STREAMING Business Journal
STREAMING Business Journal adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi manajemen dan bisnis. Fokusnya adalah menerbitkan makalah tentang manajemen dan bisnis. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
Articles
80 Documents
<![CDATA[Pengaruh Work-Life Balance Terhadap Motivasi Dampaknya Pada Produktivitas Kerja Karyawan PT. PLN Muara Karang ]]>
<![CDATA[Putirulan, Angelita]]>;
<![CDATA[Sumbogo, Ignatius Ario]]>
<![CDATA[ STREAMING Vol. 2 No. 2 (2023): STREAMING Business Journal ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/streaming.v2i2.3226
<![CDATA[This study aims to determine the direct effect of Work-life balance on employee productivity, as well as the indirect effect of Work-life balance on employee productivity through motivation. The sampling technique in this study used non-probability sampling. This study uses a quantitative approach. The research method used in this research is path analysis with a regression technique where data collection is done by distributing questionnaires to 41 employees of PT. PLN Nusantara Power up Muara Karang. Data analysis used is the classical assumption test and hypothesis testing using the t (partial) test and the coefficient of determination (R2). The results of the questionnaire were tested using the SPSS version 26 program. The path analysis results showed that the direct path Work-life balance had a significant effect on productivity by 0.467 or 46.7%, the remaining 53.3% was influenced by other factors, while the indirect path analysis showed that Work-life balance had no effect on productivity through motivation of 375 or 37.5%, the remaining 62.5% were influenced by other factors outside this model.]]>
<![CDATA[E-WOM, Kepercayaan Konsumen, dan Minat Konsumen dalam Membeli Produk Fashion di E-Commerce ]]>
<![CDATA[Simamora, Virgo]]>
<![CDATA[ STREAMING Vol. 2 No. 2 (2023): STREAMING Business Journal ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/streaming.v2i2.3276
<![CDATA[The growing number of online purchases each year shows how appealing the e-commerce sector is today. This study focuses on how consumer trust serves as a mediator between e-WOM and consumer interest. In this research, one hundred millennials are involved as respondents. The study samples consisted of women, millennials, living in DKI Jakarta who actively engaged in e-commerce. The results of this study found that consumer interest in engaging in e-commerce transactions is influenced by electronic word-of-mouth (E-WOM). Similarly, customer trust affects consumers' purchasing intentions to buy fashion products in e-commerce. Lastly, this study demonstrates the function of consumer trust as a mediating variable in the relationship between e-WOM and millennial enthusiasm for buying fashion products through e-commerce. Keywords : e-WOM, trust, purchasing intentions.]]>
<![CDATA[Perbedaan Penjualan Via E-Commerce Dan Direct Selling Suku Cadang Mobil Aquarius Motor ]]>
<![CDATA[Jeki, Jeki]]>;
<![CDATA[Iskandar, Donant Alananto]]>
<![CDATA[ STREAMING Vol. 3 No. 1 (2024): STREAMING Business Journal ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/streaming.v3i1.3552
<![CDATA[Sales through e-commerce and direct selling have become two methods commonly used in the automotive industry to market and sell auto parts. However, there is still a paucity of research investigating the differences between these two methods, particularly in the context of aquarius Motor auto parts. Aquarius Motor is a micro, small and medium enterprise. This study aims to determine the differences in sales via e-commerce and direct selling of Aquarius Motor car parts. This study used a quantitative research method with a purposive sampling technique in collecting questionnaire data from customers of Aquarius motor car parts as many as 84 respondents.]]>
<![CDATA[Pengaruh Content Marketing Terhadap Minat Beli Dan Emotional Marketing Sebagai Variabel Intervening ]]>
<![CDATA[Renwarin , Joseph M. J.]]>;
<![CDATA[Kamalsyah, Ferry]]>
<![CDATA[ STREAMING Vol. 3 No. 1 (2024): STREAMING Business Journal ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/streaming.v3i1.3554
