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Jurnal Strategi Bisnis Teknologi
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30469708     EISSN : 30469716     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 30 Documents
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“Peran UMKM Cemilan Boga Rasa dalam Membangun Pertumbuhan Ekonomi di Kecamatan Mangli, Kabupaten Jember” Fierena Riza Guntari; Fauziyah Almas Janani Widodo; Muhammad Rizky Al Zam Zami
Jurnal Strategi Bisnis Teknologi Vol. 1 No. 3 (2024): Agustus : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v1i3.168

Abstract

Economics is an inseparable thing in human life, especially when it comes to human needs themselves. One aspect of the economy is related to the economic sectors involved. The home industry of flavored food snacks is one of the economic sectors, where this business aims to fulfill consumer tastes. This research uses a qualitative research method with a phenomenological approach because it is hoped that it will be able to examine in more detail individual experiences related to the business being run. Through this research, it is hoped that we will be able to describe the growth and development of economic businesses and the social networks involved in them. Through motivation that is in accordance with McClelland's motivation theory with the concept of the need for achievement, where efforts are made to achieve development, efforts are made that are based on personal achievement, not achievement.
Faktor-Faktor yang Mempengaruhi Kepuasan Pelanggan di Kedai Kopitiam Laoban Surabaya Falencia Sally Marcella Dermawan; Iva Khoiril Mala
Jurnal Strategi Bisnis Teknologi Vol. 1 No. 3 (2024): Agustus : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v1i3.169

Abstract

The development rapidly growing of the Indonesian food and beverage industry increases the risk of business competition. To develop and overcome the food and beverage industry, Laoban Surabaya must have the advantage of being a kopitiam shop. The aim of this research is to cover all components that can influence customer satisfaction. Qualitative research uses interviews to collect data. The data analysis method used was data reduction and drawing conclusions, with eight respondents being owners and visitors to Laoban Surabaya. The research results show that product quality, price and service are three components that influence customer satisfaction. In terms of product quality, providing high quality food and drinks with unique flavors that can be enjoyed by everyone. In terms of price, affordable price offers start from IDR 10,000 to IDR 50,000. In terms of service quality, ensuring customer comfort, friendly and alert service, and fast service.
Perencanaan Strategis Program CSR Pada Suppliyer Rajungan di Lamongan: Mengidentifikasi Prioritas dan Tujuan Yang Berkelanjutan: Studi Kasus: UD. Aulia Shofinatul Wahdah Nur Aulia; Masiyah Kholmi
Jurnal Strategi Bisnis Teknologi Vol. 1 No. 3 (2024): Agustus : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v1i3.172

Abstract

Corporate Social Responsibility (CSR) is a must for companies that want to build a sustainable reputation and support the development of the surrounding community. This research discusses the strategic planning of the Corporate Social Responsibility (CSR) program for crab suppliers in Lamongan, with a case study at UD. Aulia. The aim of this research is to identify sustainable priorities and goals to ensure CSR programs provide long-term benefits for local communities and the environment. Through a qualitative approach, this research explores the important role of Human Resources (HR) in supporting and implementing CSR in companies. The research results show that effective HR practices, such as employee training and development and diversity policies, have a significant contribution to the success of CSR programs. The social impact of CSR programs includes increasing community economic welfare, reducing unemployment, and preserving marine ecosystems. The economic impact includes the creation of new jobs and increased fishermen's income. Thus, strategic planning for the CSR program at UD. Aulia is able to create a sustainable positive impact on society and the environment through identifying the right priorities and inclusive collaboration with crab suppliers.
Pemanfaatan Digital Marketing Sebagai Media Pemasaran Dalam Upaya Meningkatkan Kontribusi Ekspor UMKM di Era 4.0 Lenti Susana Saragih; Aurora Elise Putriku; Silvia Diva Sari; Yessi Novitasari Laia; Yoga Syahputra
Jurnal Strategi Bisnis Teknologi Vol. 1 No. 3 (2024): Agustus : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v1i3.174

