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Escalate : Economics and Business Journal
Published by PT. Takaza Innovatix Labs
ISSN : -     EISSN : 30254213     DOI : https://doi.org/10.61536/escalate
Core Subject : Economy,
Economics, Econometrics & Finance
Escalate invites both empirical and theoretical articles that explore micro and macro phenomena. The journals publication scope encompasses a wide array of domains, including macro and micro economics, business strategy and policy, entrepreneurship, finance and accounting studies, human resource management, marketing, organizational behavior, organizational theory, and research methods.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 358 Documents
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The Influence of Company Size and Investment Decisions on Company Value at PT Industri Jamu and Farmasi Sido Muncul Tbk Period 2014-2025 Tiffani Angellica; Siti Nurcahayati
Escalate : Economics and Business Journal Vol. 4 No. 4 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i4.736

Abstract

This study examines the relationship between firm size, investment decisions, and firm value at PT Industri Jamu dan Farmasi Sido Muncul Tbk during 2014–2025. A quantitative approach was employed using secondary data from the company’s financial statements, annual reports, and share-price information, covering 12 annual observations. Firm size was measured using the natural logarithm of total assets, investment decisions using asset growth, and firm value using the Price-to-Book Value (PBV) ratio. The data were analyzed using descriptive statistics, classical assumption tests, multiple linear regression, t-tests, an F-test, and the coefficient of determination. The results indicate that firm size was positively and significantly associated with PBV ((t = 4.460), (p = 0.002)), whereas asset growth did not show a statistically significant relationship with PBV ((t = 1.074), (p = 0.311)). The simultaneous test showed that firm size and asset growth were jointly significant in the regression model ((F = 10.881), (p = 0.004)). The model yielded an (R^2) of 0.707 and an adjusted (R^2) of 0.642, indicating that the model accounted for 70.7% of the variation in PBV in the observed data before adjustment for the number of predictors. These findings should be interpreted cautiously because the analysis is based on 12 annual observations from a single company and does not establish causal relationships.
The Influence of Storytelling Marketing, Content Quality, and Influencer Credibility on Purchase Decision[EJ1.1] Through Purchase Intention as an Intervening Variable on Time Phoria Products by a [o2.1]Dosen Kecantikan Ersa Juliana; Nikma Yucha
Escalate : Economics and Business Journal Vol. 4 No. 4 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i4.738

Abstract

This research is motivated by the increasingly important role of influencers in marketing cosmetic products through social media, particularly for relatively new brands such as Time Phoria. This study aims to analyze the influence of storytelling marketing, content quality, and influencer credibility on purchase intention and purchase decisions, as well as the role of purchase intention as an intervening variable. A quantitative approach with a descriptive method was employed. The study population consisted of Dosen Kecantikan's followers who had purchased Time Phoria, with a sample of 153 respondents selected through purposive sampling based on an a priori power analysis using G*Power. Data were collected using a five-point Likert-scale questionnaire and analyzed with PLS-SEM in SmartPLS 4. The results indicate that all three independent variables have a positive and significant effect on both purchase intention and purchase decisions. However, purchase intention does not significantly affect purchase decisions are more directly influenced by storytelling marketing, content quality, and influencer credibility.
Resource-Based View Analysis to Achieve Competitive Advantage in Milidi 86 MSMEs Fida Sukmajati; Achadyah Prabawati
Escalate : Economics and Business Journal Vol. 4 No. 4 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i4.740

Abstract

The development of competition in snack food MSMEs demands internal resource management that can support sustainable competitive advantage. This study aims to analyze the application of Resource-Based View (RBV) in achieving competitive advantage in Milidi 86 Jember MSMEs. The study uses a qualitative type with a case study approach. Informants were selected by purposive sampling, consisting of five informants from nine workers, namely the owner and four employees. The research instruments were in the form of observation guidelines, interviews, and documentation, while data analysis was carried out through data collection, data reduction, data presentation, and drawing conclusions with the VRIO framework. The results of the study indicate that tangible resources in the form of production equipment, factory buildings, operational vehicles, and raw material inventory produce a temporary competitive advantage because they have not yet met the inimitable aspect. Intangible resources in the form of reputation, brand, innovation of 12 flavor variants, product characteristics, and professional relationships with suppliers meet all VRIO criteria. In conclusion, Milidi 86's sustainable competitive advantage is mainly supported by intangible resources and internal capabilities that are difficult for competitors to imitate.
Analysis Of Human Resources Based on the Workload Of Production Employees at CV. Pagupon Apparel Using the Nasa-Tlx Method Yuniar Prakoso
Escalate : Economics and Business Journal Vol. 4 No. 4 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i4.744

