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Cevi Mochamad Taufik
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INDONESIA
KOMUNIKA BANGSA, JURNAL ILMU KOMUNIKASI
Published by Universitas Kebangsaan Republik Indonesia
ISSN : -     EISSN : -     DOI : 10.39021/JKB
Core Subject : Science, Education, Social,
Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other
Jurnal Komunika Bangsa diterbitkan Program Studi Ilmu Komunikasi Universitas Kebangsaan Republik Indonesia (UKRI) memuat isu-isu mutakhir dalam penelitian ilmu komunikasi. Topik yang dibahas mencakup tema-tema berkenaan dengan: - Komunikasi Antarpribadi - Komunikasi Bisnis - Komunikasi Organisasi - Public Relations - Analisis Media dan Teks - Jurnalistik - Komunikasi Politik - Komunikasi Lintas Budaya - Perkembangan kelimuan lain yang merupakan pengembangan menyangkut bidang ilmu komunikasi
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 39 Documents
 1   2   3   4 
KOMUNIKASI PEMBANGUNAN: REMBUK WARGA TENTANG MUSRENBANG GUNA MENINGKATKAN KESEJAHTERAAN MASYARAKAT Aditya, Krisna
KOMUNIKA BANGSA Vol 2 No 2 (2025): EDISI 4
Publisher : UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/kosa.v2i2.4006

Abstract

The RW16 Jatihandap Residents Consultation is a development communication forum that aims to improve community welfare and infrastructure. Musrenbang (Develoment Planning Conference) is a development planning process that involves the community. The aim of this research is to analyze the role of the Jatihandap RW16 Residents’ Consultation in improving community welfare and infrastructure through the 2025 Musrenbang. This research uses qualitative methods with data collection and observation techniques. Data were analyzed using thematic analysis techniques. The research results show that the RW16 Jatihandap Residents’ Consultation has an important role in improving community welfare and infrastructure through the 2025 Musrenbang. Effective development communication and community participation in the Residents’ Consultation and Musrenbang can increase community awareness and involvement in development.
Strategi Komunikasi Organisasi Teater Sunda Kiwari dalam Menyukseskan Festival Drama Basa Sunda (FDBS) XXII Tahun 2024 Andriansah
KOMUNIKA BANGSA Vol 3 No 1 (2025): Edisi 5
Publisher : UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to describe the organizational communication strategy of the Kiwari Sundanese Theatre in ensuring the success of the 22nd Sundanese Drama Festival (FDBS) in 2024. The research approach used was qualitative with descriptive methods, through in-depth interviews, observations, and documentation studies of administrators, members, and related parties in organizing the festival. The results of the study indicate that the Kiwari Sundanese Theatre implements a structured organizational communication strategy in three main dimensions: internal communication, external communication, and public communication. Internal communication is carried out through regular meetings, online groups, and a clear division of tasks to strengthen coordination between members. External communication is realized in collaboration with the Government, sponsors, the media, and other arts communities as an effort to expand networks and support. Meanwhile, public communication is focused on promoting the festival through social media, radio broadcasts, and creative campaigns based on local wisdom to attract the attention of the wider community. The implemented strategy is considered effective in increasing participation, enthusiasm, and the success of the 22nd FDBS. This study recommends strengthening digital-based communication innovation and increasing human resource capacity within the organization to face the challenges of organizing festivals in the future.
ANALISIS BRANDING KAFE CILOR MANTUL DALAM MENGOMUNIKASIKAN PRODUKNYA Aryanti, Silpa; Bintang, Gilang
KOMUNIKA BANGSA Vol 3 No 1 (2025): Edisi 5
Publisher : UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/kosa.v3i1.4270

