory research method that distributed questionnaires to 127 respondents. The sampling technique used was multistage sampling with cluster sampling, and purposive sampling. To analyze it, used descriptive techniques and multiple regression with hypothesis testing, classical assumptions, and analysis of the coefficient of determination. The results of the study showed that shopping lifestyle, fashion involvement, and price discounts have a partial and simultaneous impact on impulse buying. Several strategies are needed to increase impulse buying, namely by optimizing strategies to increase the attractiveness of the importance of family opinion in shopping lifestyle, strategies to increase consumer perceptions of fashion involvement, and strategies to increase the effectiveness of small discounts at price discounts.
Pengaruh Kepercayaan Merek dana Kualitas Pelayanan Terhadap Loyalitas Pelanggan Shopee dengan Kepuasan Pelanggan Sebagai Pemediasi (Survei pada Mahasiswa Fakultas Ekonomi Unisri Surakarta) Nurcholis, Rochman; Susanti, Retno
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/xj753m41

Abstract

Shopee is one of the most popular online shopping platforms in Indonesia. The phenomenon that occurs is the gap between the popularity achieved by Shopee today and the service received by consumers. Negative consumer reviews indicate dissatisfaction with complaints experienced by consumers towards the Shopee marketplace. Consumer distrust of the Shopee brand and the poor quality of electronic services trigger consumer dissatisfaction with the Shopee marketplace which will have an impact on customer loyalty. The purpose of this study is to analyze the influence of brand trust and service quality on Shopee customer loyalty through customer satisfaction as a mediating variable. The population of this study were UNISRI Surakarta students who were Shopee customers, where the number was not known for certain. This study used a sample of 100 students calculated using the Leedy formula. The sampling technique used purposive sampling, with the criteria of students who made purchases at Shopee more than 1 time in the last 3 months. The data collection technique used a questionnaire assessed on a 5-point Likert scale. The data analysis technique used path analysis. The results of the analysis show that brand trust has a significant effect on customer satisfaction, service quality has a significant effect on customer satisfaction, brand trust has a significant effect on customer loyalty, service quality has a significant effect on customer loyalty, customer satisfaction has a significant effect on customer loyalty, customer satisfaction can mediate the effect of brand trust on customer loyalty, customer satisfaction can mediate the effect of service quality on customer loyalty

Page 60 of 61 | Total Record : 602

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