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Cevi Mochamad Taufik
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INDONESIA
KOMUNIKA BANGSA, JURNAL ILMU KOMUNIKASI
Published by Universitas Kebangsaan Republik Indonesia
ISSN : -     EISSN : -     DOI : 10.39021/JKB
Core Subject : Science, Education, Social,
Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other
Jurnal Komunika Bangsa diterbitkan Program Studi Ilmu Komunikasi Universitas Kebangsaan Republik Indonesia (UKRI) memuat isu-isu mutakhir dalam penelitian ilmu komunikasi. Topik yang dibahas mencakup tema-tema berkenaan dengan: - Komunikasi Antarpribadi - Komunikasi Bisnis - Komunikasi Organisasi - Public Relations - Analisis Media dan Teks - Jurnalistik - Komunikasi Politik - Komunikasi Lintas Budaya - Perkembangan kelimuan lain yang merupakan pengembangan menyangkut bidang ilmu komunikasi
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 39 Documents
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COMMUNICATION POLITICS AND DEMOCRACY DIALOGUE: : CASE STUDY ON THE INDONESIAN PRESIDENTIAL ELECTION 2024 Aditya, Krisna Krisna; Bintang, Gilang
KOMUNIKA BANGSA Vol. 1 No. 2 (2024): Edisi 2
Publisher : UKRI

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Abstract

This article discusses the analysis of political communication and democratic dialogue in Indonesia as the largest democratic country which is currently carrying out a democratic process in the 2024 legislative and presidential elections. Another thing in various case studies in Indonesia highlights the principle problems in democracy. Election process, money politics, elite pragmatism, institutional weaknesses of political parties. The article also mentions the important role of dialogue in political communication and the potential for spreading misinformation and tending to attack political figures. Research shows that there is a tendency for democratic decline which has an impact on weakening the integrity of the electoral process. This reflects democracy which is still problematic in various aspects, starting from civil liberties, government functions, to the election process. As we know, several factors causing the decline of democracy include the growth of digital politics, populism, the economic transformation of society, and the impact of the pandemic. Talking about democracy today, as we have observed, many problems occur in the world because of stagnant dialogue due to broken bridges between civilizations. Dialogue and discussion efforts are one of the efforts to build a healthy democratic country. There is not a single democratic principle in the world that is perfect. In fact, until now democracy is still developing. The development of democracy in Indonesia continues to experience changes as a form of search for national identity which is marked by several failures. It was also stated that the various difficulties that befell Indonesia, ranging from the financial and monetary crisis to conflicts of interest, actually perfected democracy because society became more united and stronger. Indonesian democracy runs side by side with the largest number of Muslims and modernization. Democracy in Indonesia has its own characteristics. Therefore, democratization never stops. Talking about democracy will always be relevant.
DIALEKTIKA PERNIKAHAN TERLARANG SUKU DENGWAHI DAN SUKU UMAKAKANG : (Studi Komunikasi Budaya Di Desa Ternate Umapura Kabupaten Alor) Afiat J Sarimin; Erna Suminar; Musthafa
KOMUNIKA BANGSA Vol. 1 No. 2 (2024): Edisi 2
Publisher : UKRI

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Abstract

Pernikahan adalah upacara pengikat janji nikah yang di laksanakan oleh dua orang dengan maksud meresmikan ikatan secara norma agama, norma hukum dan norma sosial adat istiadat. Tujuan penelitian ini untuk mengetahui pandangan budaya suku Dengwahi dan suku Umakakang tentang pernikahan di Desa Ternate Umapura, untuk mengetahui bagaimana dialektika yang terjadi dan solusi dalam pernikahan suku Dengwahi dan suku Umakakang di Desa Ternate Umapura, Metode penelitian yang digunakan dalam studi kasus ini adalah metode emik dengan pendekatan kualitatif. Pendekatan kualitatif memungkinkan peneliti untuk memahami dan menggali pemahaman yang mendalam tentang perspektif, sikap, dan praktik budaya yang terkait dengan pernikahan terlarang. Hasil penelitian menunjukkan bahwa pernikahan terlarang antara suku Dengwahi dan suku Umakakang mencerminkan ketegangan budaya yang ada di Desa Ternate Umapura. Pernikahan terlarang juga mempengaruhi dinamika sosial dan kohesi masyarakat di desa tersebut.
KOMUNIKASI KELUARGA DALAM POLA ASUH DAN PENCEGAHAN PERILAKU BULLYING Lusiawati, Ira
KOMUNIKA BANGSA Vol. 1 No. 2 (2024): Edisi 2
Publisher : UKRI

