cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Donant Alananto Iskandar
Contact Email
streaming.kalbis@outlook.com
Phone
+6281514309422
Journal Mail Official
streaming.kalbis@outlook.com
Editorial Address
http://ojs.kalbis.ac.id/index.php/streaming/about/editorialTeam
Location
Kota adm. jakarta timur,
Dki jakarta
INDONESIA
STREAMING Business Journal
Published by UNIVERSITAS KALBIS
ISSN : -     EISSN : 29882435     DOI : https://doi.org/10.53008
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
STREAMING Business Journal adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi manajemen dan bisnis. Fokusnya adalah menerbitkan makalah tentang manajemen dan bisnis. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 80 Documents
 1   2   3   4   5 
Pengaruh Kualitas Produk, Content Marketing, Customer Engagement, dan Harga terhadap Keputusan Pembelian UMKM Zisallection Tertia, Nandinani Siti; Devanny, Indira; Afifah, Raulia Bunga; Meliana, Vina
STREAMING Vol. 1 No. 2 (2022): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v1i2.1594

Abstract

This study aims to determine the effect of product quality, content marketing, customer engagement and price on purchasing decisions of MSMEs Zisallection in Jabodetabek. This study uses quantitative methods and nonprobability sampling technique with purposive sampling method. The sample used 230 female respondents who had bought and followed Zisallection on Instagram. The analyzing technique of this research includes validity test, reliability test, classical assumption test, and hypothesis testing. The results showed that product quality has an effect on purchasing decisions, content marketing has an effect on purchasing decisions, customer engagement has an effect on purchasing decisions, and price has an effect on purchasing decisions. Product quality, content marketing, customer engagement, and price simultaneously effect on purchasing decisions.
Faktor–Faktor Yang Mempengaruhi Abnormal return Saham Pada Kinerja Jangka Panjang Penawaran Umum Perdana Hamonangan, Nelson; Ruhana Dara, Siti
STREAMING Vol. 1 No. 2 (2022): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v1i2.1596

Abstract

Studi ini berencana untuk memutuskan dampak Magnitude of undervaluing, Benhmark, Uang yang dikumpulkan, Harga pasar, ukuran perusahaan, usia perusahaan terhadap keuntungan saham aneh dari pameran penjualan pertama saham yang ditarik keluar. Fakta kecocokan langkah-langkah tersebut menjadikan model yang digunakan oleh para ilmuwan adalah teknik pengujian purposive, sehingga melalui 157 organisasi yang tercatat memimpin kontribusi publik mulai periode 2010 2019, dipilih 121 organisasi. Pemrograman SPSS 24 digunakan oleh para analis untuk memecah informasi menggunakan banyak kekambuhan langsung. Konsekuensi dari tinjauan masuk akal bahwa ukuran undervaluing, uang tunai yang dikumpulkan, harga pasar mempengaruhi pengembalian yang tidak biasa. Tolok ukur, ukuran perusahaan, usia perusahaan mempengaruhi pengembalian yang aneh.
Pengaruh Harga, Kualitas Produk Dan Lokasi Terhadap Minat Beli Konsumen Rumah Makan Ganto Minang Jakarta Shobur, Achmad; Kanto, Dwi Sunu; Alananto, Donant
STREAMING Vol. 2 No. 1 (2023): STREAMING BUSINESS JOURNAL
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v2i1.2474

Abstract

Marketing activities are carried out for profit. This activity must be carried out on target. When buying an item, consumers will consider several factors including product quality, price, and location. Consumer purchase intention is the stage where consumers form their choices among several brands that are incorporated in the choice set, then in the end make a purchase at an alternative that they like the most or the process that consumers go through to buy an item or service based on various considerations. This study aims to determine the effect of price, product quality, and location on consumer purchase intention. A sample of 156 people are consumers of the Ganto Minang Restaurant in Jakarta. This quantitative descriptive study was analyzed with multiple regression. The results of the study show that price, product quality, and location have a significant effect on consumer purchase intention either partially or simultaneously.
Pengaruh Pelatihan Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan di PT Indo Husada Utama Putra, Boby Bala; Sumbogo, Ignatius Ario
STREAMING Vol. 2 No. 1 (2023): STREAMING BUSINESS JOURNAL
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v2i1.2917

Abstract

The purpose of this study was to determine whether there is an effect of job training, work environment on employee performance at PT Indo Husada Utama. This study used a quantitative method by conducting surveys and tests on 30 employees at PT Indo Husada Utama. The sampling method is saturated sampling which is part of the non-probability sampling technique. Data collection was carried out by distributing questionnaires using a Likert scale to measure each statement. The tests carried out were validity test, reliability test, classic assumption test, hypothesis test, and multiple regression test with the help of the IBM SPSS Statistics 25 program. The results showed that job training variables has a significant effect on employee performance, work environment variables have no significant effect on employee performance, and job training and work environment variables have a significant effect on employee performance
Pengaruh Promosi Dan User Experience Terhadap Kepuasaan Yang Berdampak Pada Loyalitas Supplier Pada Situs E-Commerce Tokodistributor Guna, Darma; Meliana, Vina
STREAMING Vol. 3 No. 1 (2024): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v3i1.3028

