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Escalate : Economics and Business Journal
Published by PT. Takaza Innovatix Labs
ISSN : -     EISSN : 30254213     DOI : https://doi.org/10.61536/escalate
Core Subject : Economy,
Economics, Econometrics & Finance
Escalate invites both empirical and theoretical articles that explore micro and macro phenomena. The journals publication scope encompasses a wide array of domains, including macro and micro economics, business strategy and policy, entrepreneurship, finance and accounting studies, human resource management, marketing, organizational behavior, organizational theory, and research methods.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 358 Documents
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The Influence of Product Quality and Brand Image on Purchasing Decisions of Camille Beauty Products in Jakarta Alya Septiani; Siti Mabrur Rachmah; Nurhayati S
Escalate : Economics and Business Journal Vol. 4 No. 02 (2026): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i02.814

Abstract

The increasingly competitive skincare industry makes product quality and brand image important factors in consumer purchasing decisions. This study aims to analyze the influence of product quality and brand image on purchasing decisions for Camille Beauty products in Jakarta, both partially and simultaneously. The study used a quantitative approach with a survey method. The study population was Camille Beauty consumers in Jakarta, while a sample of 100 respondents was selected using purposive sampling. The research instrument was a five-point Likert scale questionnaire. Data were analyzed using SPSS through validity, reliability, classical assumptions, multiple linear regression, t-test, F-test, and coefficient of determination tests. The results showed that product quality and brand image had a positive and significant effect on purchasing decisions. Brand image had a more dominant influence with a beta of 0.588 compared to product quality at 0.389. In conclusion, improving product quality and strengthening brand image simultaneously can strengthen purchasing decisions for Camille Beauty consumers in Jakarta
The Influence of Word of Mouth and Brand Image on Skincare Product Purchase Decisions (Study on FEB UISU Students) Siti Julaiha Nasution; Zenni Riana; Nur Augus Fahmi
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.816

Abstract

The Indonesian skincare industry is experiencing developments that encourage competition between brands and increase consumer attention to various information and brand image before making a purchase. This study aims to analyze the influence of Word of Mouth and brand image on the purchasing decisions of Glad2Glow skincare products among students of the Faculty of Economics and Business, Islamic University of North Sumatra. The study used a quantitative approach with a survey method. The study population was 1,035 students and a sample of 91 respondents determined using the Slovin formula and proportional techniques. The research instrument was a questionnaire with a five-point Likert scale. Data analysis included validity tests, reliability tests, classical assumptions, multiple linear regression, t-tests, F-tests, and coefficients of determination using SPSS. The results showed that Word of Mouth had no significant effect on purchasing decisions, while brand image had a positive and significant effect. Simultaneously, Word of Mouth and brand image had a significant effect on purchasing decisions with a contribution of 23.6%. In conclusion, brand image was a more dominant factor in explaining Glad2Glow purchasing decisions among study respondents.
Participation of the Young Generation in Community-Based Tourism Development in Sidan Tourism Village Ni Kadek Dea Amanda Putri; I Wayan Sukma Winarya Prabawa; Anom Hery Suasapha
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.818

Abstract

Community-based tourism villages require the involvement of young people to support the development of local potential and tourism sustainability. However, youth involvement in Sidan Tourism Village is not optimal, especially in the development and decision-making processes. This study aims to determine the forms and types of youth participation in community-based tourism development in Sidan Tourism Village, Gianyar, Bali. The study used a qualitative approach with deductive analysis. The study did not use a population and sample, but involved nine informants selected purposively, consisting of village government officials, young people, and tourism village managers. The research instrument was a semi-structured interview guide, while data collection was conducted through observation, interviews, documentation, and literature review. Data were analyzed descriptively through data reduction, data presentation, and drawing and verifying conclusions. The results of the study identified five forms of participation: ideas, energy, property, skills and expertise, and social. The type of participation was dominated by induced participation, accompanied by spontaneous participation in some forms of involvement. In conclusion, the younger generation has contributed to various tourism activities, but expanding decision-making space and strengthening independent participation are still needed.
The Influence of Time Management, Self-Efficacy and Social Support on Academic Stress of Final-Year Students in Surakarta Galuh Arelia Ramadhani; Riska Fii Ahsani
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.821

