cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Krisnawati Setyaningrum Nugraheni
Contact Email
garuda@apji.org
Phone
+6285885852706
Journal Mail Official
digitalinnovation@arimbi.or.id
Editorial Address
Jl. Watu Nganten 1 No. 1-6 Desa Batursari Kec. Mranggen 4 RW 8., Kab. Demak, Provinsi Jawa Tengah, 59567
Location
Kab. demak,
Jawa tengah
INDONESIA
Digital Innovation : International Journal Of Management
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30479681     EISSN : 30479053     DOI : 10.61132
Core Subject : Science,
Decision Sciences, Operations Research & Management
Topics in this Journal relate to any aspect of management, but are not limited to the following topics: Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 135 Documents
 3   4   5   6   7 
The Effect Of Brand Equity and Marketing Mix On Purchasing Decisions For Contemporary Franchise Drink Products in Gorontalo City Using The Structural Equation Modeling Method Yusuf Yusuf; Abdul Rasyid
Digital Innovation : International Journal of Management Vol. 2 No. 1 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i1.162

Abstract

This study examines the intense competition in the contemporary franchise beverage industry in Gorontalo City, where consumers have many choices that affect loyalty to certain brands. This study aims to analyze the effect of brand equity and marketing mix on customer loyalty. This descriptive quantitative research uses accidental sampling with 100 samples. Data analysis includes statistical tests as well as Structural Equation Modeling (SEM) models. This study shows that brand equity and marketing mix have a positive and significant effect on purchasing decisions, both partially and simultaneously, with the t-count and f-count values exceeding the table limit at the 95% confidence level. SEM-PLS analysis confirmed the significant relationship with p-values of 0.05 and t-statistics of 1.96, supporting the tested model. The research conclusion shows that brand equity and marketing mix have a significant influence on purchasing decisions. As advice, business owners of contemporary beverage franchises in Gorontalo City are advised to strengthen brand equity, as well as optimize creative and effective marketing strategies to increase competitiveness.
Binge-Watching and Continuation Intention in VoD Services: The Mediating Role of Cliffhangers Among Young Viewers Firman Fauzi; Agung Hudaya; Dewi Murtiningsih
Digital Innovation : International Journal of Management Vol. 2 No. 1 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i1.168

Abstract

The impact of binge watching is an evolving phenomenon affecting consumers' continuation intention on video-on-demand (VOD) platforms, mediated by cliffhangers. This study targets a population of young individuals aged 17-25 years. The research design is quantitative, aiming to demonstrate the cause-and-effect relationship between binge watching and continuation intention, mediated by cliffhangers. The novelty of this research lies in not only examining the direct relationship between binge watching and continuation intention but also investigating the mediating effect of cliffhangers, providing deeper insights into the underlying mechanisms of consumer behavior. Data analysis was conducted using the Smart PLS application, utilizing primary data for the study. The findings indicate that cliffhangers directly have a positive and significant impact on the continuation intention for video-on-demand and also significantly influence binge watching. Additionally, binge watching has a positive and significant effect on the continuation intention for video-on-demand. However, indirect, binge watching has a positive but not significant effect on the continuation intention for video-on-demand when mediated by cliffhangers.
Antecedents Of Lecturer Performance And Its Impact On Graduates' Competencies At Medan City University Kuras Purba
Digital Innovation : International Journal of Management Vol. 2 No. 1 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i1.171

Abstract

Education is an ongoing issue that continues to be researched over time. Private universities established by foundations are required to make efforts to enhance the competencies of their graduates, which results in high competitiveness. This study aims to examine the antecedents of lecturer performance and its impact on graduate competence at Medan city. The factors studied in the antecedents include: foundation management, university governance, and dean leadership and their effects on graduate competence. The population in this research is final semester students of the Management Study Program, Faculty of Economics, at nine private universities in Medan City. The sample selection in this study was carried out using multi-stage sampling, starting with purposive sampling of private universities and incidental sampling of students. The total sample in this study comprises 576 students representing the nine private universities proportionally. Data analysis used descriptive statistics and Structural Equation Modeling (SEM). This research concludes: (1) Foundation management has a positive and significant effect on university governance. (2) Foundation management has a direct positive and significant effect on dean leadership. (3) University governance has a positive and significant effect on lecturer performance. (4) University management has a positive and significant effect on dean leadership. (5) University governance has a positive and significant effect on lecturer performance. (6) Dean leadership has a positive and significant effect on lecturer performance. (7) Lecturer performance has a positive and significant effect on graduate competence. (8) Foundation management has a positive and significant effect on dean leadership through university governance.
The Role of School Principals in Improving Teacher Performance Through the Merdeka Mengajar Platform Kustomo Kustomo
Digital Innovation : International Journal of Management Vol. 2 No. 1 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i1.176

