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STREAMING Business Journal
Published by UNIVERSITAS KALBIS
ISSN : -     EISSN : 29882435     DOI : https://doi.org/10.53008
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
STREAMING Business Journal adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi manajemen dan bisnis. Fokusnya adalah menerbitkan makalah tentang manajemen dan bisnis. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 80 Documents
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Variabel Yang Mempengaruhi Penggunaan Bank Digital Melalui Behavioral Intention Widjaja, Kevin; Nurjanah, Siti
STREAMING Vol. 4 No. 1 (2025): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v4i1.4538

Abstract

This research aims to determine the factors that influence a person's use of Digital Banks. The indicators used in this research are Perceived Ease of Use (POEU), Performance Expectancy (PE), Facilitating Condition (FC), Behavioural Intention (BI) as an intervening variable, and Use Intention (UI). This research uses a quantitative research approach using data collection methods by filling out online questionnaires from 150 sources who have used Digital Bank. Using the SEM (Structural Equation Mode) analysis method produces a test that Performance Expectancy, Facilitating Conditions have a direct and indirect influence on Use Intention, however perceived Ease of Use does not have a direct or indirect influence by showing a value of -2.550 and -0.657 in the model analysis testing that has been carried out. This negative value shows that the Perceived Ease of Use variable does not influence using Digital Bank. In utilizing digital banking services, a person's habits can be directly and significantly influenced by performance expectations.
Variabel Determinan Terhadap Use Behaviour Shopee Paylater Pada Kalangan Gen Z Dimoderasi Dengan Jenis Kelamin Christian, Ryan; Nurjanah, Siti
STREAMING Vol. 4 No. 1 (2025): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v4i1.4539

Abstract

The era of digitalization has significantly transformed consumer shopping behavior, with digital financial technology emerging as the fastest-growing digital service sector in Indonesia. One of the most rapidly expanding services within this sector is the paylater service, which allows for deferred payment to be settled at a future date. This research investigates the factors influencing the adoption and use behavior of one of the largest paylater services in Indoneisa, Shopee Paylater among Generation Z, using the Extended Unified Theory of Acceptance and Use of Technology (UTAUT) model as the foundation of this reserach. This study identifies key factors such as hedonic motivation, facilitating conditions, behavioral intention, and use behavior, with gender as a moderating variable. The objective is to provide insights into Gen Z consumers' behavior in adopting Shopee Paylater, aiding service providers in understanding, adjusting, and optimizing their products towards this demographic.
Pengaruh Desain Produk dan Persepsi Harga Terhadap Keputusan Pembelian di Toko Global Batik Praweswari, Anissa; Meliana, Vina
STREAMING Vol. 4 No. 1 (2025): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v4i1.4544

Abstract

This study aims to analyze the influence of product design and price perception on purchase decisions at Toko Global Batik. A quantitative approach was employed, using purposive sampling techniques involving 100 respondents. Data were collected through questionnaires and analyzed using simple and multiple linear regression methods. The findings indicate that product design has a significant influence on purchase decisions. An attractive and trend-appropriate design can enhance consumer interest and add value to batik products. Furthermore, price perception also has a significant positive effect on purchase decisions. Consumers tend to choose products that are perceived to offer a balance between price and quality, making competitive pricing strategies a crucial factor in attracting customers. Simultaneously, product design and price perception contribute significantly to purchase decisions, highlighting their critical role in enhancing product appeal and customer satisfaction. The practical implications of this study for business practitioners emphasize the importance of continuous innovation in product design that aligns with market preferences and the implementation of competitive pricing strategies that suit consumers' purchasing power. These efforts are essential to expanding market reach and maintaining customer loyalty.
Pengaruh Social Media Marketing, Product Knowledge terhadap Keputusan Pembelian Ramen melalui Minat Sebagai Variabel Intervening Shifa, Adelin Audya; Nurjanah, Siti
STREAMING Vol. 1 No. 2 (2022): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v1i2.1436

Abstract

This study aims to determine the effect of social media marketing and product knowledge on purchase decisions of mika ramen kari with purchase intention as an intervening variable. There are four variables in this study, namely social media marketing, product knowledge, purchase decisions and purchase intention. This study uses quantitative methods using purposive sampling technique which is part of non-probability sampling. The questionnaire was distributed using google form with a sample of 180 respondents who were people who knew and had consumed mika ramen kari. The tests used in this research are validity test, reliability test, classical assumption test, hypothesis test and path analysis test. The results showed that the variables of social media marketing and product knowledge had an effect on purchasing decisions and buying interest. But the buying interest variable as an intervening variable does not mediate between the independent variable and the dependent variable.
Pengaruh Profitabilitas, Likuiditas, dan Kebijakan Dividen Terhadap Nilai Perusahaan Pada Perusahaan Healthcare Di BEI Nabilla, Tera Shalza; Dara, Siti Ruhana
STREAMING Vol. 1 No. 2 (2022): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v1i2.1455