Abstract

Final-year students are vulnerable to academic stress due to the demands of completing their theses and other academic obligations. This study aims to analyze the relationship between time management, self-efficacy, social support, and academic stress among final-year students in Surakarta. This quantitative study used primary data collected through questionnaires from 100 final-year undergraduate students working on their theses at universities in Surakarta. The respondents were selected using quota sampling, with 20 respondents from each of five universities. Data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-test, and the coefficient of determination (R²). The results showed that time management was positively and significantly associated with academic stress (B = 0.329; p = 0.019), self-efficacy was positively and significantly associated with academic stress (B = 0.499; p = 0.002), and social support was negatively and significantly associated with academic stress (B = -0.324; p = 0.008). Simultaneously, the three variables were significantly associated with academic stress (F = 14.234; p < 0.001). The adjusted R² of 0.286 indicates that the model explains 28.6% of the variation in academic stress.
The Influence of Electronic Word of Mouth and Product Quality on Triplefstore Product Purchasing Decisions Through the Shopee Marketplace In Ciledug Tangerang Dintia Faradila; Derizka Inva Jaswita
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.825

Abstract

This study aims to determine the influence of Electronic Word of Mouth (X1) and Product Quality (X2) on Purchasing Decisions (Y) at the Triplefstore Store through the Shopee Marketplace in Ciledug, Tangerang. This study uses a quantitative method. The population in this study is Triplefstore consumers in 2025, amounting to 3,912 people. The sample used in this study was 98 respondents using a probability sampling technique, namely simple random sampling. The analysis used in this study is associative statistical analysis, validity test, reliability test, classical assumption test, correlation coefficient test, simple linear regression analysis, multiple linear regression analysis and hypothesis test using SPSS version 25. the correlation coefficient produces a value (R) of 0.858 where there is a very strong relationship between variables, the determination coefficient obtained an R Square value of 0.736 indicating that the influence of Electronic Word of Mouth on Purchasing Decisions is 73.6%. The Product Quality variable has a significant effect on Purchasing Decisions, this is proven by the calculated t value (15.404) > t table (1.985) and a significance level of 0.000 < 0.05, the correlation coefficient produces a value (R) of 0.844 where there is a very strong relationship between variables, the determination coefficient obtained an R Square value of 0.712 indicating that the influence of Product Quality on Purchasing Decisions is 71.2%. Based on the simultaneous test of the Electronic Word of Mouth and Product Quality variables together have a significant effect on Purchasing Decisions, this is proven by the calculated F value (212.511) > F table (3.09) and a significance level of 0.000 < 0.05, the correlation coefficient produces a value (R) of 0.904 where there is a very strong relationship between variables, the determination coefficient obtained an R Square value of 0.817 indicating that the influence of Electronic Word of Mouth and Product Quality on Purchasing Decisions is 81.7%, while the remaining 18.3% is influenced by other variables not examined in this study. Keywords: Electronic Word of Mouth, Product Quality, and Purchase Decision
The Influence of Training Quality, Price Perception, and Perceived Training Relevance on Customer Satisfaction of BNSP Training Through Transfer of Training Aisah Aulia Rahmah; Wulan Purnamasari; Anggun Hanif Ris Dianah
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.828

Abstract

Changes in job competency demands increase the need for quality, relevant training that provides value for the costs incurred by participants. However, increased training participation is not always followed by participants' ability to apply training results and satisfaction with the program. This study aims to analyze the effect of Training Quality, Price Perception, and Perceived Training Relevance on Customer Satisfaction through Transfer of Training on BNSP training participants at PT. Waterpedia Rejeki Langit Gresik. The study used an associative quantitative approach. The population and sample amounted to 165 BNSP training participants from 2020 to 2025, determined by saturated sampling technique. Data were collected using a five-point Likert-scale closed questionnaire and analyzed using Structural Equation Modeling Partial Least Squares with SmartPLS through evaluation of measurement models, structural models, hypothesis testing, and mediation analysis. The results showed that the three independent variables had a positive and significant effect on Transfer of Training and Customer Satisfaction. Transfer of Training also had a positive and significant effect on Customer Satisfaction and mediated the three relationships. In conclusion, the successful implementation of competencies is an important mechanism that strengthens the influence of quality, price perception, and relevance of training on participant satisfaction
The Influence of Perceived Ease of Use, Consumer Trust, and After-Sales Service on Purchase Intention Through Perceived Usefulness (on the Purchase of Epson Brand Projectors) Zakiatul Nur Safitri; Wulan Purnamasari; Nur Haliza
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.829

