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Escalate : Economics and Business Journal
Published by PT. Takaza Innovatix Labs
ISSN : -     EISSN : 30254213     DOI : https://doi.org/10.61536/escalate
Core Subject : Economy,
Economics, Econometrics & Finance
Escalate invites both empirical and theoretical articles that explore micro and macro phenomena. The journals publication scope encompasses a wide array of domains, including macro and micro economics, business strategy and policy, entrepreneurship, finance and accounting studies, human resource management, marketing, organizational behavior, organizational theory, and research methods.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 358 Documents
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The Influence of Service Quality, Price Perception, and Location on Consumer Purchasing Decisions at the Mitrasport Store in Genteng Surabaya Jhoni Gilbert Leo Selmury; Dyha Rini Prihastuty
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.855

Abstract

This study aims to analyze the influence of service quality, price perception, and location on consumer purchasing decisions at the Mitrasport Store in Genteng, Surabaya. The development of the sports retail industry requires businesses to have a competitive advantage through service, price, and location that can meet consumer needs. The Mitrasport Store faces intense competition, so optimizing these three factors is necessary to improve purchasing decisions. The results of the study indicate that service quality has a positive and significant effect on purchasing decisions. Good, fast, responsive, and professional service increases consumers' likelihood of making a purchase. Price perception also has a positive and significant effect, indicating that fair, affordable prices commensurate with the quality and benefits of the product encourage purchasing decisions. Location has a positive and significant effect on purchasing decisions, because a strategic, accessible, and comfortable location can attract consumer interest. Simultaneously, service quality, price perception, and location have a significant effect on purchasing decisions. The Adjusted R² value of 0.989 indicates that 98.9% of the variation in purchasing decisions can be explained by these three variables, while 1.1% is influenced by other factors outside the model. The implications of this study emphasize the importance of improving service, competitive pricing strategies, and optimizing location to maintain and improve consumer purchasing decisions.
The Effect of Cash-Based Liquidity and Asset Structure Ratio on Operational Profitability at PT Wilmar Cahaya Indonesia for The Period 2015-2024 Dede Lestari; Hengki Hermawan; Siti Nur'aidawati
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.861

Abstract

Industrial competition demands companies to maintain operational profitability through effective liquidity and asset management. This study aims to analyze the effect of Cash Ratio and Asset Structure on Operating Profit Margin at PT Wilmar Cahaya Indonesia Tbk for the period 2015–2024. The study uses a quantitative approach with secondary data in the form of 10 annual financial reports selected through census techniques. Data were analyzed using IBM SPSS Statistics through descriptive statistics, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination. The results show that Cash Ratio has no significant effect on Operating Profit Margin (t = 0.041; p = 0.968), as does Asset Structure (t = -0.486; p = 0.642). Simultaneously, both variables also have no significant effect (F = 0.175; p = 0.843), with an R² of 0.048. In conclusion, Cash Ratio and Asset Structure have not been significant factors in explaining the company's operational profitability
THE EFFECT OF WORKLOAD, WORK STRESS AND JOB SATISFACTION ON ASN PERFORMANCE IN DP3AP2KB OF SURAKARTA CITY Devina Safa Felisya; Asih Handayani
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.862

Abstract

This study is a survey study on ASN DP3AP2KB employees in Surakarta City. The purpose of this study is to determine the effect of workload, job stress and job satisfaction on the performance of ASN employees in DP3AP2KB Surakarta City. The type of data used is quantitative data, the data source used is primary data source. Data collection in this study was carried out by distributing questionnaires to the relevant respondents. The population in this study were ASN DP3AP2KB employees in Surakarta City. The sampling technique in this study used saturated samples with a population in this study amounting to 47 ASN DP3AP2KB Surakarta employees. Data were collected with questionnaires that had been tested for validity and reliability, as well as classical assumption tests. Data analysis techniques used multiple linear regression, t-test, F-test, and coefficient of determination (R2). The results of this study indicate that workload did not significantly affect the performance of ASN employees in DP3AP2KB Surakarta City, while work stress and job satisfaction were proven to have a significant effect on the performance of ASN employees in DP3AP2KB Surakarta City. The calculated F-value was 14.376, with a significance level (p-value) of 0.000 < 0.05. This indicates that the regression model is appropriate for testing the effect of workload, job stress, and job satisfaction on employee performance. The adjusted R-squared coefficient was 0.466, indicating that workload, job stress, and job satisfaction contributed 46.6% to employee performance.
The Influence of Hedging Policy, Exchange Rates & Operational Costs on Financial Performance at PT Ultrajaya Milk Industry & Trading Company Tbk for the Period 2015 - 2025 Marcelia; Yeti Kusmawati
Escalate : Economics and Business Journal Vol. 4 No. 4 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i4.711