Abstract

This study aims to explore the role of school principals in enhancing teacher performance through the utilization of the Platform Merdeka Mengajar, a digital tool introduced by the Indonesian Ministry of Education and Culture to improve the quality of teaching and learning. The research was conducted at SMP N 4 Jombang, employing a qualitative approach with a case study design to gain an in-depth understanding of how principals support teachers in using this platform effectively. Data were collected through interviews with principals and teachers, as well as classroom observations. The findings indicate that the principal’s leadership, underpinned by managerial competencies such as planning, organizing, supervising, and human resource development, plays a critical role in facilitating the integration of technology into teaching practices. Principals provided technical support, organized training sessions, motivated teachers, and created a collaborative environment to enhance the use of the platform. Additionally, the study found that the Platform Merdeka Mengajar positively impacted teacher creativity and the quality of learning interactions. However, the study also highlights challenges, such as limited technological infrastructure and the varying levels of digital literacy among teachers. The results underscore the importance of strong leadership in educational technology implementation and offer insights into effective strategies for enhancing teacher performance through digital platforms. The study also identifies limitations related to its sample size and scope and suggests avenues for future research on long-term impacts and the role of external factors in educational technology adoption.
Implementation of Performance Management Based on Deming Model in PT. Bintan Jaya Samudra Amoi Sarmila; Angelina Angelina; Ibra Maulana; Mita Fharissa Fhutri; Satriadi Satriadi
Digital Innovation : International Journal of Management Vol. 2 No. 1 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i1.177

Abstract

This study aims to describe and analyze the implementation of Deming Model-based performance management (PDCA) in PT. Bintan Jaya Samudra. The research uses a type of descriptive research with a qualitative approach. Data collection was carried out through observation and interviews. The sample used was purposive sampling. The informant in this study is Mr. Ruslan Jumas as the president director of PT. Bintan Jaya Samudera. The data analysis used in this study uses descriptive analysis using triangulation techniques and sources. The company plans by emphasizing discipline and carrying out internal training for each employee which has then been carried out and will later be evaluated periodically and followed up. The results of the study show that the implementation of the Deming Model in PT. Bintan Jaya Samudra is not applied perfectly, especially in the follow-up section (Act) because this company only gives bonuses to employees who manage to achieve the target but there is no punishment for employees who do not reach the target.
Trend of research on small and medium enterprises (SMEs) in developing countries in the last five years: a bibliometric analysis Rafsanjani, Mohamad Arief; Subroto, Waspodo Tjipto; Sakti, Norida Canda; Irawan, Nico
Digital Innovation : International Journal of Management Vol. 2 No. 1 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i1.178

Abstract

. Small and medium enterprises (SMEs) play a pivotal role in driving economic growth, innovation, and employment creation, especially in developing countries. This study employs a bibliometric approach to analyze trends, themes, and scholarly contributions to SME research in these regions over the past five years (2020–2024). Drawing on 485 publications from the Scopus database, the analysis reveals significant trends in scholarly output, key citation metrics, influential authors, and emerging research topics. The findings indicate a steady growth in scholarly interest, with the highest publication output observed in 2022. Research topics such as entrepreneurship, digital transformation, green innovation, and financial management are prominent, reflecting their critical importance to SME development. Additionally, sustainability and Industry 4.0-related themes are identified as having high citation impact, underscoring their relevance to contemporary challenges and opportunities for SMEs. China, the United Kingdom, and India are the leading contributors to the field, with substantial contributions from emerging economies such as Malaysia and Indonesia. This study contributes to the understanding of SME research dynamics by highlighting key areas of focus, identifying influential contributions, and mapping the global landscape of SME scholarship. By providing insights into recent trends and thematic priorities, the study offers practical implications for policymakers, researchers, and practitioners seeking to enhance the resilience, innovation, and sustainability of SMEs in developing countries. The findings underscore the need for targeted strategies and collaborative efforts to address emerging challenges and foster inclusive economic growth through SME development.
A Qualitative Analysis and Systematic Literature Review in Enhancing Leadership Competencies for Sustainable Maritime Practices in Vocational Training Tri Cahyadi; Winarno Winarno; Riyanto Riyanto; Larsen Barasa; Titis Ari Wibowo; Cris Kuntadi; Irene Evi Krismawati; Marudut Bernadtua Simanjuntak
Digital Innovation : International Journal of Management Vol. 2 No. 1 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i1.179

Abstract

The maritime industry is facing a critical shift toward sustainability, particularly through the green shipping transition. This research was conducted to explore how maritime vocational programs are developing leadership competencies necessary to manage sustainable maritime practices. Previous studies have largely focused on technical skills, with limited attention to leadership development in the context of sustainability. This research aims to fill this gap by addressing the preparedness of maritime education in cultivating leaders who can drive the green transition. The study sought to answer key questions about how leadership competencies are integrated into vocational training and the extent to which sustainability is incorporated into maritime curricula. The analysis utilized a combination of a Systematic Literature Review (SLR) and qualitative interviews with 10 maritime professionals, lecturers, and graduates. The SLR identified key competencies and frameworks in sustainable leadership, while the interviews provided insights into the current state of maritime education. The results indicate that while sustainability is increasingly recognized, there are gaps in leadership training, practical exposure to green technologies, and industry collaboration. The findings suggest that maritime vocational programs must adopt a more integrated approach to leadership development and sustainability. By embedding sustainability across curricula and providing hands-on learning opportunities, educational institutions can better prepare future maritime leaders. This research contributes to improving maritime education by addressing the intersection of leadership and sustainability.
Competency Development, Sustainability Practices, and Industry Preparedness in Maritime Vocational Education Winarno Winarno; Tri Cahyadi; Larsen Barasa; Aji Permana; Cris Kuntadi; Yayu Nopriani Martha; Marudut Bernadtua Simanjuntak
Digital Innovation : International Journal of Management Vol. 2 No. 1 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i1.180

