cover
Contact Name
Krisnawati Setyaningrum Nugraheni
Contact Email
garuda@apji.org
Phone
+62895395733773
Journal Mail Official
greeninflation@arimbi.or.id
Editorial Address
Jl. Watu Nganten 1 No. 1-6 Desa Batursari Kec. Mranggen 4 RW 8., Kab. Demak, Provinsi Jawa Tengah, 59567
Location
Kab. demak,
Jawa tengah
INDONESIA
Green Inflation: International Journal of Management And Strategic Business Leadership
ISSN : 30480620     EISSN : 30480612     DOI : 10.61132
Core Subject : Science,
Topics in this Journal relate to any aspect of management, but are not limited to the following topics: Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment
Articles 138 Documents
Strategy for Penetrating Global Regulatory Barriers: A Case Study of Non-Tariff Measures for Biopharmaceutical plant MSMEs in Lumajang Kukuh Judy Handojo; Sudarmiatin Sudarmiatin; Heri Pratikno
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 3 No. 2 (2026): May: Green Inflation: International Journal of Management and Strategic Busines
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v3i2.709

Abstract

A MSMEs in Indonesia has recently contributed to national exports by 15,7%  compared with Thailand that has reached 29 %, so substantial revision are required to make sure that increasing contribution which ultimately will give positive impact toward the economy overall, because almost 90 % of human resource work in MSMEs sector with nature resource and other plentiful resources. The main problem that is commonly found by MSMEs is to optimize the available resources as well as fulfill the required standards that have established and required regulation in order to ensure the resulting product is accepted by the market and to comply with the regulation that has been established by the regulator. Indonesia as the second biggest country in the world has biodiversity certainly offers benefits that hard to imitate by other country in producing biopharmaceutical plants product, therefore it offers competitive potential in the global market, however market penetration by MSMEs biopharmaceutical plants sector commonly discontinued regarding with technical barriers to trade (TBT). This study is based on a case study that aims to analyze main challenges in fulfillment of international certification and to formulate adaptation strategy for MSMEs. By conducting through a descriptive qualitative method with case study approaches, the result of study indicates that high compliance costs,  registration procedural complexity from the source and destination country, as well as the inconsistency of raw material quality became the main barriers. The proposed strategy including group certification model, CPOTB standard harmonization, and the utilization of integrated government assistance schemes will provide real contribution in assisting MSMEs fulfilling global market requirements.
Total Risk and Its Impact on Firm Performance and Sustained Growth: Empirical Evidence from Consumer Non-Cyclicals Manufacturing Companies on the Indonesia Stock Exchange Elia Rossa; Nurasia Natsir
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 3 No. 2 (2026): May: Green Inflation: International Journal of Management and Strategic Busines
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v3i2.710

Abstract

This study investigates the effect of total risk on firm performance and sustained growth among consumer non-cyclicals manufacturing companies listed on the Indonesia Stock Exchange (IDX) over the period 2019–2023. Total risk is operationalized through the systematic risk proxy (Beta/β), estimated via the Capital Asset Pricing Model (CAPM) framework as the covariance between individual stock returns and the market return divided by the variance of market returns, using the Jakarta Composite Index (JCI) as the market benchmark. Firm performance is measured through Return on Assets (ROA), Return on Equity (ROE), and Tobin’s Q, while sustained growth is operationalized following Gerson et al. (2025) as SG = b × ROE, where b denotes the earnings retention ratio. Panel data regression analysis is applied to 225 firm-year observations drawn from 45 companies, with model selection guided by the Chow and Hausman specification tests. The Fixed Effect Model (FEM) is adopted for ROA, ROE, and SG, while the Random Effect Model (REM) is applied for Tobin’s Q. Results indicate that systematic risk exerts a significant negative effect on ROA (β = −0.312; p < 0.01) and ROE (β = −0.278; p < 0.01), but is statistically non-significant for Tobin’s Q, suggesting that capital market pricing in Indonesia does not fully incorporate systematic risk information. Critically, systematic risk exerts the largest and most significant negative effect on sustained growth (β = −0.347; p < 0.01), revealing a dual transmission mechanism through which risk suppresses ROE while simultaneously inducing more conservative dividend policies, both of which constrain long-run growth sustainability. These findings carry important implications for corporate risk management strategy and empirically enrich the literature on risk, performance, and growth in emerging capital markets.
The Influence of Value Proposition, Customer Perceived Value, Customer Engagement, and Delivery Process on Purchase Decisions of Kopi Kenangan Products in Bandar Lampung Nadia Utami; Lestari Wuryanti; Ayu Nursari
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 3 No. 2 (2026): May: Green Inflation: International Journal of Management and Strategic Busines
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v3i2.711

