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Ayu Lucy Larasssaty
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Jalan Lingkar Timur No.KM 5,5 Rangkah Kidul Kawasan Industri & Pergudangan, Rangkah Kidul, Kec. Sidoarjo, Kabupaten Sidoarjo, Jawa Timur 61234.
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Tali Jagad Jurnal Ilmiah Manajemen
Published by Universitas Nahdlatul Ulama Sidoarjo
ISSN : -     EISSN : 29882192     DOI : https://doi.org/10.55732/unu.tjj
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Tali Jagad Journal is a scientific publication that contains articles in the field of management within the scope of marketing, finance, human resources, tourism, banking, production, and operations management. The Tali Jagad journal is dedicated to encouraging the exchange of ideas between academics, practitioners, and government agencies in the field of management. This journal is published twice a year, in May and November. Articles published in this journal present an objective analysis of management topics from an academic perspective in the form of research results, studies of new management concepts and theories, as well as case study papers
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 36 Documents
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Peran Aparatur Desa Dalam Penguatan Kemandirian Dan Pemberdayaan Ekonomi Warga RT.03 RW.02 Desa Semambung, Wonoayu, Sidoarjo: The Role of Village Apparatus in Strengthening Independence and Economic Empowerment of Residents of RT.03 RW.02 Semambung Village, Wonoayu, Sidoarjo Ibad, Irsyadul; Qomariyah, Nur; Alvi Ariyanti, Sindy Rosita; Anwar, Chairil
TALI JAGAD JOURNAL Vol. 2 No. 2 (2024): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/UNU.TJJ.2024.02.02.2

Abstract

This study aims to analyze the role of village officials in strengthening the independence and economic empowerment of residents of RT.03 RW.02 Semambung Village, Wonoayu District, Sidoarjo Regency. Using qualitative descriptive methods, this study involved interviews with various village officials and direct observation. The results of the study indicate that village officials have played a significant role in supporting programs that encourage the independence and economic empowerment of residents, such as MSME training, innovation development, and BUMDes activities. The RT head plays an active role in providing insight, helping access to capital, and directing business management. The existence of the Night Market and BUMR which are independently managed by residents shows the integration between independence and economic empowerment in practice. Although still facing challenges in participation and coordination, the efforts made show a positive direction in building an independent and economically empowered community. This study concludes that the role of village officials has made an important contribution to strengthening the independence and economic empowerment of residents, but the long-term effectiveness of these efforts still needs to be evaluated and improved sustainably.
Investasi dalam Pengembangan Karyawan: Kunci untuk Meningkatkan Kinerja Organisasi: Investing in Individual Employee Development: Key to Improving Organizational Performance Qurratu'aini, Nafia Ilhama
TALI JAGAD JOURNAL Vol. 2 No. 2 (2024): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/UNU.TJJ.2024.02.02.3

Abstract

In the face of globalization and increasingly intense business competition, improving organizational performance has become a top priority for many companies. One approach that has proven effective in achieving this goal is through investing in employee development programs. This research aims to explore how employee development programs can influence organizational performance, using a literature study approach. The findings from this research show that employee development programs which include competency-based training, mentoring, coaching, and job rotation, have a positive impact in improving employee skills, motivation and loyalty. In addition, evaluations conducted through satisfaction surveys, competency tests, and performance assessments help ensure that the program is continuously improved and adapted to the company's changing needs. The results of this research also confirm that investment in employee development programs is not only able to increase productivity and quality of company operations, but also preparing organizations to face the challenges of technological change and market dynamics in the future.
Knowledge Sharing sebagai mediasi Gaya Kepemimpinan Untuk Meningkatkan Prestasi Belajar Di Al-Banjari ZEROFAZA Grub Sidoarjo: Knowledge Sharing as a Mediating Leadership Style to Improve Learning Achievement at Al Banjari Zerofaza Grub Sidoarjo hanafi, khafid khoirul; Ayu lucy larassaty; Sumartik
TALI JAGAD JOURNAL Vol. 2 No. 2 (2024): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/UNU.TJJ.2024.02.02.4

