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Escalate : Economics and Business Journal
Published by PT. Takaza Innovatix Labs
ISSN : -     EISSN : 30254213     DOI : https://doi.org/10.61536/escalate
Core Subject : Economy,
Economics, Econometrics & Finance
Escalate invites both empirical and theoretical articles that explore micro and macro phenomena. The journals publication scope encompasses a wide array of domains, including macro and micro economics, business strategy and policy, entrepreneurship, finance and accounting studies, human resource management, marketing, organizational behavior, organizational theory, and research methods.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 358 Documents
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The Effect of Competency and Training on Employee Performance at BRMP Mektan in Tangerang Regency Yulianti; Endang Suprapti
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.739

Abstract

Background: Employee performance has an important role in supporting the achievement of organizational goals, while competence and training are factors related to employee performance at the Center for Agricultural Mechanization Assembly and Modernization (BRMP Mektan) in Tangerang Regency. Objective: This study aims to determine the effect of competence and training on employee performance partially and simultaneously. Method: This study uses a quantitative approach with a population of 108 employees and a sample of 85 respondents determined using non-probability sampling with the Slovin formula. Data were collected through questionnaires and analyzed using SPSS through validity tests, reliability, classical assumptions, simple and multiple linear regression, correlation, coefficient of determination, t test, and F test. Results: Competence has a positive and significant effect on employee performance with a t value of 8.492 and p <0.001. Training also has a positive and significant effect with a t value of 6.125 and p <0.001. Simultaneously, competence and training have a significant effect on employee performance with an F value of 97.998 and p <0.001. The coefficient of determination was 69.8%. Conclusion: Competence and training are important factors related to employee performance at BRMP Mektan.
The Influence of Electronic Word of Mouth and Social Media Marketing on Purchasing Decisions at Peanut Coffee in Sawangan Depok Raisya Kamela; Sunanto
Escalate : Economics and Business Journal Vol. 4 No. 02 (2026): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i02.741

Abstract

The competition in the coffee shop industry and the fluctuation of Peanut Coffee sales indicate the importance of understanding digital marketing factors related to purchasing decisions. This study aims to analyze the influence of Electronic Word of Mouth and Social Media Marketing on purchasing decisions at Peanut Coffee in Sawangan Depok. The study used a quantitative approach with a survey method. The research population was consumers or people who knew Peanut Coffee in Depok City, with a sample of 96 respondents determined using the Rao Purba formula and accidental sampling. The research instrument was a questionnaire with a five-point Likert scale. Data were analyzed using descriptive statistics, classical assumption tests, simple and multiple linear regressions, correlations, coefficients of determination, and t and F tests. The results showed that Electronic Word of Mouth and Social Media Marketing each had a positive and significant effect on purchasing decisions. Simultaneously, both variables had a positive and significant effect with a contribution of 58.9%. In conclusion, strengthening both digital marketing strategies can support the increase in consumer purchasing decisions at Peanut Coffee.
The Effect of Greenhouse Gas Emission Intensity and Liquidity on Profitability at PT Unilever Indonesia Tbk for the Period 2015-2024 Lindra Anggara; Endang Puji Astutik
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.743

Abstract

This Study aims to determine the effect of Greenhouse Gas Emission Intensity and liquidity as measured by the Current Ratio (CR) on profitability as measured by Return On Assets (ROA) at PT Unilever Indonesia Tbk for the 2015-2024 period. The method used is quantitative with a descriptive-associative approach. The research population consists of the sustainability reports and financial statements of PT Unilever Indonesia Tbk for the 2015-2024 period, with samples including emission intensity reports, income statements, and statements of financial position over 10 years. Data analysis uses descriptive statistical tests, classic assumption tests, multiple linear regression tests, correlation coefficient tests, coefficient of determination tests, and hypothesis testing using SPSS Software version 20. The results show that partially, Greenhouse Gas Emission Intensity has a positive and significant effect on ROA (t-count 3.886 > t-table 2.36462; sig. 0.006 < 0.05). Current Ratio also has a positive and significant effect on ROA (t-count 6.772 > t-table 2.36462; sig. 0.000 < 0.05). Simultaneously, Greenhouse Gas Emission Intensity and Current Ratio have a significant effect on ROA (f-count 64,254 > f-table 4,74; sig. 0.000 < 0.05). The R Square value of 0.948 indicates that both variables contribute 94.8% to ROA, while the remaining 5.2% is influenced by other factors.
The Influence of Growth Opportunity and Profitability on Company Value at PT Industri Jamu dan Farmasi Sido Muncul Tbk for the Period 2016-2025 Bella Saputri; Suryadi Marthadinata
Escalate : Economics and Business Journal Vol. 4 No. 02 (2026): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i02.747