Abstract

Technological developments increase the need for projectors as supporting devices for educational, business, and entertainment activities, so that the factors that shape purchasing intention need to be understood. This study aims to analyze the effect of Perceived Ease of Use, Consumer Trust, and After-Sales Service on Purchase Intention through Perceived Usefulness on the purchase of Epson brand projectors at CV Intimediatama. The study uses an explanatory quantitative approach. The study population is consumers who have purchased Epson projectors at CV Intimediatama with an unknown number, while a sample of 96 respondents was determined using the Lemeshow formula and purposive sampling technique. Data were collected through a closed questionnaire with a Likert scale of 1 to 5 and analyzed using PLS-SEM with the help of SmartPLS through evaluation of the outer model, inner model, hypothesis testing, and bootstrapping. The results showed that Perceived Ease of Use and Consumer Trust have a positive and significant effect on Perceived Usefulness. After-Sales Service has no effect on Perceived Usefulness. After-Sales Service and Perceived Usefulness had a positive and significant effect on Purchase Intention, while Perceived Ease of Use and Consumer Trust did not. Perceived Usefulness also did not mediate these three relationships. In conclusion, Purchase Intention was more strongly influenced by After-Sales Service and directly perceived product benefits
The Influence of Net Profit Margin (NPM), Total Asset Turnover (TATO), and Company Size on Company Value at PT Sinar Mas Agro Resources and Technology Tbk for the Period 2015-2024 Alvira Azzahra; Mohamad Safi'i
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.843

Abstract

This study aims to examine the influence of Net Profit Margin (NPM), Total Asset Turnover (TATO), and Company Size on Company Value at PT Sinar Mas Agro Resources and Technology Tbk for the period 2015–2024. This study employed a quantitative method with an associative approach using secondary data from the company's annual financial reports. The data were analyzed using multiple linear regression, preceded by classical assumption tests, and tested using t-tests, F-tests, and the coefficient of determination. The partial results show that NPM and TATO do not have significant effects on Company Value, while Company Size has a negative and significant effect. Simultaneously, NPM, TATO, and Company Size have a significant effect on Company Value. The coefficient of determination (R²) of 0.723 indicates that the three independent variables explain 72.3% of the variation in Company Value. The study concludes that Company Size is the only variable that has a significant partial relationship with Company Value, while the three variables collectively have a significant relationship with Company Value
Implementation of Good Governance Principles in Land Certificate Submission Services at the Agrarian and Land Affairs Office (ATR/BPN) of Bandung City Bria Laurensia Chandra; Caesar Octoviandy Purba; Achmad Sodik Sudrajat; Nur Imam Taufik
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.853

Abstract

Land certificate handover is the final stage of land services, which plays a crucial role in providing legal certainty to the public. This study aims to evaluate the implementation of Good Governance principles, identify obstacles and their root causes, and formulate efforts to optimize land certificate handover services at the Bandung City Land Office. The study used a descriptive qualitative approach. Informants were selected purposively, including leaders and relevant officials, service officers, and community service users. Data were collected through observation, interviews, documentation, and literature review. Data analysis was conducted through data reduction, data presentation, conclusion drawing, and Root Cause Analysis (RCA). The results of the study indicate that the implementation of Good Governance has generally been running well through transparency, accountability, ethical behavior and participation, effectiveness, efficiency and sustainability, and the rule of law. However, obstacles remain in system integration, land data validation, service capacity, inter-unit coordination, infrastructure, and public understanding. In conclusion, optimizing Good Governance requires strengthening coordination, administrative digitization, human resource capacity, archive management, and service socialization.
The Influence of Liquidity Ratio and Solvency Ratio on Company Value at PT Adi Sarana Armada Tbk for the 2016-2025 Period Shabrina Wardah; Kartono
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.854

Abstract

This study aims to determine the effect of Current Ratio (CR) and Debt to Equity Ratio (DER) on Price to Book Value (PBV) at PT Adi Sarana Armada Tbk for the 2016-2025 period, both partially and simultaneously. This study uses a quantitative method with an associative approach. The data used are secondary data in the form of the company's annual financial reports obtained from the Indonesia Stock Exchange and the company's official website for the 2016-2025 period. Data analysis techniques used include descriptive statistical analysis, classical assumption tests, multiple linear regression, coefficient of determination, and hypothesis testing through SPSS Version 27. The results of the study indicate that partially Current Ratio and Debt to Equity Ratio have a positive and significant effect on Price to Book Value, Debt to Equity Ratio have a positive and significant effect on Price to Book Value. Simultaneously Current Ratio and Debt to Equity Ratio have a significant effect on Price to Book Value at PT Adi Sarana Armada Tbk for the 2016-2025 period. The results of the study show that managing current assets to meet short-term liabilities and managing the right funding structure are important factors in increasing investor confidence in the company, which can ultimately increase Price to Book Value (PBV).

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