Abstract

This study aims to 1) determine the direct effect of leadership style, 2) the full effect of shared knowledge mediated leadership style to improve learning achievement in Albanjari Zerofaza Sidoarjo grub. The research method used is a descriptive quantitative method using the PLS 3.0 analysis tool to measure the results of knowledge sharing as mediation of leadership style to improve learning achievement at Al-Banjari Zerofaza grub Sidoarjo. This research uses descriptive analysis with 40 respondents with a purposive sampling technique. The results of the study show that knowledge sharing as a mediation of leadership style to improve learning achievement at albanjari zerofaza grub Sidoarjo can be said to be quite good. Leadership style has a positive and significant influence on learning achievement through knowledge sharing at albanjari zerofaza grub sidoarjo
Pengaruh Kualitas Pelayanan Dan kepercayaan Terhadap Kepuasan Nasabah Di Bank BRI Unit Pakkat: Kualitas Pelayanan, Kepercayaan, Kepuasan Nasabah Mahulae, Artamala; Sholikhah, Afifatus
TALI JAGAD JOURNAL Vol. 2 No. 2 (2024): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/UNU.TJJ.2024.02.02.6

Abstract

The current condition of banking competition is getting tighter, so bank management needs to always be sensitive to changes, environmental developments that occur and make continuous improvements in performance in providing satisfactory services to customers. This study aims to analyze the influence of service and trust on customer satisfaction at Bank BRI Pakkat Unit partially and simultaneously. The sample in this study consisted of 100 customers of Bank Rakyat Indonesia. The analysis technique used is multiple linear regression with an analysis tool, namely SPSS Version 26.0. The results of this study partially show that service quality and trust have a significant positive effect on customer satisfaction at Bank BRI Pakkat Unit. Based on the results of simultaneous tests, it was found that service quality and trust had a significant positive effect on customer satisfaction at Bank BRI Pakkat Unit.
Pengaruh Pelayanan Admin E-Commerce dalam Menjawab Pertanyaan Customer Terhadap Kemajuan Usaha Digital Printing: Pengaruh Pelayanan Admin E-Commerce dalam Menjawab Pertanyaan Customer Terhadap Kemajuan Usaha Digital Printing Ambarwati, Rizki; Sholikhah, Afifatus
TALI JAGAD JOURNAL Vol. 3 No. 1 (2025): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/UNU.TJJ.2024.03.01.1

Abstract

E-commerce telah berkembang pesat dan menjadi pilihan utama konsumen, termasuk dalam bisnis digital printing. Pelayanan admin yang cepat, jelas, dan tanggap menjadi faktor penting untuk meningkatkan kepuasan pelanggan dan mendukung pertumbuhan bisnis. Penelitian ini menganalisis pengaruh layanan admin e-commerce terhadap kemajuan bisnis digital printing, dengan fokus pada kecepatan respon, kejelasan informasi, dan sikap pelayanan dalam meningkatkan penjualan, jumlah pelanggan tetap, dan loyalitas pelanggan. Menggunakan pendekatan kuantitatif, sampel diambil melalui teknik simple random sampling dan pengumpulan data dilakukan dengan kuesioner. Analisis dilakukan menggunakan SPSS dengan uji t. Hasil penelitian menunjukkan bahwa layanan admin e-commerce berpengaruh signifikan terhadap kemajuan bisnis digital printing. Hasil uji t menunjukkan t_hitung = 3,955 > t_(tabel) = 1,313 dengan signifikansi 0,000 yang menunjukkan bahwa layanan yang cepat dan informatif dapat mempercepat pertumbuhan bisnis. Kualitas layanan admin juga meningkatkan kepuasan dan loyalitas pelanggan, dengan koefisien regresi sebesar 0,530. Temuan ini menegaskan pentingnya layanan admin dalam mendorong perkembangan bisnis digital printing.
Pengaruh Kepuasan Kerja, Stres Kerja, Lingkungankerja, Dankomitmen Organisasi Terhadap Turnover Intention Pada Agnes Beauty Center Wonosobo: Pengaruh Kepuasan Kerja, Stres Kerja, Lingkungan Kerja, Dan Komitmen Organisasi Terhadap Turnover Intention Pada Agnes Beauty Center Wonosobo Nariyah, NARIYAH
TALI JAGAD JOURNAL Vol. 3 No. 1 (2025): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/UNU.TJJ.2024.03.01.2

