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INDONESIA
Jurnal Strategi Bisnis Teknologi
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30469708     EISSN : 30469716     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 31 Documents
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Analisis Faktor Yang Memengaruhi Repurchase Intention Pada Konsumen Toko Kopi Klasik Islamic Village Ninuk Yasmarini; Adryan Rachman
Jurnal Strategi Bisnis Teknologi Vol. 1 No. 3 (2024): Agustus : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v1i3.273

Abstract

The rapid development of the coffee industry in Indonesia has led to the emergence of various coffee shops with unique concepts, one of which is Toko Kopi Klasik. This study aims to analyze the influence of Service Quality, Store Atmosphere, and Social Media Marketing on Repurchase Intention with eWOM as a mediating variable. The research uses a survey method involving 120 respondents who are consumers of Toko Kopi Klasik. Data were analyzed using the PLS-SEM method with the help of SmartPLS 3.0 software. The results show that Store Atmosphere, Social Media Marketing, and eWOM have a positive and significant impact on Repurchase Intention, while Service Quality does not have a significant impact. Additionally, Store Atmosphere and Social Media Marketing are also found to have a positive and significant impact on eWOM. These findings imply the importance of managing store ambiance, social media, and online reviews to enhance consumer repurchase intention.
Pengaruh Gaya Kepemimpinan Demokratis dan Motivasi Terhadap Produktivitas Kerja Karyawan PT. Maxirpo Group Indonesia Surabaya Cindy Eka Ainur Putri; Iswati Iswati; Anis Fitriyasari; Arief Widijatmoko
Jurnal Strategi Bisnis Teknologi Vol. 1 No. 3 (2024): Agustus : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v1i3.275

Abstract

This study wants to find out more about "The Influence of Democratic Leadership Style and Motivation on Employee Work Productivity" in accordance with the main problem raised, namely the relationship between democratic leadership style and the impact of employee motivation in completing tasks at PT. Maxipro Group Indonesia. The background of this research is that there have been many cases that occur in companies caused by ineffective leadership. Leadership style is considered effective if it can involve the ability of a leader to motivate his employees and manage the team in an efficient and productive way. Thus, PT Maxipro Group Indonesia uses a democratic leadership style in running its company, as a company that prioritizes employee opinions in advancing the company. The purpose of this study is to find out: how the role of employees in participating in advancing the company, cooperation between teams in the company, how the relationship between managers and employees, what are the motivations that can be a motivation for employees in the company. The method used in this study is quantitative method.
Pengaruh Gaya Hidup Terhadap Peningkatan Gaya Konsumtif di Kalangan Generasi Z Kota Solo Dea Ananda; R.Taufiq Nur Muftiyanto; Agus Suyatno
Jurnal Strategi Bisnis Teknologi Vol. 1 No. 3 (2024): Agustus : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v1i3.286

Abstract

A wasteful lifestyle makes it difficult for a person to limit excessive or unnecessary spending, this lifestyle leads to excessive spending. According to the Surakarta Book, Solo City has a population in 2023 of around 526,870 people, while Generation Z, which is the focus of this research, has an age range of 15-24, totaling 81,524 people consisting of 41,584 men and 40,040 women. This research uses quantitative data with the number of samples in this study is 100. All data and information for this study were collected from primary sources through questionnaires or questionnaires. Lifestyle has a significant effect on consumptive style with the t test results showing t count of 6,851 with a significant 0.000. It is known that the t value of the variable count is greater than the t table 1.98472 and the significance is less than 0.05. Based on these results, Lifestyle has a positive effect on Consumptive Style.
Pengaruh Kualitas Pelayanan, Harga, dan Lokasi Terhadap Kepuasan Konsumen: Studi Kasus di Toko Pertanian Al Mubarok Wonodadi, Kab Blitar Alfian Dwi Cahya
Jurnal Strategi Bisnis Teknologi Vol. 1 No. 3 (2024): Agustus : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v1i3.295

