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HYPOTHESIS : MULTIDISCIPLINARY JOURNAL OF SOCIAL SCIENCES
Published by Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM
ISSN : -     EISSN : 2963640X     DOI : https://doi.org/10.62668/hypothesis
Core Subject : Economy, Science, Education, Social, Engineering,
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
HYPOTHESIS : Multidisciplinary Journal Of Social Sciences is a scientific journal in Multidisipliner Sciences published by Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM Azramedia Indonesia with e-ISSN : 2963-640X (Online) is a quarterly journal that is published in Juny and December. The editors receive scientific articles in the form of conceptual scripts or unpublished research results or other scientific publications related to Multidisipliner Sciences themes. That covers Social Science and Humanities: Arts and Humanities, Hospitality, Management, Tourism, Education, Law, Psychology, Political Science, Education. Life Sciences : Agricultural, Biological, Biotechnology, Biochemistry, Genetics, Marine Biology. Health Science : Medicine, Nursing and Health, Toxicology, Veterinary, Medicine. Physical, Engineering Chemical, Chemistry, Computer, Energy, Mathematics, Physics and Astronomy.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 110 Documents
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STRATEGI KOMUNIKASI PUBLIK PEMERINTAH DAERAH DI ERA DIGITAL Khurin'In Azizah
HYPOTHESIS : Multidisciplinary Journal Of Social Sciences Vol 5 No 01 (2026): HYPOTHESIS : Multidisciplinary Journal Of Social Sciences
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/hypothesis.v5i01.2488

Abstract

The digital era has transformed local government public communication from one-way information delivery into faster, interactive, and platform-based engagement. This article aims to synthesize public communication strategies for local governments in the digital era through a literature review of relevant journals, books, and policy documents. The literature was selected using inclusion criteria related to publication period, topic relevance, and full-text availability. The findings identify eight key strategies: optimizing official social media, using integrated multichannel platforms, strengthening digital communication capacity among public officials, developing digital public information systems, maintaining conventional channels through a hybrid approach, preparing digital crisis communication protocols, expanding digital public participation, and conducting regular communication performance evaluation. These strategies are interrelated and form an integrated public communication ecosystem. Their implementation requires leadership commitment, adequate resources, cross-agency coordination, and continuous evaluation so that local governments can maintain public trust and respond effectively to digital communication challenges.
The THE ROLE OF SUBJECTIVE WELL-BEING IN REDUCING TECHNOSTRESS AMONG TELECOMMUNICATION EMPLOYEES IN JAMBI: ROLE OF SUBJECTIVE WELL-BEING IN REDUCING TECHNOSTRESS AMONG TELECOMMUNICATION EMPLOYEES IN JAMBI Nandini Febriani; Rion Nofrianda; Beny Rahim; Marlita Andhika
HYPOTHESIS : Multidisciplinary Journal Of Social Sciences Vol 5 No 01 (2026): HYPOTHESIS : Multidisciplinary Journal Of Social Sciences
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/hypothesis.v5i01.2489

Abstract

This was conducted to examine post-transformation work dynamics at PT. X’s Jambi Branch, the transformation that took place increased technology-based work demands in digital work environment, which subsequently triggered the onset of technostress. These conditions manifest ad emotional exhaustion, anxiety, and decreased motivation due to increased digital workloads, which ultimately pose a risk to employees subjective well-being. Therefore, this study aims to analyze the negative relationship between subjective well-being and technostress. The study respondents consisted of employees at PT. X’s Branch Jambi, totalling 59 individuals. The instruments used consisted of a subjective well-being scale based on Diener's (1984) theory developed by Cike et al. (2025), as well as a technostress scale based on the dimensions proposed by Tarafdar et al.'s (2007). The analysis results show a correlation indicating a significant negative correlation between subjective well-being and technostress. This means that the higher an employee’s subjective well-being, the lower their technostress.
PERSEPSI PENERIMA LAYANAN TERHADAP KUALITAS PELAYANAN KESEHATAN IBU DAN ANAK: STUDI KUALITATIF DESKRIPTIF DI PUSKESMAS TARIK, KABUPATEN SIDOARJO Belia Rizki Safitri
HYPOTHESIS : Multidisciplinary Journal Of Social Sciences Vol 5 No 01 (2026): HYPOTHESIS : Multidisciplinary Journal Of Social Sciences
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/hypothesis.v5i01.2490

Abstract

Maternal and Child Health (MCH) service quality is an important component of primary health care because it relates to maternal and child safety, service accessibility, and user satisfaction. This study aims to describe service recipients’ perceptions of MCH service quality at Tarik Community Health Center, Sidoarjo Regency. A descriptive qualitative approach was used through in-depth interviews with ten informants consisting of pregnant women and mothers of children under five, supported by one MCH coordinating midwife as a triangulation informant. Data were analyzed thematically using five service quality dimensions: tangibles, reliability, responsiveness, assurance, and empathy. The findings show that health workers were generally perceived as competent and polite. However, limited waiting room capacity, long waiting times, inadequate examination room privacy, and inconsistent responsiveness during peak hours remained key concerns. Improvements in facilities, staff distribution, patient information services, and privacy protection are recommended.
EVALUASI KUALITAS PELAYANAN PUBLIK BERDASARKAN INDEKS KEPUASAN MASYARAKAT DI KELURAHAN KEPUHKIRIMAN KABUPATEN SIDOARJO Adrian Arthur Normandy
HYPOTHESIS : Multidisciplinary Journal Of Social Sciences Vol 5 No 01 (2026): HYPOTHESIS : Multidisciplinary Journal Of Social Sciences
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/hypothesis.v5i01.2492