Abstract

Penelitian ini bertujuan untuk mengidentifikasi pengaruh kepuasan kerja, stres kerja, lingkungan kerja, dan komitmen organisasi terhadap niat turnover di Agnes Beauty Center Wonosobo. Metode yang digunakan adalah total sampling terhadap 37 karyawan pada tahun 2023. Analisis data dilakukan dengan regresi linier berganda menggunakan SPSS Statistics v.23. Hasil penelitian menunjukkan bahwa kepuasan kerja, stres kerja, lingkungan kerja, dan komitmen organisasi berpengaruh signifikan terhadap niat turnover karyawan. Namun, penelitian ini memiliki keterbatasan. Beberapa responden tidak memberikan jawaban yang akurat, kurangnya minat terhadap penelitian, serta pemahaman yang rendah terhadap pertanyaan yang diajukan mengakibatkan data yang sulit diolah. Untuk penelitian selanjutnya, disarankan agar sampel diperluas untuk mencakup lebih banyak karyawan dan mempertimbangkan variabel lain yang mungkin memengaruhi kinerja, seperti fasilitas dan lingkungan kerja yang lebih baik. Penelitian ini diharapkan dapat menjadi referensi bagi penelitian yang lebih mendalam di masa depan.
PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI MOBIL INNOVA REBORN DI SHOWROOM TOYOTA PT DUNIA BARUSA BATOH: Pengaruh Ekuitas Merek Terhadap Keputusan Konsumen Dalam Membeli Mobil Innova Reborn Di Showroom Toyota PT. Dunia Barusa Batoh Hidayat, Rahmat; Sholikhah, Afifatus
TALI JAGAD JOURNAL Vol. 3 No. 1 (2025): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/UNU.TJJ.2024.03.01.3.

Abstract

Studi ini bertujuan untuk menilai dampak ekuitas terhadap keputusan pembelian mobil Innova Reborn di PT. Dunia Barusa Batoh. Desain penelitian yang diterapkan adalah penelitian kuantitatif. Penentuan sampel dalam penelitian dilakukan dengan teknik non-probability sampling, dan metode yang digunakan untuk mengambil responden adalah Accidental Sampling. Metode analisis data yang diterapkan dalam penelitian ini yaitu regresi linier ganda dan ujian t. Berdasarkan analisis data uji t, dapat disimpulkan bahwa kesadaran merek memiliki pengaruh positif dan signifikan terhadap keputusan pembelian mobil Innova Reborn di PT. Dunia Barusa, asosiasi merek memberikan pengaruh negatif yang signifikan secara parsial terhadap keputusan pembelian mobil Innova Reborn PT Dunia Barusa, persepsi kualitas memberikan pengaruh positif dan signifikan secara parsial terhadap keputusan pembelian mobil Innova Reborn PT Dunia Barusa, serta loyalitas merek memberikan pengaruh positif dan signifikan secara parsial parsial terhadap keputusan pembelian mobil Innova Reborn PT Dunia Barusa.
A DIGITALISASI PEMBUKUAN UMKM TING ONE DRINK DENGAN APLIKASI BUKU WARUNG BERBASIS ANDROID: Digitalisasi, UMKM, Buku Warung Fitri, Khoiriah Fitri
TALI JAGAD JOURNAL Vol. 3 No. 1 (2025): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/UNU.TJJ.2024.03.01.4.