Abstract

This study analyzes the branding of Café Cilor Mantul in communicating its products amidst the competition of culinary MSMEs in Bunijaya Village. The success of Café Cilor Mantul in surviving and growing is the main reason, highlighting the importance of branding for business sustainability. The purpose of this study is to understand how Café Cilor Mantul's branding elements including the logo, brand name, Instagram visuals, and taglineare represented and communicated. The method of this research is descriptive qualitative with a constructivist paradigm, where data is collected through in-depth interviews with the owner and consumers and direct observation of the implemented branding elements. Branding theory is used as the basis for the analysis. The results of this study indicate that Café Cilor Mantul's logo successfully represents its main product through the use of specific icons, attractive colors, and clear typography, in accordance with the owner's objectives. The brand name "Cilor Mantul" proved effective in attracting attention due to its simplicity and local familiarity. Product visuals on Instagram also successfully attract interest through good photo/video quality, artistic composition, use of bright colors, and a focus on emotional experiences. Furthermore, the tagline "Makan Cepat Menu Tepat" represents service efficiency and menu diversity. Overall, the branding implementation of Kafe Cilor Mantul demonstrates success in building and communicating a strong brand identity through visual and verbal elements tailored to the product's characteristics and target market. This understanding is expected to contribute to Communication Studies in the field of branding and marketing, as well as serve as a practical reference for Kafe Cilor Mantul and other MSMEs in formulating effective brand strategies.
Komunikasi Suportif Pelatih Kepada Atlet Taekwondo BGFC Pasca Kekalahan Di Kejuaraan Shalihah, Mutia Rieza; Fitriawati, Diny
KOMUNIKA BANGSA Vol 3 No 1 (2025): Edisi 5
Publisher : UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/kosa.v3i1.4276

Abstract

Defeat in a championship is a major challenge for athletes, not only physically but also emotionally, which can potentially lower self-confidence, motivation, and even the desire to continue training. This study aims to understand how coaches support BGFC Taekwondo athletes after losing in a championship. The main focus of this study includes the emotional, informational, and instructional support provided by coaches to help athletes recover from failure. This study employs a qualitative method with a descriptive approach, utilizing data collection techniques such as observation, in-depth interviews, and documentation involving one coach and three athletes at the BGFC Taekwondo unit. The results indicate that supportive communication, both verbal and non-verbal, plays a crucial role in rebuilding athletes' self-confidence and accelerating mental recovery after a loss. Coaches who provide empathetic support, constructive feedback, and clear technical guidance are able to create positive interpersonal relationships, thereby encouraging athletes' motivation and readiness to train again and achieve success in the future. This study makes an important contribution to enriching the literature on sports communication and can serve as a practical reference for coaches in creating effective and supportive communication patterns
Menghidupkan kembali jiwa yang sudah mati melalui augmented reality (AR): SEMIOTIKA DALAM FILM KETIKA BERHENTI DI SINI Febriani, Silvy Regina; Taufik, Cevi Mochamad
KOMUNIKA BANGSA Vol 3 No 1 (2025): Edisi 5
Publisher : UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/kosa.v3i1.4278

Abstract

This study explores the use of Augmented Reality (AR) technology in the film Ketika Berhenti di Sini, which portrays the protagonist’s attempt to cope with grief over the loss of a loved one through virtual interaction with hologram. The aim of this research is to analyze the denotative, connotative, and mythical meanings of the idea of “reviving a departed soul” through AR technology. This study adopts a qualitative approach using Roland Barthes’ semiotic analysis. Data collection was carried out through visual observation of relevant scenes in the film, which were then analyzed using Barthes’ structure of signs (signifier, signified, denotation, connotation, and myth). The results indicate that the use of AR in the film creates visual and narrative signs that represent the meaning of loss and the attempt  transcend reality. At the denotative level, it depicts real-time interaction with the deceased through a hologram. The connotative meaning reveals the depth of emotional trauma and grief, while the mythical meaning reflects modern cultural hopes for life after death through technological means. The analysis also identifies Barthes' codes (hermeneutic, proairetic, symbolic, and narrative) that contribute to the film’s implicit meanings.
PENGELOLAAN KECEMASAN DAN KETIDAKPASTIAN DALAM PROSES KOMUNIKASI ANTARBUDAYA MAHASISWA MUSI RAWAS UTARA DI UNIVERSITAS KEBANGSAAN REPUBLIK INDONESIA Nurjannah; Suhaeri
KOMUNIKA BANGSA Vol 3 No 1 (2025): Edisi 5
Publisher : UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/kosa.v3i1.4285