Abstract

This research aims to analyze the use of digital marketing as a marketing medium in an effort to increase the contribution of the Micro, Small and Medium Enterprises (MSME) sector to national exports in the Industrial Revolution 4.0 era. Digital marketing has opened up new opportunities for MSMEs to reach wider and more diverse markets, beyond traditional geographic boundaries. By using digital platforms, MSMEs can interact with global consumers, introduce their products and services to international markets, and build strong brand awareness. This research uses a literature study method to collect data from various related literature. The research results show that effective use of digital marketing can increase MSME sales turnover and overcome various obstacles faced in implementing digital marketing strategies. Therefore, digital marketing is an important strategy that must be adopted by MSMEs to increase their competitiveness in the global market and achieve sustainable growth.
Strategi Masyarakat Lokal Dalam Mengembangkan Parawisata Di Benang Kelambu Asrul Umami; Arfinta Maharani; Iska Herlina; Kalis Hayu Wigati; Ika Wijayanti
Jurnal Strategi Bisnis Teknologi Vol. 1 No. 3 (2024): Agustus : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v1i3.185

Abstract

This research discusses the development of tourism in Aik Berik Village, which is located in North Batukliang District, Central Lombok Regency, with a focus on Benang Stokel and Benang Kelambu Waterfalls as superior tourist attractions. Tourism in this village has a significant impact on the local community's economy, where this tourism is able to create new jobs for the community. Through community empowerment strategies such as training and digital promotion, local communities play an important role in the management and promotion of tourist destinations. However, the development of this tourism still experiences several challenges in the promotion and accessibility of other destinations. around the Mosquito Net Yarn. In the research carried out, the research used qualitative methods using an approach in the form of case studies, collecting data obtained by interviews, observation and documentation. This research also uses techniques to determine informants using purposive sampling. The main informant is the mosquito net tourism manager, the key informants are tourist motorbike taxi drivers, traders and parking attendants, and the supporting informants are tourists. The data analysis technique used is data reduction. The research results show that active community participation and cooperation between various parties have opened up new economic opportunities and improved community welfare.
Peran Sistem Informasi Manajemen Dalam Keberhasilan E-Business Mega Yuwanda; Rayyan Firdaus
Jurnal Strategi Bisnis Teknologi Vol. 1 No. 3 (2024): Agustus : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v1i3.186

Abstract

Right now, the utilization of data and correspondence innovation fundamentally affects different business areas, including producing. One arising idea is e-business, otherwise called electronic business. This idea underlines data exchanging and paperless exchanges through different innovations like Electronic Trade of Data (EDI), email, electronic notice sheets, electronic assets move, and other organization based propels. An e-business data framework is a gadget, innovation, or system that uses equipment, programming, organizations, and human insight to interface, do exchanges, and complete different hierarchical exercises without being restricted by time or area. The utilization of e-business data frameworks is a significant instrument that associations use to further develop business activities at the nearby and worldwide level. Indonesia is one of the trailblazers in web-based business and internet business. Nonetheless, the potential presented by e-business haven't completely taken advantage of by business affiliations.
Pengaruh Cita Rasa Dan PROMOSI Terhadap Keputusan Pembelian Mcdonald’s Taman Pinang Sidoarjo Fikri Ramadhani Rizki Akbar; Agus Wahyudi
Jurnal Strategi Bisnis Teknologi Vol. 1 No. 3 (2024): Agustus : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v1i3.195