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Abstract

The family is the center of inheritance of good values. In it there is a transfer of knowledge regarding behavior that should be carried out and what should be avoided. The inheritance of these values ​​takes place through communication. Therefore, communication is very crucial in shaping the mental and spiritual development of family members. If communication is good, it will form a social spirit among family members. However, if family communication is not good it will certainly lead to antisocial behavior. One form of antisocial behavior is bullying. This aggressive behavior, which is manifested by attacking and hurting other people mentally and socially, is certainly very contrary to the family's parenting style. Because in a normal family, they will not teach behavior that attacks and harms other people. Based on this explanation, this research aims to determine the role of family communication in preventing bullying behavior. The method used is descriptive qualitative with a type of media content analysis. A qualitative approach is used to reveal the phenomena behind visible events. The results show that family communication plays a very important role in parenting to shape children's mental and spiritual abilities as provisions for social interactions and to avoid bullying behavior. Key words: Values, family, communication, parenting, bullying
STRATEGI PUBLIC RELATIONS (PR) MOMIS BAKERY DALAM MEMVIRALKAN PRODUK ANDALANNYA Ghassani, Rizqi; Fitriawati, Diny
KOMUNIKA BANGSA Vol. 1 No. 2 (2024): Edisi 2
Publisher : UKRI

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Abstract

Maximum use of the internet will have an impact on the success of marketing a product. Even though the product in question is still relatively new, accuracy in utilizing the vastness of the internet can provide maximum profits for product sales to occupy the top position. The ability to do this can be obtained by using features that are spread through social media applications that are scattered throughout the internet. As the backbone that unites communication media, both personal and public, the internet must be utilized optimally for various purposes. One of them, business goals. As was done by Momis Bakery which went viral with public interest in the products it makes. On that basis, this research was carried out with the aim of uncovering viral phenomena as a public relations strategy for marketing Momis Bakery products on social media. As a means, this research uses qualitative research methods with interpretive descriptive research which seeks to uncover the background of the phenomenon behind the virality that occurs. The research results prove that the use of media combined with skills in carrying out public relations functions helps elevate Momis Bakery to the top position. Keywords: Internet, public relations, viral, social media, products
FANATISME BUTA, HAMBATAN DALAM PROSES MEMBANGUN KOMUNIKASI POSITIF : (TELAAH KRITIS PADA PARA PENDUKUNG CAPRES 2024) Taufik, Cevi Mochamad; Sila, Gita Eka; Suhaeri
KOMUNIKA BANGSA Vol. 1 No. 2 (2024): Edisi 2
Publisher : UKRI

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Abstract

There was a loud sound of attack on the communication stage. Cynical statements with a tendency to bring down people poured out of the rifles fired by the presidential candidates. The direction is right to break down mental defenses as the last bastion of positive awareness. The attacks were incessant and could no longer be stopped, causing the country to feel like it was in a state of war. The happiness that should have accompanied the presidential election (Pilpres) collapsed into terror narratives communicated by the success team supporting the presidential candidate (capres). Disruptions to positive communication are expressed in content in the form of text, sound and visuals spread across social media networks. Without realizing it, all of this has an influence on hostility among fellow citizens. Based on these conditions, this research aims to determine blind fanaticism with verbal aggression in building positive communication that raises awareness of national identity. To provide a comprehensive explanation, the approach used is qualitative descriptive with critical analysis methods. The results show that the fanatical mentality formed in the presidential election contestation becomes an obstacle in the process of enforcing positive communication. A fanatical mentality triggers hostility because it is based on negative sentiments. Fanaticism can even maintain ongoing grudges because it leaves an impression on the psychological space of the supporters of the presidential and vice presidential candidates. Keywords: Fanaticism, presidential election, positive communication
STRATEGI KOMUNIKASI PEMASARAN AGREGATOR MUSIK MELALUI OPTIMALISASI BAURAN PEMASARAN DALAM DISTRIBUSI DIGITAL Bintang, Gilang; Suminar, Erna
KOMUNIKA BANGSA Vol. 2 No. 1 (2024): Edisi 3
Publisher : UKRI