Abstract

This study examines consumer purchase decisions toward Kopi Kenangan products in Bandar Lampung, focusing on the role of value proposition, customer perceived value, customer engagment, and delivery process. The growth of ready-to-drink coffee brands has increased competition, making it important to understand the factors that encourage consumers to choose a particular coffee brand. This study aims to analyze the partial and simultaneous effects of value proposition, customer perceived value, customer engagement, and delivery process on purchase decisions. A quantitative approach was applied using a survey method. Data were collected through an online questionnaire distributed to 400 Kopi Kenangan consumers selected using purposive sampling. The data were analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression with SPSS. The findings show that value proposition, customer perceived value, customer engagement, and delivery process have positive and significant effects on purchase decisions. Simultaneously, these four variables also significantly influence consumer purchase decisions. The results indicate that purchase decisions are formed not only by product quality, but also by perceived benefits, brand interaction, and service convenience. This study contributes to marketing and consumer behavior literature and provides practical insights for improving coffee brand competitiveness.
Determinants of Brand Love in E-Commerce Platforms: The Role of Pop-Up Advertising, Satisfaction, Brand Awareness and Brand Association among Blibli Users in Jayapura City Yohanis Rante; Indra Eka Wardana Toii
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 3 No. 2 (2026): May: Green Inflation: International Journal of Management and Strategic Busines
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v3i2.715

Abstract

This study aims to examine the determinants of brand love in e-commerce platforms by analyzing the influence of pop-up advertising, satisfaction, brand awareness, and brand association on brand love among Blibli e-commerce application users. This research emphasizes understanding which factors contribute significantly to strengthening consumers’ emotional attachment and affection toward the brand. This study was conducted in Jayapura City, Papua, Indonesia, focusing on users of the Blibli e-commerce application. This research applied a quantitative approach. Data were collected through structured questionnaires distributed to active Blibli users in Jayapura City. Respondents were selected using purposive sampling, with criteria including individuals who have used the Blibli application and have conducted transactions through the platform. Data analysis was performed using Structural Equation Modeling (SEM) with SmartPLS 4.0 to evaluate the proposed hypotheses and test the relationships among the variables. The findings reveal that brand awareness and brand association have a positive and significant effect on brand love among Blibli users in Jayapura City. However, pop-up advertising and satisfaction do not show a positive and significant influence on brand love, indicating that intrusive promotional formats and transactional satisfaction alone are insufficient to generate deep emotional attachment. The results suggest that consumer’s emotional connection to the brand is more strongly shaped by brand perception and brand meaning rather than advertising exposure and short-term satisfaction. This study concludes that brand love in e-commerce platforms is significantly driven by consumer’s cognitive perception of the brand, particularly through brand awareness and brand association. In contrast, pop-up advertising and satisfaction are not proven to strengthen brand love. Therefore, Blibli should prioritize strategies that enhance brand identity, strengthen brand image, and create distinctive associations in consumer’s minds. This study contributes to branding literature and provides practical implications for e-commerce marketing strategies.
Employer Branding, Corporate Social Responsibility and Students’ Intention to Apply for the Ministry of Manpower Internship Program: The Mediating Role of Corporate Reputation Putri Octania Utami; Febrianty Febrianty; Muhammad Irfan Pratama
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 3 No. 2 (2026): May: Green Inflation: International Journal of Management and Strategic Busines
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v3i2.716

Abstract

This study examines students’ intention to apply for the Ministry of Manpower Internship Program by analyzing the role of employer branding, corporate social responsibility, and corporate reputation. The research was conducted among university students in Bandar Lampung because internship programs have become an important bridge between higher education and employment readiness. The main problem addressed in this study is how organizational attractiveness and social responsibility influence students’ application intention, both directly and indirectly through corporate reputation. This study used a quantitative survey design with purposive sampling. Data were collected using a structured questionnaire measured with a five-point Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares with SmartPLS 4.0. The findings show that employer branding significantly affects students’ intention to apply and corporate reputation. Corporate social responsibility also significantly affects intention to apply and corporate reputation. In addition, corporate reputation significantly affects intention to apply. The mediation results indicate that corporate reputation mediates the effect of employer branding on intention to apply, but does not mediate the effect of corporate social responsibility on intention to apply. These findings suggest that employer branding and corporate reputation are key factors in increasing students’ interest in internship programs, while CSR should be communicated more directly in relation to student development and internship benefits.
Financial Health Analysis of Bank Tabungan Negara Using RGEC Method: 2021–2024 Period Anna Valensia Christianty de Fretes
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 3 No. 2 (2026): May: Green Inflation: International Journal of Management and Strategic Busines
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v3i2.717