Abstract

Abstract: The pharmaceutical and herbal industry in Indonesia has continued to develop, creating opportunities and increasing competition among firms. This study aims to examine the effects of Growth Opportunity and profitability on firm value at PT Industri Jamu dan Farmasi Sido Muncul Tbk during 2016–2025. A quantitative associative research design was employed. The population comprised of the company's annual financial reports, with ten annual reports selected as the sample using purposive sampling. Secondary data were collected through documentation, literature review, and internet searching. Growth Opportunity was measured using Asset Growth, profitability using Return on Assets (ROA), and firm value using Price to Book Value (PBV). The data were analyzed using IBM SPSS Statistics 26 through descriptive statistics, classical assumption tests, multiple linear regression, coefficient of determination, F-test, and t-test. The results show that Growth Opportunity and profitability simultaneously affect firm value (F = 8.309; p = 0.014). Partially, Growth Opportunity significantly affects firm value (β = 0.213; p = 0.034), while profitability also has a significant effect (β = 0.291; p = 0.005). The study concludes that both factors are significant determinants of firm value.
The Influence of Instagram Social Media Marketing and Brand Image on Purchasing Decisions at the Pro Lc Racing Team Workshop in South Tangerang Mutia Dela Hardiyanti; Kamsidik
Escalate : Economics and Business Journal Vol. 4 No. 02 (2026): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i02.748

Abstract

Digital marketing through Instagram is an important strategy for automotive service businesses, while brand image can influence consumer purchasing decisions. This study aims to analyze the influence of Instagram social media marketing and brand image partially or simultaneously on purchasing decisions at the Pro Lc Racing Team Workshop in South Tangerang. The study used a quantitative method with an associative approach. The study population was 732 consumers for the period July–December 2025, with 88 respondents selected using purposive sampling based on the Slovin formula. Data were collected through a five-point Likert scale questionnaire and analyzed using SPSS 26 through validity, reliability, classical assumptions, regression, correlation, coefficient of determination, t-test, and F-test tests. The results showed that social media marketing did not have a significant partial effect on purchasing decisions (t = -0.305; p = 0.761), while brand image had a positive and significant effect (t = 14.944; p = 0.000). Simultaneously, both variables had a significant effect with F = 256.854 and p = 0.000 and explained 85.8% of the variation in purchasing decisions. Thus, brand image became a more dominant factor in purchasing decisions
The Effect of Financial Leverage and Operational Efficiency on Profitability at PT Astra Agro Lestari Tbk for the 2015-2025 Period Amelia Risma Busyra; Kartono
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.753

Abstract

This research is motivated by changes in the financial condition of PT Astra Agro Lestari Tbk from 2015 to 2025 and the differences in research results regarding the effect of financial leverage and operational efficiency on profitability. This study aims to analyze the effect of Debt to Asset Ratio (DAR) and Total Asset Turnover (TATO) on Return on Assets (ROA), both partially and simultaneously. The study uses a quantitative approach with multiple linear regression. The population and sample are the annual financial statements of PT Astra Agro Lestari Tbk for the period 2015 to 2025, with 11 observations. Data were analyzed through descriptive statistics, classical assumption tests, multiple linear regression, correlation coefficients, coefficients of determination, t-tests, and F-tests. The results show that DAR and TATO do not have a significant effect on ROA, either partially or simultaneously. In conclusion, these two variables are not yet the main factors in explaining changes in the company's ROA
The Influence of Digital Customer Experience, Online Interaction, and Product Benefit on Impulsive Buying Through Emotional Value in Shopee Mall (A Case Study of Jiniso Women's Fashion Consumers on Shopee Mall in Sidoarjo) Difa Rosidah; Donny Arif
Escalate : Economics and Business Journal Vol. 4 No. 02 (2026): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i02.762