<![CDATA[Pocari Sweat advertises using anime media and gets 15 million views on YouTube, from the pre-survey it is known that respondents are interested in anime advertising rather than the advertising product. This study aims to find out how much Content Marketing has an effect on Purchase Intention, how much Content Marketing has an effect on Emotional Marketing, how much Emotional Marketing has an effect on Purchase Intention and how much Emotional Marketing intervenes in the influence of Content Marketing on Purchase Intention. This research method uses a quantitative approach method and the Probability Sampling method in sampling respondents. The results of this study are content marketing has a positive and significant relationship to Purchase Intention, content marketing has a positive and significant relationship to emotional marketing, emotional marketing has a positive and significant relationship to Purchase Intention, Emotional Marketing intervenes in the influence of Content Marketing on Buying Interest by The value of the indirect influence of Content Marketing through Emotional Marketing on Purchase Interest is 0.363 > from the direct influence with a value of 0.273]]>
<![CDATA[Kelangkaan Bahan Baku dan Proses Produksi ]]>
<![CDATA[Ganyang, Machmed Tun]]>
<![CDATA[ STREAMING Vol. 2 No. 2 (2023): STREAMING Business Journal ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/streaming.v2i2.3555
<![CDATA[Permasalahan bahan baku adalah masalah sentral dalam proses produksi. Untuk mengatasinya, pada tingkat perusahaan pihak manajemen perlu mengadopsi keutamaan dari konsep-konsep modern seperti EOQ, MRP, JIT atau SCM. Jika kelangkaan bahan disebabkan oleh kelangkaan bahan di pasar bahan itu sendiri, maka diperlukan kerjasama dari semua pihak terkait yang tertuang dalam Grand Strategic Management. Di Indonesia pada umumnya, masalah kelangkaan bahan masih diatasi secara parsial.Tata kelalola bahan baku belum dijalankan secara terpadu. Resiko bisnis masih tinggi. Diperlukan pembenahan pasar bahan baku terutama pada bahan baku strategis. Pembenahan dilakukan pada tingkat strukur, pelaksanaan serta kinerja pasar bahan, sehingga berimbas pada kelancaran proses produksi di tingkat perusahaan]]>
<![CDATA[Analisis Pembelajaran Elektronik Dan Pola Pikir Tumbuh Kembang Pada Ketangkasan Karyawan Serta Dosen STIE PBM ]]>
<![CDATA[Effendy, Nazory]]>
<![CDATA[ STREAMING Vol. 3 No. 1 (2024): STREAMING Business Journal ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/streaming.v3i1.3556
<![CDATA[This study aims to determine the effect of e-learning and growth mindset to workforce agility at Insurance Company XYZ. This study using qualitative approach as well as observation and interview to collect data and information about the problems that might be happen. This study conducted interviews with 5 persons who are the employees of Insurance Company XYZ.In this study it was found that there were various positive and negative impacts. Even tho, the results of this study show that e-learning and growth mindset have an effect on workforce agility at Insurance Company XYZ. Therefore, the researcher give the suggestion for Insurance Company XYZ is to always empower, motivate and provide moral support for the employees to be able to provide the best for the company and not give up easily at work.]]>
<![CDATA[Pengaruh Servicescape Dan Kualitas Pelayanan Terhadap Customer Emotion Melalui Kepuasan Konsumen ]]>
<![CDATA[Anggraini, Sesilia]]>;
<![CDATA[Iskandar, Donant Alananto]]>
<![CDATA[ STREAMING Vol. 2 No. 2 (2023): STREAMING Business Journal ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/streaming.v2i2.3557
<![CDATA[This study aims to determine how much influence servicescape and service quality on customer emotion through customer satisfaction at the coffee square. This research is a quantitative approach using the SPSS Statistics 20 program with a total sample of 185 respondents whose people live in Jadebek who have eaten or drank at Alun Alun Coffee by using nonprobability sampling and purposive sampling techniques. The results of this research t test shows that servicescape directly affects customer emotion with a significance value of 0.001 <0.05 and a t value of 3.463> 1.973 so that servicescape is very important for Alun-Alun Coffee. Service quality variables have a direct effect on customer emotion with a significance value of 0.000> 0.05 and a t value of 10.745> 1.973 which means that partially service quality variables have a positive effect on customer emotion at Alun Alun Coffee. Meanwhile, servicescape directly affects customer emotion through customer satisfaction with a significance value of 0.000> 0.05 and a t value of 4.598> 1.973. The benefit of this research for Alun Alun Coffee is as input or evaluation in order to maintain and improve facilities and service quality to compete with other competitors.]]>
