cover
Contact Name
Krisnawati Setyaningrum Nugraheni
Contact Email
garuda@apji.org
Phone
+62895395733773
Journal Mail Official
greeninflation@arimbi.or.id
Editorial Address
Jl. Watu Nganten 1 No. 1-6 Desa Batursari Kec. Mranggen 4 RW 8., Kab. Demak, Provinsi Jawa Tengah, 59567
Location
Kab. demak,
Jawa tengah
INDONESIA
Green Inflation: International Journal of Management And Strategic Business Leadership
ISSN : 30480620     EISSN : 30480612     DOI : 10.61132
Core Subject : Science,
Topics in this Journal relate to any aspect of management, but are not limited to the following topics: Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment
Articles 145 Documents
The Influence of Environmental Knowledge and Environmental Concern on Consumers' Purchase Intention Toward Sustainably Packaged Products Jihan Handayani; Aida Sari
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 3 No. 2 (2026): May: Green Inflation: International Journal of Management and Strategic Busines
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v3i2.729

Abstract

The purpose of this study is to investigate how consumers' purchase intentions for items with sustainable packaging are impacted by environmental awareness and concern. The study uses a survey method and a quantitative methodology. Information was gathered from 120 Alfamart customers in Bandar Lampung, Indonesia, who had previously bought goods using environmentally friendly packaging. Multiple linear regression was used to examine the data and determine how the variables related to one another. The findings demonstrate that purchasing intention is positively and significantly impacted by both environmental knowledge and environmental concern. Environmental concern has a greater impact than environmental knowledge among the two factors. These results suggest that customers' intentions to buy environmentally friendly products are influenced by both affective and cognitive variables. Customers are more likely to buy products with sustainable packaging if they have a greater awareness of environmental issues and a greater concern for environmental sustainability. This study adds to the body of knowledge on green consumer behavior, especially as it relates to retail customers in developing nations. It also offers useful recommendations for governments and merchants looking to encourage sustainable purchase.
Product Quality, Service, and Price: Their Impact on Customer Satisfaction and Loyalty at Indomaret in Purworejo Regency Mega Indah Sartika; Hesti Respatiningsih; Anes Arini
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 3 No. 3 (2026): August : Green Inflation: International Journal of Management and Strategic Bus
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v3i3.756

Abstract

This study aims to analyze the influence of product quality, service quality, and price on customer satisfaction and its impact on customer loyalty among Indomaret consumers in Purworejo Regency. This study uses a quantitative approach with a causal-associative design, through a five-point Likert scale questionnaire distributed to 120 respondents selected using a non-probability sampling technique, namely a combination of purposive and accidental sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the aid of SmartPLS software. The results show that product quality, service quality, and price each have a positive and significant effect on customer satisfaction, with product quality being the strongest direct determinant. Customer satisfaction was found to have a positive and strong effect on customer loyalty, and to act as a full mediator in the relationship between the three exogenous variables and loyalty. All eight proposed hypotheses were supported by the data. These findings enrich the understanding of customer satisfaction and loyalty formation in minimarket retail within non-metropolitan areas, and suggest that management prioritize customer satisfaction, supported by consistent product quality, service quality, and fair pricing, as an integrated strategy to strengthen long-term customer loyalty.
Viral Negative Social Media, Cancel Culture, and Private Hopital Reputation: Moderating Roles of Positive eWOM Andiko Tongga; Lionis Pratiwi; Muhamad Riski Aldair
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 3 No. 3 (2026): August : Green Inflation: International Journal of Management and Strategic Bus
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v3i3.759

Abstract

The increasing use of social media has enhanced private hospitals’ exposure to negative digital content that may affect public perceptions and trigger cancel culture. This study investigates the relationships among Negative Social Media Content Virality, Positive Electronic Word-of-Mouth (eWOM), Corporate Reputation Shield, and Cancel Culture to identify digital reputation protection mechanisms in private hospitals. A quantitative cross-sectional approach was conducted involving 196 respondents selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS and 5,000 bootstrap subsamples. The results indicate that Positive eWOM and Corporate Reputation Shield simultaneously influenced Negative Social Media Content Virality (R² = 0.216; p < 0.001). Negative Social Media Content Virality significantly affected Cancel Culture (β = −0.332; p < 0.001), while Corporate Reputation Shield reduced Negative Social Media Content Virality (β = −0.459; p < 0.001). However, Positive eWOM and Corporate Reputation Shield did not significantly moderate the relationship between Negative Social Media Content Virality and Cancel Culture. These findings highlight that Corporate Reputation Shield functions more effectively as a direct predictor. Strengthening reputation through service quality, transparent communication, patient safety, and stakeholder engagement can help hospitals manage negative digital issues.
The Influence of Work Atmosphere and Relationships Among Colleagues on Employee Job Satisfaction at UD Fatiyah Putri Maros A. Nur Fadhilah; Andi Rusdi Walinono; Sulkifli Sulkifli
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 3 No. 3 (2026): August : Green Inflation: International Journal of Management and Strategic Bus
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v3i3.760

Abstract

The structure of this study was designed to determine the impact of the work environment and the dynamics of employee relationships on job satisfaction levels at UD Fatiyah Putri in Maros Regency. Using a quantitative approach, primary data was collected via a questionnaire and then analyzed using multiple linear regression. The findings of this study indicate that, both individually (partially) and collectively (simultaneously), the work environment and inter-employee relationships have a significant and meaningful influence on employees’ job satisfaction levels, as evidenced by the t-test and F-test statistical values that meet the significance criteria. Furthermore, the magnitude of these effects indicates the extent to which the independent variables influence job satisfaction, as measured by the coefficient of determination (R²). In conclusion, the creation of a conducive work environment and conditions, along with good relationships among coworkers, has been proven to boost employee job satisfaction at UD Fatiyah Putri in Maros.
Influence Location and Quality Service to Consumer Satisfaction at the Dedy Jaya Losari Brebes Gas Station Nurcahyo Listyanto; Dumadi Dumadi; Nur Afridah; Slamet Bambang Riono; Hendri Sucipto
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 4 (2025): November : Green Inflation: International Journal of Management and Strategic B
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i4.769

Abstract

The low level of consumer satisfaction at SPBU Dedy Jaya Losari Brebes is suspected to be influenced by location and service quality factors. This study aims to analyze the simultaneous effect of location and service quality on consumer satisfaction at SPBU Dedy Jaya Losari Brebes. The population of this study consisted of 13,019 people, and the sample was determined using Slovin's formula with a 10% margin of error, resulting in 100 respondents selected through incidental sampling. Primary data were collected through questionnaires distributed to the respondents and analyzed using SPSS software. The results indicate that partially, location does not have a significant effect on consumer satisfaction, whereas service quality has a significant effect. Simultaneously, location and service quality significantly influence consumer satisfaction at SPBU Dedy Jaya Losari Brebes. This study implies that improving service quality should be the main priority to enhance consumer satisfaction. Further research could examine additional factors that may influence satisfaction and use broader samples or other fuel stations to assess whether these findings apply in different settings.