Abstract

This study aims to analyze the financial health of PT Bank Tabungan Negara (Persero) Tbk for the period 2021–2024 using the RGEC (Risk Profile, Good Corporate Governance, Earnings, and Capital) method. This approach complies with regulations issued by the Financial Services Authority (OJK) to comprehensively assess the performance of commercial banks. A descriptive quantitative approach was employed, utilizing secondary data from the company’s official website and the Indonesia Stock Exchange in the form of annual financial reports. The results indicate that regarding the Risk Profile, the Non-Performing Loan (NPL) ratio remained in a healthy category, while the Loan to Deposit Ratio (LDR) was less healthy in the early years but improved in subsequent periods. The Good Corporate Governance (GCG) aspect consistently achieved a score of 2 (healthy) over the four-year period. Meanwhile, the Earnings aspect, measured by the Return on Assets (ROA) ratio, fell into a fairly healthy category. The Capital aspect, assessed through the Capital Adequacy Ratio (CAR), consistently demonstrated a very healthy condition. Overall, the RGEC analysis indicates that Bank BTN is in a healthy condition, although liquidity and profitability challenges still require strategic attention in the future.
Integration of SOR Models in Explaining Traveller Behavior: A Systematic Literature Review of Empirical Studies from 2019–2025
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 4 (2025): November : Green Inflation: International Journal of Management and Strategic B
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i4.595

Abstract

This systematic literature review explores the application of the Stimulus-Organism-Response (SOR) model in understanding tourist behavior, focusing on empirical studies from 2019 to 2025. The tourism industry, a key economic driver globally, necessitates a deep understanding of tourist behavior to develop effective marketing strategies and enhance the tourist experience. The SOR model, which examines the impact of external stimuli on tourists' psychological and emotional responses, offers a comprehensive framework for analyzing tourist behavior. This review synthesizes findings from recent studies to highlight how external stimuli such as destination image, social media marketing, and sensory experiences affect tourists' perceptions, motivations, and behaviors, influencing their loyalty and intention to revisit destinations. It also discusses the role of internal factors, including satisfaction, trust, and tourist engagement, in mediating the response to external stimuli. The findings suggest that understanding these dynamics can help destination managers and tourism marketers design more targeted and sustainable marketing strategies. The review also identifies gaps in the current literature and provides recommendations for future research, particularly in the integration of digital technologies and the increasing importance of sustainability in tourism behavior.
The Impact of Danantara's Establishment on the Indonesian Capital Market
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 4 (2025): November : Green Inflation: International Journal of Management and Strategic B
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i4.606

Abstract

This study aims to analyze the reaction of the Indonesian capital market to the establishment of the Danantara Investment Management Agency (BPI) as a new financial institution formed by the government in 2025. Using a quantitative approach through the event study method, this study measures the abnormal return of the Composite Stock Price Index (JCI) around the date of the announcement of Danantara's establishment, namely in the observation period from January 31 to April 17, 2025. The analysis results show that the market reacted significantly negatively on the day of the announcement (t₀) with an abnormal return of -0.78 percent and a p-value of 0.05, while on other days around the event, no significant reaction was found. This indicates that the market responds quickly to public information, but the impact is temporary. In the long term, the cumulative abnormal return (CAR) shows a significant negative trend, reflecting market pressure and investor caution regarding Danantara's existence. These findings are in line with the semi-strong form of market efficiency theory and show that investor confidence is highly dependent on the transparency and governance of state financial institutions. Overall, the results of this study confirm that the establishment of Danantara has not had a sustainable positive impact on the Indonesian capital market.
The Influence of Perceived Supervisor Support on Turnover Intention Mediated by Work Engagement : (A Study on Employees of PT. BPR Bali Dananiaga)
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 4 (2025): November : Green Inflation: International Journal of Management and Strategic B
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i4.607

Abstract

The high level of Turnover Intention in regional banking industries indicates the importance of supervisor support in retaining employees. This study aims to analyze the effect of Perceived Supervisor Support on Turnover Intention with Work Engagement as a mediating variable. The research was conducted at PT BPR Bali Dananiaga involving 54 respondents selected using the purposive sampling method. Data were collected through questionnaires and analyzed using Path Analysis, Classical Assumption Tests, and the Sobel Test. The results show that Perceived Supervisor Support has a significant negative effect on Turnover Intention, Perceived Supervisor Support has a significant positive effect on Work Engagement, Work Engagement has a significant negative effect on Turnover Intention, and Work Engagement significantly mediates the effect of Perceived Supervisor Support on Turnover Intention. These findings strengthen Social Exchange Theory, stating that reciprocal relationships between supervisors and employees increase work engagement and reduce the intention to leave the organization.
The Role of Positive Emotion in Mediating the Effect of Price Perception on Impulse Buying : A Study on Circle K Customers in Denpasar City
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 4 (2025): November : Green Inflation: International Journal of Management and Strategic B
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i4.608

Abstract

The rapid growth of modern retail competition requires companies to understand key drivers of consumer purchasing behavior, particularly impulse buying. This study examines the influence of price perception on impulse buying, with positive emotion as the mediating variable. Data were collected from 100 Circle K customers in Denpasar City using a purposive sampling method. Responses were collected through questionnaires and analyzed using Path Analysis and Sobel Test. The findings show that price perception has a positive and significant effect on impulse buying and positive emotion, and positive emotion has a positive and significant effect on impulse buying. Further, positive emotion is a significant mediator in the relationship between price perception and impulse buying. These findings support Cognitive Appraisal Theory, suggesting that favorable price perceptions of sales promotions can evoke positive emotional responses, which in turn encourage impulse buying behavior among Circle K customers in Denpasar City.