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Digital Innovation : International Journal Of Management
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30479681     EISSN : 30479053     DOI : 10.61132
Core Subject : Science,
Decision Sciences, Operations Research & Management
Topics in this Journal relate to any aspect of management, but are not limited to the following topics: Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 135 Documents
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Implementation of Community-Based Development Programs in Disadvantaged Areas: Challenges and Successes Wahyudi Mokobombang
Digital Innovation : International Journal of Management Vol. 1 No. 4 (2024): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v1i4.121

Abstract

This study presents a case study on the implementation of community-based development programs in disadvantaged areas, focusing on the challenges and successes encountered during the execution of these initiatives. Utilizing a qualitative approach, the research involved in-depth interviews with various stakeholders, including community members, local government officials, and representatives from non-governmental organizations. The findings indicate that community engagement in the development process not only enhances the effectiveness of the programs but also strengthens the sense of ownership and responsibility among residents. However, the study also identifies several challenges, such as limited resources, inadequate infrastructure, and resistance to change, which can hinder progress. These findings underscore the importance of a collaborative approach and sustained support from all stakeholders to achieve success in community-based development. Furthermore, the research highlights the necessity of tailoring programs to meet the specific needs and contexts of the communities involved. This study provides valuable insights for policymakers and practitioners in designing and implementing more effective development programs in disadvantaged areas, emphasizing the critical role of community participation in fostering sustainable development.
Analysis of the Role of Digital Marketing in the Development of Micro, Small and Medium Enterprises (MSMEs) in Cibinong District Iman Arief Setiawan; Rudianto Rudianto; Alfred Inkiriwang; Marisi Pakpahan
Digital Innovation : International Journal of Management Vol. 2 No. 1 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i1.141

Abstract

This study aims to analyze the role of digital development marketing in supporting the growth of Micro, Small, and Medium Enterprises (MSMEs) in Cibinong District. Along with the increasing internet penetration and use of social media, digital marketing has become a strategic tool to increase market reach and competitiveness of MSMEs. The research method used is descriptive qualitative, with data collection through interviews, observations, and literature studies. The results of the study indicate that MSMEs that implement digital marketing are able to increase sales, expand market share, and strengthen product branding. However, there are still obstacles in the form of a lack of digital knowledge and access to technology, especially among micro-scale MSMEs. Therefore, support is needed from the government and related institutions to improve digital literacy and provide infrastructure that supports the development of digital marketing in this region. Overall, the role of digital marketing for MSMEs in Cibinong District is very significant in increasing competitiveness, efficiency, and market reach. However, to maximize this potential, collaborative efforts are needed between MSME actors, the government, and technology service providers so that existing challenges can be overcome properly. This study is expected to be a reference for the development of effective digital marketing strategies for MSMEs in Cibinong District.
The Influence of Motivation, Incentives, and Work Discipline on Employee Performance in the Finance Department of Bandung Adventist Hospital Filippus Cahyo Setyawan; Freddy Johanis Rumambi; Sri Sundari; Marisi Pakpahan; Bambang Rismadi
Digital Innovation : International Journal of Management Vol. 2 No. 1 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i1.143

Abstract

This study aims to analyze the influence of motivation, incentives, and work discipline on employee performance in the Finance Department of Bandung Adventist Hospital. The method used is multiple linear regression analysis to determine the relationship between independent variables (motivation, incentives, and work discipline) and the dependent variable (employee performance). The analysis results indicate that motivation has a significant and positive effect on employee performance, with a regression coefficient of 0.326 and a significance level of 0.009, supporting the hypothesis that motivation plays an important role in enhancing employee productivity and commitment. Conversely, the incentive and work discipline variables show a negative and non-significant effect on performance, with coefficients of -0.162 and -0.208, respectively. This suggests that the current incentive and work discipline practices are not fully effective or do not meet employee expectations. Simultaneously, the three independent variables have a significant effect on employee performance, with the F-test showing a significance level of 0.009. This study recommends that management prioritize motivation improvement through training programs, rewards, and the development of a supportive work environment. Additionally, it is essential to evaluate the incentive system and adopt a more flexible disciplinary approach to align with employee needs and expectations.
The Influence of Selling Price, Product Design and Brand Image on Interest in Buying a Yamaha Motorcycle at PT. Alfa Scorpii Adam Malik Beby Jaya Putra Zalukhu; Yuli Arnida Pohan
Digital Innovation : International Journal of Management Vol. 1 No. 4 (2024): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v1i4.154