Abstract

Abstract This research discusses the application of the Android-based Buku Warung application to digitize bookkeeping at Ting One Drink MSMEs in Medan. This application increases the efficiency of recording transactions, managing stock, and preparing financial reports. By reducing recording errors and speeding up the reporting process, this application also increases transparency and accountability. The research results show that business owners can make data-based decisions more quickly, focus on product development, and increase productivity. This digitalization of bookkeeping contributes to the ability of MSMEs to compete in the modern market and supports business sustainability. In addition, this research highlights the importance of technology in supporting the growth and development of MSMEs, and provides insight into how digital applications can be an effective tool in improving business performance.
ANALISIS STRATEGI PRODUSER MUSIK DANSA ELEKTRONIK DALAM MEMASARKAN KARYA SECARA MANDIRI DI ERA MODERN: ANALISIS STRATEGI PRODUSER MUSIK DANSA ELEKTRONIK DALAM MEMASARKAN KARYA SECARA MANDIRI DI ERA MODERN Andre, Andre Pratama; Sholikhah, Afifatus
TALI JAGAD JOURNAL Vol. 3 No. 1 (2025): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/UNU.TJJ.2024.03.01.5.

Abstract

Electronic Dance Music or what we usually know as (EDM) is a genre of music that applies electronic technology to produce musical compositions dominated by dance rhythms and synthetic sounds. Since its emergence at the end of the 20th century, EDM has grown rapidly and includes various subgenres such as house, techno, trance, dubstep, and drum and bass. Using devices such as synthesizers, drum machines, and digital music production software, EDM creates dynamic and energetic audio experiences, often produced for consumption in nightclubs, music festivals, and digital platforms. EDM is not only an integral part of global music culture, but also influences social trends, consumer behavior, and the entertainment industry at large. Due to the rapid technology in this era, someone can easily make music (EDM) on their laptop or PC, but even so, there are things that need to be considered when someone has made music (EDM), namely marketing their work to the public, which is marketing something. The results we make or produce are an important aspect where if we don't market something we make then no one will enjoy or feel the results or work we make. Marketing a product or work requires several rules and attention as well as strategies so that the marketing achieves satisfactory and successful results. The aim of this research is to discuss the importance of careful marketing planning in supporting the successful marketing of works of art, as well as examining the various approaches used by music producers to market their work independently effectively in the digital era. The research that I use uses interview and documentation research, the research method is descriptive qualitative research, where I as a researcher try to describe the phenomena observed in a detailed and systematic way and provide a more holistic insight into the topic being researched with a source as a producer. The music is DFAN which comes from Bekasi, Indonesia.
OPTIMIZATION OF TOURISM DEVELOPMENT AT SEGARA KIDUL NUSA PENIDA TEMPLE AS AN EFFORT TO PROMOTE AND STRENGTHEN THE COMMUNITY'S ECONOMY: OPTIMALISASI PENGEMBANGAN WISATA PURA SEGARA KIDUL NUSA PENIDA SEBAGAI UPAYA PROMOSI DAN PENGUATAN EKONOMI MASYARAKAT Ari Sudiartini, Ni Wayan; Giri Santika, I Putu
TALI JAGAD JOURNAL Vol. 3 No. 1 (2025): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/UNU.TJJ.2024.03.01.6.

Abstract

Segara Kidul Temple in Nusa Penida is a religious tourism destination with significant historical and spiritual value, offering great potential to support the local economy. However, the development of tourism in this area still faces several challenges, such as limited infrastructure, ineffective promotional strategies, and low community participation in tourism management. This study aims to analyze optimization strategies for developing Segara Kidul Temple tourism as an effort to promote the destination and strengthen the local economy. This research employs a descriptive qualitative approach with data collection methods including interviews, observations, and literature studies, while also utilizing SWOT analysis to evaluate internal and external factors affecting tourism development. The findings indicate that improving accessibility, optimizing digital marketing strategies, and empowering the local economy through culturally based businesses are key strategies to enhance tourism appeal and community welfare. Furthermore, the implementation of sustainable tourism principles is essential to maintain a balance between economic, social, and environmental aspects in managing Segara Kidul Temple tourism. With the right strategies, tourism development in this area can provide long-term benefits to the community and enhance Nusa Penida’s reputation as a cultural and religious tourism destination.

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