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Ayu Lucy Larasssaty
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Tali Jagad Jurnal Ilmiah Manajemen
Published by Universitas Nahdlatul Ulama Sidoarjo
ISSN : -     EISSN : 29882192     DOI : https://doi.org/10.55732/unu.tjj
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Tali Jagad Journal is a scientific publication that contains articles in the field of management within the scope of marketing, finance, human resources, tourism, banking, production, and operations management. The Tali Jagad journal is dedicated to encouraging the exchange of ideas between academics, practitioners, and government agencies in the field of management. This journal is published twice a year, in May and November. Articles published in this journal present an objective analysis of management topics from an academic perspective in the form of research results, studies of new management concepts and theories, as well as case study papers
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 42 Documents
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Pengaruh Digital Marketing, Electronic Word of Mouth (E-WOM), dan Harga Terhadap Keputusan Pembelian Konsumen Deliwafa Store Kota Kediri Arie Vidianti, Ferita; M Mustaqim
TALI JAGAD JOURNAL Vol. 3 No. 2 (2025): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/

Abstract

This research aims to examine the influence of digital marketing, E-WOM, and price on consumer purchasing decisions at Deliwafa Store in Kediri City. It uses a quantitative approach in the form of causal associative research. The focus of this research population is consumers of Deliwafa Store in Kediri City with a sample of 80 respondents. The technique used is non-probability sampling and instruments in the form of a Likert scale questionnaire and data analysis techniques in the form of multiple linear regression analysis. The results of the partial test of the digital marketing variable obtained a t-value (18.401) > t-table (1.991) and significance (0.000) < (0.05), the E-WOM variable with a t-value (9.432) > t-table (1.991) and significance (0.030) < (0.05), and the price variable with a t-value (2.527) > t-table (1.991) and significance (0.014) < (0.05), it can be stated that each independent variable has a positive and significant effect on purchasing decisions. The test results of the study show empirical evidence that the variables of digital marketing, E-WOM, and price partially and simultaneously have a positive and significant effect on the purchasing decisions of consumers at Deliwafa Store in Kediri City with a high coefficient of determination of 91.9%.
Pengaruh Content Marketing dan Brand Awareness dalam meningkatkan Minat Beli para Pengguna Aplikasi TikTok (Studi Kasus Minat Beli Pengguna Aplikasi Tiktokshop di Daerah Cikarang) Pangesti, Puji Tri; M Mustaqim
TALI JAGAD JOURNAL Vol. 3 No. 2 (2025): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/

Abstract

The purpose of this study was to see how content advertising and brand awareness affect the purchase intention of TikTok Shop application users in the Cikarang area. The development of digital technology and social media trends have encouraged business actors to use platforms such as TikTok for their advertisements. There is a belief that interesting marketing content and high levels of brand awareness have the ability to create positive perceptions and increase customer purchase intention. This study uses a quantitative approach and surveys as its instruments. Ninety-one people surveyed were active TikTok users in Cikarang. To find out how much influence each independent variable has on the dependent variable, the multiple linear regression data analysis method was used. The results of the study show that brand knowledge and content marketing have a positive and significant impact on customer interest in purchasing goods on the TikTok Shop application. This shows how important content strategy and brand strengthening are to attract customers' attention and encourage them to purchase goods at social media-based online stores such as TikTok Shop.
Analisis Kelayakan Bisnis UMKM Totebag Squlack Berdasarkan Aspek Produksi, Pemasaran, dan Manajemen Organisasi Safira, Alfia Nikmah; Septiyah, Ana; Putri, Kharisma Ellisya; Safitri, Shefyla Dwi; Mardiansyah, Nafi’; Yunianto, Alvin Dwi; Qurratu’aini, Nafia Ilhama
TALI JAGAD JOURNAL Vol. 3 No. 2 (2025): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam mendukung pertumbuhan ekonomi nasional. Salah satu tantangan utama UMKM adalah memastikan kelayakan dan keberlanjutan usaha di tengah persaingan pasar yang semakin kompetitif. Penelitian ini bertujuan untuk menganalisis studi kelayakan bisnis UMKM Squlack Tote Bag berdasarkan tiga aspek utama, yaitu aspek produksi, aspek pemasaran, dan aspek manajemen organisasi. Metode yang digunakan adalah penelitian lapangan dengan pendekatan deskriptif kuantitatif. Data diperoleh melalui wawancara, observasi, dan dokumentasi di Desa Ketegan, Kecamatan Tanggulangin, Kabupaten Sidoarjo. Hasil penelitian menunjukkan bahwa dari sisi produksi, usaha Squlack memanfaatkan teknologi sederhana namun mampu menghasilkan produk berkualitas dengan bahan lokal. Dari aspek pemasaran, strategi STP dan bauran pemasaran) yang diterapkan secara digital dinilai efektif dalam menjangkau target pasar generasi muda. Sedangkan dari aspek organisasi, struktur tim yang sistematis dan pembagian tugas yang jelas mendukung efektivitas operasional usaha. Secara keseluruhan, ketiga aspek tersebut menunjukkan bahwa UMKM Squlack Tote Bag layak untuk dikembangkan lebih lanjut dan memiliki potensi besar untuk menjadi brand lokal yang berdaya saing tinggi.
Pengaruh Literasi Keuangan dan Financial Technology terhadap Pengelolaan Keuangan Studi UMKM Roti di Kecamatan Sukodono Ramadani, Putri Amalia; M Mustaqim
TALI JAGAD JOURNAL Vol. 3 No. 2 (2025): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/