Abstract

This study evaluates community satisfaction with public services at Kepuhkiriman Sub-District, Waru District, Sidoarjo Regency. A descriptive quantitative approach with a survey method was used involving 316 respondents selected through accidental sampling. Data were analyzed using the Community Satisfaction Index (CSI/IKM) based on Ministerial Regulation of Administrative and Bureaucratic Reform No. 14 of 2017 and five SERVQUAL dimensions. The results show that the overall CSI score was 70.4, categorized as satisfied. Assurance obtained the highest score (82; very satisfied), indicating that officer friendliness, clarity of information, and fairness of service were perceived positively. Conversely, tangibles (64; moderately satisfied) and responsiveness (66; moderately satisfied) were the weakest dimensions, mainly due to limited waiting-room facilities, the absence of a digital queuing system, and long waiting times. The study recommends improving physical facilities, implementing digital queuing, increasing service responsiveness, and providing accessible complaint channels.
PENYALAHGUNAAN FUNGSI TROTOAR DARI PERSPEKTIF PERATURAN DAERAH NOMOR 1 TAHUN 2018 TENTANG KETERTIBAN UMUM DI KOTA GORONTALO Ridho Akbar Utiarahman; Zamroni Abdussamad; Nuvazria Achi
HYPOTHESIS : Multidisciplinary Journal Of Social Sciences Vol 5 No 01 (2026): HYPOTHESIS : Multidisciplinary Journal Of Social Sciences
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/hypothesis.v5i01.2360

Abstract

Sidewalks are public facilities provided to ensure the safety and comfort of pedestrians and to support traffic order in urban areas. However This study aims to analyze the misuse of sidewalks in light of Gorontalo City Regulation No. 1 of 2018 on Public Order and to formulate policy recommendations for the management and utilization of sidewalks without compromising their primary function for pedestrians. The research method employed is normative legal research using a legislative approach and a conceptual approach. The legal materials used include primary, secondary, and tertiary sources, analyzed using a descriptive-qualitative approach. The results indicate that the misuse of sidewalks in Gorontalo City persists due to inconsistent law enforcement, limited local government authority over provincial roads, low public legal awareness, and economic factors affecting street vendors.
EMOTIONAL LABOUR OF ADDICTION COUNSELOR MOTHERS OF YOUNG CHILDREN Duwi Puspitasari; Beny Rahim; Ayu Ulivia; Marlita Andhika Rahman
HYPOTHESIS : Multidisciplinary Journal Of Social Sciences Vol 5 No 01 (2026): HYPOTHESIS : Multidisciplinary Journal Of Social Sciences
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/hypothesis.v5i01.2446

Abstract

Addiction counselors are required to regulate their emotions while providing rehabilitation services to clients with complex psychological conditions. These emotional demands become more challenging when counselors simultaneously fulfill the roles of mothers with young children and spouses in long-distance marriages. This study aimed to explore the emotional labour experiences of addiction counselors managing these multiple roles. A qualitative phenomenological design was employed. Participants were selected through purposive sampling, while data were collected using semi-structured interviews and observations and analyzed through Interpretative Phenomenological Analysis (IPA). The findings revealed that participants experienced substantial emotional labour resulting from overlapping professional and family responsibilities, leading to emotional exhaustion, role conflict, and increased parenting burdens. To maintain professional performance, participants adopted various emotion regulation strategies, including compartmentalization, emotional self-awareness, positive self-affirmation, and religious coping. Family support, partner involvement, coworker assistance, and organizational flexibility emerged as important protective factors that strengthened resilience and enabled participants to sustain high-quality counseling services despite ongoing work–family demands.
PHYSICOCHEMICAL CHARACTERIZATION AND STABILITY EVALUATION OF MEMBRANE-TYPE PATCH WITH CURCUMIN NANOEMULSION AS RESERVOIR Fauzi Rahman; Fauzi Rahman; Ana Maria Ulfa
HYPOTHESIS : Multidisciplinary Journal Of Social Sciences Vol 5 No 01 (2026): HYPOTHESIS : Multidisciplinary Journal Of Social Sciences
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/hypothesis.v5i01.2500