Abstract

This study aims to analyze the influence of Digital Customer Experience, Online Interaction, and Product Benefit on Impulsive Buying through Emotional Value among Jiniso women's fashion consumers on Shopee Mall in Sidoarjo Regency. This study employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected from 100 respondents selected through purposive sampling using a 5-point Likert scale questionnaire and analyzed using SmartPLS 4. The results show that Digital Customer Experience, Online Interaction, and Product Benefit have positive and significant effects on Emotional Value and Impulsive Buying. Emotional Value also has a positive and significant effect on Impulsive Buying. Furthermore, Emotional Value partially mediates the relationships of Digital Customer Experience, Online Interaction, and Product Benefit with Impulsive Buying. All ten proposed hypotheses (H1–H10) were supported. These findings indicate that positive digital experiences, effective online interactions, and perceived product benefits contribute to emotional value, which is associated with consumers' impulsive buying behavior
The Effect of Interest Rates and Inflation on Stock Prices at PT Bumi Serpong Damai Tbk 2016-2025 Dea Rahmah Kusuma Asti; Suryadi Marthadinata
Escalate : Economics and Business Journal Vol. 4 No. 02 (2026): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i02.763

Abstract

The capital market plays a vital role in the economy, where stock prices serve as a primary indicator reflecting corporate performance. The property sector, such as PT Bumi Serpong Damai Tbk (BSDE), is highly sensitive to macroeconomic dynamics, particularly interest rate and inflation fluctuations that directly impact capital costs, mortgage financing, and public purchasing power. This study aims to examine and analyze the effect of interest rates and inflation on the stock price of PT Bumi Serpong Damai Tbk for the 2016–2025 period. An associative quantitative approach was employed using a saturated sampling technique based on ten years of monthly secondary data (119 observations). Analytical methods include classic assumption tests, Cochrane-Orcutt autocorrelation correction, multiple linear regression, correlation and determination coefficients, F-test, and t-test. The results reveal that interest rates and inflation simultaneously exert a significant effect on BSDE stock prices, contributing 10.5%. Partially, both interest rates and inflation significantly influence stock prices. This study concludes that macroeconomic conditions are critical external factors that must be closely monitored by investors and corporate management.
Analysis of the Influence of Past Performance, Fund Size, and Fund Cash Flow on the Performance of Equity Mutual Funds in the Indonesian Capital Market for the 2019-2022 Period Amelia Intan Prasasti; Dina Novita
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.766

Abstract

The performance of equity mutual funds is an important consideration for investors, especially in the period 2019 to 2022, which includes the COVID-19 pandemic and economic recovery. This study aims to analyze the influence of Past Performance, Fund Size, and Fund Cash Flow on the performance of equity mutual funds in the Indonesian capital market. The study uses a quantitative descriptive method. The study population is equity mutual funds registered and actively operating under the supervision of the Financial Services Authority (OJK) from 2019 to 2022. Through purposive sampling, 30 equity mutual funds with 120 observations were obtained. Data were obtained through documentation studies and secondary data from Bareksa, Bibit, and the Indonesia Stock Exchange. Data analysis was performed using SPSS through the classical assumption test, multiple linear regression, coefficient of determination, t-test, and F-test. The results show that Past Performance has a positive and significant effect on equity mutual fund performance, while Fund Size and Fund Cash Flow do not have a significant effect partially. Simultaneously, all three variables have a significant effect with an R² value of 17.5%. In conclusion, Past Performance is the main factor explaining the performance of equity mutual funds during the study period
The Effect of Net Profit Margin (NPM) and Total Asset Turnover (TATO) on Return on Capital Employed (ROCE) at PT Sinar Mas Agro Resources and Technology TBK for the Period 2015 – 2025 Austina Anggraini; Arif Surahman
Escalate : Economics and Business Journal Vol. 4 No. 02 (2026): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i02.768

Abstract

The company's financial performance needs to be considered to determine the company's ability to generate returns on capital used. This study aims to determine the effect of Net Profit Margin (NPM) and Total Asset Turnover (TATO) on Return on Capital Employed (ROCE) at PT Sinar Mas Agro Resources and Technology Tbk for the period 2015 to 2025. The study uses a quantitative approach with secondary data in the form of annual financial reports. The population and sample of the study consist of the company's annual financial reports for 11 years with a total sampling technique. Data were collected through documentation, literature studies, and internet research, then analyzed using SPSS version 25 through the classical assumption test, multiple linear regression, coefficient of determination, as well as the t-test and F-test. The results of the study show that NPM has a positive and significant effect on ROCE, while TATO has no significant effect on ROCE. Simultaneously, NPM and TATO have no significant effect on ROCE. In conclusion, the ability to generate net profit from sales is a more influential factor on ROCE than asset turnover in the study period.

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