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Ayu Lucy Larasssaty
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talijagadjurnal@gmail.com
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tali-jagad@unusida.ac.id
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Jalan Lingkar Timur No.KM 5,5 Rangkah Kidul Kawasan Industri & Pergudangan, Rangkah Kidul, Kec. Sidoarjo, Kabupaten Sidoarjo, Jawa Timur 61234.
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Tali Jagad Jurnal Ilmiah Manajemen
Published by Universitas Nahdlatul Ulama Sidoarjo
ISSN : -     EISSN : 29882192     DOI : https://doi.org/10.55732/unu.tjj
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Tali Jagad Journal is a scientific publication that contains articles in the field of management within the scope of marketing, finance, human resources, tourism, banking, production, and operations management. The Tali Jagad journal is dedicated to encouraging the exchange of ideas between academics, practitioners, and government agencies in the field of management. This journal is published twice a year, in May and November. Articles published in this journal present an objective analysis of management topics from an academic perspective in the form of research results, studies of new management concepts and theories, as well as case study papers
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 36 Documents
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Pengaruh Digital Marketing, Electronic Word of Mouth (E-WOM), dan Harga Terhadap Keputusan Pembelian Konsumen Deliwafa Store Kota Kediri Arie Vidianti, Ferita; M Mustaqim
TALI JAGAD JOURNAL Vol. 3 No. 2 (2025): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/

Abstract

This research aims to examine the influence of digital marketing, E-WOM, and price on consumer purchasing decisions at Deliwafa Store in Kediri City. It uses a quantitative approach in the form of causal associative research. The focus of this research population is consumers of Deliwafa Store in Kediri City with a sample of 80 respondents. The technique used is non-probability sampling and instruments in the form of a Likert scale questionnaire and data analysis techniques in the form of multiple linear regression analysis. The results of the partial test of the digital marketing variable obtained a t-value (18.401) > t-table (1.991) and significance (0.000) < (0.05), the E-WOM variable with a t-value (9.432) > t-table (1.991) and significance (0.030) < (0.05), and the price variable with a t-value (2.527) > t-table (1.991) and significance (0.014) < (0.05), it can be stated that each independent variable has a positive and significant effect on purchasing decisions. The test results of the study show empirical evidence that the variables of digital marketing, E-WOM, and price partially and simultaneously have a positive and significant effect on the purchasing decisions of consumers at Deliwafa Store in Kediri City with a high coefficient of determination of 91.9%.
Pengaruh Content Marketing dan Brand Awareness dalam meningkatkan Minat Beli para Pengguna Aplikasi TikTok (Studi Kasus Minat Beli Pengguna Aplikasi Tiktokshop di Daerah Cikarang) Pangesti, Puji Tri; M Mustaqim
TALI JAGAD JOURNAL Vol. 3 No. 2 (2025): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/

Abstract

The purpose of this study was to see how content advertising and brand awareness affect the purchase intention of TikTok Shop application users in the Cikarang area. The development of digital technology and social media trends have encouraged business actors to use platforms such as TikTok for their advertisements. There is a belief that interesting marketing content and high levels of brand awareness have the ability to create positive perceptions and increase customer purchase intention. This study uses a quantitative approach and surveys as its instruments. Ninety-one people surveyed were active TikTok users in Cikarang. To find out how much influence each independent variable has on the dependent variable, the multiple linear regression data analysis method was used. The results of the study show that brand knowledge and content marketing have a positive and significant impact on customer interest in purchasing goods on the TikTok Shop application. This shows how important content strategy and brand strengthening are to attract customers' attention and encourage them to purchase goods at social media-based online stores such as TikTok Shop.
Analisis Kelayakan Bisnis UMKM Totebag Squlack Berdasarkan Aspek Produksi, Pemasaran, dan Manajemen Organisasi Safira, Alfia Nikmah; Septiyah, Ana; Putri, Kharisma Ellisya; Safitri, Shefyla Dwi; Mardiansyah, Nafi’; Yunianto, Alvin Dwi; Qurratu’aini, Nafia Ilhama
TALI JAGAD JOURNAL Vol. 3 No. 2 (2025): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam mendukung pertumbuhan ekonomi nasional. Salah satu tantangan utama UMKM adalah memastikan kelayakan dan keberlanjutan usaha di tengah persaingan pasar yang semakin kompetitif. Penelitian ini bertujuan untuk menganalisis studi kelayakan bisnis UMKM Squlack Tote Bag berdasarkan tiga aspek utama, yaitu aspek produksi, aspek pemasaran, dan aspek manajemen organisasi. Metode yang digunakan adalah penelitian lapangan dengan pendekatan deskriptif kuantitatif. Data diperoleh melalui wawancara, observasi, dan dokumentasi di Desa Ketegan, Kecamatan Tanggulangin, Kabupaten Sidoarjo. Hasil penelitian menunjukkan bahwa dari sisi produksi, usaha Squlack memanfaatkan teknologi sederhana namun mampu menghasilkan produk berkualitas dengan bahan lokal. Dari aspek pemasaran, strategi STP dan bauran pemasaran) yang diterapkan secara digital dinilai efektif dalam menjangkau target pasar generasi muda. Sedangkan dari aspek organisasi, struktur tim yang sistematis dan pembagian tugas yang jelas mendukung efektivitas operasional usaha. Secara keseluruhan, ketiga aspek tersebut menunjukkan bahwa UMKM Squlack Tote Bag layak untuk dikembangkan lebih lanjut dan memiliki potensi besar untuk menjadi brand lokal yang berdaya saing tinggi.
Pengaruh Literasi Keuangan dan Financial Technology terhadap Pengelolaan Keuangan Studi UMKM Roti di Kecamatan Sukodono Ramadani, Putri Amalia; M Mustaqim
TALI JAGAD JOURNAL Vol. 3 No. 2 (2025): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/