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Abstract.  This research discusses about the implementation of marketing communication strategy on how music aggregator optimizes marketing mix through digital distribution. The aim of this research is to analyze various ways of marketing communication from the product, price, place and promotion which are the elements of marketing mix. The method of this research is descriptive qualitative which describes the whole efforts done by music aggregator, namely Noise Garage, in implementing marketing communication strategy to each element of marketing mix.  The data collection is done by interviewing informants and implementing non-participant observation. The data presented is reduced to the important ones and drawn into a specific conclusion by using data triangulation of data source. The result of this research points out that the implementation of marketing communication done by Noise Garage  music aggregator optimizes the product quality from the digital platform availability,  the discount of price package from music album, the accessibility and  the convenience of the place, and the use of different kinds of social media which covers different kinds of audiences’ range of ages or generation..   Keywords: music aggregator, marketing communication, digital platform   Abstrak               Penelitian ini membahas mengenai implementasi strategi komunikasi pemasaran tentang cara agregator musik mengoptimalkan bauran pemasaran melalui distribusi digital. Tujuan dari penelitian ini adalah untuk menganalisis berbagai macam cara komunikasi pemasaran dari produknya, harganya, tempatnya, dan bentuk promosinya yang merupakan elemen dari bauran pemasaran. Metode dari penelitian ini adalah deskriptif kualitatif yang menggambarkan keseluruhan upaya-upaya yang dilakukan agregator musik, yakni Noise Garage, dalam mengimplementasikan strategi komunikasi pemasaran pada masing-masing elemen bauran pemasaran. Pengumpulan data dilakukan dengan cara melakukan wawancara dan observasi non partisipan. Data yang disajikan direduksi ke data-data yang penting dan ditarik ke dalam kesimpulan dengan menggunakan triangulasi sumber data. Hasil dari penelitian ini menunjukkan bahwa implementasi dari komunikasi marketing yang dilakukan oleh agragator musik Noise Garage mengoptimalkan kualitas produk dari ketersediaan platform digital, potongan harga paket dari album musik, aksesibilitas dan kenyamanan tempat, dan penggunaan berbagai macam sosial media yang menjangkau jenis-jenis beragam dari rentang usia atau generasi.   Kata kunci: agregator musik, komunikasi pemasaran, platform digital
REKRUTMEN POLITIK DAN KOMUNIKASI POLITIK PARTAI GERINDRA DALAM KANDIDASI WALIKOTA BANDUNG 2024-2029 Sabarudin, Didin
KOMUNIKA BANGSA Vol. 2 No. 1 (2024): Edisi 3
Publisher : UKRI

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Abstract Indonesia is facing simultaneous national regional head elections in 2024 to elect Governors, Regents, and Mayors in 38 provinces and 514 districts and cities. Political parties have a central position in regional head elections through political recruitment to take part in electoral competitions at all levels in accordance with the mandate given by laws and regulations regarding political parties, general elections, and regional head elections. The recruitment of the Gerindra party for the candidate for Mayor/Deputy Mayor of Bandung is recommended to Prabowo Subianto's trusted young figure, R. Dhani Wirianata number 07-1051/REKOM/DPP-GERINDRA/2024 dated 18 July 2024 which was signed by the General Chairperson and Secretary General after going through selection with open and closed methods. Dhani's figure is believed to be able to accelerate development and solve the problems of the city of Bandung as the political communication of the Gerindra party in the form of political messages and public opinion is conveyed through the candidacy declaration of R. Dhani Wirianata carrying the tagline "Bandung Together with Advanced Indonesia". The study approach was carried out using a qualitative method with exploratory characteristics to capture the meaning and understand the political recruitment and political communication of the Gerindra party behind the reality of R. Dhani Wirianata's candidacy. This means that the process of political recruitment and political communication in the 2019 Solo city elections is likely to happen again in the 2024 Bandung city elections. Abstrak Indonesia menghadapi perhelatan pemilihan kepala daerah serentak secara nasional tahun 2024 untuk memilih Gubernur, Bupati, dan Walikota di 38 provinsi serta 514 kabupaten dan kota. Kedudukan partai politik memiliki posisi sentral dalam pemilihan kepala daerah melalui rekrutmen politik untuk mengikuti kompetisi pemilihan pada semua jenjang tingkatan sesuai dengan mandat yang diberikan oleh peraturan perundangan tentang partai politik, pemilihan umum, dan pemilihan kepala daerah. Rekrutmen partai Gerindra untuk kandidasi Walikota/Wakil Walikota Bandung direkomendasikan kepada sosok muda kepercayaan Prabowo Subianto, R. Dhani Wirianata bernomor 07-1051/REKOM/DPP-GERINDRA/2024 tanggal 18 Juli 2024 yang ditandatangani oleh Ketua Umum dan Sekretaris Jenderal setelah melalui seleksi dengan metode terbuka dan tertutup. Sosok Dhani diyakini mampu mengakselerasi pembangunan dan mengurai permasalahan kota Bandung sebagai komunikasi politik partai Gerindra dalam bentuk pesan politik dan opini publik disampaikan melalui deklarasi pencalonan R. Dhani Wirianata dengan mengusung tagline “Bandung Bersama Indonesia Maju”. Pendekatan kajian dilakukan dengan metode kualitatif berciri eksploratori untuk menangkap makna dan memahami rekrutmen politik dan komunikasi politik partai Gerindra di balik realitas kandidasi R. Dhani Wirianata. Maknanya, proses rekrutmen politik dan komunikasi politik pada pilkada kota Solo 2019 memungkinkan berulang terjadi pula pada pilkada kota Bandung 2024.
DIFUSI INOVASI PUBLIC RELATIONS (PR) DALAM MEMANFAATKAN TEKNOLOGI TERAPAN DI PT PUTERA MULYA TERANG INDAH Nurdansyach, Faisal Fachic; Ghassani, Rizqi
KOMUNIKA BANGSA Vol. 2 No. 1 (2024): Edisi 3
Publisher : UKRI