Abstract

This study aims to assess the mental workload of production employees at CV Pagupon Apparel, identify the dimension with the largest contribution to the total workload, and formulate recommendations for work system improvement. A descriptive quantitative approach with a cross-sectional design was employed, involving all 35 production employees through saturated sampling across six departments: Layouting, Printing, Cutting, Sewing, Pressing, and Finishing. Data were collected through observation and the NASA Task Load Index (NASA-TLX) questionnaire and analyzed by calculating the Weighted Workload (WWL) scores. The results showed an average WWL score of 73.60, indicating a high level of mental workload. Of the 35 employees, 32 (91.43%) were classified as having high workload, while 3 (8.57%) were in the very high category. Among the departments, Printing recorded the highest average WWL score (77.75), followed by Pressing (77.25). Temporal Demand was the dimension with the largest contribution to the total workload, accounting for 19.80%, followed by Mental Demand (18.43%) and Frustration (17.19%). Based on these findings, the study recommends improving production scheduling, standardizing visual work instructions, and implementing proportional employee rotation and break scheduling to support workload management.
The Effect of Psychological Well-Being, Job Embeddedness, and Social Support on Job Satisfaction among Generation Z in Surakarta City Fatih Ridha Anisyah
Escalate : Economics and Business Journal Vol. 4 No. 4 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i4.745

Abstract

This study examines the effects of psychological well-being, job embeddedness, and social support on job satisfaction among Generation Z employees in Surakarta City. A quantitative survey was conducted with 100 private-sector Generation Z employees selected through purposive sampling. Respondents were 18–29 years old, had worked for at least one year, and were employed in Surakarta City. Data were collected using a five-point Likert-scale questionnaire and analyzed with multiple linear regression in SPSS. All measurement items were valid, and all constructs met the reliability criterion. The regression model also satisfied the normality, multicollinearity, and heteroscedasticity assumptions. The results show that psychological well-being has a positive and significant effect on job satisfaction (B = 0.160; p = 0.017), job embeddedness has a positive and significant effect (B = 1.095; p < 0.001), and social support has a positive and significant effect (B = 0.252; p = 0.020). The model is significant (F = 97.021; p < 0.001) and explains 74.4% of the adjusted variance in job satisfaction. Job embeddedness is the strongest predictor, indicating that employee–organization fit, workplace links, and perceived sacrifice are particularly important for Generation Z job satisfaction.
The Influence of Product Quality and Price on Customer Satisfaction at Alfamart Bangkingan Surabaya Outlets Rengga Putra Andreant
Escalate : Economics and Business Journal Vol. 4 No. 4 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i4.746

Abstract

This study examines the relationship between product quality, price, and customer satisfaction at Alfamart Bangkingan Outlet in Surabaya. A quantitative approach was applied using data collected from 100 customers through a four-point Likert-scale questionnaire and purposive sampling. The data were analyzed using multiple linear regression with IBM SPSS Statistics version 26. The partial test results indicate that product quality is positively and significantly associated with customer satisfaction (t = 4.215, p < 0.001). Price also shows a positive and significant association with customer satisfaction (t = 3.892, p < 0.001). The simultaneous test confirms that product quality and price are jointly significantly associated with customer satisfaction (F = 45.621, p < 0.001). The adjusted coefficient of determination (Adjusted R²) is 0.474, indicating that the model accounts for 47.4% of the variation in customer satisfaction, while the remaining 52.6% is associated with factors outside the model. These findings suggest that product quality and price are relevant factors associated with customer satisfaction, although they do not fully explain it. Practically, store management should maintain product quality through regular product rotation and effective stock management, while ensuring consistency between shelf prices and cashier prices. These measures are aligned with the study's findings and may help improve customers' shopping experiences.
The Effect of Dividend Policy, Total Assets Turnover and Net Profit on Stock Prices in the Energy and Mining Sector Asifa Al Fauzan; Siti Nur'aidawati
Escalate : Economics and Business Journal Vol. 4 No. 4 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i4.749