Abstract

Students who live away from home often face challenges in intercultural communication, when they have to adapt to the norms, values, and customs of their home culture. This is the case for students from Musi Rawas Utara at Universitas Kebangsaan Republik Indonesia (UKRI), who experience anxiety and uncertainty in the process of intercultural communication. This study aims to analyze the strategies used by Musi Rawas Utara students to manage anxiety and uncertainty based on the Anxiety/Uncertainty Management (AUM) Theory. The research employed a qualitative method with a descriptive approach and an interpretive paradigm. Data were collected through interviews and observations, then analyzed through reduction, presentation, triangulation, and conclusion drawing. The findings show that Musi Rawas Utara students manage anxiety and uncertainty through seven categories: self-concept, motivation to interact, responses to strangers, social categorization, situational processes, social connections, and ethical interaction. These efforts have proven effective in reducing anxiety levels and enhancing the effectiveness of intercultural communication. The study concludes that the management of anxiety and uncertainty is both a psychological matter and a social process that carries ethical values, thus supporting the achievement of bicultural adaptation among migrant students.
FENOMOLOGI AMEL YANG MEMAINKAN PERAN SEBAGAI WARIA HETEROSEKSUAL DI KOTA BANDUNG Vikri Adha Rismawan; Lusiawati, Ira
KOMUNIKA BANGSA Vol 3 No 1 (2025): Edisi 5
Publisher : UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/kosa.v3i1.4292

Abstract

Gender and sexuality are interesting and very important object of research because it has its own challenges in the social, normative, cultural and religious contexts in Indonesia. One gender expression that often becomes a topic of conversation in society is transwoman. Waria stands for Wanita Pria where men who are and behave, look, and speak like women. The purpose of this study is to identify the experiences, feelings, and meanings of Amel who plays the role of a heterosexual transvestite in Bandung City. A descriptive qualitative approach was used because this research focuses on an in-depth understanding of the subjective experience of a heterosexual waria. By basing on the phenomenological approach developed by Edmund Husserl as the main theory and Alfred Schutz as the supporting theory. This study reveals that Amel's life experiences, feelings, and meanings are the result of constructions that occur through interactions between her subjective awareness, her environment, and the social network that surrounds her
Proses Labeling PROSES LABELING PADA FIGUR PUBLIK: STUDI KASUS EKY PRIYAGUNG SEBAGAI ‘DUTA BROKEN HOME’ DI INSTAGRAM : STUDI KASUS EKY PRIYAGUNG SEBAGAI ‘DUTA BROKEN HOME’ DI INSTAGRAM Sukron, Sandi; Ghassani, rizqi
KOMUNIKA BANGSA Vol 3 No 1 (2025): Edisi 5
Publisher : UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/kosa.v3i1.4293

Abstract

Labeling is an aspect that arises from society's reaction to a person's behavior that is considered deviant. The labeling perspective emphasizes the interactionism approach by concentrating on the consequences of interactions between deviants and social control agents. This research using descriptive methods to find out how Eky Priyagung's broken home content on Instagram gave rise to a broken home ambassador labeling on Eky Priyagung. The data obtained in this research through direct interviews with Eky Priyagung's sources. The results of this study prove that the labels given by the public can influence how a person behaves, creates strategies, and takes advantage of opportunities, ultimately forming an influential figure in raising social issues.
KONTEN VISUAL INSTAGRAM SEBAGAI MEDIA PROMOSI PADA KOMUNIKASI PEMASARAN DALAM MEMBANGUN BRAND IMAGE KAMALEENS Rahayu Yulianti; Hasim
KOMUNIKA BANGSA Vol 3 No 1 (2025): Edisi 5
Publisher : UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/kosa.v3i1.4301

Abstract

This research is motivated by the growing use of social media as a promotional tool in marketing communication, particularly through Instagram. Kamaleens, as a local fashion brand, utilizes visual content on Instagram to build a strong brand image in the minds of consumers. The purpose of this study is to identify and explain the role of visual content on Instagram @kamaleens in marketing communication to shape its brand image through three aspects of the hierarchy of effects theory: cognitive, affective, and conative. This research applies a qualitative method with a descriptive approach, while data collection techniques include in-depth interviews, observation of Instagram @kamaleens content, digital documentation, and literature study. The findings reveal that in the cognitive aspect, Kamaleens successfully builds audience awareness and knowledge of the brand through aesthetic, informative, and consistent visual design. In the affective aspect, visual content generates positive emotions through comfortable displays, relevant lifestyles, and collaborations with influencers who represent the values of the audience, thus fostering liking and preference. In the conative aspect, visual content encourages confidence and purchasing actions through persuasive messages, testimonials as social proof, and loyalty programs such as discounts and membership. Overall, the visual content strategy of Instagram @kamaleens is effective in shaping its brand image through the stages of marketing communication explained in the hierarchy of effects theory.

Page 4 of 4 | Total Record : 39

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