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The existence of a public relations division in an agency, one of which is within a company, is indeed the main point for carrying out one of the programs assigned by the company in terms of providing important information regarding developments, introducing new products and introducing new innovations to audiences such as the wider community, employees the company, therefore stakeholders can receive information conveyed directly or in the field regarding information by attending meetings or being invited directly, the role of public relations is very much considered by institutions, agencies and organizations that do have public relations in order to create good relationships , being harmonious and having chemistry are indeed the main factors in an institution, besides that the role of public relations is able to overcome or minimize problems in companies and other institutions which create sustainable relationships, public relations is also an art and social science that can be used to analyze trends , advise employees and carry out planned programs regarding activities that have the nature of serving, both the interests of organizations or institutions as well as the public interest, apart from that the relationship between community companies has needs that continue to develop and are sustainable.
PENANAMAN NILAI-NILAI DIGITAL CITIZENSHIP DALAM MEMBANGUN KOMUNIKASI KEBANGSAAN Fadhillah, Dini Nur; Japar, Muhammad; Hartanto, Fadli Tri; Syarifa, Syifa; Sila, Gita Eka
KOMUNIKA BANGSA Vol. 2 No. 1 (2024): Edisi 3
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Di era digital saat ini, menjadi tantangan bagi perkembangan ilmu komunikasi untuk terus dapat beradaptasi. Adaptasi tidak hanya sebatas menggunakan teknologi berbasis digital tetapi juga memiliki kompetensi literasi digital. Kompetensi literasi digital juga termasuk ke dalam elemen dasar digital citizenship. Pergeseran pandangan akademisi terhadap digital citizenship mulai berkembang. Hal ini didasari berbagai analisis terhadap implementasi digital citizenship mahasiswa diperguruan tinggi. Kajian literature ini bertujuan untuk menganalisis penanaman nilai-nilai digital citizenship yang dapat dilakukan oleh perguruan tinggi dalam membangun komunikasi kebangsaan mahasiswa ilmu komunikasi. Hasil penelitian ini menunjukkan bahwa penanaman nilai-nilai digital citizenship dapat dilakukan oleh perguruan tinggi sebagai inovasi pada proses komunikasi pembelajaran. Selain itu, nilai-nilai digital citizenship juga dapat menjadi pedoman bagi mahasiswa untuk menjadi warga negara digital yang baik. Hasil penelitian ini menyimpulkan bahwa penanaman nilai-nilai digital citizenship dapat dijadikan sebagai proses difusi inovasi pada ilmu komunikasi untuk membangun komunikasi kebangsaan. Penelitian ini memiliki keterbatasan pada metode penelitian. Penelitian dimasa yang akan dating diharapkan dapat menganalisis kompetensi digital citizenship mahasiswa untuk selanjutnya dijadikan sebagai bahan analisis kebutuhan dalam mengembangkan model pembelajaran berbasis digital citizensip.
MEMBANGUN CITRA RIDWAN DHANI WIRIANATA (RDW) DI INSTAGRAM JELANG KONTESTASI PEMILIHAN WALI KOTA (PILWALKOT) BANDUNG Diny Fitriawati
KOMUNIKA BANGSA Vol. 2 No. 1 (2024): Edisi 3
Publisher : UKRI

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The study looks at how candidate mayor Ridwan Dhani Wirianata uses the instagram social media platform to build an image. Social media, especially instagram, has become an important component as a tool for conducting two-way communication as well as enabling candidate mayors to shape public perception and interact directly with candidate voters. Research results show that Ridwan Dhani Wirianata effectively reinforces his image as a leader close to the community and committed to change by using consistent visual, relevant narrative and two-way interaction with potential voters to help spread the message. Keywords: Candidate Mayor, Images, Instagram

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