Abstract

The energy and mining sectors are highly susceptible to commodity price volatility and global economic conditions, making it important to understand stock price movements from a fundamental perspective. This study aims to analyze the effect of dividend policy, Total Asset Turnover (TATO), and net profit on stock prices. The study used an associative quantitative approach with secondary data from 109 energy and mining companies listed on the Indonesia Stock Exchange. The sample was selected using purposive sampling, resulting in six companies with 30 observations during 2021–2025. Data were obtained from financial reports and stock price documentation, then analyzed using panel data regression with EViews 13. The results showed that dividend policy had a negative but insignificant effect, TATO had a positive but insignificant effect, while net profit had a positive and significant effect on stock prices. Simultaneously, all three variables had a significant effect with an Adjusted R-squared of 94.04%. In conclusion, net profit is the most dominant fundamental factor related to stock price movements
The Effect of Cash to Current Asset Ratio (CCAR) and Ebitda Interest Coverage Ratio (EICR) on Return on Capital Employed (ROCE) at PT Pertamina (PERSERO) for the 2014-2024 Period Aisyah Nurintan Riswadi; Arif Surahman
Escalate : Economics and Business Journal Vol. 4 No. 4 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i4.750

Abstract

This study aims to determine and analyze the influence of the Cash to Current Assets Ratio (CCAR) and EBITDA Interest Coverage Ratio (EICR) on the Return on Capital Employed (ROCE) at PT Pertamina (Persero) during the 2014–2024 period. The study employs a quantitative method with an associative approach. Secondary data sourced from PT Pertamina (Persero)’s annual reports for the 2014–2024 period were used. A saturated sampling technique was applied, resulting in 11 years of observational data. Data collection was conducted through documentation and literature review. The collected data were analyzed using multiple linear regression with the aid of SPSS software, encompassing classical assumption tests, partial hypothesis testing (t-test), simultaneous hypothesis testing (F-test), and the coefficient of determination (R²). The results indicate that, partially, CCAR does not have a significant effect on ROCE, with a calculated t-value of -0.430 and a significance level of 0.677 (> 0.05). Similarly, EICR does not have a significant effect on ROCE, with a calculated t-value of -10.485 and a significance level of 0.000 (< 0.05). However, simultaneously, CCAR and EICR were found to have a significant effect on ROCE, with a calculated F-value of 48.860—exceeding the F-table value of 4.46—and a significance level of 0.000. The coefficient of determination (R²) of 0.905 indicates that 90.5% of the variation in PT Pertamina's ROCE can be explained by CCAR and EICR combined, while the remaining 9.5% is explained by factors outside the research model. Based on the research findings, it can be concluded that CCAR does not have a partial effect on ROCE, whereas EICR has a significant negative effect on ROCE at PT Pertamina (Persero) during the 2014–2024 period.
The Influence of Price Perception, Online Customer Reviews, and Brand Trust on Purchase Decisions for Hanasui Lip Cream on the Shopee Marketplace Winda Caturia Pratiwi; Siti Mahmudah
Escalate : Economics and Business Journal Vol. 4 No. 4 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i4.754

Abstract

The growth of marketplace usage encourages consumers to consider various factors before purchasing cosmetic products online, including price perception, online customer reviews, and brand trust. This study aims to analyze the influence of price perception, online customer reviews, and brand trust on purchasing decisions for Hanasui lip cream on Shopee. The study used a quantitative approach with a survey method. The study population was students at Maarif Hasyim Latif University who had purchased Hanasui lip cream on Shopee, with a sample of 100 respondents selected using purposive sampling. The research instrument was a Likert scale questionnaire and data were analyzed using SPSS 27 through validity, reliability, classical assumptions, multiple linear regression, t-test, F-test, and coefficient of determination. The results showed that price perception had no significant effect, while online customer reviews and brand trust had a positive and significant effect on purchasing decisions. In conclusion, all three variables simultaneously had a significant effect with an explanatory power of 79%.
The Influence of Third Party Funds (DPK) and Fee Based Income (FBI) on Net Profit at PT Bank Mandiri Tbk for the 2015-2025 Period Meinisya Putri Adrina; Suryadi Marthadinata
Escalate : Economics and Business Journal Vol. 4 No. 4 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i4.755

Abstract

This study aims to analyze the influence of Third Party Funds (TPF) and Fee-Based Income (FBI) on the net profit of PT Bank Mandiri Tbk for the period 2015–2025. The study uses a quantitative approach with descriptive and associative methods. The study population is the financial statements of PT Bank Mandiri Tbk for the period 2015–2025 with a sample of 11 annual data determined through saturated sampling. Data were collected through documentation of audited financial statements and annual reports, then analyzed using SPSS 30 through descriptive statistics, classical assumption tests, multiple linear regression, coefficient of determination, t-test, and F-test. The results showed that TPF had a positive and significant effect on net profit (t = 5.386; p < 0.001), while FBI had no significant effect (t = 0.010; p = 0.993). Simultaneously, TPF and FBI had a significant effect on net profit (F = 16.461; p = 0.001), with an Adjusted R² of 75.6%. In conclusion, DPK is a more dominant factor in explaining variations in net profit

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