Escalate : Economics and Business Journal
Escalate invites both empirical and theoretical articles that explore micro and macro phenomena. The journals publication scope encompasses a wide array of domains, including macro and micro economics, business strategy and policy, entrepreneurship, finance and accounting studies, human resource management, marketing, organizational behavior, organizational theory, and research methods.
Articles
42 Documents
<![CDATA[The Influence of Representativeness Bias and Hearding Effect on Investment Decisions in the Capital Market ]]>
<![CDATA[Ikhsan, Muhammad]]>;
<![CDATA[Handoko Sakti, Sri]]>;
<![CDATA[Natser Abdoellah, M]]>;
<![CDATA[Hendro, Junaidi]]>
<![CDATA[ Escalate : Economics and Business Journal Vol. 2 No. 01: Behavioral Finance, AI, and the Digital Economy: Pathways to Competitive Advantage ]]>
Publisher : <![CDATA[Takaza Innovatix Labs Ltd. ]]>
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DOI: 10.61536/escalate.v2i01.45
<![CDATA[This research aims to explore the influence of representativeness bias and herding effect behavior on rational investment decisions in the capital market. Quantitative methods were used involving 100 investors who were members of the Beginner Stock Investor (ISP) community in Jakarta. The results of the analysis show that representativeness bias and herding effect behavior have a significant influence on rational investment decisions. These findings highlight the importance of awareness of the psychological factors that influence investor behavior in making investment decisions, as well as the need for a more independent and focused approach to fundamental analysis to ensure more appropriate and optimal investment decisions. The practical implication of this research is that a better understanding of investor behavior and its impact on markets can help investors to overcome these biases and improve the quality of their investment decisions.]]>
<![CDATA[The Influence of Debt to Assets Ratio and Long Term Debt to Equity Ratio on Return On Investment (Case Study at PT. Indosat Tbk for the Period 2014-2023) ]]>
<![CDATA[Muhammad Adi Tegar]]>;
<![CDATA[Neneng Yanti Andriani]]>
<![CDATA[ Escalate : Economics and Business Journal Vol. 2 No. 01: Behavioral Finance, AI, and the Digital Economy: Pathways to Competitive Advantage ]]>
Publisher : <![CDATA[Takaza Innovatix Labs Ltd. ]]>
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DOI: 10.61536/escalate.v2i01.48
<![CDATA[This study was conducted to determine the influence of debt to asset and long term debt to equity ratio on Return on Investment at PT. Indosat, Tbk for the period 2014-2023. The research method used was descriptive associative method. The population in this study was secondary data from the financial reports of PT. Indosat, Tbk. The sample taken used nonprobability sampling technique with purposive sampling method with specific criteria, namely the financial reports per quarter of PT. Indosat, Tbk for the years 2014-2023. To test the influence analysis, Pearson product moment correlation analysis, coefficient of determination analysis, hypothesis testing using t-test and F-test, and multiple linear regression analysis were used. Based on the analysis conducted, it was shown that the correlation value of debt to asset to return on investment is 0.557 which falls into the moderate category, and the correlation value of long term debt to equity ratio to return on investment is 0.012 which falls into the very low category. Based on the determination analysis conducted, it was shown that the contribution of the independent variables (debt to asset and long term debt to equity ratio) to the dependent variable (return on investment) is 0.035 or 3.5%. In conclusion, 3.5% while the remaining 96.5% (100% - 3.5%) is influenced by other variables outside the study.]]>
<![CDATA[AI and Human Collaboration: The Future of HR in the Fourth Industrial Revolution ]]>
<![CDATA[Zainuddin Hamidi, Dendi]]>;
<![CDATA[Hakiki, Ridwan]]>;
<![CDATA[Pandiangan, Hendrik]]>
<![CDATA[ Escalate : Economics and Business Journal Vol. 2 No. 01: Behavioral Finance, AI, and the Digital Economy: Pathways to Competitive Advantage ]]>
Publisher : <![CDATA[Takaza Innovatix Labs Ltd. ]]>
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DOI: 10.61536/escalate.v2i01.49
<![CDATA[This study investigates the interplay of Adoption of Advanced HR Technologies, Workforce Management Effectiveness, Employee Engagement and Productivity, and Employee Performance within PT Danareksa (Persero), a prominent state-owned enterprise in Indonesia's financial services sector. Using a quantitative approach and Structural Equation Modeling (SEM) with Smart PLS, data from 80 employees were analyzed to explore the direct and indirect relationships among these variables. The findings reveal significant direct effects of Adoption of Advanced HR Technologies and Workforce Management Effectiveness on Employee Engagement and Productivity, highlighting their role in enhancing employee engagement and productivity levels. Moreover, both Adoption of Advanced HR Technologies and Workforce Management Effectiveness indirectly influence Employee Performance through their impacts on Employee Engagement and Productivity. These results underscore the critical importance of strategic investments in HR technologies and effective workforce management practices in optimizing organizational performance and competitiveness. This research contributes to understanding how HR innovations and management practices can foster a conducive work environment that drives employee performance and organizational success in the financial services industry.]]>