Abstract

This research is motivated by the fluctuation of exchange rates and increasing operational costs that have the potential to affect the financial performance of PT Ultrajaya Milk Industry & Trading Company Tbk, while the company did not show the use of hedging instruments during the observation period. This study aims to analyze the effect of hedging policies, exchange rates, and operational costs on financial performance as measured by Return on Assets (ROA) for the period 2015 to 2025. This study uses a causal associative research method with a quantitative approach. The population and sample are PT Ultrajaya's financial statements for 2015 to 2025 with 11 annual observations. The research instrument is secondary data documentation from financial statements, while the analysis is carried out using SPSS 27 through descriptive statistics, classical assumption tests, multiple linear regression, t-tests, F-tests, correlations, and coefficients of determination. The results show that hedging policies do not have data variations, while exchange rates and operational costs do not have a significant effect on ROA with significance values ​​of 0.786 and 0.816, respectively. The simultaneous model was insignificant with F = 2.040 and p = 0.210, and an R² of 50.5%. In conclusion, exchange rate changes and operational costs were not significant factors in explaining ROA, while hedging policy could not be tested inferentially due to its lack of variation
Green Product Knowledge, Eco-Label Transparency and Brand Trust towards Consumer Awareness through Green Product Innovation as Mediating Variables on Consumers of OMEO Indonesia's eco-printed shopping bag products Diana Noer Aqiyah; Nikma Yucha
Escalate : Economics and Business Journal Vol. 4 No. 4 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i4.722

Abstract

This study examines the relationships of Green Product Knowledge, Eco-Label Transparency, and Brand Trust with Consumer Awareness, with Green Product Innovation as a mediating variable among consumers of OMEO Indonesia’s eco-printed shopping bags. A quantitative explanatory approach was applied, involving 100 respondents selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate that Green Product Knowledge and Eco-Label Transparency are positively and significantly associated with Green Product Innovation, while Brand Trust is not significant. Green Product Innovation is positively and significantly associated with Consumer Awareness. The direct relationships of Green Product Knowledge, Eco-Label Transparency, and Brand Trust with Consumer Awareness are not statistically significant under the study’s stated criterion of p < 0.05. Regarding mediation, only the indirect relationship between Eco-Label Transparency and Consumer Awareness through Green Product Innovation is statistically significant. These findings highlight the importance of transparent environmental information supported by tangible green product innovation in strengthening consumer awareness
The Effect of Sales Growth and Cash Flow Operating Activities on Financial Distress at PT Garuda Indonesia Tbk for the Period 2015–2024 Riani Zulfah Pujiyanti; Ria Rosalia Simangunsong
Escalate : Economics and Business Journal Vol. 4 No. 4 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i4.724

Abstract

This study examines the association of sales growth and operating cash flow with financial distress at PT Garuda Indonesia Tbk during 2015–2024. A quantitative approach was employed using secondary data from the company's annual financial statements. Data were analyzed using descriptive statistics, classical assumption tests, multiple linear regression, t-tests, an F-test, and the coefficient of determination (R²) in SPSS. After logarithmic transformation, the final analysis included only seven observations, which limits the reliability and generalizability of the findings. The partial test showed that sales growth had a positive and statistically significant association with the Interest Coverage Ratio (ICR) (coefficient = 9.126; p = 0.028), while operating cash flow was not statistically significant (coefficient = 17.407; p = 0.540). Because the ICR reflects the relationship between operating profit and interest expense, the positive coefficient indicates an increase in the measured ICR, not necessarily an increase in financial distress. The simultaneous test produced an F-statistic of 4.715 and a reported significance value of 0.050. This result requires verification using the unrounded SPSS output before statistical significance can be concluded. The R² value of 0.574 indicates that the model explains 57.4% of the variation in ICR within the analyzed sample. These findings should be interpreted cautiously given the small sample and the limitations of the measurement and statistical analysis.
Building Brand Awareness Through Digital Marketing At Gulung Jenebora Souvenir Center In Balikpapan Maria Kautsari; Shellyna Julia Tressya Adinata
Escalate : Economics and Business Journal Vol. 4 No. 4 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i4.725