Abstract

This study aims to analyze the Influence of Financial Literacy and Financial Technology on Financial Management (Study of Bread MSMEs in Sukodono District). The method used is a quantitative approach with data collection through questionnaires distributed to 94 respondents. The results of the study indicate that Financial Literacy has a significant and positive influence on MSME Financial Management, which means that the better the financial knowledge of business actors, the more effective their Financial Management. Conversely, Financial Technology does not show a significant influence on Financial Management. Simultaneously, Financial Literacy and Financial Technology have a positive influence on MSME Financial Management. This finding emphasizes the importance of increasing Financial Literacy for MSME actors as an effort to support the sustainability of their business. The data analysis tool used to test the hypothesis is SPSS 25.0 software.
Pengaruh Pemasaran Digital dan Pengalaman Pelanggan Terhadap Loyalitas Pelanggan Studi Kasus pada INTAKO Sidoarjo Hamid, Mas Ghoniyyul; M Mustaqim
TALI JAGAD JOURNAL Vol. 3 No. 2 (2025): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/

Abstract

This study aims to analyze the influence of digital marketing and customer experience on customer loyalty at INTAKO Sidoarjo. The shift toward digital- based marketing has become a crucial approach for businesses in reaching consumers who are increasingly active in online spaces. On the other hand, a positive customer experience is believed to drive repeat purchases and foster long- term loyalty. This research uses a descriptive quantitative approach, employing a survey method by distributing questionnaires to 96 respondents who are INTAKO customers, whether shopping online or offline. The sampling technique used is accidental sampling. Data were analyzed using multiple linear regression through SPSS version 26. The results indicate that both digital marketing and customer experience have a positive and significant effect on customer loyalty, both partially and simultaneously. Among the two, customer experience is found to have the most dominant influence. These findings suggest that building customer loyalty is not solely dependent on the presence of digital platforms, but also on the quality of experience delivered in each customer interaction.
Pasar Dan Institusi Keuangan: Peran dan Efisiensinya Dalam Sistem Keuangan Modern Salvana Sagita, Angelia; Shabrina Irhamni, Hikmah; Ilma, Majidatul; Elvina, Seila; Maulana Akhmad, Mundir; Rozikin, Khoirur; Violita, Cynthia Eka
TALI JAGAD JOURNAL Vol. 3 No. 2 (2025): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/

Abstract

Penelitian ini bertujuan untuk menjelaskan peran pasar dan institusi keuangan dalam mendukung efisiensi alokasi modal, pertumbuhan ekonomi, dan stabilitas sistem keuangan. Pasar keuangan berfungsi sebagai wadah interaksi antara pihak yang membutuhkan dana dan pihak yang memiliki kelebihan dana, sedangkan institusi keuangan bertindak sebagai perantara dalam penghimpunan serta penyaluran dana. Kajian ini juga membahas mekanisme bursa saham, jenis-jenis saham, serta tingkat efisiensi pasar modal Indonesia berdasarkan bentuk efisiensi pasar menurut Fama (1970). Hasil kajian menunjukkan bahwa efisiensi pasar di Indonesia termasuk dalam kategori semistrong form, di mana harga saham mencerminkan informasi publik yang tersedia, meskipun masih terdapat asimetri informasi. Dengan demikian, transparansi dan penguatan kelembagaan menjadi faktor penting dalam meningkatkan efektivitas pasar keuangan nasional.
Analisis Dampak Penggunaan QRIS Terhadap Omzet Penjualan UMKM Kuliner di Kota Pekalongan: An Analysis of the Impact of QRIS Implementation on the MSMEs of Culinary in Pekalongan City Candrika Widya Lestari; Risma Kamila; Versiandika Yudha Pratama
TALI JAGAD JOURNAL Vol. 4 No. 1 (2026): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/