Abstract

This study aims to analyze the Influence of Financial Literacy and Financial Technology on Financial Management (Study of Bread MSMEs in Sukodono District). The method used is a quantitative approach with data collection through questionnaires distributed to 94 respondents. The results of the study indicate that Financial Literacy has a significant and positive influence on MSME Financial Management, which means that the better the financial knowledge of business actors, the more effective their Financial Management. Conversely, Financial Technology does not show a significant influence on Financial Management. Simultaneously, Financial Literacy and Financial Technology have a positive influence on MSME Financial Management. This finding emphasizes the importance of increasing Financial Literacy for MSME actors as an effort to support the sustainability of their business. The data analysis tool used to test the hypothesis is SPSS 25.0 software.
Pengaruh Pemasaran Digital dan Pengalaman Pelanggan Terhadap Loyalitas Pelanggan Studi Kasus pada INTAKO Sidoarjo Hamid, Mas Ghoniyyul; M Mustaqim
TALI JAGAD JOURNAL Vol. 3 No. 2 (2025): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/

Abstract

This study aims to analyze the influence of digital marketing and customer experience on customer loyalty at INTAKO Sidoarjo. The shift toward digital- based marketing has become a crucial approach for businesses in reaching consumers who are increasingly active in online spaces. On the other hand, a positive customer experience is believed to drive repeat purchases and foster long- term loyalty. This research uses a descriptive quantitative approach, employing a survey method by distributing questionnaires to 96 respondents who are INTAKO customers, whether shopping online or offline. The sampling technique used is accidental sampling. Data were analyzed using multiple linear regression through SPSS version 26. The results indicate that both digital marketing and customer experience have a positive and significant effect on customer loyalty, both partially and simultaneously. Among the two, customer experience is found to have the most dominant influence. These findings suggest that building customer loyalty is not solely dependent on the presence of digital platforms, but also on the quality of experience delivered in each customer interaction.
Pasar Dan Institusi Keuangan: Peran dan Efisiensinya Dalam Sistem Keuangan Modern Salvana Sagita, Angelia; Shabrina Irhamni, Hikmah; Ilma, Majidatul; Elvina, Seila; Maulana Akhmad, Mundir; Rozikin, Khoirur; Violita, Cynthia Eka
TALI JAGAD JOURNAL Vol. 3 No. 2 (2025): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/

Abstract

Penelitian ini bertujuan untuk menjelaskan peran pasar dan institusi keuangan dalam mendukung efisiensi alokasi modal, pertumbuhan ekonomi, dan stabilitas sistem keuangan. Pasar keuangan berfungsi sebagai wadah interaksi antara pihak yang membutuhkan dana dan pihak yang memiliki kelebihan dana, sedangkan institusi keuangan bertindak sebagai perantara dalam penghimpunan serta penyaluran dana. Kajian ini juga membahas mekanisme bursa saham, jenis-jenis saham, serta tingkat efisiensi pasar modal Indonesia berdasarkan bentuk efisiensi pasar menurut Fama (1970). Hasil kajian menunjukkan bahwa efisiensi pasar di Indonesia termasuk dalam kategori semistrong form, di mana harga saham mencerminkan informasi publik yang tersedia, meskipun masih terdapat asimetri informasi. Dengan demikian, transparansi dan penguatan kelembagaan menjadi faktor penting dalam meningkatkan efektivitas pasar keuangan nasional.

Page 4 of 4 | Total Record : 36

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