<![CDATA[Analisis Perbandingan Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Cinema XXI Dan CGV ]]>
<![CDATA[Agustinus Sijabat, Yehezkiel Zona]]>;
<![CDATA[Iskandar, Donant Alananto]]>
<![CDATA[ STREAMING Vol. 3 No. 1 (2024): STREAMING Business Journal ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/streaming.v3i1.3558
<![CDATA[The purpose of this study aims to investigate and compare prices and service quality on customer satisfaction of XXI Cinemas and CGV Cinemas in the DKI Jakarta province. This study uses a quantitative approach with a survey method by collecting data using a questionnaire distributed to consumers of XXI Cinemas and CGV Cinemas in the DKI Jakarta province. The research sample consisted of 60 respondents to Cinema XXI and 60 respondents to Cinema CGV. The results of this study indicate that the better the service quality, the more satisfied consumers will be. The results of this study can be a reference for companies that manage XXI Cinemas and CGV Cinemas to continuously improve service quality and apply prices according to the benefits that consumers get. This is expected to increase consumer satisfaction in both cinemas.]]>
<![CDATA[Pengaruh SPIP, Motivasi Kerja, Dan Sistem Manajemen Iuran Terintegrasi (Simanis) Sebagai Pemoderasi Terhadap Kinerja PTT Telecollecting BPJS Kesehatan ]]>
<![CDATA[Zahra, Nurkamila]]>;
<![CDATA[Efendri, Efendri]]>
<![CDATA[ STREAMING Vol. 3 No. 2 (2024): STREAMING Business Journal ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/streaming.v3i2.4393
<![CDATA[Penelitian ini bertujuan untuk menganalisis pengaruh Sistem Pengendalian Intern Pemerintah (SPIP), Motivasi Kerja, dan tambahan variabel moderasi yaitu Sistem Manajemen Iuran Terintegrasi (SIMANIS) terhadap Kinerja Pegawai Tidak Tetap (PTT) Telecollecting. Metode penelitian yang digunakan adalah penelitian kuantitatif yang menggunakan IBM SPSS 26.0 Statistic For Windows 10 dengan menggunakan analisis regresi berganda dengan melakukan pengujian koefisien determinasi, uji t, dan uji F. Lalu, uji regresi moderasi dengan membandingkan nilai koefisien determinasi sebelum dan sesudah adanya variabel moderasi. Data yang digunakan adalah data primer dari hasil kuesioner yang diisi oleh 202 responden yaitu PTT Telecollecting dan data primer dari hasil wawancara dengan PTT Telecollecting dan Peserta BPJS Kesehatan. Hasil penelitian ini menunjukkan bahwa Sistem Pengendalian Intern Pemerintah (SPIP) dan Motivasi Kerja secara parsial berpengaruh positif dan signifikan terhadap Kinerja PTT Telecollecting. Lalu, SIMANIS mampu memperkuat pengaruh variabel SPIP dan Motivasi Kerja terhadap Kinerja PTT Telecollecting. Motivasi Kerja, PTT Telecollecting, SIMANIS, SPIP, Kinerja]]>
<![CDATA[Pengaruh Kualitas Produk Dan Inovasi Produk Terhadap Keputusan Pembelian Sepatu Compass Pada Mahasiswa Di Jakarta ]]>
<![CDATA[Putra, Muhammad Adriyan]]>;
<![CDATA[Iskandar, Donant Alananto]]>
<![CDATA[ STREAMING Vol. 3 No. 2 (2024): STREAMING Business Journal ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/streaming.v3i2.4524
<![CDATA[A product is anything that can be offered to a market for attention, acquisition, use, or consumption that can satisfy a consumer want or need. The problem in this research is to determine purchasing decisions in the shoe industry, especially Compass shoes. For this reason, the method chosen in this research is quantitative with the help of surveys carried out in the data collection process. The results of this research reveal that: (1) there is a positive and significant influence between the product quality variable on the decision to purchase Compass shoes among students in Jakarta, (2) there is a positive and significant influence between the product innovation variable on the decision to purchase Compass shoes among students in Jakarta, (3) there is a positive and significant influence jointly between product quality and product innovation variables on the decision to purchase Compass shoes among students in Jakarta.]]>