Abstract

This study aims to determine the effect of profitability, liquidity, and dividend policy on firm value in healthcare sector companies listed on the Indonesia Stock Exchange for the 2017-2020 period. The sampling technique used purposive sampling and obtained a sample of 14 companies. This study uses quantitative methods with multiple regression analysis on panel data, namely classical assumption test, model feasibility test and hypothesis testing. The results show that: 1) profitability has no effect on firm value, 2) liquidity has no effect on firm value, 3) dividend policy affects firm value, 4) profitability, liquidity, and dividend policy simultaneously affect firm value.
Pengaruh Kualitas Produk, Promosi dan Harga Terhadap Keputusan Pembelian Produk Lacoco en Nature Agita, Nur; Meliana, Vina
STREAMING Vol. 1 No. 2 (2022): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v1i2.1456

Abstract

This study aims to determine the effect of product quality, promotion and price on purchasing decisions for Lacoco en Nature products. This study uses a quantitative approach. The sampling technique was purposive sampling through distributing questionnaires to 165 who had seen the content of local skincare brand Tiktok, and had used Lacoco en Nature stain or scar removal products. Data processing techniques in this study using multiple linear regression test. The results of the study indicate that product quality affects purchasing decisions, promotions affect purchasing decisions, and price affects purchasing decisions.
Pengaruh Likuiditas, Solvabilitas dan Aktivitas terhadap Nilai Perusahaan dengan Profitabilitas sebagai Variabel Intervening Sugandhi, Giovanni Vincent; Gisella, Verina; Dara, Siti Ruhana
STREAMING Vol. 1 No. 2 (2022): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v1i2.1466

Abstract

The purpose of the study was to determine the effect of liquidity, solvency and activity on firm value with profitability as intervening variables. The research population is the food and beverage companies listed on the IDX in 2016-2020. This study use quantitative methods with secondary data obtained from financial statements and use panel data. There are 23 samples from purposive sampling technique. The data analysis method is multiple regression analysis and path analysis. The results showed: liquidity have no effect on firm value, solvency have an effect on firm value, activities have an effect on firm value, liquidity have a significant effect on profitability, solvency have no effect on profitability, activity have a significant effect on profitability, profitability have an effect on firm value, profitability can mediate liquidity on firm value, profitability is not able to mediate solvency on firm value, and profitability can mediate activity on firm value.
Pengaruh Kualitas Produk, Content Marketing, Customer Engagement, dan Harga terhadap Keputusan Pembelian UMKM Zisallection Tertia, Nandinani Siti; Devanny, Indira; Afifah, Raulia Bunga; Meliana, Vina
STREAMING Vol. 1 No. 2 (2022): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v1i2.1594

Abstract

This study aims to determine the effect of product quality, content marketing, customer engagement and price on purchasing decisions of MSMEs Zisallection in Jabodetabek. This study uses quantitative methods and nonprobability sampling technique with purposive sampling method. The sample used 230 female respondents who had bought and followed Zisallection on Instagram. The analyzing technique of this research includes validity test, reliability test, classical assumption test, and hypothesis testing. The results showed that product quality has an effect on purchasing decisions, content marketing has an effect on purchasing decisions, customer engagement has an effect on purchasing decisions, and price has an effect on purchasing decisions. Product quality, content marketing, customer engagement, and price simultaneously effect on purchasing decisions.
Faktor–Faktor Yang Mempengaruhi Abnormal return Saham Pada Kinerja Jangka Panjang Penawaran Umum Perdana Hamonangan, Nelson; Ruhana Dara, Siti
STREAMING Vol. 1 No. 2 (2022): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v1i2.1596

Abstract

Studi ini berencana untuk memutuskan dampak Magnitude of undervaluing, Benhmark, Uang yang dikumpulkan, Harga pasar, ukuran perusahaan, usia perusahaan terhadap keuntungan saham aneh dari pameran penjualan pertama saham yang ditarik keluar. Fakta kecocokan langkah-langkah tersebut menjadikan model yang digunakan oleh para ilmuwan adalah teknik pengujian purposive, sehingga melalui 157 organisasi yang tercatat memimpin kontribusi publik mulai periode 2010 2019, dipilih 121 organisasi. Pemrograman SPSS 24 digunakan oleh para analis untuk memecah informasi menggunakan banyak kekambuhan langsung. Konsekuensi dari tinjauan masuk akal bahwa ukuran undervaluing, uang tunai yang dikumpulkan, harga pasar mempengaruhi pengembalian yang tidak biasa. Tolok ukur, ukuran perusahaan, usia perusahaan mempengaruhi pengembalian yang aneh.
Pengaruh Harga, Kualitas Produk Dan Lokasi Terhadap Minat Beli Konsumen Rumah Makan Ganto Minang Jakarta Shobur, Achmad; Kanto, Dwi Sunu; Alananto, Donant
STREAMING Vol. 2 No. 1 (2023): STREAMING BUSINESS JOURNAL
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v2i1.2474

Abstract

Marketing activities are carried out for profit. This activity must be carried out on target. When buying an item, consumers will consider several factors including product quality, price, and location. Consumer purchase intention is the stage where consumers form their choices among several brands that are incorporated in the choice set, then in the end make a purchase at an alternative that they like the most or the process that consumers go through to buy an item or service based on various considerations. This study aims to determine the effect of price, product quality, and location on consumer purchase intention. A sample of 156 people are consumers of the Ganto Minang Restaurant in Jakarta. This quantitative descriptive study was analyzed with multiple regression. The results of the study show that price, product quality, and location have a significant effect on consumer purchase intention either partially or simultaneously.

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