<![CDATA[Crypto Savvy: Navigating the World of Digital Assets for Financial Gains ]]>
<![CDATA[Rasyid, Abdul]]>;
<![CDATA[Pertiwi, Dian]]>;
<![CDATA[Ridhwasyah Pasolo, Muhammad]]>
<![CDATA[ Escalate : Economics and Business Journal Vol. 2 No. 01: Behavioral Finance, AI, and the Digital Economy: Pathways to Competitive Advantage ]]>
Publisher : <![CDATA[Takaza Innovatix Labs Ltd. ]]>
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DOI: 10.61536/escalate.v2i01.54
<![CDATA[This research investigates the impact of Crypto Savvy and Digital Assets on Financial Gains through Investment Strategies at BNI Cabang Surakarta. Using a quantitative approach and structural equation modeling (SEM) with Smart PLS, data from 70 bank customers were analyzed. The results indicate significant direct effects of Crypto Savvy and Digital Assets on Investment Strategies and Financial Gains. Specifically, Crypto Savvy and Digital Assets positively influence Investment Strategies, which in turn enhances Financial Gains. Moreover, indirect effects analysis reveals that Crypto Savvy and Digital Assets indirectly contribute to Financial Gains through Investment Strategies, highlighting the mediating role of Investment Strategies in translating crypto literacy and digital asset integration into financial gains. These findings underscore the importance of enhancing knowledge and strategic management of digital assets within banking operations to optimize financial performance. The study's insights provide actionable recommendations for BNI Cabang Surakarta and similar institutions to improve their digital asset strategies and achieve sustainable financial success in the evolving financial landscape.]]>
<![CDATA[Community Building in the Digital Age: Fostering Brand Loyalty ]]>
<![CDATA[Asakdiyah, Salamatun]]>;
<![CDATA[Perdana Oskar, Dimas]]>
<![CDATA[ Escalate : Economics and Business Journal Vol. 2 No. 01: Behavioral Finance, AI, and the Digital Economy: Pathways to Competitive Advantage ]]>
Publisher : <![CDATA[Takaza Innovatix Labs Ltd. ]]>
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DOI: 10.61536/escalate.v2i01.55
<![CDATA[This study examines the interplay of brand loyalty, community building, digital engagement, and consumer engagement within PT. ISAM (Industri Susu Alam Murni), a dairy company. Using a quantitative research approach and Structural Equation Modeling (SEM) with Smart PLS as the analytical tool, data from 100 consumers were analyzed to assess direct and indirect effects among these variables. The findings reveal that while community building efforts showed no significant direct impact on brand loyalty, digital engagement significantly influences consumer engagement, which in turn positively affects brand loyalty. These results underscore the critical role of effective digital strategies in fostering consumer participation and advocacy, thereby enhancing brand loyalty in the competitive dairy industry landscape. The study contributes insights that can guide strategic decision-making and marketing efforts aimed at cultivating stronger brand-consumer relationships and improving market positioning for PT. ISAM and similar companies in the dairy sector.]]>
<![CDATA[HR Technology Trends 2024: A Glimpse into the Future of Workforce Management ]]>
<![CDATA[Syah Noor, Firman]]>;
<![CDATA[Ade Prahasta, Yongky]]>
<![CDATA[ Escalate : Economics and Business Journal Vol. 2 No. 02: Innovating People and Planet: Redefining Work, Behavior, and Sustainability in the Di ]]>
Publisher : <![CDATA[Takaza Innovatix Labs Ltd. ]]>
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DOI: 10.61536/escalate.v2i02.80
<![CDATA[This research article examines the key trends in HR technology projected for 2024 and their implications for workforce management. With a focus on the integration of artificial intelligence, HR analytics, remote work technologies, HR automation, and employee experience platforms, the study highlights how these innovations can enhance operational efficiency and employee engagement. Through qualitative methodologies, including in-depth interviews with HR professionals and case studies, the research identifies both the opportunities and challenges associated with adopting new technologies. Key challenges include employee resistance to change, budget constraints, and the necessity for comprehensive training programs. The findings suggest that effective change management strategies are essential for organizations to successfully implement HR technologies and leverage their full potential. Ultimately, organizations that embrace these trends are likely to improve their competitive positioning and foster a more engaged and productive workforce in an increasingly digital landscape.]]>
<![CDATA[The Role of Emotional Intelligence in Financial Competence ]]>
<![CDATA[Elanda, Yochi]]>;
<![CDATA[Rizki, Ainur]]>
<![CDATA[ Escalate : Economics and Business Journal Vol. 2 No. 02: Innovating People and Planet: Redefining Work, Behavior, and Sustainability in the Di ]]>
Publisher : <![CDATA[Takaza Innovatix Labs Ltd. ]]>
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DOI: 10.61536/escalate.v2i02.84