Abstract

Perkembangan teknologi digital mendorong perubahan signifikan dalam sistem pembayaran di Indonesia, salah satunya melalui penerapan Quick Response Code Indonesian Standard (QRIS). Penelitian ini bertujuan untuk menganalisis dampak penggunaan QRIS terhadap omzet penjualan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) sektor kuliner di Kota Pekalongan. Metode yang digunakan adalah pendekatan kualitatif dengan jenis studi lapangan. Data diperoleh melalui wawancara mendalam terhadap tujuh pelaku usaha kuliner yang telah menggunakan QRIS secara aktif. Adapun teknik analisa data menggunakan metode reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa penggunaan QRIS belum berdampak langsung terhadap peningkatan omzet penjualan. Namun, QRIS memberikan manfaat nyata dalam hal efisiensi transaksi, keamanan, dan kerapian pencatatan keuangan. Secara keseluruhan, QRIS membantu pelaku usaha beradaptasi dengan perubahan perilaku konsumen menuju transaksi digital, meningkatkan profesionalisme usaha, dan mendukung pengelolaan keuangan yang lebih tertib pada UMKM kuliner di Kota Pekalongan.
Analisis Pengaruh Manajemen Keuangan terhadap Kinerja Perusahaan di Sektor Keuangan: Analysis of the Influence of Financial Management on Company Performance in the Financial Sector Fika Wardah Al Musyafa&#039;ah; Lailatul Zahra; Dinda Khalimatus Sya&#039;diyah; Malinda Dwi Hanjani Setyo; M. Asrofi Zamzammi; M. Akbar Al-Kahfi
TALI JAGAD JOURNAL Vol. 4 No. 1 (2026): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/

Abstract

Financial management plays a crucial role in maintaining the stability and effectiveness of company operations, particularly in the financial sector, which demands careful fund management. This study aims to analyze the effect of financial management on company performance in the financial sector. Using a descriptive quantitative approach, this study involved 30 respondents consisting of students and MSME practitioners with relevant knowledge in finance and business management. Primary data collection was conducted using a Likert scale questionnaire, which was then processed through simple linear regression analysis using SPSS version 25 software. The findings indicated that financial management exerts a positive and significant influence on firm performance, evidenced by a calculated t value of 3.742 > t table value of 1.697, and a significance level of 0.001, < 0.05. This finding confirms that the application of good financial management principles can improve the efficiency, liquidity stability, and profitability of companies in the financial sector.
Analisis Laporan Keuangan: Rasio Pasar, Rasio Profitabilitas, Rasio Manajemen Utang: Financial Statement Analysis: Market Ratios, Profitability Ratios, Dept Management Ratios. Dinda Fauziyah; Tika Anjani; Alfinda Myla; Adiftia Maulana; Renata Putri; Winda Rahmawati
TALI JAGAD JOURNAL Vol. 4 No. 1 (2026): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/

Abstract

This study discusses the analysis of financial statements with a focus on three main types of ratios: market ratios, profitability ratios, and debt management ratios. Market ratios are used to evaluate the valuation of stocks in the capital market relative to the company's financial performance. Profitability ratios measure the company's ability to generate profit from the assets and capital it owns. Debt management ratios assess the proportion of debt in the financing structure and the company's ability to meet its debt obligations. This study is important to provide an overview of management effectiveness, the company's financial health, and to assist investors in making informed investment decisions.
Analisis Faktor Pendukung Keberhasilan UMKM Pekalongan dalam Memanfaatkan Affiliate Marketing Syntha Aulia Johartis; Versiandika Yudha Pratama
TALI JAGAD JOURNAL Vol. 4 No. 1 (2026): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/

Abstract

Penelitian ini bertujuan menganalisis pemanfaatan affiliate marketing sebagai strategi pemasaran digital pada UMKM di Pekalongan dengan menelaah faktor pendukung, hambatan, serta dampaknya terhadap kinerja usaha. Pendekatan kualitatif dengan studi kasus digunakan untuk memahami secara mendalam pengalaman pelaku UMKM dalam menerapkan sistem afiliasi. Data dikumpulkan melalui wawancara mendalam dengan lima pelaku UMKM yang aktif menggunakan affiliate marketing di TikTok dan Shopee serta observasi aktivitas pemasaran digital mereka, sementara keabsahan data diperkuat melalui pembandingan dengan temuan observasi dan sumber pendukung. Analisis tematik digunakan untuk mengelompokkan data terkait proses penerapan affiliate marketing, faktor pendukung, hambatan, dan dampaknya. Hasil penelitian menunjukkan bahwa affiliate marketing dimanfaatkan untuk memperluas jangkauan pasar, meningkatkan visibilitas merek, dan mendorong penjualan melalui kolaborasi dengan afiliator. Keberhasilan strategi dipengaruhi oleh literasi digital, kualitas produk, kemampuan sensing, seizing, dan transforming, serta dukungan fitur platform. Namun UMKM masih menghadapi hambatan berupa keterbatasan pengetahuan digital, kesulitan mengelola afiliator, kendala teknis, dan tingginya persaingan konten. Secara umum, affiliate marketing memberikan dampak positif terhadap peningkatan exposure dan pertumbuhan penjualan bagi UMKM yang mampu beradaptasi dengan ekosistem digital.

Page 4 of 5 | Total Record : 42

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