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Cevi Mochamad Taufik
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INDONESIA
KOMUNIKA BANGSA, JURNAL ILMU KOMUNIKASI
Published by Universitas Kebangsaan Republik Indonesia
ISSN : -     EISSN : -     DOI : 10.39021/JKB
Core Subject : Science, Education, Social,
Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other
Jurnal Komunika Bangsa diterbitkan Program Studi Ilmu Komunikasi Universitas Kebangsaan Republik Indonesia (UKRI) memuat isu-isu mutakhir dalam penelitian ilmu komunikasi. Topik yang dibahas mencakup tema-tema berkenaan dengan: - Komunikasi Antarpribadi - Komunikasi Bisnis - Komunikasi Organisasi - Public Relations - Analisis Media dan Teks - Jurnalistik - Komunikasi Politik - Komunikasi Lintas Budaya - Perkembangan kelimuan lain yang merupakan pengembangan menyangkut bidang ilmu komunikasi
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 47 Documents
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CUSTOMER RELATIONSHIP MANAGEMENT DALAM MEMPERKUAT BRAND AWARENESS COFFEE SHOP STRING BANDUNG Sriheriyanty1, Devi Fitria; Hasim
KOMUNIKA BANGSA Vol 3 No 2 (2026): Edisi 6
Publisher : UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/kosa.v3i2.4529

Abstract

This study examines the Customer Relationship Management (CRM) strategy in strengthening brand awareness at Coffee shop String Bandung, a vintage-themed coffee business targeting the youth market (Gen Z) amid the intense competition in the F&B industry. Coffee shop String has been established for only three years and has not yet gained widespread public recognition. The main issue faced is the lack of brand awareness among the public. This study aims to explore how CRM strategies implemented by Coffee shop String Bandung contribute to enhancing brand awareness among its consumers. This research adopts a descriptive qualitative approach, with data collected through in-depth interviews, observations, and documentation. The findings reveal that Coffee shop String applies the CRM stages of acquire (attracting new customers through social media and visual branding), enhance (strengthening relationships with customers by creating creative digital content), and retain (retaining customers through community-based approaches and loyalty programs). These strategies are executed through personalized service, digital engagement on social media, and loyalty initiatives. The CRM approach significantly contributes to the development of brand awareness, as evidenced by increased customer interaction, visual brand recognition, and spontaneous brand recall and top-of-mind awareness. This study is expected to provide theoretical contributions to the development of marketing communication studies and serve as a practical reference for F&B business practitioners seeking to strengthen their brand positioning. Keywords: Communication, Relationship Management, Brand Awareness.
THE POLA KOMUNIKASI PENGAMEN JALANAN DI RUANG PUBLIK Ahdi Widyaputra, Fauzan
KOMUNIKA BANGSA Vol 3 No 2 (2026): Edisi 6
Publisher : UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/kosa.v3i2.4536

Abstract

Street busking is part of the social dynamics of urban communities where public spaces are often utilized as arenas for interaction with the broader society. Busking activities at city intersections are not merely related to economic aspects but also involve complex communication practices between buskers and road users. This study aims to analyze communication patterns, symbolic meanings emerging from interactions between street buskers and road users in public spaces. This research employs a qualitative approach using the ethnography of communication method introduced by Dell Hymes. Data were collected through participant observation, in-depth interviews, and documentation of busking activities at urban intersections. Data analysis was conducted using the SPEAKING model, which includes setting, participants, ends, act sequence, key, instrumentalities, norms, and genre. The findings indicate that communication among street buskers at intersections demonstrates relatively structured interaction patterns despite the short duration of interaction. Buskers utilize both verbal and nonverbal communication strategies to attract attention and build empathy among road users. Furthermore, busking communication practices also carry symbolic meanings related to social representation and survival strategies in public spaces. This study concludes that busking activities can be understood as a form of survival communication practice that reflects individuals' adaptive capacity within urban social environments.
ECHO CHAMBER DAN FENOMENA TERBENTUKNYA KOMUNIKASI HOMOGEN Taufik, Cevi Mochamad
KOMUNIKA BANGSA Vol 3 No 2 (2026): Edisi 6
Publisher : UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/kosa.v3i2.4553

Abstract

Beliefs in truth are acquired solely from a single viewpoint without referring to numerous other sources and references widely available across online channels. Digitalization, along with its derivative product social media, opens up echo chambers that validate truth messages, ultimately shaping shared beliefs. These beliefs form because algorithms play a crucial role by transforming diverse opinions into uniform ones. The phenomenon of fake truths, which ignores other perspectives with more valid and accountable truth values, finds no place. Communication becomes homogenized by negating all possibilities from diverse perspectives. Based on this background, this research aims to analyze the echo chamber phenomenon that leads to highly homogenized communication in digital spaces. The method used is qualitative with a virtual ethnography approach to analyze phenomena occurring in digital spaces as a result of internet users' habits trapped in algorithms. The research findings indicate that echo chambers occur due to content traps that encourage social media users to follow specific accounts, where information entering the home feed follows the algorithmic system deemed similar and meeting the preferences of the account user, causing communication to become homogenized.
ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA FOTO TUGU ASIA AFRIKA DI AKUN INSTAGRAM @BRILLIANFAIRIANDI Dewi, Rachima Meilani; Fitriawati, Diny
KOMUNIKA BANGSA Vol 3 No 2 (2026): Edisi 6
Publisher : UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/kosa.v3i2.4554