<![CDATA[This research explores the impact of emotional intelligence, personal financial management skills, and financial behavior on financial competence among employees of Bank Pembangunan Daerah Sulawesi Selatan. Employing a quantitative methodology with random sampling of 90 customers, data were collected through a structured questionnaire and analyzed using Smart PLS for structural equation modeling. The findings reveal that emotional intelligence significantly influences financial competence both directly and indirectly through personal financial management skills and financial behavior. Specifically, employees with higher emotional intelligence exhibit better financial management abilities and engage in positive financial behaviors, which in turn enhance their overall financial competence. The study highlights the critical role of emotional intelligence as a foundational skill in effective financial service delivery. These insights suggest that improving emotional and financial management skills among employees can lead to enhanced performance and greater customer satisfaction, thereby contributing to the bank's long-term success. The research emphasizes the need for integrated training programs within banking institutions to promote financial literacy and emotional intelligence, ultimately fostering sustainable growth in a competitive financial landscape.]]>
<![CDATA[Eco-Friendly Packaging: Marketing Sustainability from Product to Delivery ]]>
<![CDATA[Andi Wardana, Miko]]>;
<![CDATA[Ardian, Dede]]>;
<![CDATA[Islam, Fajar]]>
<![CDATA[ Escalate : Economics and Business Journal Vol. 2 No. 02: Innovating People and Planet: Redefining Work, Behavior, and Sustainability in the Di ]]>
Publisher : <![CDATA[Takaza Innovatix Labs Ltd. ]]>
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DOI: 10.61536/escalate.v2i02.90
<![CDATA[This research investigates eco-friendly packaging practices at PT Yakult Indonesia Persada Cab. Padang, focusing on the relationships between packaging materials, marketing communications, perceived environmental impact, and consumer purchase intentions. Employing a quantitative approach, data were collected from 100 consumers using structured surveys and analyzed through Smart PLS. The findings reveal that packaging materials significantly influence consumer perceptions of environmental impact and purchase intentions. While marketing communications were effective in enhancing purchase intentions, their impact on perceived environmental impact was not significant. Furthermore, perceived environmental impact was identified as a crucial mediator between packaging materials and consumer purchasing decisions. These insights underscore the need for PT Yakult to enhance its sustainability strategies and marketing efforts to align with consumer values, thereby fostering brand loyalty and promoting environmental sustainability in West Sumatra.]]>
<![CDATA[Redefining Loyalty Programs: Gamification in Marketing ]]>
<![CDATA[Dini Mardani, Agnes]]>;
<![CDATA[Evrina, Evrina]]>;
<![CDATA[Hartati, Bella]]>
<![CDATA[ Escalate : Economics and Business Journal Vol. 2 No. 02: Innovating People and Planet: Redefining Work, Behavior, and Sustainability in the Di ]]>
Publisher : <![CDATA[Takaza Innovatix Labs Ltd. ]]>
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DOI: 10.61536/escalate.v2i02.96
<![CDATA[This qualitative study explores the impact of gamification on customer loyalty within the Tokopedia platform, a leading e-commerce marketplace in Indonesia. Through in-depth interviews and observations of 20-30 participants, the research investigates their perceptions of the loyalty program, experiences with gamified elements, and the overall effects on their loyalty to the brand. Findings indicate that participants generally appreciate the gamification features, which enhance engagement and foster emotional connections. However, concerns regarding the complexity of the rewards system and the sustainability of interest over time emerged. The study underscores the importance of simplifying loyalty program structures and integrating culturally relevant gamification elements to resonate with Indonesian consumers. It also highlights the need for continuous innovation in gamified features to maintain customer engagement in a competitive digital environment. The research contributes valuable insights for Tokopedia and similar platforms, suggesting strategies to optimize gamification in loyalty programs to enhance customer retention and satisfaction. Future research should explore gamification across multiple platforms and demographics to further understand its impact and efficacy in the e-commerce landscape.]]>
<![CDATA[Measuring Employee Performance in the Age of Remote Work: Key Metrics and Challenges ]]>
<![CDATA[Novita, Wellia]]>;
<![CDATA[Edriani, Devi]]>
<![CDATA[ Escalate : Economics and Business Journal Vol. 2 No. 02: Innovating People and Planet: Redefining Work, Behavior, and Sustainability in the Di ]]>
Publisher : <![CDATA[Takaza Innovatix Labs Ltd. ]]>
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DOI: 10.61536/escalate.v2i02.106
<![CDATA[This study examines the impact of the remote work environment on employee performance and key metrics for performance measurement, focusing on the mediating role of challenges in remote work. Using a quantitative approach, data were collected from 60 employees at PT. GIEB Indonesia through structured electronic surveys. The results, analysed through Structural Equation Modeling (SEM) using Smart PLS, indicate that while the remote work environment does not directly influence employee performance, it significantly affects performance indirectly through the challenges employees face. These challenges, such as communication difficulties, technical issues, and work-life balance, were critical in determining employee performance and achieving key performance metrics. The findings suggest that organisations must address these challenges by providing appropriate support and resources to improve remote work effectiveness, enhance employee productivity, and ensure accurate performance evaluation. This study contributes valuable insights into optimising remote work strategies and managing employee performance in a digitally driven work landscape.]]>