Abstract

The farm shop is still considered one of the business sectors that can bring in a lot of profit. Therefore, this research aims to determine the level of service quality, price and location on customer satisfaction at the Al Mubarok Wonodadi Agricultural Shop, Blitar Regency. This study used a non-probability sampling method, namely a saturated sample with a sample of 143 respondents and also used the help of the SPSS application program. The analysis technique used is validity test instrument test, reliability test, classic assumption test, multiple regression test, t test, F test, test of the coefficient of determination. The results of this study indicate that product quality has a partially significant positive effect on customer satisfaction at Al Mubarok Wonodadi Farm Shop, Blitar district, this can be seen from the significant t value of 0.00 <0.05 and service quality, price and location has a partially significant positive effect on customer satisfaction at Al Mubarok Wonodadi Agricultural Shop, Blitar Regency, this can be seen from the significant t value of 0.00 <0.05, while simultaneously service quality, price and location have a significant influence on consumer satisfaction at Al Mubarok Wonodadi Agricultural Shop, Blitar Regency, this can be seen from the significant F value of 0.00 <0.05.
Peran Keagenan Kapal dalam Pembuatan Line-Up PT. Maritime Network Indonesia Cabang Dumai Melalui Plotting Kapal di Pelabuhan Pelindo Dumai Yogi Syahputra; Syarifur Ridho; Irma Handayani
Jurnal Strategi Bisnis Teknologi Vol. 2 No. 3 (2025): Agustus : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v2i3.899

Abstract

This research aims to analyze the crucial role of the shipping agency—specifically PT. Maritime Network Indonesia Dumai Branch—in preparing the vessel departure and arrival schedule (line-up). Line-up preparation is a strategic process that involves vessel plotting at Pelindo Dumai Port and is vital for supporting the smooth running of port operations and loading/unloading activities. The research methodology includes field research (field research) to observe direct practices at the port and literature review (library research) to reinforce the theoretical and regulatory foundations. The findings confirm that the shipping agency plays an important role in ensuring the efficiency of the port schedule. Nevertheless, in practice, the line-up preparation process faces several significant challenges. These obstacles include the limited authority of local agents in independently determining vessel plotting, restricted coordination meeting schedules, and the continued use of manual and inefficient communication methods. This lack of integrated communication often leads to inaccuracies in the initial line-up preparation, forcing agents to recalculate the previously arranged vessel positions. The conclusion of this study suggests the need for developing an integrated system that facilitates real-time communication and reporting to all relevant agencies. Adopting a digital system will enhance process efficiency, ensure proper documentation, and minimize errors, thereby accelerating the vessel plotting coordination process in the field.
Peranan Bagian Operasional dalam Memonitoring Keberangkatan Kapal Milik oleh PT. Baruna Mitra Segara Lines Bandar Lampung Eliasaf Maduwu; Syarifur Ridho; Dina Rispianti
Jurnal Strategi Bisnis Teknologi Vol. 2 No. 3 (2025): Agustus : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v2i3.922

Abstract

The operational department at PT. Baruna Mitra Segara Lines Bandar Lampung plays a crucial role in ensuring the timely departure of ships. This study examines how the department monitors ship departures to ensure they occur on time and follow established procedures. The research uses a qualitative case study approach, collecting data through observation and documentation. The findings show that active involvement from the operational department helps reduce technical and administrative issues that may delay departures. Improving human resources and operational systems is essential to guarantee smooth operations. The operational department is responsible for coordinating between departments, checking ship readiness, and monitoring schedules. The department's effectiveness significantly reduces delays and enhances customer satisfaction. The study also highlights that the accuracy of operational work impacts the efficiency, safety, and reliability of the shipping process. Strengthening the monitoring system and improving human resource quality are critical to optimizing the department’s role. However, challenges such as limited resources and outdated information systems need to be addressed to improve performance. This research aims to provide insights for PT. Baruna Mitra Segara Lines management to enhance the operational process of ship departures.
Penelitian Kualitatif : Hubungan Kepemimpinan, Kecerdasan Emosional, dan Kinerja Joni Prihatin
Jurnal Strategi Bisnis Teknologi Vol. 2 No. 3 (2025): Agustus : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v2i3.1015

Abstract

Leadership is not just about being a leader within an organization. It requires effective communication strategies and approaches. However, leadership changes when there are weaknesses in implementing communication methods with the team. Internal conflict, pressure from leaders, leadership style, and a leader's personality in facing challenges and problems are all factors. The purpose of this study is to deeply understand the relationship between leadership, emotional intelligence, and performance in an organizational context through a qualitative approach. The research method is derived from references in books and journals related to the topic under study. This study explores how leadership styles, interact with dimensions of emotional intelligence, including self-awareness, self-regulation, empathy, intrinsic motivation, and social skills, to influence individual and team performance. The study found that leaders with high emotional intelligence tend to implement an adaptive and inclusive leadership approach, create a conducive work climate, strengthen trust, and increase member engagement and productivity. The findings also reveal that emotional intelligence is not merely a supporting competency but also functions as a critical moderator of leadership effectiveness in achieving performance. This research provides theoretical contributions by enriching a holistic understanding of the psychosocial dynamics of leadership, as well as practical implications for the development of emotional intelligence-based leadership training programs through detailed quantitative and object-based research.
Sosialisasi Internal di Perusahaan PT Borneo Samarinda Mengenai Perilaku dan Dampak Job Hopping Rosyid Nurrohman; Diva Wulan Mentari
Jurnal Strategi Bisnis Teknologi Vol. 2 No. 4 (2025): November : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v2i4.1049