Abstract

This study aims to determine the effect of selling price determination, product design and brand image on motorcycle buying interest at PT. Alfa Scorpii Adam Malik. The type of research used in this study uses quantitative research. The data sources used in this study are primary and secondary data sources. The data analysis technique used in this study uses descriptive statistical tests, classical assumption tests, multiple linear regression tests and hypothesis tests. Based on the results of the partial test, it is known that selling price determination has a positive and significant effect on buying interest, it is known that the t-count value is 2.235 > 1.984, then partially product design has a positive and significant effect on buying interest, it is known that the t-count value is 34.534 > 1.984. And on brand image, it has a positive and significant effect on buying interest, it is known that the t-count value is 6.446 > 1.984. Simultaneously, it is known that selling price determination, product design and brand image together have a positive and significant effect on buying interest, it is known that the f-count value is 16.890 > 2.47. In the results of the multiple linear regression test, the dominant variable that has an influence is product design at 1.052.
Cybersecurity Challenges in Digital Innovation : A Strategic Management Perspective Jakub Nowak; Katarzyna Lis; Magdalena Zielińska
Digital Innovation : International Journal of Management Vol. 1 No. 2 (2024): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article examines the growing cybersecurity challenges accompanying digital innovation and how strategic management can mitigate risks. Through case studies of cyberattacks on innovative technologies, the study outlines best practices for risk assessment, incident response, and integrating security into the innovation lifecycle. Findings emphasize the need for a proactive approach to cybersecurity in digital innovation strategies.
IoT-Driven Business Models : Opportunities and Challenges in Smart Enterprises Rina Putri; Faisal Harahap; Ade Kusuma
Digital Innovation : International Journal of Management Vol. 1 No. 2 (2024): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates how IoT (Internet of Things) technologies enable innovative business models in smart enterprises. By exploring use cases in manufacturing, healthcare, and retail, the research highlights opportunities for operational efficiency and new revenue streams. Challenges related to data management, interoperability, and cybersecurity are also discussed.
Digital Workforce Transformation : Upskilling Strategies for the Future of Work Emre Aksoy; Selin Kaya
Digital Innovation : International Journal of Management Vol. 1 No. 2 (2024): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

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Abstract

This research focuses on strategies for upskilling the workforce to meet the demands of a digital economy. By analyzing corporate training programs and industry trends, the study identifies effective approaches for reskilling employees in areas like AI, data analytics, and digital marketing. Findings suggest that continuous learning is essential for maintaining a competitive advantage in a rapidly evolving landscape.
The Role of Cloud Computing in Accelerating Small and Medium Enterprise Growth Rudi Santoso; Andi Pratama
Digital Innovation : International Journal of Management Vol. 1 No. 2 (2024): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article explores how cloud computing solutions enhance operational efficiency, scalability, and cost-effectiveness in small and medium enterprises (SMEs). By examining case studies from various industries, the research highlights the transformative role of cloud platforms in driving innovation, improving collaboration, and expanding market reach. The findings underscore the potential of cloud technologies in accelerating SME growth, while also addressing challenges such as adoption costs, technical expertise, and data security concerns.
Digital Marketing Trends and Consumer Engagement : Insights from Global E-Marketing Campaigns Michael Carter; Sarah Hayes; Emily Brooks
Digital Innovation : International Journal of Management Vol. 1 No. 2 (2024): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes emerging trends in digital marketing and their impact on consumer engagement. By examining global e-marketing campaigns, the research identifies key strategies such as influencer partnerships, content marketing, and interactive advertisements. Findings reveal that personalization, data-driven insights, and real-time engagement are critical for building lasting customer relationships in the digital age. Despite the potential for higher engagement, challenges like privacy concerns and platform saturation must be addressed to optimize marketing effectiveness.
Analysis of Business Development Strategy for Jember Party Equipment Rental Services Using the Business Model Canvas (BMC) Approach Nur Muhlisoh Fauziyah; Arnis Budi Susanto; Sri Wahyu Lelly Hana Setyanti
Digital Innovation : International Journal of Management Vol. 2 No. 1 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i1.160

Abstract

This study aims to describe the steps of business development strategies used in the Jember party equipment rental service business and describe, analyze the Business Model Canvas in the Jember party equipment rental service business. This study was conducted with a Business Model Canvas approach using a qualitative case study research type. Data collection using interviews and observations. The results of the study were obtained based on nine BMC elements consisting of customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structures summarized in one canvas showing that the Jember party equipment rental service business can carry out aggressive strategies. In addition, it also produces a new Business Model Canvas design as a result of improvements as a selected alternative strategy on channels , and customer relationships that can be used for future business development.

Page 4 of 14 | Total Record : 135

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