Abstract

This study analyzes how digital marketing contributes to brand awareness at Gulung Jenebora, a local souvenir business in Balikpapan. A descriptive quantitative design was applied using a purposive survey of 50 consumers, supported by observations of Instagram, Facebook, TikTok, and Google Maps during October-November 2025. Data were analyzed through frequencies, percentages, and comparison with platform-level digital metrics. The findings show that 82% of respondents had recognized the brand before purchase, 68% first encountered it through Instagram, and 74% considered visual content influential to purchase interest. Instagram was the strongest digital touchpoint, while TikTok showed reach potential despite a lower follower base. Overall, Gulung Jenebora is positioned primarily at the brand-recognition level rather than spontaneous recall or top-of-mind awareness. The study recommends consistent short-form video, stronger two-way interaction, customer review activation, and selective collaboration with local influencers to strengthen recall and digital visibility
The Effect of Profit Growth, Capital Structure, and Independent Commissioners on Company Value at PT. Indocement Tunggal Prakarsa Tbk Period 2015 - 2025 Antoni Wijaya; Dijan Mardiati
Escalate : Economics and Business Journal Vol. 4 No. 4 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i4.731

Abstract

The decline in the company value of PT Indocement Tunggal Prakarsa Tbk during the 2015-2025 period indicates the need to examine the factors that influence company value. This study aims to analyze the effect of profit growth, capital structure, and independent commissioners on company value. This study uses a quantitative method with a causal associative approach and secondary data in the form of annual reports, sustainability reports, and stock price data of PT Indocement Tunggal Prakarsa Tbk for the 2015-2025 period. The population and sample of the study are financial data and corporate governance during the observation period selected using purposive sampling. Data collection was carried out through documentation and analyzed using SPSS 27 through descriptive statistics, classical assumption tests, multiple linear regression, coefficient of determination, F tests, and t tests. The results of the study indicate that profit growth does not have a significant effect on company value, capital structure has a significant effect with a negative direction, while independent commissioners have no significant effect. In conclusion, capital structure is a factor that significantly influences company value in this study.
Analysis of Interpersonal Communication to Improve Customer Satisfaction at Sate Taichan Mas Herman Pamulang South Tangerang Aulia Zhafira Rahmawan; Whina Ratnawati
Escalate : Economics and Business Journal Vol. 4 No. 4 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i4.732

Abstract

This study analyzes interpersonal communication in relation to customer satisfaction at Sate Taichan Mas Herman, Pamulang, South Tangerang. Using a descriptive qualitative approach, data were collected through observation, in-depth interviews, and documentation involving three employees and one key informant. Data were analyzed through reduction, display, conclusion drawing, source triangulation, and SWOT analysis using IFAS and EFAS matrices. Interview and observation findings indicate that employees generally communicate politely, clearly, and courteously, while practicing patience and responsiveness in handling customer complaints. However, communication barriers include a noisy environment, unclear information delivery, and order errors. The SWOT analysis identified positive customer interactions, employee responsiveness, and internal coordination as strengths, while unclear communication, potential service errors, and environmental noise were identified as weaknesses. These findings suggest that interpersonal communication is an important aspect of service delivery and customer satisfaction. Improvements in communication clarity, employee coordination, and complaint handling may help maintain positive customer experiences.
The Role of Work Discipline and Compensation on Employee Performance with Job Satisfaction as a Mediating Variable (Case Study of PT. Sinergi Pilar Persada) Melka Agusnenysa; Sutrisno; Bayu Kurniawan
Escalate : Economics and Business Journal Vol. 4 No. 4 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i4.734

Abstract

This study aims to analyze the effect of work discipline and compensation on employee performance with job satisfaction as a mediating variable at PT. Sinergi Pilar Persada. The background of this study is based on the company's performance targets not being achieved during the 2023–2025 period, so a study is needed on the factors that influence employee performance. This study uses a quantitative approach with a survey method. The study population was 150 employees of PT. Sinergi Pilar Persada and the entire population was sampled using a saturated sampling technique. Data collection was carried out through distributing questionnaires, while data analysis used AMOS-based Structural Equation Modeling (SEM). The results of the study indicate that work discipline has a positive and significant effect on employee job satisfaction and performance. Compensation also has a positive and significant effect on employee job satisfaction and performance. Job satisfaction has a positive and significant effect on employee performance and is able to mediate the effect of work discipline and compensation on employee performance. The conclusion of this study is that improving work discipline and providing good compensation can increase job satisfaction and have an impact on improving employee performance at PT. Sinergi Pilar Persada.

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