Abstract

The phenomenon of job hopping has become an important concern in the dynamics of modern employment, especially among generations X, Y, and Z. Frequent job changes in a short period are often triggered by various factors, ranging from the pursuit of job satisfaction, the need for flexibility, to the desire to gain broader experience (Arlita & Sari, 2025). The internal socialization activities conducted at PT Borneo Samarinda aim to enhance employees’ understanding of job hopping behavior and its impact on organizational stability and company productivity. These activities are carried out in the form of interactive sharing sessions involving employees across divisions. The socialization materials include the understanding of the job hopping concept, main causes in each generation, negative impacts on the company, and adaptive solutions that can be implemented by management and employees. Results show increased participant awareness regarding the risks of job hopping, particularly related to reduced loyalty, high recruitment costs, and loss of institutional knowledge. Open discussions during the sessions revealed employees’ commitment to be more reflective about their personal careers and loyalty to the company. This socialization is expected to be a preventive step that encourages strengthening the organizational culture and creating a balance between individual satisfaction and corporate sustainability.
Ergonomi Terintegrasi dan Kesehatan Mental Kerja: Peningkatan Kesadaran Pekerja PT. XYZ di Era Digital Rizkiyah, Naila; Nurrohman, Rosyid
Jurnal Strategi Bisnis Teknologi Vol. 2 No. 4 (2025): November : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v2i4.1050

Abstract

The rapid development of the digital era has led to a major shift in the modern workplace, with over 1.5 billion people spending more than six hours daily in front of computer screens. This working condition poses significant occupational health risks, including Musculoskeletal Disorders (MSDs) such as Low Back Pain (LBP) and neck strain, with a global prevalence of 60-80%. Furthermore, prolonged screen exposure and high workload contribute to mental health issues like chronic stress and digital fatigue. This community service aimed to increase awareness among PT. XYZ employees regarding the importance of integrated ergonomics to achieve optimal productivity. The method used was an informative sharing session through a presentation and discussion. The material emphasized a three-pronged intervention approach: physical ergonomics (workstation adjustment), technology-based interventions (wearable devices, break reminder apps, and electromagnetic radiation prevention), and mental well-being integration (mindfulness and relaxation techniques). The results showed a significant increase in participant understanding of the health risks and the practical steps to implement integrated ergonomic solutions. It was found that combining technology-based reminders and mindfulness exercises can reduce health complaints by up to 40% better than physical interventions alone. The implication of this service is the recommendation for PT. XYZ to adopt an integrated ergonomic policy that addresses physical, technological, and mental aspects to create a healthier, safer, and more productive work environment for its employees.
Strategi Diferensiasi Warung Kelontong Multi-Layanan : Inovasi Layanan Transaksi Digital dalam Menciptakan Keunikan Bersaing di Kawasan Padat Pesaing Irma Iqlima Nurussa’ban; Anfas Anfas
Jurnal Strategi Bisnis Teknologi Vol. 2 No. 4 (2025): November : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v2i4.1052

Abstract

This research aims to throughly explore the differentiation strategy model implemented by the small-medium enterprise (SME) grocery store of  "Yussandi Komunika," in integrating digital transaction services such as prepaid credits, electricity tokens, and e-wallet top-ups, as an effort to create a competitive advantage. The background of the problem is driven by the highly competitive conditions in densely populated areas, where traditional grocery stores are compelled to transform in order to maintain their business relevance.Digital service innovation, presented through an adaptive and user-focused platform, has proven to be a core competency that is difficult to imitate and rare, simultaneously providing a sustainable competitive advantage. This innovation not only addresses the challenges of densely populated conditions but also establishes a new standard for efficiency and customer experience in a competitive market.The effective differentiation model for multi-service grocery stores in highly competitive areas is not solely based on price, but rather on a combination of services and the quality of interpersonal service. The store transforms into a "mini service point" offering one-stop shopping convenience for customers. The main differentiation strategies identified include: (1) Core Service Differentiation (offering comprehensive PPOB (Payment Point Online Banking) services and e-wallet balance availability), (2) Personnel Differentiation (quality of communication and speed of friendly service), and (3) Image Differentiation (creating a perception as a trustworthy and modern store).  

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