Abstract

The Asia Africa Monument is one of the historical monuments in Bandung City which was built to commemorate the important event of the 1955 Asia Africa Conference, as well as being a symbol of the unity of nations in Asia and Africa, the symbolic meaning of this monument can be seen through various media, such as in the photo uploaded by the Instagram account @brillianfairiandi. This study aims to reveal the meaning of the signs contained in the photo of the Asia Africa Monument uploaded by the Instagram account @brillianfairiandi using Charles Sanders Peirce's semiotic theory. The research method used in this study is descriptive qualitative through sign analysis based on Peirce's three main triadic semiotic models, namely Representamen/Sign, Object, and Interpretan/Meaning. Data were obtained through observation or in-depth observation of the photo object, interviews with @brillianfairiandi as the image maker, documentation, and data triangulation or a combination of the three methods. The research results indicate that there are seven signs/objects referred to in this image: the dominant color in the image, the globe at the top of the monument, the text "ASIA AFRICA" on the monument wall, the snow-covered trees and clear sky, the lights behind the monument, the building behind the monument, and the inauguration plaque, each of which has its own interpretation/meaning. This research is expected to provide information and add to the study of semiotics with various relevant phenomena in the future, especially in the field of communication science.
INTERAKSI SIMBOLIK PADA PERCERAIAN AKIBAT MEDIA SOSIAL FACEBOOK: STUDI KASUS PENGADILAN AGAMA KOTA CIMAHI Faradila, Rizqi Ikhsani; Lusiawati, Ira
KOMUNIKA BANGSA Vol 3 No 2 (2026): Edisi 6
Publisher : UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/kosa.v3i2.4555

Abstract

The use of Facebook social media is involved in a dynamic relationship between married couples that can result in a conflict that leads to the decision to divorce. Through in-depth interviews with the parties involved in the divorce, participatory observation, and analysis of court documents, the study found that symbolic interactions on Facebook, such as private conversations, comments, and public posts, often trigger mistrust, jealousy, and conflict that leads to divorce. The findings also show that the impact of Facebook use is not only limited to individual relationships but also affects social perceptions of marriage and divorce. The results of this study are expected to provide a deeper understanding of the negative impact of social media on marriage relationships, as well as suggest more effective prevention strategies to reduce the rate of divorce due to social media in the community.
MENYELAMATKAN IDENTITAS SOSIAL DAN BUDAYA: STUDI KOMUNIKASI LINGKUNGAN DI WILAYAH RAWAN BANJIR BANTARAN SUNGAI CITARUM KABUPATEN BANDUNG Suminar, Erna
KOMUNIKA BANGSA Vol 3 No 2 (2026): Edisi 6
Publisher : UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/kosa.v3i2.4556

Abstract

In Bale Endah District, Bandung Regency, perceptions of flooding are influenced by government information about relocation and the social and cultural identity of the local river basin community. Every rainy season, the community is aware of the danger of flooding that threatens their property and lives, but they are reluctant to move from the environment in which they live. This study aims to analyze the community's interpretation of government information and their attitude towards these appeals. Qualitative research using case studies was conducted to analyze the community's perceptions of relocation and government appeals in dealing with flooding. Data were collected through semi-structured in-depth interviews, observations, and literature reviews. The results of the study show that the rejection of relocation is due to emotional attachment to the place as part of their social and cultural identity. They view the place as part of their lives and livelihoods. Floods are a fate they must face despite the government's ongoing efforts to address the issue. The findings of this study suggest that effective communication requires the integration of social and cultural identity as a communication strategy in environmental messages.
DEPENDENSI HUMAS BPD HIPMI JAWA BARAT DALAM PROSES KOMUNIKASI PUBLIK: PROGRAM KERJA MELALUI MEDIA DIGITAL Ghassani, Rizqi
KOMUNIKA BANGSA Vol 3 No 2 (2026): Edisi 6
Publisher : UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/kosa.v3i2.4557

Abstract

Digital media has now become a strategic tool that enables organizations to establish faster, more interactive, and wider-reaching communication. This study aims to analyze the level of dependence on digital media by the Public Relations Department of BPD HIPMI West Java in the process of public communication of the organization's work program. This study uses a descriptive method to understand how digital media is utilized as a means of public communication for the organization. The results of the study show that the dependence on digital media in the public communication of BPD HIPMI West Java develops through four main stages, namely attraction, intensity, amplification, and sustained dependence. This study concludes that digital media plays a very significant role in supporting the effectiveness of organizational public communication. Dependence on digital media not only reflects the organization's adaptation to developments in communication technology, but also demonstrates the transformation of the organization's communication strategy in building more open, interactive, and sustainable relationships with the public.

Page 5 of 5 | Total Record : 47

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