Abstract

Curcumin is a bioactive molecule derived from turmeric (Curcuma longa L.) that has pharmacological properties including antioxidant, anti-inflammatory, and anti-osteoarthritis actions. Howev er, curcumin has some limitations, including lower bioavailabi lity due to poor solubility and substantial first-pass metabolism. Curcumin can also be used in nanoemulsion systems. The nanoemulsion is combined with a membrane-type patch system to enhance and prolong curcumin's activity. The membrane-type patches were created using the solvent casting process with three different concentrations of HPMC as the polymer: F1 (6%), F2 (8%), and F3 (10%). The patches were evaluated for physicochemical parameters such as thickness, folding endurance, weight homogeneity, moisture content, pH, and active ingredient content, as well as stability using cycle tests. The results showed that different HPMC concentrations had a substantial effect on the patches' physicochemical properties. Higher HPMC concentrations resulted in increased folding endurance, weight, thickness, and active ingredient content, but moisture content and pH decreased. Stability tests revealed that the patches were stable in terms of folding endurance, weight homo geneity, & thickness, but unstable in terms of moisture content & pH
PENGARUH USER-GENERATED CONTENT DAN SOCIAL MEDIA ENGAGEMENT TERHADAP KEPUTUSAN PEMBELIAN PADA MAHASISWA JURUSAN MANAJEMEN FEB UHO Dzulfikri Azis Muthalib
HYPOTHESIS : Multidisciplinary Journal Of Social Sciences Vol 5 No 01 (2026): HYPOTHESIS : Multidisciplinary Journal Of Social Sciences
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/hypothesis.v5i01.2661

Abstract

This study aims to examine the effect of user-generated content and social media engagement on purchase decisions among students of the Management Department, Faculty of Economics and Business, Halu Oleo University. A quantitative approach with an explanatory survey design was employed. Data were collected from 100 active students who had made online purchases influenced by social media content, selected through purposive sampling. Data were gathered using a structured questionnaire, and the research instrument was tested for validity and reliability prior to further analysis. Hypotheses were tested using multiple linear regression analysis with the assistance of SPSS software. The results show that both user-generated content and social media engagement have a positive and significant effect on purchase decisions, either partially or simultaneously, and together explain a substantial proportion of the variance in students' purchase decisions. These findings suggest that businesses targeting the student market need to encourage authentic user-generated content and design social media strategies that actively engage students in order to strengthen purchase decisions.
PENGARUH KEMUDAHAN TRANSAKSI DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE DI KALANGAN MAHASISWA JURUSAN MANAJEMEN FEB UHO Dzulfikri Azis Muthalib
HYPOTHESIS : Multidisciplinary Journal Of Social Sciences Vol 5 No 01 (2026): HYPOTHESIS : Multidisciplinary Journal Of Social Sciences
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/hypothesis.v5i01.2662

Abstract

This study aims to examine the effect of transaction ease and trust on purchase decisions on marketplace platforms among Management students of the Faculty of Economics and Business, Halu Oleo University (FEB UHO). A quantitative approach with an explanatory survey design was employed. Data were collected from 100 active Management students who had made at least one purchase through a marketplace application within the last three months, selected through purposive sampling. Data were gathered using a structured questionnaire and analyzed through multiple linear regression with the assistance of SPSS software. The results show that transaction ease and trust each have a positive and significant effect on purchase decisions. Simultaneously, both variables significantly influence purchase decisions and account for a substantial proportion of its variance. These findings suggest that marketplace providers need to continuously enhance application usability and strengthen consumer trust in order to encourage purchase decisions among young, digitally literate consumers such as university students.
IMPLIKASI HUKUM KNALPOT RACING DALAM MENINGKATKAN KETERTIBAN DAN KENYAMANAN (Studi Kasus di Kabupaten Bone Bolango) Winda Aprianingsih Aguli; Lisnawaty W. Badu; Irlan Puluhulawa
HYPOTHESIS : Multidisciplinary Journal Of Social Sciences Vol 5 No 01 (2026): HYPOTHESIS : Multidisciplinary Journal Of Social Sciences
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/hypothesis.v5i01.2358

Abstract

Penelitian ini bertujuan untuk menganalisis hambatan yang dihadapi oleh aparat penegak hukum di Kabupaten Bone Bolango dalam mengatur penggunaan knalpot racing, serta implikasi hukumnya terhadap ketertiban dan kenyamanan masyarakat. Permasalahan penelitian adalah implikasi hukum knalpot racing dalam meningkatkan ketertiban dan kenyamanan masyarakat di Kabupaten Bone Bolango. Penelitian ini merupakan penelitian hukum empiris yang mengkaji bagaimana norma hukum (das Sollen) berfungsi dalam realitas sosial (das Sein) di masyarakat. Hasil penelitian menunjukkan bahwa efektivitas penegakan hukum terkait penggunaan knalpot racing di Bone Bolango menghadapi hambatan yang berasal dari lima faktor dalam sistem hukum, yaitu: ketentuan hukum yang mengandung norma yang ambigu; keterbatasan diskresi penegak hukum karena pertimbangan kemanusiaan dalam menghindari korban jiwa; tidak adanya peralatan pendukung seperti alat pengukur tingkat kebisingan untuk bukti material; rendahnya tingkat kepatuhan masyarakat; dan normalisasi budaya kebisingan di dalam masyarakat.

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