Abstract

This study investigates the effectiveness of maritime vocational education in preparing graduates to meet the evolving demands of the industry, focusing on competency development, sustainability integration, and practical readiness. The research addresses the increasing need for training programs to align with global industry standards while incorporating sustainable practices to manage environmental and operational challenges. By integrating insights from maritime professionals, educators, graduates, and regulatory officers, the study provides a comprehensive and grounded analysis. The research explores how maritime education equips graduates with industry-relevant skills and incorporates sustainability into training frameworks. Using a qualitative approach, the study involved interviews with 10 stakeholders and thematic analysis of their experiences. Findings indicate strong outcomes in practical readiness (score: 9.3/10), supported by immersive sea-going experiences and hands-on training. However, sustainability integration scored lower (8.6/10), highlighting the need for a greater emphasis on environmental practices and sustainable operations within curricula. The results underscore the significance of collaboration between educational institutions and industry professionals to ensure training aligns with real-world demands. This study offers valuable recommendations for curriculum design and sustainability practices, contributing to a well-prepared and environmentally conscious maritime workforce. The findings serve as a foundation for policy development, institutional strategies, and further research into vocational training and sustainable maritime operations.
Competency and Sustainability Integration in Enhancing Maritime Vocational Training for Deck Officers : Systematic Literature Review and Qualitative Analysis of Perspectives Riyanto Riyanto; Cris Kuntadi; Larsen Barasa; Irene Evi Krismawati; Yayu Nopriani Martha; Marudut Bernadtua Simanjuntak
Digital Innovation : International Journal of Management Vol. 2 No. 1 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i1.181

Abstract

The growing complexity of maritime operations demands deck officers with advanced competencies and a strong understanding of sustainability principles. This study addresses critical gaps in maritime vocational education by exploring the effectiveness of current training programs, the integration of sustainability, and the role of technology-driven approaches. While previous research has focused on technical skills aligned with STCW standards, limited attention has been paid to leadership, communication, and environmental education. The research sought to answer how maritime training can be enhanced to address these gaps. Using a systematic literature review and qualitative analysis of insights from maritime professionals, educators, and graduates, the study synthesized theoretical frameworks with real-world experiences. Data were collected through semi-structured interviews and questionnaires, analyzed using thematic coding, and triangulated with findings from the literature review. The results demonstrate strong technical training aligned with STCW standards but reveal fragmented sustainability integration and inadequate leadership preparation. Simulation-based training was identified as highly effective, though it requires support from mentorship and real-world experiences. The findings provide actionable recommendations for enhancing curricula, fostering industry-academic partnerships, and refining policies to better prepare deck officers for modern maritime challenges. This research offers a practical roadmap for transforming maritime education, ensuring safety, operational efficiency, and sustainability in global maritime operations.
Performance Management Strategy In The Public Works And Spatial Planning Department Of Tanjungpinang City Saskia Nabila; Delvina Azalia Zalma; Meilita Putri Kheirani; Rangga Renaldi; Satriadi Satriadi
Digital Innovation : International Journal of Management Vol. 2 No. 1 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i1.183

Abstract

This study aimed to analyze the performance management strategies implemented at the Public Works and Spatial Planning Office of Tanjungpinang City. The research type used was descriptive research with a qualitative approach. Data collection techniques were carried out through observation and interviews. The sample used in this study was purposive sampling, with the informants being human resources supervisors at the relevant office. Data analysis was conducted to identify the strategies applied in performance management. The research findings showed that the Public Works and Spatial Planning Office of Tanjungpinang City had implemented several performance management strategies, such as human resource development, measurement and evaluation, reward and sanction provision, and the implementation of information and technology. However, there were several challenges, such as the lack of quality human resources. This study recommended the need for improvements in the performance evaluation system, ongoing training, and better utilization of information technology. These measures were suggested to support the implementation of more effective performance management strategies.

Page 5 of 14 | Total Record : 135

 3   4   5   6   7 

Filter by Year

2024 2025


Reset
Filter By Issues
All Issue Vol. 2 No. 4 (2025): Digital Innovation : International Journal of Management Vol. 2 No. 3 (2025): Digital Innovation : International Journal of Management Vol. 2 No. 2 (2025): Digital Innovation : International Journal of Management Vol. 2 No. 1 (2025): Digital Innovation : International Journal of Management Vol. 1 No. 4 (2024): Digital Innovation : International Journal of Management Vol. 1 No. 3 (2024): Digital Innovation : International Journal of Management Vol. 1 No. 2 (2024): Digital Innovation : International Journal of Management