Abstract

This study alims to alnallyze the effect of talste alnd promotion on consumer purchalsing decisions alt McDonalld's Talmaln Pinalng Sidoalrjo. McDonalld's, als one of the lealding bralnds in the industry, hals succeeded in crealting mouth-waltering signalture flalvors alnd developing smalrt promotionall straltegies to influence consumer purchalsing decisions. This resealrch wals conducted alt McDonalld's Talmaln Pinalng Sidoalrjo involving 100 respondents als al resealrch salmple. The resealrch method used is qualntitaltive using multiple linealr regression alnallysis techniques. Daltal wals obtalined through al questionnalire consisting of questions albout talste, promotions alnd purchalsing decisions. The results showed thalt the respondents' responses to the talste of McDonalld's Talmaln Pinalng Sidoalrjo were in the sufficient caltegory, while the responses to promotions were allso in the sufficient caltegory. However, the response to the purchalse decision is in the very good caltegory. The test results of the coefficient of determinaltion show thalt talste alnd promotion caln explalin albout 5.5% of the valrialtion in purchalsing decisions. The remalining 94.5% caln be explalined by other falctors not exalmined in this study. Hypothesis testing allso shows thalt talste hals al positive alnd significalnt influence on purchalsing decisions, while promotion hals no significalnt effect. This study concludes thalt the talste of McDonalld's Talmaln Pinalng Sidoalrjo plalys aln importalnt role in shalping consumer preferences alnd influencing purchalsing decisions. Promotion allso hals aln effect, allthough not staltisticallly significalnt. They need to continue to develop alnd improve their unique flalvors alnd effective promotion straltegies to malintalin their position in the falst food industry alnd meet the expectaltions of consumers who walnt pralcticall alnd quallity food.
Pengaruh Digital WOM Dan Personal Branding Influencer Tasya Farasya Terhadap Persepsi Produk Kosmetik Yang Berdampak Pada Keputusan Pembelian Laurency Marcelia; Lizna Rizqyana; Nesya Allaya Hermansyah
Jurnal Strategi Bisnis Teknologi Vol. 1 No. 3 (2024): Agustus : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v1i3.265

Abstract

This study explores the influence of digital WOM (Word of Mouth) and Tasya Farasya's personal branding on cosmetic product purchasing decisions. Using the online survey method, data was collected from respondents who are social media users. The results of the regression analysis show that there is a positive relationship between digital WOM and Tasya Farasya's personal branding and decisions to purchase cosmetic products. The managerial implications of these findings help cosmetic brands in developing effective marketing strategies through the use of digital WOM and collaboration with leading personal brands such as Tasya Farasya.
Pengaruh Citra Merek Dan Kesadaran Merek Terhadap Ekuitas Merek Cinema XXI Nilsen Wiljaya; Richard Andrew
Jurnal Strategi Bisnis Teknologi Vol. 1 No. 3 (2024): Agustus : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v1i3.270

Abstract

In the intense competition in the entertainment industry, brand image and brand awareness are key elements that can influence brand equity. This research aims to identify and analyze the influence of brand image and brand awareness on the brand equity of Cinema XXI in Jakarta. The quantitative method was used by taking a sample of 100 respondents who were regular visitors to Cinema XXI. Data was collected through questionnaires and analyzed using SMART-PLS and SPSS. The research results show that brand image has a significant influence on brand equity, confirming that a strong positive image can increase brand value. Brand awareness also has a positive impact on brand equity, indicating that a high level of recognition strengthens the brand's position in the market. These findings provide important insights for Cinema XXI managers to develop effective strategies in strengthening their image and increasing brand awareness, which will ultimately strengthen their brand equity in the competitive entertainment industry.
Pengaruh Kebutuhan Konsumen Dan Kualitas Produk Terhadap Preferensi Belanja Pasar Tradisional Pesing Koneng di Jakarta Barat Deril Prasetio Pasda Putra; Budi Santosa Kramadibrata
Jurnal Strategi Bisnis Teknologi Vol. 1 No. 3 (2024): Agustus : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v1i3.271

Abstract

Traditional markets and supermarkets offer unique shopping experiences. Changes in shopping patternsreflect the complexity of social and economic dynamics. This study aims to understand the impact of consumerneeds and product quality on shopping preferences in the traditional market of Pesing Koneng, West Jakarta,benefiting academics, practitioners, and policymakers. The study employs an associative quantitative approachwith 96 respondents and questionnaires as research instruments. The analysis results indicate a positive influenceof consumer needs and product quality on shopping preferences. It is important to note that this analysis wasconducted solely in one traditional market without considering other variables or moderators that could affectshopping preferences more comprehensively.

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