Abstract

This study aims to determine the effect of promotion and user experience (ux) on satisfaction which has an impact on supplier loyalty on distributor store e-commerce sites. This study uses a quantitative research method with a purposive sampling technique in collecting questionnaire data, the researcher uses a sample of suppliers who are actively selling on e-commerce sites which 130 users of distributor shops. The results of this study indicate that promotion has an effect on satisfaction user experience has no effect on satisfaction. and there is no effect of satisfaction on loyalty. Promotion and user experience were found to have a joint effect on satisfaction.
Pengaruh Rebranding dan Bauran Pemasaran Terhadap Kepuasan yang Berdampak pada Loyalitas Konsumen Mako Lestari, Julianita; Meliana, Vina
STREAMING Vol. 2 No. 1 (2023): STREAMING BUSINESS JOURNAL
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v2i1.3029

Abstract

This study aims to determine the effect of rebranding and marketing mix on satisfaction which has an impact on Mako Cake and bakery consumer loyalty. This research uses nonprobability with purposive sampling technique and survey method with quantitative approach. The sample in this study were consumers who knew Mako Cake and bakery or who had bought Mako Cake and bakery products in Jabodetabek with a minimum age of 17 years and had a total of 170 samples. The results of this study indicate that rebranding affects satisfaction, marketing mix affects satisfaction, satisfaction affects consumer loyalty, rebranding and marketing mix together affect satisfaction.
Pengaruh Citra Merek Dan Kualitas Produk Terhadap Kepuasan Konsumen Sepatu Sepakbola Nike di Jakarta Timur Wou, Wilfridus; Iskandar, Donant Alananto
STREAMING Vol. 2 No. 2 (2023): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v2i2.3030

Abstract

This study aimst determine whether there is an influence between Brand Image and Product Quality on Consumer Satisfaction of Nike soccer shoes in East Jakarta. This study uses aquantitative method approach through a surveyy of 130 Nike soccer shoes users. The sampling method is non-probability sampling with purposive sampling type with the number of respondents 130 respondents,the data collection technique is a questionnaire. Thedata processing method uses linear regression analysis with the help of SPSS version 25 program. The results of this study conclude that Brand Image and Product Quality have a simultaneous and significant effect on Consumer Satisfaction.
Pengaruh Desain Produk dan Price Fairness Terhadap Minat Beli dan Dampaknya Terhadap Keputusan Pembelian Batik Sepiak Belitong Lestari, Lestari; Lestari, Diyan
STREAMING Vol. 2 No. 1 (2023): STREAMING BUSINESS JOURNAL
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v2i1.3032

Abstract

This study explains the effect of product design and price fairness on purchase intention and their impact on purchasing decisions of Batik Sepiak Belitong. This research is quantitative research and uses a survey method by using a questionnaire to the respondents. Questionnaires were distributed via google form to 180 respondents which were then analyzed by using SPSS version 25.0. The sampling technique used is purposive sampling. The result of the main test (t-test) shows that product design and price fairness affect the purchase intention, while price fairness has no effect on purchase intention or purchasing decisions, then product design and purchase intention affect purchase decisions for Batik Sepiak Belitong.
Pengaruh Social Campaign Terhadap Brand Loyalty dengan Brand Image Sebagai Variabel Intervening Pada Kopi Kalyan Lestari, Ardisa Dwi Putri; Astono, Anjar Dwi
STREAMING Vol. 2 No. 1 (2023): STREAMING BUSINESS JOURNAL
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v2i1.3033

Abstract

This study explains the influence of Social Campaign on Brand Loyalty with Brand Image as an intervening variable. This study used a quantitative approach by distributing questionnaires to 140 respondents which were then processed using the SPSS 26 program. Sampling used a non-probability sampling technique with purposive sampling. The results of the hypothesis test show that Social Campaign has a significant effect on Brand Image, while Brand Image has a significant effect on Brand Loyalty. However, the Social Campaign has no direct effect on Kopi Kalyan's Brand Loyalty, but requires mediation from Brand Image. Based on the results of hypothesis testing, the indirect effect of Social Campaign on Brand Loyalty through Brand Image is 40.7%. The implications of this research can provide input so that Kopi Kalyan can pay attention to the factors that influence Brand Loyalty and their brand image.
Pengaruh Pelatihan Dan Budaya Kaizen Terhadap Kinerja Karyawan Di PT. Bank Central Asia, Tbk. Cabang Kelapa Gading Raya Evelyn Caluela; Sumbogo, Ignatius Ario
STREAMING Vol. 3 No. 1 (2024): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v3i1.3045

Abstract

This study aims to determine the effect of training and kaizen culture on employee performance at PT Bank Central Asia, Tbk Kelapa Gading Raya Branch. Field research methods with a type of quantitative approach. The employee population is 45 people and the sample taken is 45 people using the Non Probability Sampling technique. Data processing uses multiple linear regression using SPSS Version 25 software. The results of this study conclude that there is a significant influence between training on employee performance and kaizen culture on employee performance and simultaneously have a positive influence on employee performance.

Page 2 of 8 | Total Record : 80

 1   2   3   4   5 

Filter by Year

2022 2025


Reset
Filter By Issues
All Issue Vol. 4 No. 1 (2025): STREAMING Business Journal Vol. 3 No. 2 (2024): STREAMING Business Journal Vol. 3 No. 1 (2024): STREAMING Business Journal Vol. 2 No. 2 (2023): STREAMING Business Journal Vol. 2 No. 1 (2023): STREAMING BUSINESS JOURNAL Vol. 1 No. 2 (2022): STREAMING Business Journal Vol. 1 No. 1 (2022): STREAMING Business Journal